Digital Marketing Management MSc 2021/22 entry

Course code:

FBLT056

Study options:

1 year full-time
2 years part-time

How to Apply
Location:

Coventry University

Starting:

September 2021

 

Fees:

2021/22 fees TBC*
2020/21 fees - £12,600

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2152
Ask a question
Join our mailing list

Course code:

FBLT056

Study options:

1 year full-time
2 years part-time

How to Apply
Location:

Coventry University

Starting:

September 2021

 

Fees:

2021/22 fees TBC*
2020/21 fees - £12,600

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2152
Ask a question
Join our mailing list

Course code:

FBLT056

Study options:

1 year full-time
2 years part-time

How to Apply
Location:

Coventry University

Starting:

September 2021

 

Fees:

2021/22 fees TBC*
2020/21 fees - £16,600

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2152
Ask a question
Join our mailing list

Overview

Marketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure. Step into this world, and explore how to manage marketing within it, with our Digital Marketing Management MSc.

Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry, through modules focused on how to manage global teams and oversee the entire digital marketing process. Coupled with the chance to study in our DigiComm Lab (subject to availability), a space designed for marketing students where you have the opportunity to get hands-on experience of the latest technology, our course is designed to help prepare you for a potential future career harnessing the power of digital marketing, upon successful completion.

By exploring the theoretical knowledge, skills and personal attributes which may help you in the future to become a leader in the digital marketing industry, you should, on successful completion, know how to become an adaptable and proactive digital marketing professional. We also endeavour to make sure you are up to date with latest digital marketing knowledge, and the course has a specific module dedicated to the disruptive technology that is shaping the future of marketing.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

To ensure an optimised and continual student experience, the university may deliver certain contact hours and assessments via emerging online technologies and methods across all courses.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:

Chartered Management Institute (CMI)

Chartered Management Institute (CMI)

The course currently includes the Chartered Management Institute (CMI)accredited module, Global Professional Development - Consultancy. Students who successfully complete the CMI module and meet the CMI evidence requirements will also gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting. This will enable you to apply for Chartered Manager status via the qualified route, once all CMI entry criteria have been met (please visit the CMI website for full details on the criteria to qualify as a Chartered Manager and applicable fees).

Coventry University’s accreditation with CMI is currently ongoing for the relevant modules, but is frequently reviewed and monitored by the CMI through their quality systems. Whilst Coventry University hopes and anticipates that these reviews will continue to be successful, if they were to be unsuccessful, this relevant module in this course would no longer be accredited and we would notify applicants and students as soon as possible.


Chartered Institute of Marketing (CIM)

Chartered Institute of Marketing (CIM)

We are currently a Chartered Institute of Marketing (CIM) accredited Study Centre, as well as being part of the CIM Graduate Gateway scheme, with the modules of our courses aimed to map to CIM professional qualifications. This means that students who successfully complete the Digital Marketing Management MSc at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Additional fees apply.

**Coventry University’s accreditation with CIM is renewed annually, with the current course mapped to meet the awarding bodies requirements. Whilst Coventry University hopes and anticipates that any renewal would be successful, if the renewal were to be unsuccessful, this course would no longer be accredited and we would notify applicants and students as soon as possible.


Coventry University’s accreditation with CIM is reviewed annually, with the current course mapped to meet the awarding bodies requirements.If the accreditation of this course changes, we would seek to notify applicants and students as soon as possible.

European Foundation for Management Development (EFMD)

European Foundation for Management Development (EFMD)

Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries. Coventry Business School is recognised by the above memberships for the 2021/22 intake. There is currently no intention for this membership to lapse however if it was not to be renewed we would notify applicants and students as soon as possible.


Chartered Association of Business Schools (CABS)

Chartered Association of Business Schools (CABS)

Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers, and supports its members in maintaining high standards of teaching and research. There is currently no intention for this membership to lapse however if it was not to be renewed we would notify applicants and students as soon as possible.

What our graduates say...

The first semester was one of the best learning experiences I have ever had. Allowing the students to choose their own companies to base their coursework allowed us to reach the objective in any way we liked, which put our skills to the test. My favourite task was working for Tewkesbury Together, having a real client and real world situations to explore for the completion of the coursework was exciting, topping it off with a presentation also added multiple layers to the work; research, situational analysis and then group work/presentation really reflected the real world working environment.

