Business Administration BBA (Hons)

Study level: Undergraduate
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This course focuses on the application of theory to real business situations, allowing you to explore contemporary business thought and practice, and develop an all-round business skillset.

Course option

Year of entry


Coventry University (Coventry)

Study mode



3 years full-time
4 years sandwich

UCAS codes


Start date

September 2024
January 2025 - condensed

Course overview

This Bachelor of Business Administration (BBA) course aims to deliver teaching and learning which is active, applied, social and inclusive in approach. Modules are global in nature and make use of case studies that broaden your understanding of the theoretical and practical aspects of business administration.

The January start for this course is condensed in Year 1. Please see the ‘How you’ll learn’ section below for more details.

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Why you should study this course

This course offers you the opportunity to: 

  • Develop a solid foundation in all the key components of business administration, management, and organisation within a global context.
  • Explore and enhance your understanding of the key functional aspects of business administration, including accounting, people management, data analytics, marketing, project management, and strategic planning.
  • Study supply chain management in a global context; thus, gaining relevant knowledge and skills, and consequently enhancing your employability.
  • Learn from experienced professionals about cutting-edge business technologies and practices2.
  • Explore a range of relevant and contemporary business concepts and technologies, such as Disruptive Technologies, Data Analytics, Ideation and Entrepreneurship.

If you choose to start this course in January you will study exactly the same course but over a slightly shorter timescale in Year 1. This is ideal if you missed the September start, want to transfer from a different university or course or just need a bit more time to prepare for life at university.

Accreditation and professional recognition

Chartered Institute of Logistics and Transport logo

Chartered Institute of Logistics and Transport

This course is accredited by the Chartered Institute of Logistics and Transport (CILT). Students graduating from CILT(UK) accredited degree programmes gain one year’s credit towards the experience requirement. Accredited sandwich degrees with an industrial placement year give two years’ credit, as does the combination of an accredited first and higher degree. To qualify for exemption, first degrees must be passed with a classification of at least second class honours.

What you'll study

This course has a common first year.

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.  

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).    

Common first year courses

  • Advertising and Digital Marketing BA (Hons)
  • Business Administration BA (Hons)
  • Business and Human Resource Management BA (Hons)
  • Business and Marketing BA (Hons)
  • Business Management BA (Hons)
  • Enterprise and Entrepreneurship BA (Hons)
  • Event Management BA (Hons)
  • International Business Management BSc (Hons)
  • Marketing BA (Hons)
  • Sport Management BA (Hons)

In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.


  • The aim of this module is to enable you to engage critically and creatively with entrepreneurship in the context of responsible management practice. Following an introduction to the key concepts and debates of general entrepreneurial principles, you will actively explore social, economic, and environmental challenges.  


  • The aim of this module is to introduce you to the process of entrepreneurial ideation. Entrepreneurial ideation is the creative process of generating, developing, and communicating new ideas. 

    Through authentic and applied assessment, you will be invited to present your ideas to business and organisational leaders2


  • This module introduces you to the essential building blocks of business and organisational management through a range of theories, concepts and approaches.

    You can expect to explore the organisational structure, organisational design and business operations before learning about contexts which impact organisations, such as national culture, capitalism, demography and climate change. 


  • This module develops your knowledge and understanding of the fundamental concepts in marketing, including digital and social media. 

    You should develop an understanding of the role of marketing within an organisation, and the influence of factors in the external environment on marketing decisions.  


  • This module introduces the fundamental concepts and principles of data analytics, and how they can be applied to assess and enhance organisational and functional performance and support decision-making. 

    This module is designed to help you develop an analytical mindset, deepen your understanding, and prepare you to use innovative data analytic tools, techniques, and methods. 


  • This module explores how people interact with each other in the workplace and the impact that leaders and managers have upon that interaction. It examines the role of people management practices and how these affect individual behaviour in the workplace.  


In year two, you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your:

  • Technical skills – digital fluency, backed with the right academic knowledge
  • Study skills – to be an adaptive, independent and proactive learner
  • Professional skills – to have the behaviour and abilities to succeed in your career
  • Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen 


  • The aim of this module is for you to work collaboratively with organisations to develop innovative solutions to wicked problems. 

    The curriculum will be enhanced with guest speaker sessions from entrepreneurs and key organisational leaders (where available). Through an applied critical evaluation of the academic literature on a contemporary challenge, students will provide a detailed and scholarly approach to thinking differently about current issues.  


  • This module is designed to develop your understanding of the concepts and tools commonly used in financial and management accounting.  

    The module will introduce you to the financial statements that are regularly produced by business organisations, as well as to the tools that can be used to interpret these and evaluate financial performance.   


  • This is a research-driven module that offers you the opportunity to critically appraise the impact of globalisation on human resource management strategies.  


  • The aim of this module is to provide you with the opportunity to identify current or global challenges in the environment and present ideas to address those issues in a proactive manner. 

