Research Projects

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Economic intelligence for the Coventry and Warwickshire LEP

This project showcases the important relationships the Centre has with economic development agencies in its own sub-region. The Centre works closely with Coventry and Warwickshire Local Enterprise Partnership (CWLEP) in developing, hosting and maintaining an economic intelligence hub which provides a gateway to key data and economic reports on the sub-region as well as hosting relevant strategies and plans. 

An economic impact tool for the community finance industry

The aim of this project is to create a (very) easy to use methodology and tool for the community development sector that allows a consistent, robust and real time ability to report the value of the economic impacts of community finance lending.

Linking Jobs and Poverty in Cities

This project aims to evaluate the UK and international evidence to help identify the most effective local level approaches which can link poor households to jobs that enable them to move out of poverty. 

The Emotional Power of Eco-Labels: an Exploratory Study of Consumer Emotions Evoked by Eco-Labels and the Effect on Green-Brand Image

This research investigates the emotions evoked by ecolabels and how they impact the brand image and influence consumers’ choices for “green brands”.

Responsible Business Practices in SMEs: the case of the Birmingham Jewellery Quarter

Using the context of the Birmingham Jewellery Quarter, this exploratory study aims to understand how SMEs integrate responsibility into their everyday business practice and consumer attitudes to jewellery consumer social responsibility (CSR).

Ethics of Social Media Research

The centre is currently exploring whether consumers are fully aware of, and concerned with, the common ethical pitfalls in the various types of social media research conducted by marketers and marketing academics, and whether such consumer attitudes and concerns have an impact on consumers’ willingness to take part in social media research.

Arts Based Approaches to Consumer Research

This evolving area of research aims to explore the value of arts-based approaches in enabling consumers, marketing researchers and other relevant stakeholder groups to engage in dialogues and devise solutions to diverse consumption issues.

Developing UK Motorsport: A Supply Chain Analysis

This project maps the supply chains of three areas of motorsport – Formula One, Formula E and Endurance Sports Car Racing – to identify strengths, weaknesses and local economic growth opportunities which may be targeted for economic development support by Local Enterprise Partnerships (LEPs), UKTI and BIS. 

Tackling Financial Exclusion: data disclosure and area-based lending

In 2013, the UK launch of the voluntary framework for disclosure of bank lending data was a significant step forward in creating transparency about the provision of banking services at a geographic level. This project assessed the first three quarterly releases of this major new development in data disclosure.