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Fashion, Brand and Communication BA (Hons)

Undergraduate

Ignite your creativity and build the strategic and creative skills needed to explore leadership roles in fashion branding and communication. This course encourages innovation and critical thinking within a fast-paced, evolving industry.

Year of entry

2026-27

Location

Coventry University (Coventry)

Study mode

Full-time
Sandwich

Duration

3 years full-time
4 years sandwich

Course code

W23M

Start date

September 2026
November 2026
January 2027
March 2027
May 2027
July 2027

Book an Open Day

Download a prospectus

Register your interest

Course overview

Perfect for creative individuals passionate about fashion and communication, this course blends theory with practice. Craft compelling brand stories, preparing you for roles across photography, illustration, branding, styling and digital media in the fashion industry.

Study photography, fashion illustration and graphic design within a stimulating studio culture.
Develop skills in branding, trend analysis and styling projects.
Learn how to use emerging digital platforms to develop innovative approaches to fashion communication.

A star in the centre of a rosette.

Rated Gold Overall

Teaching Excellence Framework (TEF) 2023

Five stars in a speech bubble.

5 QS Stars for Teaching and Facilities

QS Stars University Ratings

Top 5 Student City in England (Coventry)

QS Best Student Cities Index 2026

Why you should study this course

Explore exciting media like fashion, film and live show production to spark your creativity.
Build a bold, creative portfolio that highlights your unique fashion perspective.
Gain hands-on experience with real-world fashion branding projects.
Connect with leading industry professionals and unlock insider knowledge.²
Prepare for inspiring careers in fashion media, branding and brand management that make a difference.

About the School of Arts and Creative Industries

Our learning and teaching mirror the needs of the creative industries, so our graduates have the skills and attributes needed to become industry specialists, leaders and innovators.
Our studio culture seeks to ensure you are socially responsible in our creative community and develop critical thinking in research and making processes.
Our global initiatives aim to give you skills to become a collaborative communicator and make you culturally competent.

7th

for Fashion and Textiles

Guardian University Guide 2026

Learn more about Graduate Fashion week which attracts Industry and International audiences from across the world². Find out more here

Graduate Showcase 2025

Check out what our School of Arts and Creative Industries students produced for their final projects to showcase at Coventry University's Graduate Festival.

Attended by hundreds of industry professionals, family and friends, across multiple weeks, our students' work was showcased at our very own Phoenix Film Festival, live performances from our theatre and music students and an on-campus exhibition.

What you'll study

This course has a common first year.

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first year courses

Fashion BA (Hons)
Fashion Brand and Communication BA (Hons)
International Fashion Business BA (Hons)

Modules

Fashion Activation – 30 credits

In this module, you will be introduced to the context and culture of the fashion industry in its broadest sense, considering it from a range of positions and roles. You will explore how the different specialisms within the fashion industry work together and how you, as a practitioner, contribute to this landscape. You will explore the history of the discipline, contemporary contexts, and the relationship between practice and context, while fostering skills in critical debate, audience-aware writing and articulating understanding.

You should learn to:

identify how cultural and contextual factors influence project opportunities and outcomes
select and curate information to support the conceptualisation and refinement of creative audience-specific outcomes in fashion
engage with emerging debates, information and observations to inform personal responses and directions.

Compulsory

Fashion Play – 30 credits

In this hands-on module, you will consider ‘play’ as an investigative and developmental tool used in the fashion industry to resolve problems and answer creative challenges. As a practitioner, communicator and developing professional, you will explore processes and techniques that encourage serendipitous and surprise outcomes, then reflect on these as part of your individual development. The module covers problem-solving and solution techniques, creative processes, interpreting briefs and taking creative risks.

You should learn to:

apply problem-solving capabilities to define, develop and refine creative ideas
recognise and respond creatively to real-world challenges within the discipline of fashion
familiarise yourself with creative thinking techniques and experimental processes to develop personal understanding and practice.

Compulsory

Fashion Community – 30 credits

In this module, you will explore a range of approaches to communication with different stakeholders and actors within the evolving fashion industry and broader creative sector. You will begin to consider your own means of communicating appropriate to your specialist area, and how you can best articulate your creative identity. Develop skills in explaining goals and intentions, reflecting on your personal experience in relation to practice, working collaboratively, communicating decisions and effectively archiving and recording practice.

