Sport Management BA (Hons)


Course Code

UCAS Code: N285
International Code: FBLU101


Coventry University (Coventry)


Study mode



3 years full-time
4 years sandwich

Start date

September 2023

We are reviewing this course for 2023-24 entry and the validated module information will be added shortly. Please keep checking back on this course page to see our latest updates.

Course overview

Study level: Undergraduate

If you have a passion for sport, then this course aims to help you develop a range of practical business skills and knowledge that can be utilised in a variety of careers in this diverse, global and dynamic industry sector.

The sports industry is dynamic and engages people and organisations all over the world. By blending the areas of sport and management, this course seeks to explore the policy, planning, management and delivery of sport-related services, products and activities.

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Global Ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Career ready graduates, with the skills to succeed

Why you should study this course

The course aims to offer you:

  • Engagement with local, national and international sports organisations2, to help you gain practical experience and have the chance to learn from practitioners and the opportunity to develop your industry networks.
  • A variety of specialised sport related modules to help you develop expertise in some of the unique challenges and issues facing the sport industry, alongside the core principals of business management.
  • Access to our extensive network of sport organisations in both the UK and throughout the world to gain work placement opportunities, hear from practitioner speakers, participate in site visits and carry out consultancy-based project work (subject to availability)2.
  • Real world experience - the chance to explore and apply management theory, to real world sport industry problems and international case studies.
  • Industry insight - students gain insight into the industry by visiting a variety of sport venues and listening to industry experts from across the world (subject to availability)2. Past trips have included visits to sport venues such as the Amsterdam Arena, Tottenham Hotspur Stadium and Croke Park.
  • Professional network development - our cultivated links with the industry means that there are always opportunities to volunteer on a variety of sports events (subject to availability), where past students have gained experience and developed their professional networks by volunteering in events, such as at top flight football and rugby games2.

How you'll learn

You can expect to:

  • Take a problem-solving approach to learning by exploring real-world case studies and problems that are specifically related to the sports industry.
  • Network with experts currently working in the sports industry who can share their experiences (subject to availability)2.
  • Gain practical experience by taking part in a variety of informal volunteering opportunities (subject to availability)2.
  • Attend sessions from external practitioners which sees practitioners and alumni deliver sessions on the industry (subject to availability)2.
  • Make extensive use of case studies to demonstrate the practical, real-life issues facing the sector.

Teaching contact hours

We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which includes:

  • On campus lectures, seminars and workshops
  • Group work
  • Self-directed learning
  • Work placement opportunities2.

If you would like more information, you can Request information about teaching hours.

Part of university life is undertaking self-directed learning. During a typical week you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.


This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

  • Formal examinations
  • Phase tests
  • Essays
  • Group work
  • Presentations
  • Reports
  • Projects
  • Coursework
  • Exams
  • Individual Assignments

The Coventry University assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

International experience opportunities

During your studies we will explore the sports industry in different countries and cultures. We currently have global collaborators in the United States, Brazil, Russia, Europe, Dubai, Qatar, China and Australia, which may provide exciting opportunities for volunteering abroad2.

Throughout the course, we consider sport management within an international context, drawing on case studies from throughout the world, such as the FIFA scandal, management of the International Association of Athletics Federations (IAAF), doping in world cycling, Chinese investment into British sport and the global interest in sport and foreign sponsorship deals.

Sport Management BA (Hons) provides students with the essential skills necessary to be managers within the sport industry. Students first gain a key understanding of business management – crucial for managers in any industry. We then focus on the unique aspects of sport, such as running a successful sport event, governing sports organisations and competitions, and the role that sport plays in local and global societies. This challenging business degree seeks to provide hands-on opportunities within the sport industry while also providing a theoretical understanding of how sports companies operate.

Tom Bason, Course Director, Sport Management BA (Hons), 2022
Woman using sports equipment supervised by man wearing glasses, in the background someone sprints past

Entry requirements

Typical offer for 2023 entry.

Requirement What we're looking for
A level BBC
GCSE Minimum 5 GCSE's graded 9-4 / A* - C including English and Mathematics
IB Diploma 24 points

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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Are you eligible for the Fair Access Scheme?

We believe every student should have the opportunity to dream big, reach their potential and succeed, regardless of their background.

Fair Access Scheme

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an International Foundation Year. Upon successful completion our International Foundation Year - Business will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • IELTS: 6.5 overall, with no component lower than 5.5 

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

For more information on our approved English language tests visit our English language requirements page.

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Fees and funding

Student Full time Part time
UK TBC per year Not available
International TBC per year Not available

If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.


We have a range of facilities available4 to support our Sport Management students in putting the theories you are taught into practice.

  • Sport and Recreation Centre

Situated in a central location within Coventry University's campus, we offer excellent facilities, an exciting range of exercise classes and a dedicated team of staff on site.

  • Talent Team 

Our dedicated Talent Team can assist you in applying for work placements, graduate-level jobs and offer skills development workshops. They also organise networking events to introduce you to potential employers and industry contacts.

Careers and opportunities

On successful completion of this course, you will have knowledge of:

  • The development needs and intentions of sports organisations and communities.
  • Sport policy on a domestic and global basis.
  • The holistic nature of a business organisation.

You will be able to:

  • Apply business principles to a range of sports organisations, including sports clubs and teams, sporting events and governing bodies.
  • Apply appropriate techniques to solve a range of different business and sports management problems.
  • Analyse and produce appropriate sports management solutions to support business decisions.

Working for sports organisations has become an increasingly popular career sector, with demand for a higher level of expertise in areas such as the management of sports businesses, and engagement with communities through sport. This course provides a foundation to explore potential future career options in this sector, in areas such as sports marketing, sports event management, hospitality management, and sports business management and administration.

Where our graduates work

Some of our previous graduates have gone on to occupy senior management positions in the sport industry, for instance, working within the London Organising Committee of the Olympic Games and Paralympic Games Ltd. (LOCOG), the Aspire Group, Decathlon, Sport New Media and Coventry Blaze Ice Hockey Club. Others have found graduate employment with Tottenham Hotspur FC, Manchester City FC, West Ham United, Huddersfield Giants RLFC, the Italian National Olympic Committee, Wasps RFC, Ricoh Arena, Leicester Tigers, Queens Park Rangers and IMG.

Further study

Upon successful completion of our Sport Management BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University, with our Sport Management MSc. You could continue to build on what you have learnt, further preparing you to become a professional sport management practitioner, upon successful completion, with the theoretical knowledge, skills and personal attributes to help you to become a leader in your chosen sports sector.

We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study

I spent six months at Promoseven Sports Marketing during my placement year, a sports event organisation based in Dubai. I was involved in the planning and overseeing of many events during my time out there, most notably, the Emirates Airline Dubai Rugby Sevens and the DDF Tennis Championships, two of the largest events in the UAE.

My main role for both events was to organise and run the school activation programme in which we broke the record of schools that were involved, for both events. I was also given the opportunity to organise an event by myself which gave me the knowledge of how many components need to come together to create a successful event and the huge efforts needed.

Charlie Jones, BA (Hons) Sport Management graduate, quoted in 2020
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How to apply

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  • 1Accreditations

    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

    2UK and international opportunities

    Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.

    3Tuition fees

    The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For Home Students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

    For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.


    Facilities are subject to availability. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) may vary from those advertised and may have reduced availability or restrictions on their use.

    Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. The 2022/23 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.