Marketing BA | Coventry University
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Marketing BA (Hons) 2019/20 entry

Course code:

N500

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

September 2019

 

Fees:

2019/20 fees - TBC
2018/19 fees - £9,250

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222


Overview

For those with creative flair, analytical minds and a love of communicating, our Marketing BA can lead to a career in this exciting field.

Marketing is a subject that impacts everyone’s lives, now more so than ever as advancements in digital and social media are opening up new and exciting ways to attract and engage customers anytime, anywhere and any place.

This professionally accredited course is aimed at students with an interest in all areas of sales and marketing from the creative to the analytical – whether that is advertising and brands, consumer behaviour and retailing, or new product development and market research. It provides a solid foundation in general business and management knowledge with a specific focus on marketing, both as business strategy and a function.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:

European Foundation for Management Development (EFMD)

As a mark of our quality and international perspective, Coventry Business School is an active member of the European Foundation for Management Development (EFMD) and Chartered Association of Business Schools (CABS), as well as being signatories to the United Nations Principles for Responsible Management Education (UN PRME) initiative. Our experiences and involvement with these organisations will enhance the quality of your educational experience.


Chartered Association of Business Schools (CABS)

Chartered Institute of Marketing (CIM)

We are a Chartered Institute of Marketing (CIM) accredited Study Centre, which means that students who complete the BA Marketing at Coventry University are exempt from the CIM Certificate in Professional Marketing, as well as the first module of the CIM Diploma in Professional Marketing via the Graduate Gateway scheme.

What our students say

I chose this course to gain practical and theoretical knowledge in the professional marketing industry. Lectures are all recorded and are available online, seminars are interactive too. Overall Coventry University is in a great location with lots of places nearby to visit.

Filips Pirozenoks, BA (Hons) Marketing, third year student, currently on work placement in PR and Quality management at H10 Hotels

Course information

The course aims to develop your awareness and understanding of contemporary marketing and advertising concepts and theories. It is designed to equip you with appropriate analysis tools to investigate a marketing and/or advertising problem and develop appropriate solutions.

One of the major attractions of Marketing is the broad range of practical and transferrable skills you will develop – creative, analytical, interpersonal and communications. For example, the ‘Marketing Management’ module will give hands-on experience of developing marketing plans and strategy, whilst the ‘Applied Advertising’ module involves working in teams to create innovative solutions to an advertising brief and then pitch them to a client.

96%

of our students are satisfied with the quality of the course

NSS, 2016

Course specification
Download PDF (426Kb)

Modules

Overview

Initially, you will study subjects designed to develop your understanding of business in general, as well as introductory marketing specialisms of market research, planning and communications, which provide a solid foundation for your ongoing studies.

Modules

  • Employment and Academic skills

  • Marketing Research and Data Analysis

  • Marketing Principles and Practice

  • Organising For Business

  • Introduction to Digital Marketing

  • Introduction to Integrated Marketing Communications

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

You will then have the opportunity to develop your expertise in key areas that underpin marketing, such as consumer psychology, consumer behaviour, campaign management and digital marketing. As the course develops, you will be able to tailor your studies by choosing specialist options which suit your interests or career aspirations.

Modules

  • Career Preparation

  • Marketing Management

  • Consumer Behaviour

  • Marketing Insight

  • Brand Management

  • Digital Analytics

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

Following your second year, you will have an option to apply for a one-year professional work placement or study abroad in a partner institution.

Modules

Overview

The culmination of your studies will be the completion of an independent research project (dissertation) in a specialist area. You will be supported on a 1:1 basis by an academic supervisor with expertise in your topic area with past topics ranging from digital marketing, advertising and branding research to ethical and cultural issues in marketing, which can include anything from stereotypical to subliminal advertising.

Modules

  • Career Development

  • Marketing Strategy

  • Contemporary Marketing Issues

  • Digital and Social Media Strategy

  • Optional modules

    2 of the following:

    • Either Advanced Marketing Study (Dissertation), or Advanced Marketing Study (Portfolio)
    • Either Sustainability Marketing, or Brand and Corporate Communications

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

13th

We are ranked as the 13th best University in the United Kingdom - Guardian University Guide 2019

In more detail...

  • Chance to spend a year studying abroad – past students have studied in China and Belgium.
  • Research-inspired teaching from staff who are active in the areas of branding and guest speakers such as Brandz Global Director and esteemed visiting professors.
  • The CIM Graduate Gateway award offers direct entry to top-up to CIM’s Professional Diploma in Marketing (two module exemptions) immediately after your degree or in the three to five years following.
  • Use of digital communications lab – the DigiComm Lab. This is equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms.
  • Opportunities to participate in industry field trips. Previous examples have included visits to Jaguar Land Rover and the Cadbury World exhibition tour (included a talk from the Marketing team at Cadbury’s), as well as professional exhibitions like the Digital Marketing Show.

