Sport is becoming an increasingly global industry, so it is vltal that graduates understand the differing cultures in different countries.
Throughout the course, we consider sport marketing within an international context, drawing on case studies from throughout the world, such as from the global interest ln Premier League football, to innovative marketing techniques in South American sport.
Our International associations with Universities not only allow you to apply to go abroad as an exchange student for a year, but also to take part in international workshops and conferences, where you will have the opportunity to work with students and meet international experts from the sport management and sport marketing sectors.
We have global partners in the United States, Brazil, Russia, Europe, Dubai, Qatar, China and Australia, which provide exciting opportunities for volunteering abroad. For example, we have taken students to work at the Rugby World Sevens tournament in Moscow and Going Global Conferences in Dubai, Miami and Cape Town.
You'll have opportunities to visit international sport venues, which have previously Included Croke Park and Aviva Stadium in Dublin, Nanjing Olympic Sports Centre (China), Luzhniki Stadium (Russia) and the Dubai International Cricket Stadium. We also invite international speakers from global organisations such as Adidas and the International Cricket Council.