Advertising and Marketing BA (Hons)
Course Code
UCAS Code: N590
International Code: FBLU047
Location
Coventry University (Coventry)
Study mode
Full-time
Sandwich
Duration
3 years full-time
4 years sandwich
Start date
September 2022
Course overview
Study level: Undergraduate
Develop your knowledge of advertising and marketing from the creative to the analytical and explore new and exciting ways to attract and engage customers at any time, in any place.
Advertising and marketing play a crucial role in supporting organisations to adapt and remain competitive in an ever-changing environment. The rapid growth of social media, influencer marketing and artificial intelligence make it an exciting time to kick-start your career in advertising and marketing, with Coventry University.
- Cover key topics from advertising and branding, consumer behaviour, digital and social media marketing, or new product development and market research.
- Gain a solid foundation in marketing and advertising, with a specific focus on marketing communications across different media and contexts.
- Utilise industry standard marketing and advertising software, to allow you to explore how to put the theories you are being taught into practice.

Global Ready
An international outlook, with global opportunities
Teaching excellence
Taught by lecturers who are experts in their field
Employability
Career ready graduates, with the skills to succeedWhy you should study this course
Advertising and marketing isn’t just about the creative. As well as developing your awareness and understanding of contemporary marketing and advertising concepts and theories, you can enhance your research, analytical and problem-solving skills.
EPAS - EFMD accreditation
Study on the only EPAS - EFMD accredited course worldwide with Advertising in its title. This accreditation is currently given to less than 130 courses.
CIM Graduate Gateway programme
Gain exemption from certain modules of CIM qualifications upon successful completion of our Advertising and Marketing BA (Hons) course.
DigiComm Lab4
Access our DigiComm Lab4, equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.
Prepare for your future
Prepare for a future career in business and marketing with a work placement2. Past students have secured placements at IBM, L’Oreal, Rolls Royce and Warner Brothers. Engage with a variety of field trips2 to further help you understand real-world practices. Previous trips have included Jaguar Land Rover, Cadbury World exhibition tour and the Digital Marketing Show.
Real-world exposure
Experience presentations and networking opportunities with practitioners, from a both global businesses and small, niche advertising agencies, together with both real and virtual field trips2. Our annual Industry Insight Conference welcomes guest speakers, many of whom are Coventry University alumni who are now leaders in industry2.
Accredited by

EPAS/EFMD Programme Accreditation System
This course is accredited by EPAS - EFMD or the 2022/2023 intake. This award is currently given to less than 130 courses worldwide, with our Advertising and Marketing BA (Hons) course currently being the only EPAS/EFMD accredited course with Advertising in its title. Visit the EPAS - EFMD website to find out more about this accreditation, which recognises that the programme excels in creativity and innovation, as well as students’ personal development.

Chartered Institute of Marketing (CIM) Graduate Gateway Programme
This course is part of the CIM Graduate Gateway programme, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Advertising and Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Direct application and additional fees apply to study modules with the CIM.
Memberships
Chartered Association of Business Schools (CABS)
Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers and supports its members in maintaining world-class standards of teaching and research.
European Foundation for Management Development (EFMD)
Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.
Coventry Business School is recognised by the above memberships for the 2022/23 intake.
BA Advertising and Marketing student Corey talks about his placement and how the university helps students with employability.
This course is ideal for those who want to lead in creating advertising materials, for a variety of mediums, whilst still learning about the broader key elements of marketing. Former students have gone onto set up their own marketing agencies, to more specific roles in creating advertising materials.