Placement opportunities with blue chip companies, such as Microsoft, Procter and Gamble, Goldman Sachs and Disney.

Our main study themes are:

  • Marketing: Exploring marketing research, consumer behaviour, digital marketing, contemporary marketing issues and marketing strategy.

  • Advertising: Analysing current advertisements and creating your own campaigns.

  • Business: Study core subjects, such as business organisation and accounting.

  • Research: How to conduct both primary and secondary research and put your skills into practice by undertaking an independent and in-depth study of a marketing topic of your choice.

This course is available on a three-year full-time basis or a four-year sandwich basis, where between Years Two and Three there is an opportunity for one year of work experience or study abroad at a partner Institution. 

Theory and practice-based lectures and seminars will develop your knowledge of a range of marketing topics, supported by a suite of industry-based software and hardware. Learning and teaching incorporates lectures, seminars, tutorials, presentations, projects, workshops, simulation games and practical Digicomm Lab sessions, where you can use web design software, practice web platforms and blogging techniques to develop your skills in manipulating new media for marketing and advertising applications. 

There are opportunities to attend guest lectures by marketing professionals from industry and academia and a dedicated employment week, which involves sessions in Marketing and careers to help advance students’ preparations and prospects for employment. Marketing topics covered by recent guest speakers have included McCann Erickson’s PR Account Director on a day in the life of an advertising agency and ITV Global studios’ Marketing Director on working in TV and working towards your dream job.

There are a range of field trips both nationally and internationally. For example, in the past, we have visited China and Leuven University in Belgium. These visits not only help you to bond with your fellow students, but also provide exposure to industry on a global scale and develop your intercultural competencies.

You will regularly get involved in live and simulated cases which bring the subject alive, for example, you could find yourself simulating marketing planning in the international smartphone market. 

The Faculty’s Employability and Placements Unit will assist you in finding a suitable placement, which will enable you to put your studies into practice, gaining valuable experience of the world of work on a much more significant scale than vacation or part‐time work. Past students have worked for the likes of IBM, L’Oreal, Rolls Royce and Warner Brothers. In addition, your academic personal tutor (APT) will review and discuss your progress with you and will be available for advice throughout your time on the course.

In the National Student Survey (NSS) 2016, 96% felt staff were good at explaining things and made the subject interesting.

Meet our staff

Geoff Alcock

Geoff Alcock is a lecturer in Marketing and Advertising and also the Course Director, responsible for three major undergraduate courses in marketing: BA Marketing, BA Business and Marketing, and BA Advertising and Business.

Read full profile

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include formal examinations, coursework, presentations and portfolio assessment.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion, you will be equipped with the skills to:

  • Demonstrate a comprehensive knowledge and understanding of: the essential principles and practice of marketing and advertising; how an organisation interacts with its external environment customers and stakeholders.
  • Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
  • Appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.
  • Effectively use specialist tools in digital and social media marketing using appropriate software.
  • Demonstrate knowledge and understanding of the holistic nature of a business organisation, the financial management of organisations and the strategic management and operational aspects of marketing within a business context.

90%

of our graduates are in professional or managerial roles six months after the course

DHLE 2014/15

In a typical teaching week, you will have up to 14 ‘contact’ hours of teaching. This generally breaks down as:

  • Personal tutorial/small group teaching: 2 hours per week.
  • Medium group teaching: 2 hours of seminars/lab workshops per module per week, 6 hours in total per week.
  • Large group teaching: 2 hours per module per week, 6 hours in total per week.

In addition, you will be expected to undertake a further 25 hours of self-directed studying and revising in your own time.

Our diverse student and staff body helps to facilitate a multcultural learning environment and the fundamental nature of this course is international in its outlook, drawing on marketing best practice from around the world.

We have long-running partnerships with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and PSB Academy in Singapore. We run a number of collaborative Online International Learning (OIL) projects on the course, which enables you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams. In the past, students have worked with peers in the USA, South America, India and many European countries undertaking business challenges as part of the international X-Culture competition.

Throughout the course there will be opportunities to visit relevant companies to gain a real life experience of marketing, both at home and abroad. Previous cohorts of students have visited Leuven in Belgium, Dubai and Malaysia to experience other cultures and take part in marketing activities in international teams.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 experiences abroad that lasted at least five days.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


3,482

Student experiences

The number of student trips abroad for at least 5 days in 2016/17



21,000

and counting

The number of students we’ve helped travel internationally so far


12

global programmes

As well as trips, we offer other opportunities like language courses

What our students say

I chose this course to gain practical and theoretical knowledge in the professional marketing industry. Lectures are all recorded and are available online, seminars are interactive too. Overall Coventry University is in a great location with lots of places nearby to visit.