Herkus Mantas Dvareckas, MSc Digital Marketing Management, graduated 2020, quoted 2020

Course information

By studying MSc Digital Marketing Management, you will be given the opportunity to explore a variety of topics related to digital marketing management.

Through a strong focus on corporate engagement, the course should enable you to learn a wide range of transferable skills which, upon successful completion, may enhance your potential future employability. You may be tasked with producing a digital marketing project, examining the impact of digital and disruptive technology for marketing, exploring how to communicate ideas to different audiences, and the opportunity to undertake online presentations and take part in a simulated electronic business game.

The course also grapples with the rise of disruptive technologies, that could significantly alter the way businesses or industries operate – in recent years, some of these disruptions have had a major impact on marketing, with technologies such as blockchain, or the availability of big data, altering the way firms do business. The module ‘Disruptive Technology in Marketing’ seeks to build your understanding of how these technologies can benefit marketers, particularly in the digital space, and aims to challenge you to manage the risks also associated with them.

Other areas covered on the course include exploring how to manage digital marketing projects, which can be complex in their scope and usage of technology, and exploring how to effectively examine and interpret digital marketing analytics, an essential tool in informing strategic marketing decisions from a management perspective. When coupled with a module focused on consumer behaviour, you will explore how organisations build their knowledge of people’s behaviours online, and ensure campaigns are effective in an increasingly digitised business environment.

When exploring digital marketing management, the course should help you develop a range of transferable and relevant skills such as developing an understanding of consumer behaviour as well as the chance to produce a marketing communications situations analysis and undertake a boardroom pitch of a marketing communications campaign for a client. You will also examine how to manage global marketing teams.

This course can be offered on a part-time basis, with study over two years. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. You can make an enquiry about part-time study using our online forms, for UK and for EU/International students.

Course Specification
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Modules

Overview

This course currently includes the Global Professional Development Module- Consultancy. Each of the participating postgraduate courses currently have an individually tailored version of the Chartered Management Institute (CMI) Professional Development module. For more information on the content of each module, see the Study Themes section of this course page. Please note all below modules are mandatory.

Modules

  • Managing Digital Marketing Projects

  • Digital Marketing Strategy

  • Disruptive Technology in Marketing

  • Marketing Strategy, Planning and Control

  • Consumer Behaviour

  • Marketing Communications

  • Digital Marketing Analytics

  • Managing Global Marketing Teams

  • Global Professional Development - Consultancy

  • Project

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

In more detail...

  • In 2019, Coventry Business School was rated as Excellent by Eduniversal, an annual ranking of business schools in over 150 countries.
  • Opportunities to participate in industry field trips, to advertising agencies, exhibitions and events (subject to competitive application, availability, meeting any applicable visa requirements, and additional fees may apply)
  • Opportunities to hear from guest speakers (subject to availability) from industry speaking about various marketing challenges, for example, Big Data, social media and online customer engagement.
  • With disruptive technologies currently shaping how marketing is conducted, this course offers a module, Disruptive Technology in Marketing, which gives you the chance to understand how to harness them to effectively communicate with consumers.
  • Opportunity to study a module accredited by the CMI, as well as gaining certain exemptions from certain CIM qualifications upon successful completion of this course. Please see the Accreditation and Professional Recognition section for further details.
  • Access to digital communications lab – the DigiComms Lab – equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platform (subject to availability).
  • Informed staff, who keep abreast of marketing issues and trends, sharing their experience of relevant national and international conferences, such as those organised by the CIM, the Academy of Marketing or the European Marketing Academy. Please note that staff are subject to change.
  • Chance to participate in live project briefs, which have previously included a Google online marketing challenge, as well as responding to a rebranding brief as requested by Kellogg’s.
  • Vibrant student community with lots of student-led social events and activities, which in previous years have included fundraising for UK Boston Terrier Rescue, The Shakespeare Hospice, and breast cancer charities.

