Interactive Media and Web Technologies BSc (Hons)

Study level: Undergraduate
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This course is designed to prepare the next generation of immersive app developers, web programmers, digital media experts and code-savvy user interface designers.

Course option

Year of entry

Location

Coventry University (Coventry)

Study mode

Full-time
Sandwich

Duration

3 years full-time
4 years sandwich
Condensed first year available

UCAS codes

I150

Start date

September 2025
January 2026 - condensed

The information on this page is for 2024-25 entry and should be used as guidance for 2025-26 entry. Please keep checking back on this course page to see our latest updates.


Course overview

This course explores fundamental topics such as programming, interactive media, production, user experience design, web development, graphic design and visual effects (VFX).

This course aims to help you:

  • understand software techniques and technologies
  • master the principles of technical art, exploring animation, VFX, modelling and motion graphics
  • become a professional full-stack web developer, able to generate a user-focused front-end and a technologically sound back-end, to any online project.

The January start for this course is condensed in Year 1. Please see the ‘How you’ll learn’ section below for more details.

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Rated Gold Overall

Teaching Excellence Framework (TEF) 2023

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5 QS Stars for Teaching and Facilities

QS Stars University Ratings

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Top 5 Student City in England (Coventry)

QS Best Student Cities Index 2025

Why you should study this course

  • Learn to apply technical knowledge to the development of creative content regularly found in creative industries such as film, TV, games and web.

  • Develop a portfolio of work across a wide array of platforms and uses including web and mobile services, social media, virtual reality (VR) and immersive simulations using game engines.

  • Have the chance to study as part of a community of creative content generators, working collaboratively to produce complex digital artefacts.

  • Explore your creativity through a range of open-ended assessment briefs that focus on individuality and expression of ideas.

  • Prepare for a career in the creative industry by practising commonly used industry-standard tools and learning techniques for working as part of a multi-disciplinary team.

If you choose to start this course in January you will study exactly the same course but over a slightly shorter timescale in Year 1. This is ideal if you missed the September start, want to transfer from a different university or course or just need a bit more time to prepare for life at university.


What you'll study

This course has a common first year.

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first-year courses:

  • Computer Science MSci/BSc (Hons)
  • Computer Science with Artificial Intelligence MSci/BSc (Hons)
  • Information Technology Management BSc (Hons)
  • Software Engineering BSc (Hons)

In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.

Modules

In your second year, you will develop more advanced knowledge and creative skills, related to interactive media technologies and techniques, and the fundamentals of effective design for a range of platforms.

Modules

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

If you choose to do a work placement year, you will pay a reduced tuition fee3 of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or participating institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.

Modules

The final year of your studies aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from previous years. You could also work on a large final project in an area of your interest, with the support of a mentor.

Modules

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


How you'll learn

You can expect to learn about how to develop flat media (commonly used in advertising and print media), film and animation techniques (typically used in film and cinema) and web-based design practices that inform modern user interface and UX design of web services and mobile applications.

If you choose to start this course in January it will be run as a condensed programme. You’ll start your course in January and finish your first year in August. Upon successful completion of Year 1, you will progress onto Year 2 in September and then continue to start subsequent years of your course in September, completing your degree at the same time as the September starters unless you opt to do a placement year.


Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20 credit module requires a total of 200 hours study. This is made up of teaching contact hours, guided and independent study.

Teaching hours:

Teaching hours vary each semester, year of study and due to module selection. During your first year you can expect 15-18 teaching hours each week. You will also have the option to attend optional sessions including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study:

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You’ll be digging deeper into topics, review what you’ve learned and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you’ll spend more time in independent study.

Online learning:

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.


Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods may include:

  • formal examinations
  • phase tests
  • essays
  • group work
  • presentations
  • reports
  • projects
  • coursework
  • exams
  • individual assignments
  • laboratories.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.


Entry requirements

Typical entry requirements:

Requirement What we're looking for
UCAS points 112
A level BBC to include one from Mathematics, Physics, Chemistry, Further Mathematics, Computer Science, Computing or Design Technology. Excludes General Studies.
GCSE 5 GCSEs at grade 4 / C or above to include English and Mathematics.
BTEC DMM in IT, Business or a technical subject.
IB Diploma 29 points to include one from Mathematics, Physics, Chemistry, Design Technology or IT at Higher level.
Access to HE Access to HE Diploma to include 30 Level 3 credits in either Mathematics, Physics, Computer Science or Statistics. Plus GCSE English Language and Mathematics at grade 4 / C or above.