Filips Pirozenoks, BA (Hons) Marketing, third year student, currently on work placement in PR and Quality management at H10 Hotels

Entry Requirements

University Course Code: FBLU011
A Level BTEC IB Diploma GCSE requirement
ABB DDM 31 points Minimum 5 GCSEs at A*-C including English, Maths, or specified equivalents

A-Levels

A-Level applicants are required to have three
 A2 Levels. Coventry University may include AS grades within an offer for certain courses, but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

The access to HE Diploma to include 30 Level 3 credits at Merit, plus GCSE English Language and Mathematics at grade A*-C.

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diplomas

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements. The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language: an IELTS of 6.0 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

English as a Foreign Language: an IELTS of 6.0 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Unconditional offers

We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.

Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

No, the unconditional offer is only available to those who will take up their place in 2019.

What our students say

I chose this course to gain practical and theoretical knowledge in the professional marketing industry. Lectures are all recorded and are available online, seminars are interactive too. Overall Coventry University is in a great location with lots of places nearby to visit.

Filips Pirozenoks, BA (Hons) Marketing, third year student, currently on work placement in PR and Quality management at H10 Hotels

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2019

2019/20 fees - TBC
2018/19 fees - £9,250 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2019

2019/20 fees - TBC
2018/19 fees - £9,250 (per year)


Scholarships

For the September 2018 intake we're investing in a range of EU Academic Excellence scholarships for high achieving and enterprising students. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2019

2019/20 fees TBC
2018/19 fees - £12,600 (per year)


Scholarships

For the September 2018 intake we're investing in a wide range of Academic Excellence scholarships for high achieving and enterprising international students. Fulfil your potential this academic year with Coventry University!

Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

The following are additional costs not included in the fees:

  • Any optional overseas field trips or visits: £400+ per trip.

What our students say

I chose this course to gain practical and theoretical knowledge in the professional marketing industry. Lectures are all recorded and are available online, seminars are interactive too. Overall Coventry University is in a great location with lots of places nearby to visit.

Filips Pirozenoks, BA (Hons) Marketing, third year student, currently on work placement in PR and Quality management at H10 Hotels

Career prospects

Our course is one of only a handful in the UK that is accredited by the CIM for a dual award. This means that in the final year of your degree you can also work towards achieving the CIM Professional Diploma in Marketing so can graduate with two qualifications, significantly enhancing your career prospects.

Designed to prepare you for work, it offers lots of opportunities to participate in live cases with clients, work experience (short and long-term as part of a sandwich year) and paid internships. We have strong partnerships with a number of employers, including Coventry Council, Jaguar Land Rover, Millward Brown and the Chartered Institute of Marketing.

Field trips are embedded into each year of study, some industry-focused to provide first-hand experiences of marketing in action, others designed to build your professional or interpersonal skills, for example, to encourage team bonding initially and then develop team working skills. 

In addition, careers-based modules in digital marketing, brand communications, services marketing and creative advertising and a range of other areas are embedded into the course to help build transferrable skills which will enhance your employability. 

You will have the support of dedicated Personal Employment Tutors, who are industry trained, and our well-established Employment Unit with an extensive network of employers with a wide range of internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres.  In the final year, we also host an Employment Dinner inviting a range of guest speakers from industry and professional bodies.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career."

90%

of our graduates are in professional or managerial roles six months after the course

DHLE 2014/15

Where our graduates work

Our graduates have gone on to a range of careers in Marketing, Advertising, PR, Brand management, Marketing Research, Digital Marketing, sales and general management with a wide range of large and small organisations such as IBM, Hewlett Packard, Rolls Royce, Procter and Gamble, Jaguar Land Rover, Silverstone, McCann Erickson, Volkswagen, South African Airlines, Millward Brown, Chime Communications.

£20K

Our graduates earn an average salary of £20,000 six months after the course (DHLE 2014/15)

What our students say

I chose this course to gain practical and theoretical knowledge in the professional marketing industry. Lectures are all recorded and are available online, seminars are interactive too. Overall Coventry University is in a great location with lots of places nearby to visit.

Filips Pirozenoks, BA (Hons) Marketing, third year student, currently on work placement in PR and Quality management at H10 Hotels
Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. A copy of the 19/20 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the University.

The University will charge the tuition fees that are stated on the course webpage and in the prospectus for the first year of study. The University will review tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase for UK and EU Students is expected to be in line with inflation. For international students, the University may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.