Digital Marketing Management MSc

Study level: Postgraduate
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Explore core digital marketing subjects including digital transformation, big data and data-driven decision-making. Gain insights into globalisation, sustainable marketing practices and modern digital marketing management.

Year of entry

Location

Coventry University (Coventry)

Study mode

Full-time

Duration

1 year full-time

Course code

CBLT012

Start date

September 2025
November 2025
January 2026
March 2026
May 2026
June 2026


Course overview

Imagine shaping the future of business with your skills. As the industry evolves, mastering digital marketing is essential for thriving in today’s interconnected world.

Key course content includes:

  • content marketing and brand storytelling, integrated digital campaigns, omnichannel strategies, community building, big data, marketing analytics for strategic decision-making and crisis management 
  • inclusivity, social responsibility and environmental sustainability, funding and scaling green start-ups through digital marketing, digital green branding, and digital innovations for environmental and social change 
  • digital campaign design, execution, evaluation and management, applying marketing concepts to real-world scenarios using analytics to drive digital marketing decisions.
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5 QS Stars for Teaching and Facilities

QS Stars University Ratings

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Ranked 11th Modern University in UK by the Times

The Times and Sunday Times Good University Guide 2025

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Ranked 8th for Overall Satisfaction in PTES

Postgraduate Taught Experience Survey (PTES) 2024

Why you should study this course

This course combines theory and practice to help equip you with the essential skills to excel in digital marketing management. Master digital marketing strategies, tactics and tools to drive business growth.

  • Industry-relevant curriculum: learn about key digital marketing theories, including marketing, brand storytelling, integrated campaigns, omnichannel strategies, community building,  big data analytics, and marketing analytics for strategic decision-making and crisis management.
  • Embrace social change: the contemporary digital marketeer needs to be aware of external business environmental changes taking place when designing digital marketing campaigns. Developing a growth mindset, which encourages inclusivity, social responsibility and sustainability is of critical importance. Learn how to fund and scale green start-ups, develop digital green branding, and innovate for environmental and social change.
  • Practice-led learning: gain hands-on experience with industry-standard software in the DigiComm lab.4 Design, execute and evaluate digital campaigns, applying marketing concepts to real-world scenarios and using analytics to drive decisions.
  • Prepare for the future: develop skills and knowledge about business, marketing and digital marketing.
  • Transferable business skills: Build key management skills, and specialised digital tools, strategies and tactics. This creates flexibility to work in a variety of digital marketing or business roles, such as in data analytics, creating digital content or becoming an entrepreneur. 

Accreditation and professional recognition

Chartered Institute of Marketing (CIM)

This course is subject to Chartered Institute of Marketing (CIM) course accreditation approval for the 2025/26 intake as well as being part of the CIM Accredited Degreescheme.

Coventry University’s accreditation with CIM is reviewed annually, with the current course mapped to meet the awarding bodies requirements. If the accreditation of this course changes, we would seek to notify applicants by the end of April 2025 at the latest.



What you'll study

  • Learn how to develop strategic and sustainable, data-driven marketing campaigns with a focus on social responsibility.
  • Understand contemporary marketing theories and how to adapt to changing market conditions and consumer behaviour.
  • Learn to apply digital marketing strategies, master big data analytics and managing stakeholders.
  • Work on a research-based dissertation or consultancy project involving critical evaluation and application of learned skills to real-world scenarios.

Modules

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. 


How you'll learn

Teaching and learning methods may include:

  • lectures
  • seminars
  • tutorials
  • presentations
  • group projects
  • workshops
  • practical laboratory sessions.

Teaching contact hours

As a full-time postgraduate student, you will study modules totalling 180 credits each academic year. A typical 30-credit module requires a total of 300 hours of study. Study hours are made up of teaching contact hours, and guided and independent study.

Teaching hours

Teaching hours may vary, depending on where you are in your studies, but on average you will have between 8 and 12 teaching and learning hours each week. You will also have the opportunity to attend optional sessions including time with a Success Coach or to meet with staff for advice and feedback.