What you'll study
The main study themes covered on this course are:
Marketing
Exploring marketing research, consumer behaviour, digital marketing, brand marketing, contemporary marketing issues and marketing strategy.
Advertising
Analysing current advertisements and the opportunity to create your own campaigns, as well as exploring the principles that underpin advertising.
Research
Explore how to conduct both primary and secondary research and put your skills into practice.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
Combining theory and practice, this course focuses on practical marketing skills, which should enable you to fully explore the marketing discipline across a wide range of modules. Learning and teaching incorporates lectures, seminars, tutorials, presentations, projects, workshops, simulation games and practical DigiComm Lab sessions4, where you can use web design software and practice web platforms and blogging techniques designed to help to develop your skills in manipulating new media for marketing and advertising applications.
- Explore cutting-edge skills in marketing and communications research, analysis and planning, and working with others to develop advertising campaigns.
- Improve your analytical skills using simulation games, such as the marketing management simulation game designed to develop your understanding and command of the marketing planning process.
- Learn from experienced staff who have spent time in industry as marketing executives, managers and directors of private and public sector organisations.
- Interact with guest speakers from industry who are invited to give talks about their experiences (subject to availability). In previous years these have included speakers from McCann Erickson, ITV Studios, Kantar, Marston’s and the Mixed Reality Studio.
Teaching contact hours
The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week in the first and second year dropping to around 8 contact hours per week in the third and final year as you become a more independent learner. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.
Additionally, you will be expected to undertake significant self-directed study of approximately 12 hours each week, depending on the demands of individual modules.
As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.
In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2022/2023 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
Assessment
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods include:
- Written reports
- Formal examinations
- Individual assignments
- Presentations
- Pitches
- Workplace simulations
- Group projects
- Portfolios
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
International experience opportunities2
The fundamental nature of this course is international in its outlook, drawing on marketing and advertising best practice from around the world. We run a number of Collaborative Online International Learning projects on the course, which are designed to enable you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams2. In the past, previous students have worked with peers in the USA, South America, India and many European countries, undertaking business challenges as part of the international X-Culture competition.
Throughout the course you will have the opportunity to visit relevant companies providing the chance to gain a real-life experience of marketing, both at home and abroad2. Previous cohorts of students have visited Leuven in Belgium, Dubai and Malaysia to experience other cultures and take part in marketing activities in international teams.
Please note that all UK and international experience opportunities may be subject to additional costs, competitive application, availability and meeting applicable visa and travel requirements are therefore not guaranteed.
Coventry University provides a great mixture of dynamic and rewarding teaching, fulfilling opportunities, and a bright and optimistic environment.

Entry requirements
Fees and funding
2022/23 Tuition fees
Student | Full time | Part time |
---|---|---|
UK | £9,250 per year | Not available |
International | £15,300 per year | Not available |
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
Facilities
We have a range of facilities4 available to support our Advertising and Marketing students in putting the theories you are taught into practice.

DigiComm Lab
Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

Business Simulation Suite
Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give you the opportunity to improve your business skills.

Trading Floor
You will have opportunities to practice simulated trading and other finance-related activities using the various types of demo software available on the Trading Floor.
Careers and opportunities
On successful completion of the course you will:
- Have a strong knowledge of the principles and practice of marketing and advertising.
- Understand how an organisation interacts with external stakeholders.
- Have experience of conceiving and creating advertising and communication campaigns.
- Be aware of contemporary issues including sustainability, ethics and CSR.
- Have knowledge of a variety of research techniques to identify and analyse sources.
- Be familiar with specialist tools in digital and social media marketing including appropriate software.
- Act as an independent learner.
- Communicate to an audience effectively in written, verbal or electronic format.
- Demonstrate effective interpersonal skills and intercultural competence to work in a team.
Designed to prepare you for a successful career in marketing and advertising, this course offers opportunities to gain industry experience, such as field trips, live cases with clients, business simulations and work experience2. We currently have placement collaborations with employers, including Bromwich Hardy and BioCote. Past students have done work placements such as Marketing Assistant at Kia Motors, Marketing and Communications Intern at Electronic Arts and Social Media Intern at BioCote.
Coventry University is committed to preparing you for your potential future career options and giving you a competitive edge in the graduate job market. You will have the support of the faculty’s dedicated Talent Team which has an extensive network of employers with a wide range of internship possibilities2. The Talent Team will also support you (subject to availability) with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres, as well as putting on frequent employer events, which should allow you to network with potential future employers offering graduate roles, internships and placements in the advertising and marketing sectors2.
Where our graduates work
Our previous graduates have gone on to a range of careers in marketing, advertising, PR, brand management, marketing research, digital marketing, sales and general management, working for organisations such as Next, Dixons Carphone and Adidas.
Further study
Upon successful completion of our Advertising and Marketing BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University, with our Advertising and Marketing MA. You could continue to build on what you have learnt, further developing the theories, strategies and practices needed to prepare you for a career harnessing the power of marketing and advertising to drive business growth, or positively change behaviours.
We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
Freedom to develop my creativity
Our Advertising and Marketing course allows Annaleigh to explore both the academic and creative and apply theory to real-world situations.
Read Annaleigh's story

How to apply
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UK Students
Full-time students applying to start in September should apply for this course through UCAS. Part-time students should apply directly to the university. Read our application pages to find out your next steps to apply.
If you'd like further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form.
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International Students
Full-time students applying to start in September should apply directly to the university. Read our application pages to find out your next steps to apply.
How to applyFor further support for international applicants applying for an undergraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
Get in touch with us today for further advice and guidance.
Chat with our admissions team.
Complete our contact form.
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Disclaimer
Student Contract
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2021/22 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
Tuition fees
The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.
For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.
Accreditations
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
Facilities
Facilities mentioned on this page may not be relevant for every course. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Placements and study abroad opportunities
Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
Additional costs
This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to), equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas).