Games Art BA (Hons)


Course Code

UCAS Code: W280
International Code: AHU098


Coventry University (Coventry)


Study mode



3 years full-time
4 years sandwich

Start date

September 2023

We are reviewing this course for 2023-24 entry and the validated module information will be added shortly. Please keep checking back on this course page to see our latest updates.

Course overview

Study level: Undergraduate

The aim of this course is to develop your understanding of coders’ and game developers’ needs, while addressing the visual needs of games development.

As a games artist, you can work in one of the largest and agile creative industries in the world.

  • You have the opportunity to develop games art skills such as storytelling, narrative, sociology, spatial design, architecture to anatomy, and character/environment design.
  • We teach you about industry practices in a simulated games studio environment, so you can gain a solid grounding in visualisation techniques, character, environment and concept design.
  • This exciting course is developed in conjunction with games industry employers like Radiant Worlds and shows you the skillset you need to be a successful games artist.
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Global Ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Career ready graduates, with the skills to succeed

Why you should study this course

  • This course offers you opportunities to work with animators and illustrators to develop your core skills in drawing, perspective and concept development. You will also be taught the trends and technical developments within the games industry.
  • A flexible approach enabling you to individually develop your creative practice and portfolio towards a wide range of potential career paths.
  • Opportunity to take a placement or study abroad year2 (subject to availability and additional costs – see full disclaimer).
  • The opportunity to learn about virtual and augmented reality using HTC Vive/Oculus Rift and game engines such as Unreal Engine and Unity.
  • The opportunity to learn in our superb new Arts and Humanities facilities4, planned to open in late 2022, equipped with industry-standard software, workshops and studio environments.

More than just a degree

The course definitely prepared me for the work I am doing right now. It taught me a lot, creating assets and environments. I can comfortably create my own scenes from my imagination.

Manjot Singh, Games Art BA (Hons), graduated 2020
Student using VR in the games technology lab

How you'll learn

Teaching contact hours

We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which can include:

  • On campus lectures, seminars and workshops
  • Group work
  • Self-directed learning
  • Work placement opportunities

If you would like more information, you can request information about teaching hours.

Part of university life is undertaking self-directed learning. During a typical week you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.

As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.


This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods are 100% coursework based with various practical and written projects in each module.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

International experience opportunities

Coventry is a multicultural university, so our typically diverse student and staff body helps to facilitate a multicultural learning environment. You can also undertake a sandwich year of study or work abroad2.

Entry requirements

Typical offer for 2023 entry.

Requirement What we're looking for
A level BBB
GCSE Minimum 5 GCSE's graded 9-4 / A* - C including English
IB Diploma 31 points

If you do not have the typical entry requirements, you may want to consider studying this course with a foundation year. We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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You may be required to attend a portfolio showcase, activity session or audition or submit a portfolio via email (as is appropriate to your course), either virtually or face to face, as is practical to arrange. Invites for these sessions will be sent directly to your contact email.

Each application will be considered on its merits.

Are you eligible for the Fair Access Scheme?

We believe every student should have the opportunity to dream big, reach their potential and succeed, regardless of their background.

Fair Access Scheme

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an international foundation year. Upon successful completion our International Foundation Year - Art, Design and Media will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.


You will be required to submit a portfolio via email or alternatively attend a showcase activity session or audition (as is appropriate for your course) which can be virtual or face to face, as is practical to arrange. Invites to send in your portfolio or attend these sessions will be sent directly to your contact email.

Each application will be considered on its merits.

English language requirements

  • IELTS: 6.0 overall (with at least 5.5 in each component area)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

For more information on our approved English language tests visit our English language requirements page.

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Fees and funding

2023/24 Tuition fees

Student Full time Part time
UK TBC per year Not available
International TBC per year Not available

If you choose to do a work placement, you should consider travel and living costs to cover this. There is also a tuition fee of £1,250 that will cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationary, printing and re-assessments should you need them. Find out what's included in your tuition costs.


You will have access to our brand new Arts and Humanities facilities4, planned to open in late 2022. These will include a hyper studio designed for cross-disciplinary projects; immersive studios with cutting-edge virtual reality and mixed-reality technologies. Our aim is to offer you sector-leading facilities in a unique environment.

Our current digital and industrial workshops are of industry-standard quality and house 3D rapid prototyping, laser cutters and milling machines. These facilities are available to all students on our courses at no extra cost, subject to availability.

We have a ceramic and small-metal-working workshop, a large digital print bureau, and clay modelling studios where you can realise your creative artistic and design solutions.

The fashion workshops have digital embroidery machines, digital printers and a printmaking workshop that includes etching, screen printing and a rare letterpress studio.

In our Mac and PC CAD labs, you can become digitally literate in presentation and design skills using the Adobe suite of software. You may also have the opportunity to get Adobe accreditation as part of an Add+vantage module and learn other software packages including Alias, Toom Boom, Revit, and Maya.

  • Hyperstudio – The Hyperstudio is designed to be an experimental space where staff, students, community, and industry can collaborate to solve real world problems. It is a cube with high-speed connectivity and power, that is both a making and showing space into which an array of physical and digital technologies can be brought to support project needs.
  • Immersive media studio – The immersive media studio is a studio space designed to allow design, collaboration and testing of immersive experiences that combine audiovisual elements in diverse ways. It is centred on performance capture and high-end XR capabilities and includes capability for immersive audio integration.
BAME male student working on multiple computer monitors

Games Technology lab

Our gaming lab is a technological paradise, equipped with high-end gaming PCs that have all of the industry-standard software necessary for your course4. It also houses virtual reality game development and motion capture technology.

A student working in a printing studio

Printing Studio

We have print pressers dating back to when we first started as Coventry School of Art and Design back in 1843. This studio consists of two studio spaces for all printing needs from screen printing to etching.

Faculty arts humanities new building illustration

Arts and Humanities Building

We are currently in the process of a major redevelopment of our Faculty of Arts and Humanities buildings. The building will be open to the public, as well as students, and will feature an expansive gallery space.

Careers and opportunities

The course prepares you for the rigours of the professional world by simulating the challenges that you may face as a practitioner. It aims to develop your independent thought, innovation, imagination, critical reflection and confidence in your practice, as well as transferrable skills suitable for employment across the full breadth of the creative industries.

When you have successfully completed this course, you should be able to demonstrate knowledge and understanding of:

  • The representation of human and animal form, anatomy and motion, natural environments, architecture and artefacts.
  • The aesthetics of photography, film and narrative animation and your impact upon games art KU3.
  • The communicative and immersive role of design for user interfaces.
  • A broad range of image manipulation technologies including 2D and 3D design and rendering applications.
  • Augmented Reality & Virtual Reality using HTC Vive/Oculus Rift,  Game Engines such as Unreal Engine and Unity.
  • Technical requirements of art assets produced for integration into programmed elements of games.
  • Working processes and cross-disciplinary roles in the games and related industries.
  • Ethical dimensions relevant to the representation of interpersonal and social interactions.

Where our graduates work

As a graduate, you may find employment as a character designer, animator, environment designer or concept artist. Notable alumni who are already successful in the gaming industry include Alex Underhill, senior VFX Artist at Rocksteady Studios, and James Biddulph, design lead at Applio.

Some students may choose to enter the teaching profession after PGCE study and others go into further study: into our own postgraduate programmes or elsewhere within the UK or internationally.

How to apply

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Discover Uni stats

  • 1Accreditations

    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

    2UK and international opportunities

    Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.

    3Tuition fees

    The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For Home Students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

    For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.


    Facilities are subject to availability. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) may vary from those advertised and may have reduced availability or restrictions on their use.

    Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. The 2022/23 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.