Guided and independent study

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You will be digging deeper into topics, reviewing what you’ve learnt and completing assignments. This can be completed around your personal commitments. As you progress to the end of your studies, you’ll spend more time on independent learning.

Online learning

As an innovative university, we use different teaching methods, including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.


Assessment

This course will be assessed using a variety of methods which could vary depending on the module.

Assessment methods may include:

  • reports
  • tests
  • essays
  • practical coursework
  • assignments
  • vivas
  • presentations.

The Coventry University assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.


Entry requirements

Typical entry requirements:

An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications.

We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you.

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an international pre-master's. Upon successful completion our International Pre-Master's - Business will provide you with the knowledge and skills you need to progress onto this postgraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

Typical entry requirements

An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications.

English language requirements

  • IELTS: 6.5 overall, with no component lower than 5.5.

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.


Fees and funding

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man 2025/26 fees TBC
2024/25 fees -£11,200  
Not available
EU 2025/26 fees TBC
2024/25 fees -£11,200 per year with EU Support Bursary**
2025/26 fees TBC
2024/25 fees -£20,050 per year without EU Support Bursary**
Not available
International 2025/26 fees TBC
2024/25 fees -£20,050  
Not available

For advice and guidance on tuition fees3 and student loans visit our Postgraduate Finance page and see the university's Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.

The following are additional costs not included in the tuition fees:

  • Any optional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.


Facilities

Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

People walking in front of a building which has a big library sign

Lanchester Library

The library is usually open 24/7, in term-time. It’s where you can access your course’s specialist Academic Liaison Librarian. It’s also home to specialist teams which can support you with your academic writing and maths and statistics questions.

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The Hub

The Hub is the centre of student life on campus. Facilities include a food court, convenience store, multi-faith centre, medical centre, hairdresser, coffee shops and the Your SU offices. It has fully licensed function spaces and a bar.

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Careers and employability

Get one-on-one career and employability guidance lasting up to 36 months from the end of your course. We’ll help you find placements and graduate roles, offer CV and application checks, mentoring, skills workshops, employer events and more.

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.


Careers and opportunities

This course is designed to prepare you for working in wide-ranging marketing roles, with a more specialised focus on advertising and digital marketing. Develop the skills and knowledge base to help you reflect critically when managing digital creative projects, helping you to maximise marketing impacts.

On successful completion of this course, you will be able to:

  • develop a systematic understanding of marketing theories, concepts, strategies and tools to create and manage marketing initiatives across diverse and international markets to foster sustainable growth
  • apply the latest paradigms used to develop authentic strategic marketing planning and principles to solve issues using a range of techniques at the forefront of the discipline
  • apply agile methodologies, creativity and data-driven approaches to develop, execute and manage omnichannel strategies in a rapidly changing market environment
  • analyse and assess ethical considerations and social responsibilities in digital marketing, using research and practical insights to enhance marketing effectiveness and contribute to sustainable business practices
  • interpret and utilise big data and analytics to inform digital marketing decisions, demonstrating proficiency in data processing, visualisation and ethical data use to drive strategic marketing outcomes
  • undertake independent research either in an academic or work context to solve complex problems, reaching informed decisions and critically review them in an international and domestic context
  • demonstrate professionalism and apply relevant skills relating to communication, teamwork, project planning, diversity, intercultural competence and responsibility for individual continuous learning and development in the advertising and digital marketing environment.

Previous graduates on similar courses have secured positions in marketing areas such as: digital marketing managers, e-commerce executives, social media brand specialists, digital product managers, digital trading managers, social media campaign managers, digital communication managers, marketing campaign managers, marketing communication executives, content managers, business marketing data manager and media content manager.

Where our graduates work

Successful graduates have gone on to work in a variety of marketing and digital marketing roles for:

  • McCann World Group
  • Zurich insurance
  • Kantar BrandZ.

How to apply

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