Our main study themes are:

  • Managing Digital Marketing Projects: You will explore the necessary skills that should enable you to critically construct, develop and manage digital marketing projects that support the achievement of overall corporate objectives. The module will examine the importance of digital marketing projects within today’s digitally-driven organisations and will evaluate the tools used to develop effective solutions to implement and control digital marketing projects.
  • Digital Marketing Analytics: You will focus on the key concepts and tools of digital marketing analytics and should be able to demonstrate how they can be used to assist decision-making in marketing. The module examines how digital analytics can help build organisational knowledge of customer behaviours and campaign effectiveness in a business environment that has been constantly reshaped by the forces of digitisation. You will explore the effectiveness of company communications and customer interactions across a range of platforms including website, social media, and mobile marketing. The module also examines the digital analytics tools that are used to understand conversations about brands across digital platforms that inform marketing decisions.
  • Disruptive Technology in Marketing: Disruptive technology could significantly alter the way businesses or entire industries operate. Technology can disrupt the practices and drive developments within marketing. Some recent examples of disruptive technology include Blockchain, the Dark Web and Big Data. Marketers are empowered by new technology, and have done a great deal within digital marketing thanks to unprecedented levels of insight into customers and equally unprecedented levels of access to them. But new technology can also often baffle marketers. For example, there are constant doubts about the effectiveness of social media advertising, and cybersecurity. This module aims at challenging the curious minds of our potential future digital marketers, to provide the opportunity, to build a critical understanding of what disruptive technology is and how it applies to marketing.
  • Managing Global Marketing Teams: In our opinion organisations can only function if they are able to assemble together teams with the necessary skills, attitudes and experience to meet their objectives. Effective organisations usually develop a strategic approach to the attraction and retention of staff, analysing their key employment markets and gaining an understanding of their dynamics so as to enable them to compete more effectively, both now and in the future. This module focuses on these activities from a Digital Marketing Manager’s perspective, acknowledging not just the practical aspects of recruitment, selection, employee retention and dismissal but more critically the role of management and leadership of global teams both within traditional and virtual digital marketing contexts.
  • Digital Marketing Strategy: This module is intended to provide you with both the theory and practice of digital marketing through a strategic prism. The module aims to build on existing theories and concepts and encourages you to critically assess the use of the core five tools of digital marketing strategy namely: social media, email, website design, online advertising and online public relations. The module specifically focuses on the drivers for the increase of online customer engagement in all the previously mentioned digital elements.
  • Marketing Planning Strategy and Control: This module aims to explore key operational marketing skills for future application in the workplace. The module aims to develop a strategic focus for marketing management by applying operational principles and practices to the framework of the marketing planning process in building organisational strategy. It also focuses on the implementation, control and evaluation of the marketing planning framework. The module utilises a marketing simulation game and should enable you to construct and implement a strategic marketing plan. You will explore its effectiveness by having the opportunity to analyse the marketing and financial impacts of business decision-making, based on key performance indicators.
  • Consumer Behaviour: You should explore and develop an understanding of consumer behaviour and how the discipline underpins all marketing activities, service provision, digital platforms and policy formulation. Consumer behaviour we believe brings in the importance of globalisation with an aim to providing you with a detailed insight into the psychology of global consumers and their motivations, thoughts, feelings, reasoning, information processing, decision making behaviours and how they interact with technology to reallocate social and cultural capital to achieve well-being in contemporary society.
  • Marketing Communications: The topic of marketing communications should give you the opportunity to explore the theories, knowledge and skills needed to plan for and make marketing communications decisions. You will explore the theories of the main communications planning frameworks and promotional tools. You will look at the complexities of marketing communications application. You should be able to make judgments on financial and creative aspects needed to achieve communications objectives. A feature of this module is the use of a client and includes interactive learning to give you the opportunity to develop analytical and decision-making skills required by marketing communications practitioners in the workplace.

The course is structured to provide a mix of classroom and lab-based activity with a series of lectures, associated seminars, practical workshop classes and personal tutorials. These sessions may be delivered through a combination of face-to-face teaching and online classes and tutorials. You will have the chance to analyse and explore the latest web designing software and practice web platforms which should develop your skills in manipulating new media for marketing and advertising applications.

