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Marketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure. Step into this world, and explore how to manage marketing within it, with our Digital Marketing Management MSc.
Year of entry
Location
Coventry University (Coventry)
Study mode
Full-time
Part-time
Duration
1 year full-time
2 years part-time
Course code
FBLT056
Start date
September 2025
January 2026
May 2026
At Coventry University, we continuously review the courses we offer to ensure we reflect industry-relevant emerging best practice and technology. As a result, this course is undergoing continuous improvement assessment and will be launched with a renewed curriculum starting in September 2025. Module content and titles will be updated. Course title, learning outcomes and assessments may also change. We expect our new curriculum to be fully updated by January 2025. Please return to this page to see the final course details.
Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry.
This course is accredited1 and recognised by the following bodies:
The course currently includes the Chartered Management Institute (CMI) accredited module, Leading Strategic Change through Creativity and Innovation. Upon successful completion of the module, you will gain the CMI Level 7 Certificate in Strategic Management and Leadership Practice at no additional cost. Further details can be found on the Professional Development module homepage.
This course is accredited1 by the Chartered Institute of Marketing (CIM) for the 2024/25 intake as well as being part of the CIM Accredited Degree scheme.
Coventry University’s accreditation with CIM is reviewed annually, with the current course mapped to meet the awarding bodies requirements. If the accreditation of this course changes, we would seek to notify applicants and students as soon as possible.
The first semester was one of the best learning experiences I have ever had. Allowing the students to choose their own companies to base their coursework allowed us to reach the objective in any way we liked, which put our skills to the test. My favourite task was working for Tewkesbury Together, having a real client and real world situations to explore for the completion of the coursework was exciting, topping it off with a presentation also added multiple layers to the work; research, situational analysis and then group work/presentation really reflected the real world working environment.
Herkus Mantas Dvareckas, MSc Digital Marketing Management, graduated 2020, quoted 2020
This course currently includes the Professional Development Module - Leading Strategic Change through Creativity and Innovation. Each of the participating postgraduate courses currently have an individually tailored version of the Chartered Management Institute (CMI) Professional Development module.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
The course is structured to provide a mix of classroom and lab-based activities and can be delivered through a combination of face-to-face teaching and online classes and tutorials:
This course can be offered on a part-time basis. While we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Request further information about part-time study.
We set out below the typical teaching contact hours that you will receive on this course. In addition to the contact hours below, we offer the opportunity to attend additional optional sessions, such as guest lectures (subject to availability), or to meet with staff during their advice and feedback hours.
In your first and second semester, you will have around 12 contact hours of teaching a week. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.
Additionally, you will be expected to undertake significant self-directed study of approximately 12 hours each week, depending on the demands of individual modules.
A strong emphasis is placed on the postgraduate dissertation/consultancy project in your final semester and therefore total teaching contact hours may be reduced in the final semester.
As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.
Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods include:
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
There are opportunities2 to visit other countries and institutions, with previous cohorts on similar courses having visited countries such as Greece. While in Athens, past students on similar courses had the opportunity to visit the Perfetti van Melle headquarters (the organisation which own global brands like Mentos and Alpenliebe) and work on live case studies. In addition, past students on similar courses attended a seminar on negotiations at Athens University of Economics and Business.
Typical offer for 2024/25 entry.
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | 2025/26 fees TBC 2024/25 fees -£11,200 |
Request fee information |
EU | 2025/26 fees TBC 2024/25 fees -£11,200 per year with EU Support Bursary** 2025/26 fees TBC 2024/25 fees -£20,050 per year without EU Support Bursary** |
Not available |
International | 2025/26 fees TBC 2024/25 fees -£20,050 |
Not available |
For advice and guidance on tuition fees3 and student loans visit our Postgraduate Finance page and see the university's Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.
The following are additional costs not included in the tuition fees:
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
During your studies with us, you have access to several innovative learning spaces4.
Designed to build creative minds, the DigiComm Lab is currently equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.
Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give you the opportunity to improve your business skills.
Our dedicated Talent Team can assist you in applying for work placements, graduate level jobs and offer skills development workshops. They also aim to organise networking events to introduce you to potential employers and industry contacts2.
On successful completion of this course, you will be able to:
Through our Talent Team, you will have the support of dedicated employability support staff, who are industry trained, and are able to tap into their extensive network of employers with a wide range of internship possibilities2. The Talent Team’s staff based in Coventry Business School can also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres.
Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The central Talent Team provide a wide range of support services to help you plan and prepare for your future career.
Previous graduates have secured positions in a wide variety of digital marketing areas, such as social media campaign management and website analysis working with leading organisations worldwide such as McCann, Zurich and many others.