    You can expect to develop an awareness and a critical understanding of key research methodologies within your chosen area of study and design a proposal for researching the relevant contemporary issues.  


  • This module aims to develop a strategic perspective of business, by taking an integrated view of the global environment in which business operates. You will look to understand the internal and external factors which influence strategic decisions.  


  • This module aims to develop in you, a strong foundation in Supply Chains Management (SCM) with a global outlook and prepare you for future study in this field. The module will provide an introduction to the management principles, processes and wider global environmental context within which contemporary supply chains operate.  


There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

If you choose to do a work placement year, you will pay a reduced tuition fee3 of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.

Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depends on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student.  Request further information about going on a placement or study abroad year2


  • This module2 provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes. 


  • This module2 provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.


Year three aims to prepare you for professional practice or higher education by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor. 


  • This module introduces the meaning, evolution, and impact of different disruptive technologies by exploring disruption theory, innovation strategy, and how these technologies can be applied to improve organisational performance, generate competitive advantage, and create business value.


  • This module aims to provide you with the opportunity to apply and develop your research skills and to extend your knowledge, understanding and ability to critically analyse a topic in a specialist area of interest. You will receive academic support through a series of group supervisions and will be allocated a project supervisor. The module includes two routes:

    • Route 1: An individual research-based dissertation   
    • Route 2: An individual work-based project report    

    Students will be given the opportunity to select their preferred route, but all project titles must be approved by the project supervisor in advance of commencing the project. Group supervisions will also be used to report on individual progress throughout the module.  


  • This module aims to develop your skills and knowledge regarding the physical distribution channels used to deliver goods in both the industrial and retail contexts. This will include planning at the strategic level and analysis of the operational techniques available to the practitioner. By exploring contemporary practices in the logistics field, this module aims to equip you with real-world problem-solving capabilities.


  • Students must choose two modules from the options:

    Strategic Entrepreneurship - 20 credits
    Strategic entrepreneurship is the integration of entrepreneurship and strategic management. Both concepts, in different ways, focus on how organisations initiate or respond to change by exploring opportunities within the environment in which they operate.   

    In this module, you will explore the strategic roles of creativity, opportunity identification and evaluation, and innovation in the emergence and growth of entrepreneurial organisations.   

    Project Management  - 20 credits
    This module focuses on project management in the business environment, enhancing your understanding and equipping you with both soft and technical skills, designed to help you understand the concept of project management, where projects come from, business case development and the selection process, with application to various contexts, harnessing the skills to lead and work on a variety of projects.   

    The importance of project management scheduling skills, quality, estimating standards, as well as risks and stakeholders' management is emphasised within this module.  

    Critical Issues in Globalisation - 20 credits
    This module defines the scope of international business and differentiates between domestic operations and business in an international context. 

    The module is designed to help you recognise the dynamics of international business. World trade patterns and the functions of international institutions will be examined. The business strategies used by organisations to achieve their international objectives will be brought into the context of the global economic and political environment. Influences in the international business environment will be assessed in relation to the formulation of global business strategies. 

    Purchasing and Procurement - 20 credits
    This module aims to introduce a range of purchasing and procurement concepts and techniques that are employed within the purchasing and procurement departments enabling both small and large enterprises to be both competitive and successful within a global marketplace.   

    This module is organised mainly in accordance with the different stages of the purchasing and supply management process - from the product or service specification, right through to supplier development activities that might occur during the contract period. It will provide you with an understanding of the principles, functions, processes, administration, and stakeholders involved in procurement and supply management. 

    Business Process Management - 20 credits
    This module aims to equip you with both the fundamentals of BPM through to the advanced skills, knowledge and tools of process management and measurement, process analysis, process improvement/transformation and process modelling/design.  

    This module aims to provide you with a holistic view of how to improve a business process from end-to-end by analysing, simulating, and modelling how it works in different scenarios, executing improvements, monitoring the improved process, and continually optimising it.

    Managing Global Organisations - 20 credits
    This module aims to demonstrate value generation by MNCs through the synergies and contradictions of global business operations. You will explore how contemporary global corporations manage their operations across the globe to attain a competitive advantage over the long run. 

    Through this approach, this module aims to integrate theoretical frameworks and learnings from other modules on the programme while drawing on management and organisational theories relevant to the context of managing the global organisation.    


We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

This course aims to offer a variety of teaching and learning methods to keep your experience dynamic and varied and may include:

  • Lectures and associated seminars
  • Workshops, incorporating case studies, problem-centred learning, practical exercises, surgeries, the use of electronic business resources and databases, and ICT packages4. 

If you choose to start this course in January it will be run as a condensed programme. You’ll start your course in January and finish your first year in August. Upon successful completion of Year 1, you will progress onto Year 2 in September and then continue to start subsequent years of your course in September, completing your degree at the same time as the September starters unless you opt to do a placement year.