You will have the opportunity to study a final project based on either a research-based dissertation or an industry-based consultancy project. This should provide you with flexibility to develop different pathways for potential future employability or further study (internships as part of the Project module are subject to availability and a competitive application process, meeting applicable visa requirements and additional fees may apply). This also applies to further study opportunities. Coventry University aims to provide support and help source opportunities, though ultimately it is the student’s responsibility to secure an internship.

We try to hold regular guest lectures with marketing speakers from industry and offer a range of field trips both nationally and internationally which aim to provide exposure to industry and develops your intercultural competencies (subject to competitive application, availability, meeting applicable visa requirements and additional fees may apply).

This course will be assessed using a variety of methods which will could vary depending upon the module, with this course aiming to provide a range of innovative, academic and authentic assessments. Assessment methods include providing a real client with a marketing communications plan and campaign, conducting a digital marketing project, as well as an in-tray simulated exercise, an academic poster with viva presentation, and an e-portfolio. Only one module, Digital Marketing Analytics, is assessed by examination, allowing you the chance to apply the skills you are taught to assessments that seek to mirror tasks which may be relevant to a potential future career within digital marketing.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

 

On successful completion, you will be able to:

  • Apply the latest scientific and technical concepts and theories and developments in strategic digital marketing, marketing planning and marketing communications principles to solve issues using a range of tools at the forefront of digital marketing management practice.
  • Critically analyse and evaluate consumer behaviour in a digital marketing context and understand the impact of ethical, sustainable and societal considerations on transformative consumer culture.
  • Develop a technical and scientific understanding of contemporary global and national strategic digital marketing and disruptive technology issues to make informed digital marketing management decisions.
  • Synthesise multifaceted technical and complex issues in digital marketing analytics, managing global marketing teams and strategic digital marketing issues and make sound judgements at the forefront of contemporary digital marketing management both domestically and globally.
  • Construct, critically evaluate, recommend and execute a digital marketing project and a marketing communications campaign to meet the corporate objectives of different organisations by using an appropriate mix of digital and traditional media suitable for a business-to-business, non-profit or business-to-consumer context.
  • Demonstrate professionalism and apply relevant skills relating to communication, teamwork, project planning, diversity, intercultural competence and responsibility for individual continuous learning and development in the digital marketing management environment.
  • Critically evaluate and develop solutions to complex, inter-related, multi-faceted digital marketing management issues that can be found in a variety of organisations and professional contexts.
  • Undertake independent research either in an academic or work context to solve complex problems, reaching informed decisions and critically review them in an international and domestic context.
  • Demonstrate knowledge and understanding of the principles of consultancy and the theories and practices found in leadership.

We set out below the typical teaching contact hours that you will receive on this course. In addition to the contact hours below, we offer the opportunity to attend additional optional sessions, such as guest lectures (subject to availability), or to meet with staff during their advice and feedback hours.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.

In your first and second semester, you will have around 12 contact hours of teaching a week. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

Please also note that due to the ongoing situation around COVID-19 restrictions, some teaching spaces may have reduced availability or restrictions on their use.  Please refer to the University’s webpages regarding our response to Covid-19, for UK students and for International students. 

A strong emphasis is placed on the postgraduate dissertation/consultancy project in your final semester and therefore total teaching contact hours may be reduced in the final semester.

In addition, you will be expected to undertake a significant amount of self-directed studying and revising in your own time each week, which may include, for example, guided study using hand-outs, online activities.

We recognise the difference that both work and an international experience could make to your potential future career – with that in mind, this course has been designed to try to incorporate the chance for you to gain international experiences in a number of ways, not least through the multicultural environment fostered by staff and students from all over the world. Currently, nearly two-thirds of the Department’s staff have joined from overseas countries, so our department we believe is very international in outlook.

Within course content, we encourage an international outlook in all modules through the use of international case studies. Modules such as Managing Global Marketing Teams or Global Professional Development (Consultancy) are just two examples where there is a direct reference to international perspectives. Please see the Accreditation and Professional Recognition section for further information on the Global Professional Development (Consultancy) module.

There are also opportunities to visit other countries and institutions, with previous students on similar courses having visited countries such as Greece. While in Athens, past students had the opportunity to visit the Perfetti van Melle headquarters (global brands like Mentos and Alpenliebe) and work on live case studies. In addition, past students attended a seminar on negotiations at Athens University of Economics and Business.