Other qualifications and experience

Our students come from a variety of backgrounds, each with a unique story. We recognise a breadth of qualifications. If your qualifications differ from the above, contact our Admissions Team who will be happy to discuss your qualifications and routes into your chosen course.

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Contextual offers and Fair Access Scheme

If you meet the criteria for our Fair Access Scheme, you could automatically receive a contextual offer that may be up to 24 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Scheme.

Select your region to find detailed information about entry requirements:


You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an international foundation year. Upon successful completion our International Foundation Year - Computing will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • IELTS: 6.0 overall (with at least 5.5 in each component area).

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

For more information on our approved English language tests visit our English language requirements page.

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Not got the required grades? We offer this degree with an integrated foundation year.


Fees and funding

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man 2025/26 fees TBC
2024/25 fees - £9,250 per year
Not available
EU 2025/26 fees TBC
2024/25 fees - £9,250 per year with EU Support Bursary**
2025/26 fees TBC
2024/25 fees - £19,850 per year without EU Support Bursary**
Not available
International 2025/26 fees TBC
2024/25 fees - £19,850 per year
Not available

If you choose to study this course with a professional placement2 or study abroad year, you will need to pay a tuition fee3 of £1,250 to cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see the university’s Tuition Fee and Refund Terms and Conditions.

The university will charge the tuition fees that are stated in the above table for the first Academic Year of study. The university will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the university reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

The following are additional costs not included in the tuition fees:

  • Any optional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

Condensed course – January start date

If you choose to start this degree in January please make sure you check the Fees and Finance page for more information. Although starting this course in January does not prohibit you from being eligible for student finance, the way it is paid in your first year differs from those who start their course in September.

If you start the degree in January, your tuition fees will be paid in accordance with the university’s Tuition Fees, Refund and Withdrawal Terms and Conditions for January starters and for any further years of study, your fees will be paid in accordance with the terms for September starters.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.


Facilities

Your studies will be centred in high-specification learning environments that benefit from extensive social learning facilities, well-appointed laboratories, industry-standard equipment, lecturing facilities and classrooms, facilitating our innovative teaching methods across a diverse suite of courses4.

  • Interactive Media Lab – dedicated lab facility with high-end PCs which empower your software development and your digital creativity. You can access these machines outside of class to undertake portfolio work.
  • Motion-Capture Studio – a bespoke facility complete with green-screen, control room and lighting rig, enabling you to explore advanced human-computer interaction and cutting-edge concepts such as digital twins.

Careers and opportunities

During the course, we aim to offer you opportunities to experience working on collaborative projects as part of a diverse team2.Upon successful completion of the course, you should have gained practical knowledge of a range of industry standard content creation tools4.

Graduates should be equipped with the knowledge and skills to effectively work within the creative industry, pursuing careers across areas including digital media, animation, user interface and UX design, game design and full-stack web development and mobile application development.

As a multi-disciplinary subject, the Interactive Media and Web Technologies course is designed to produce design-conscious graduates that have a wealth of technical skills and knowledge of implementation. As the creative industry keeps growing, it relies increasingly on designers and content creators that have a fundamental knowledge of computer systems, their requirements and their limitations.

Learning to produce efficient digital media content, engage with collaborative design practices and understand the technical aspects of design, helps graduates become informed, socially responsible content creators and design practitioners.

Where our graduates work

The forerunner to this course was our Multimedia Computing course, graduates of that course have gone on to work at:

  • Jaguar Land Rover - CGI Artist
  • The AA – Learning Designer
  • AIA – Associate, UX Research
  • BlackRock – Senior Software Engineer
  • Semcon – CGI Artist
  • HedgedInterest – Lead Graphic Designer
  • MOTIX Connected – Development Coordinator
  • Blink Image Limited – Motion Graphics Designer
  • TopCon Positioning Systems – UX Supervisor

How to apply


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