Teaching contact hours

We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which can include:  

  • On campus lectures, seminars, and workshops  
  • Group work 
  • Self-directed learning 
  • Work placement opportunities2

Students on this course will receive between 15-18 contact hours at level four, 12-15 at level five and 9-12 at level six. The course hours will be timetabled weekly with additional timetabled sessions for course induction and support. These additional sessions will bring students together, create a sense of community and provide a range of support and activities as well as provide an opportunity for students to raise any concerns relating to the course.

Additionally, you will be expected to undertake significant self-directed study, depending on the demands of individual modules. 

Normally, a 20-credit module will consist of two one-hour long interactive lectures weekly, delivered synchronously online or on campus, followed by a range of active learning sessions such as seminars and workshops, typically two hours long. 

Part of university life is undertaking self-directed learning. During a typical week, you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs.  This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.

As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.

Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.


This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

  • Phase tests
  • Essays
  • Group work
  • Presentations
  • Reports
  • Projects
  • Coursework
  • Exams
  • Individual assignments

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.  

International experience opportunities

Once you have completed your second year, you have the option to apply for a work placement2 year or to spend 12 months studying abroad to broaden your international perspective.

This course also offers a wide variety of field trip opportunities2, both UK and abroad. These trips are designed to provide opportunities to understand business within different cultural environments and the chance to develop networks with a wider range of students and organisations. Past trips have been to destinations such as New York, Peru, China and Belgium. 

Entry requirements

Typical offer for 2024/25 entry.

Requirement What we're looking for
UCAS points 112
A Level BBC
IB Diploma 24 points
GCSE requirement 5 GCSEs at grade 4 / C or above to include English and Mathematics
Access to HE The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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Contextual offers and Fair Access Scheme

If you meet the criteria for our Fair Access Scheme, you could automatically receive a contextual offer that may be up to 24 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Scheme.

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an International Foundation Year. Upon successful completion our International Foundation Year - Business will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • IELTS: 6.0 overall (with at least 5.5 in each component area)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

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Not got the required grades? We offer this degree with an integrated foundation year.

Fees and funding

2024/25 tuition fees.

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man £9,250 per year Not available
EU £9,250 per year with EU support bursary**
£16,800 per year without EU support bursary**
Not available
International £16,800 per year Not available

If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our undergraduate finance page and see the University’s Tuition Fee and Refund Terms and Conditions.

We offer a range of international scholarships to students all over the world. For more information, visit our international scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

The following are additional costs not included in the tuition fees:

  • Any optional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

Condensed course – January start date

If you choose to start this degree in January please make sure you check the Fees and Finance page for more information. Although starting this course in January does not prohibit you from being eligible for student finance, the way it is paid in your first year differs from those who start their course in September.

If you start the degree in January, your tuition fees will be paid in accordance with the university’s Tuition Fees, Refund and Withdrawal Terms and Conditions for January starters and for any further years of study, your fees will be paid in accordance with the terms for September starters.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.


Our facilities and technology aim to closely replicate what you would expect in real-world business environments4.

When studying the Business Administration course, you could have access to our Trading Floor, one of the largest of its kind in Europe, our Business Simulation Suite, which facilitates strategic problem-solving in life-like simulated business environments, and our DigiComm Lab, which recreates the atmosphere of working for a contemporary marketing agency4.

Three students sat at a desk while lecturer points at screen.

Business Simulation Suite

Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.


DigiComm Lab Seating Area

DigiComm Lab

Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.


Lecture talking to student in the trading floor

Trading Floor

Students have opportunities to practice simulated trading and other finance-related activities using the various types of demo software available in the Trading Floor.

Careers and opportunities

Extensive support is in place from the Talent Team for students wanting to undertake a work placement as part of their degree and in finding suitable graduate-level jobs upon completion2.

Upon successful completion of this course, you will be knowledgeable in business administration, management, and organisation. You will also have relevant knowledge about business analytics and decision-making, entrepreneurship, ideation, project management, and supply chain. You should also have acquired the requisite people, marketing, and project management skills. 

This valuable and contemporary business knowledge and skills are expected:

  • To increase your employability by preparing you for a wide range of potential future career options in the competitive local, national, or international business environment.
  • Enable you to set up and run your personal or family business.
  • Pave the way for you to pursue higher education, e.g. an MBA if you choose. 

The University's Careers and Employability Team provide a wide range of support services to help you plan and prepare for your potential future career options2

Where our graduates work

Past graduates have gone on to work at organisations such as Ark Housing Consultancy in London, Innocent Drinks in London, Smart Assessor in Rugby, Healthcare Quality Improvement Partnership in London, PLP Lift Trucks in Sheffield and Fastenal in Coventry.

Further study

You can choose to continue your studies at Coventry University. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.

How to apply

  • Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University. 


    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

    2UK and international opportunities

    Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

    3Tuition fees

    The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

    For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.


    Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

    Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2024/2025 contract is available on the website. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

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