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Explore core digital marketing subjects including digital transformation, big data and data-driven decision-making. Gain insights into globalisation, sustainable marketing practices and modern digital marketing management.
Year of entry
Location
Coventry University (Coventry)
Study mode
Full-time
Duration
1 year full-time
Course code
CBLT012
Start date
September 2025
November 2025
January 2026
March 2026
May 2026
June 2026
Imagine shaping the future of business with your skills. As the industry evolves, mastering digital marketing is essential for thriving in today’s interconnected world.
Key course content includes:
This course combines theory and practice to help equip you with the essential skills to excel in digital marketing management. Master digital marketing strategies, tactics and tools to drive business growth.
This course is subject to Chartered Institute of Marketing (CIM) course accreditation approval for the 2025/26 intake as well as being part of the CIM Accredited Degreescheme.
Coventry University’s accreditation with CIM is reviewed annually, with the current course mapped to meet the awarding bodies requirements. If the accreditation of this course changes, we would seek to notify applicants by the end of April 2025 at the latest.We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
Teaching and learning methods may include:
As a full-time postgraduate student, you will study modules totalling 180 credits each academic year. A typical 30-credit module requires a total of 300 hours of study. Study hours are made up of teaching contact hours, and guided and independent study.
Teaching hours may vary, depending on where you are in your studies, but on average you will have between 8 and 12 teaching and learning hours each week. You will also have the opportunity to attend optional sessions including time with a Success Coach or to meet with staff for advice and feedback.
Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You will be digging deeper into topics, reviewing what you’ve learnt and completing assignments. This can be completed around your personal commitments. As you progress to the end of your studies, you’ll spend more time on independent learning.
As an innovative university, we use different teaching methods, including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.
This course will be assessed using a variety of methods which could vary depending on the module.
Assessment methods may include:
The Coventry University assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
Typical entry requirements:
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | 2025/26 fees TBC 2024/25 fees -£11,200 |
Not available |
EU | 2025/26 fees TBC 2024/25 fees -£11,200 per year with EU Support Bursary** 2025/26 fees TBC 2024/25 fees -£20,050 per year without EU Support Bursary** |
Not available |
International | 2025/26 fees TBC 2024/25 fees -£20,050 |
Not available |
For advice and guidance on tuition fees3 and student loans visit our Postgraduate Finance page and see the university's Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.
The following are additional costs not included in the tuition fees:
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.
The library is usually open 24/7, in term-time. It’s where you can access your course’s specialist Academic Liaison Librarian. It’s also home to specialist teams which can support you with your academic writing and maths and statistics questions.
The Hub is the centre of student life on campus. Facilities include a food court, convenience store, multi-faith centre, medical centre, hairdresser, coffee shops and the Your SU offices. It has fully licensed function spaces and a bar.
Get one-on-one career and employability guidance lasting up to 36 months from the end of your course. We’ll help you find placements and graduate roles, offer CV and application checks, mentoring, skills workshops, employer events and more.
Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.
This course is designed to prepare you for working in wide-ranging marketing roles, with a more specialised focus on advertising and digital marketing. Develop the skills and knowledge base to help you reflect critically when managing digital creative projects, helping you to maximise marketing impacts.
On successful completion of this course, you will be able to:
Previous graduates on similar courses have secured positions in marketing areas such as: digital marketing managers, e-commerce executives, social media brand specialists, digital product managers, digital trading managers, social media campaign managers, digital communication managers, marketing campaign managers, marketing communication executives, content managers, business marketing data manager and media content manager.
Successful graduates have gone on to work in a variety of marketing and digital marketing roles for: