Business Analytics MSc 2021/22 entry

Course code:

FBLT035

Study options:

1 year full-time
2 years part-time

How to Apply
Location:

Coventry University

Starting:

September 2021
January 2022

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 4321
Request information

Course code:

FBLT035

Study options:

1 year full-time
2 years part-time

How to Apply
Location:

Coventry University

Starting:

September 2021
January 2022

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 4321
Request information

Course code:

FBLT035

Study options:

1 year full-time
2 years part-time

How to Apply
Location:

Coventry University

Starting:

September 2021
January 2022

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 4321
Request information

Overview

This course responds to the current growing demand and significant shortage of highly-trained analysts capable of interpreting data to find new patterns and relationships, informing business decisions accordingly so as to drive growth and successful business performance. You will have the opportunity to learn to generate value from large data sets, or Big Data, which cannot be analysed using traditional techniques.

If you have an undergraduate degree in business and good numerical skills, this course should support you in developing quantitative and data mining skills to solve business problems by analysing data and converting that information into useful insights. With a focus on applying theory to practical situations through case studies and projects from industry, this course will also give you opportunities to gain hands-on experience of up-to-date technology including SPSS and NVivo, with access to multiple data resources, including ProQuest and Mintel.

Coventry Business School was rated ‘excellent’ by Eduniversal in 2019, a ranking of business schools in over 150 countries, and the course also allows you the opportunity to study a module accredited by the Chartered Management Institute, which could develop your leadership skills. Additionally, our impressive global network is vast and varied. Through guest speakers, industry visits, case studies and internship opportunities, we aim to use these links to share real-world business experiences and bring you up-to-speed with the issues and challenges facing modern businesses (opportunities are subject to availability, meeting applicable visa requirements, and fees may apply).

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

COVID-19

The University may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the Covid-19 pandemic, we are prepared for courses due to start in or after the 2020/2021 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.

Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:

Chartered Management Institute (CMI)

Chartered Management Institute (CMI)

The course currently includes the Chartered Management Institute (CMI)* accredited module, Global Professional Development - Consultancy. Students who successfully complete the CMI module and meet the CMI evidence requirements can also gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting. This will enable you to apply for Chartered Manager status via the qualified route, once all CMI entry criteria have been met (please visit the CMI website for full details on the criteria to qualify as a Chartered Manager and applicable fees).

Coventry University’s accreditation with CMI is currently ongoing for the relevant modules, but is frequently reviewed and monitored by the CMI through their quality systems. If any changes occur with respect to our accreditation related to these modules, we will seek to notify applicants and students as soon as possible.

European Foundation for Management Development (EFMD)

European Foundation for Management Development (EFMD)

Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries. Coventry Business School is recognised by the above memberships for the 2021/22 intake. There is currently no intention for this membership to lapse however if this membership were not to be renewed we would notify applicants and students as soon as possible.


Chartered Association of Business Schools (CABS)

Chartered Association of Business Schools (CABS)

Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers, and supports its members in maintaining world-class standards of teaching and research. There is currently no intention for this membership to lapse however if this membership were not to be renewed we would notify applicants and students as soon as possible.

Jay Kishor Samgi

Working alongside European and international students is amazing

We have spoken to Jay Kishor Samgi about his experience of studying a postgraduate degree in Business Analytics MSc with us. Read his story.

What our alumni say

After several years of working in the software and the automotive industry, better opportunities and career prospects is what I was looking for. I came across a project where I was able to analyse some data for a client and deliver visual dashboards. This led my inclination towards the field of Business Analytics and I decided to pursue it. The MSc Business Analytics course with Coventry University matched with all my criteria including the content, course period, quality, and cost. I am quite sure that after finishing the course, I will be able to utilise this knowledge to explore new possibilities and achieve higher level of excellence.

A. Khedekar, MSc Business Analytics, graduated 2020, quoted 2020

Course information

The course has been specifically designed to give a structured understanding of business analytics and the practical tools which can drive business advantage. You’ll have the opportunity to learn how to analyse business data and solve business problems analytically.

We start by providing an overview of big data and business analytics and its context in a business environment where data is rapidly becoming one of the most valuable assets. We will introduce you to the historical context and growth of big data, as well as the characteristics defining big data. We also encourage you to consider the social, ethical and legal implications of handling, storing and using all manner of datasets.

We then focus on the underpinning analytical techniques and tools used to analyse and interpret data, forecast future trends, automate and streamline decisions and optimise courses of action. This should include statistical analysis, data mining, forecasting and regression, optimisation, simulation and spreadsheet modelling. You should also gain a deeper understanding of the value and benefits of different analytical techniques for advanced decision-making and how they can be used to identify patterns, relationships, associations, factors and clusters.

Finally, we consider how to apply analytical methods and techniques to specific business functions, such as an organisation’s marketing function, value chain and financial planning. For example, we will consider how to assess financial performance and economic conditions of a business, identifying relevant costs for short-term and long-term decision-making.

Course Specification
Download PDF

Modules

Overview

In your first two semesters, you will have the chance to study modules which give you a structured understanding of business analytics, as well as an overview of the practical tools which can be used to help a business gain an advantage in the marketplace. These modules aim to include a look at current issues in Big Data, as well as analytics in the fields of marketing and finance. All course modules are mandatory.

In your final semester, you can opt to apply for a company internship (subject to a competitive application process and availability, fees may apply) as part of the Postgraduate Business Project, or conduct a research based project, on a topic of interest to you.

Also in your final semester, you can study the Chartered Management Institute (CMI)* accredited module, Global Professional Development - Consultancy. Students who successfully complete this module and meet the CMI evidence requirements can gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting. Please see the Accreditation and Professional Recognition section for further details.

Modules

  • Semester 1

    • Current Issues in Big Data and Business Analytics
    • Business Statistics
    • Data Mining Methodologies and Applications
    • Business Modelling

  • Semester 2

    • Applied Marketing Analytics
    • Operations Analytics
    • Financial Analysis for Decision Making
    • Global Supply Chain and Logistics

  • Semester 3

    • Global Professional Development - Consultancy
    • Postgraduate Business Project

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

In more detail...

  • Opportunity to apply for a company internship as part of the Postgraduate Business Project*
  • Access to the Talent Team, a dedicated service for those students seeking placements and employment, with employability staff with knowledge of management and associated careers
  • Innovative, interactive teaching features business relevant software and applications to gain practical insights into solving business problems through business analytics, with teaching now making use of our Business Simulation Suite, (subject to availability) a bespoke teaching space to allow you to engage in business simulations.
  • Our guest speaker programme has also drawn in prominent speakers from the field of business analytics in recent times to share their knowledge and experiences with students (subject to availability).
  • Opportunities for field trips to multinational organisations within a range of sectors and industries. Recent visits have included a visit to Tarmac and the opportunity to visit New York, Berlin and Paris, among others*
    *Please note that we are unable to guarantee any internships or field trip opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements.

Facilities include our Business Simulation Suite, designed to allow you to engage in practical business simulations using the latest software.

Your main study themes are:

  • Business analytics: Businesses hold large quantities of structured data within spreadsheets and unstructured data in other sources, such as websites and forums. We will introduce business and statistical concepts, analytical techniques and approaches for modelling and mining data. This can include data mining methods and advanced spreadsheet modelling techniques using SPSS and Excel functions. You should gain a solid quantitative foundation alongside practical problem-solving techniques.
  • Financial analytics: Focuses on developing your ability to interpret and use financial information within the strategic framework of a business. You will be introduced to the key concepts of managerial accounting, alongside practical tools for assessing the financial performance and economic condition of a business. We will examine the choice of financial and non-financial measures for identifying costs or evaluating the performance of business units or divisions. Considerable emphasis will be on the financial reports of real-world public companies. 
  • Marketing analytics: Introduces you to commonly used techniques in the collection of marketing and consumer research information. We consider how to evaluate the impact of marketing initiatives and maximise the effectiveness and performance of marketing strategies and decisions. 
  • Operations analytics: To take advantage of potentially useful digital information and advanced data collecting technologies, firms are changing the way in which they make business decisions, plan and control their operations. We will consider areas of operations management where analytics may add considerable value, focusing on how data can be used to match supply and demand in various business and operational settings. You will have the chance to learn various predictive analytic techniques and develop quantitative skills in operational areas of business, including demand planning, inventory management and logistics management.
  • Global Supply Chain and Logistics:  This can enhance your understanding of supply chain networks and the importance of supply chain management. Current logistical trends such as lean management of the logistics and supply chain function will also be analysed.

This course can be studied full-time over one year and may be offered on a part-time basis, with study over two years. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please contact us using our enquiry forms, for UK and EU/International students, for more information about studying this course part-time.

As well as traditional teaching and learning methods, such as lectures, workshops and seminars, this course also utilises techniques such as discussion forums and computer laboratory work to facilitate richer, deeper learning. These may be delivered through a combination of face-to-face teaching and online classes, PC labs and tutorials.

We aim to use a variety of technologies to teach this course, including SPSS, NVivo and a range of databases to support effective searching, selection and analysis of different data sources. You will be exposed to real-life case studies and may be given the opportunity to participate in range of field trips and industry visits.*

This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include the Postgraduate Business Project, reports, presentations, formal examinations and practical coursework.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion of this course, you will have knowledge of:

  • The context within which big data and business analytics resides, including; value, variety, velocity, veracity, volume, complexity, variability, ethical and technological issues of big data.
  • Data mining techniques such as market basket analysis, social media analysis, customer segmentation, web analytics.
  • The uses and limitations of a range of data mining techniques and methodologies that can be applied to inform business decision-making.
  • Global supply and logistics management and the various methods by which organisations can improve and sustain performance.
  • Operations analytics including forecasting and inventory control. 


On successful completion of this course, you will be able to:

  • Apply business analytical techniques and methodologies in an organisational context.
  • Select and apply appropriate models and techniques to best analyse structured and unstructured data.
  • Use relevant communication and information technologies for application in business analytics and to communicate results for effective decision-making.
  • Apply appropriate analytics analyse market data to address marketing questions such as a market forecasting.
  • Assess financial performance and economic conditions of an organisation and key concepts of management accounting.

We set out below the typical teaching contact hours that you will receive on this course. In addition to the contact hours below, we offer the opportunity to attend additional optional sessions, such as guest lectures (subject to availability), or to meet with staff during their advice and feedback hours.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.

Within your first and second semester, you should have around 12 contact hours of teaching a week. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

A strong emphasis is placed on the Postgraduate Business Project module in your final semester and therefore total teaching contact hours may be reduced.

In addition, you will be expected to undertake a significant amount of self-directed studying and revising in your own time each week, including some guided study using handouts, online activities etc.

The course naturally has an intercultural and international focus as its staff and students often come from a wide range of different nationalities. Team work, discussions and group presentations encourage sharing of ideas and knowledge between students of diverse backgrounds. We also draw on a range of international case studies and examples.

Furthermore, the Centre for Global Engagement (CGE) is Coventry University’s dedicated service that supports students’ international experience. Whether you are interested in studying abroad or would like to gain some work, volunteering or teaching experience in the UK, Europe or beyond, CGE is here to make it a reality.

Please note that we are unable to guarantee any overseas opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2018/19, we were able to provide a total of 5,469 experiences abroad that lasted at least five days.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni 2016/17


5,469

Student experiences

The number of student trips abroad for at least 5 days in 2018/19


12,000

and counting

The number of students we’ve helped travel internationally since 2016

12

global programmes

As well as trips, we offer other opportunities like language courses


What our alumni say

This course is a modern, up-to-date program that will provide you with a degree that will make you stand out among your peers –it provides a balanced set of modules that will enable you to better understand big data, its role, how to mine it, and the different business areas that can benefit from integrating data analytics in its processes.

Z. Kawasmi, MSc Business Analytics, graduated in 2019, quoted 2020

Entry Requirements

A second class honours (minimum 2:2 or higher) in either; business, finance, economics, management science, logistics, engineering, computing or mathematics.