Please note that we are unable to guarantee any overseas opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2018/19, we were able to provide a total of 5,469 experiences abroad that lasted at least five days.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni 2016/17


5,469

Student experiences

The number of student trips abroad for at least 5 days in 2018/19


12,000

and counting

The number of students we’ve helped travel internationally since 2016

12

global programmes

As well as trips, we offer other opportunities like language courses


What our graduates say

The first semester was one of the best learning experiences I have ever had. Allowing the students to choose their own companies to base their coursework allowed us to reach the objective in any way we liked, which put our skills to the test. My favourite task was working for Tewkesbury Together, having a real client and real world situations to explore for the completion of the coursework was exciting, topping it off with a presentation also added multiple layers to the work; research, situational analysis and then group work/presentation really reflected the real world working environment.

Herkus Mantas Dvareckas, MSc Digital Marketing Management, graduated 2020, quoted 2020

Entry Requirements

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Applications from candidates with relevant experience are encouraged and will be considered on an individual basis. For more details, please contact us using our online form for UK students.

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Applications from candidates with relevant experience are encouraged and will be considered on an individual basis. For more details, please contact us using our online form for UK students.

Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit in the coming years, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance amongst other things. We will act in accordance with the UK’s laws in force from time to time.

English as a Foreign Language This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

<p>Applications from candidates with relevant experience are encouraged and will be considered on an individual basis. For more details, please contact us using our online form for UK students.

English as a Foreign Language: This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

What our graduates say...

The first semester was one of the best learning experiences I have ever had. Allowing the students to choose their own companies to base their coursework allowed us to reach the objective in any way we liked, which put our skills to the test.

My favourite task was working for Tewkesbury Together, having a real client and real world situations to explore for the completion of the coursework was exciting, topping it off with a presentation also added multiple layers to the work; research, situational analysis and then group work/presentation really reflected the real world working environment.

Herkus Mantas Dvareckas, MSc Digital Marketing Management, graduated 2020, quoted 2020

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

Starts

Fee


September 2021

2021/22 fees TBC*
2020/21 fees - £12,600 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2021

2021/22 fees TBC*
2020/21 fees - £12,600 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2021

2021/22 fees TBC*
2020/21 fees - £16,600 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to) travel, accommodation, activities and visas.

EU student fees

EU nationals starting in the 2020/21 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans:

EU nationals starting in the 2020/21 academic year must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans:

EU nationals starting in the 2020/21 academic year must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

Career prospects

Graduate Immigration Route visa

Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.

Embedded employability is a key focus for this course with a range of initiatives for you to have the opportunity to demonstrate applied learning and continued professional development, including the use of authentic assessments.

Upon successful completion, you should also be prepared for any potential future career in digital marketing, with course content covering the practicalities of managing digital campaigns, through to the skills needed to lead teams and harness disruptive technology to drive business growth.

You will have the opportunity to study a final project based on either a research-based project or an industry-based consultancy project. This should provide you with flexibility to develop different pathways for future employability or further study. Internships as part of the Project module are subject to availability and a competitive application and selection process, meeting any applicable visa requirements, and additional fees may apply. This also applies to further study opportunities.

You will have the support of dedicated employment staff, who are industry trained, and our well-established employment unit, the Talent Team, has staff based with Coventry Business School who have an extensive network of employers with a wide range of internship possibilities (subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply). The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Talent Team provide a wide range of support services to help you plan and prepare for your career.

Where our graduates work

Previous graduates have secured positions in a wide variety of digital marketing areas, such as social media campaign management and website analysis working with leading organisations worldwide such as McCann, Zurich and many others.

What our graduates say...

The first semester was one of the best learning experiences I have ever had. Allowing the students to choose their own companies to base their coursework allowed us to reach the objective in any way we liked, which put our skills to the test. My favourite task was working for Tewkesbury Together, having a real client and real world situations to explore for the completion of the coursework was exciting, topping it off with a presentation also added multiple layers to the work; research, situational analysis and then group work/presentation really reflected the real world working environment.

Herkus Mantas Dvareckas, MSc Digital Marketing Management, graduated 2020, quoted 2020
Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2020/21 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.