Applicants from other degrees may be considered on a case-by-case basis provided they can show strong quantitative ability. Applications from candidates who can demonstrate considerable experience at an appropriate professional level but who do not have formal academic entry qualifications may also be admitted on an individual basis. Please contact us to discuss any relevant experience through our enquiry form.

A second class honours (minimum 2:2 or higher) in either; business, finance, economics, management science, logistics, engineering, computing or mathematics.

Applicants from other degrees may be considered on a case-by-case basis provided they can show strong quantitative ability. Applications from candidates who can demonstrate considerable experience at an appropriate professional level but who do not have formal academic entry qualifications may also be admitted on an individual basis. Please contact us to discuss any relevant experience through our enquiry form.

English as a Foreign Language: This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

A second class honours (minimum 2:2 or higher) in either; business, finance, economics, management science, logistics, engineering, computing or mathematics.

Applicants from other degrees may be considered on a case-by-case basis provided they can show strong quantitative ability. Applications from candidates who can demonstrate considerable experience at an appropriate professional level but who do not have formal academic entry qualifications may also be admitted on an individual basis. Please contact us to discuss any relevant experience through our enquiry form.

English as a Foreign Language: This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

What our alumni say

After several years of working in the software and the automotive industry, better opportunities and career prospects is what I was looking for. I came across a project where I was able to analyse some data for a client and deliver visual dashboards. This led my inclination towards the field of Business Analytics and I decided to pursue it. The MSc Business Analytics course with Coventry University matched with all my criteria including the content, course period, quality, and cost. I am quite sure that after finishing the course, I will be able to utilise this knowledge to explore new possibilities and achieve higher level of excellence.

A. Khedekar, MSc Business Analytics, graduated 2020, quoted 2020.

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

Starts

Fee


September 2021

£14,250 (per year)


January 2022

£14,250 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2021

£17,900 (per year)


January 2022

£17,900 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2021

£17,900 (per year)


January 2022

£17,900 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Course essentials - additional costs

This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to) travel, accommodation, activities and visas.

EU student fees

EU nationals starting in the 2020/21 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans

EU nationals starting in the 2020/21 academic year must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans

EU nationals starting in the 2020/21 academic year must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

What our alumni say

This course is a modern, up-to-date program that will provide you with a degree that will make you stand out among your peers –it provides a balanced set of modules that will enable you to better understand big data, its role, how to mine it, and the different business areas that can benefit from integrating data analytics in its processes.

Z. Kawasmi, MSc Business Analytics, graduated in 2019, quoted 2020

Career prospects

Graduate Immigration Route visa

Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.

Today, organisations in almost every sector and across the world are seeking to capitalise on the benefits of data-driven decision-making.

Successful completion of this course should enable you to enter the field of business analytics and consultancy in small, medium or large organisations across the globe. You could enter professions such as management consultants, business analysts, policy analysts, market researchers, operations researchers and data scientists. Alternatively, you could work in public, private and voluntary sectors where such analytical skills would give organisations competitive advantage.

We aim to develop your capabilities in creative problem solving, strategic thinking, effective communication and research, all directly relevant to employers and of great value when seeking future employment.

Coventry University is committed to preparing you for your future career and aims to give you a competitive edge in the graduate job market. The University's Talent Team provide a wide range of support services to help you plan and prepare for your career.

Global Leaders Programme

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Further details on the Global Leaders Programme, including information on the application process and applicable fees

What our alumni say

After several years of working in the software and the automotive industry, better opportunities and career prospects is what I was looking for. I came across a project where I was able to analyse some data for a client and deliver visual dashboards. This led my inclination towards the field of Business Analytics and I decided to pursue it. The MSc Business Analytics course with Coventry University matched with all my criteria including the content, course period, quality, and cost. I am quite sure that after finishing the course, I will be able to utilise this knowledge to explore new possibilities and achieve higher level of excellence.

A. Khedekar, MSc Business Analytics, graduated 2020, quoted 2020.
Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2020/21 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.