You should learn to:

articulate intentions through a range of creative outcomes in fashion
record and reflect on project experiences and activities in the development of personal practice
reflect interpersonal skills and capabilities when engaging with stakeholders, project negotiation and development.

Compulsory

Fashion Practice – 30 credits

In this module, you will explore how fashion works in practice and within the fashion industry. You’ll start to reflect on processes and techniques used by fashion practitioners, communicators and businesses and identify your strengths and areas for development. The module focuses on helping you identify and develop your skills and understanding.

You should learn to:

develop ideas and practical solutions through specialist making techniques and processes in fashion
respond to practical challenges and reflect on their relative value in the context of your developing professional practice
reflect on and refine ongoing project work to embrace personal interests and recognise potential career aspirations.

Compulsory

Modules

Critical Fashion – 30 credits

Consider the relationship between messaging and messages within brand communication, exercising skills in critically analysing, understanding and applying context to fashion messages. What do they mean? What do they want you to feel? What do they want you to take away from an experience? Become the link between media and meaning, developing your critical skills in the process. 

Compulsory

Fashion Transformation – 30 credits

Break it and make something new. Develop your ability to take risks and consider how embracing unexpected approaches can advance your personal practice. Utilising the workshops and studio spaces, investigate a range of methods used in fashion and lifestyle brand communication and begin to articulate your own formula for sharing a message with a specific audience.

Compulsory

Campaign Co-Lab – 30 credits

In the fashion and broader creative industries, people rely on each other to achieve impactful outcomes. Develop communication skills and strategies appropriate to your role as an industry raconteur. How do you work with others in creative studios and practical office environments? Why is this important? How can you best contribute to a team working towards a shared goal?

Compulsory

Innovative Promotional Practice – 30 credits

Utilise your knowledge of materials and techniques from studio and workshop practice to resolve creative provocations in tangible and engaging ways. Negotiate your own path to resolve real-world challenges and reflect on your understanding of the role of making (physical and digital) for a communication specialist and consider how this relates to your own specialist practice.

Compulsory

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement² can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

Modules

UK Work Placement – 0 credits

This module provides you with an opportunity to reflect upon and gain experience for an approved placement² undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

International Study/Work Placement – 0 credits

This module provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement² undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

Modules

Fashion Manifesto – 30 credits

Investigate your role as a communicator within the fashion industry and broader creative sector. Consider personal and professional principles and perspectives in the context of the current and evolving sector. What are you passionate about professionally? What do you want to bring to the field? What aspects of the current and evolving industry do you intend to challenge?

Compulsory

Fashion Evolution – 30 credits

Refine your processes and techniques for developing campaigns, stories and strategies. Articulate how your approach is individual and informed by both accepted and experimental techniques. Your role as an industry disruptor, shaking up ‘the norm’ with newness, should by now be taking shape. Refine your own way of working, which should inform your creative identity and professional portfolio.

Compulsory

Fashion Direction – 30 credits

Develop your communication skills in negotiating and articulating project goals and paths to completion. Exercise your ability to organise, plan and steer a project which will be reflected on in this module. This contributes to your ability to utilise industry-standard communication methods and industry-ready planning skills.

Compulsory

Fashion Generation – 30 credits

The fashion industry is continually generating content, products and information. How can you ensure yours has impact and value? In this module, refine your position as a storyteller within the fashion industry and broader creative areas. Negotiate what practice means to you as a creative practitioner and reflect on how this aligns with your chosen industry sector and future ambitions.

Compulsory

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

Teaching and learning methods may include:

lectures
seminars
tutorials
presentations
group projects
workshops
practical studio sessions
practical workshop sessions.

Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. You will normally study one 30-credit module at a time. A typical 30-credit module requires a total of 300 hours of study made up of teaching contact hours, guided and independent study.

Teaching hours

Teaching hours may vary depending on your year of study and selected modules. During your first year, you can expect 12-15 teaching hours each week. You will also have the option to attend additional sessions, including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You’ll be digging deeper into topics, review what you’ve learned and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you’ll spend more time in independent study.

Online learning

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

This course is assessed using methods that vary by module. These approaches are intended to prepare you for the complex and evolving contexts of professional practice.

Assessment methods may include:

artefacts
practical coursework
digital coursework
individual work
group work
presentations/poster presentations
reports
projects
individual assignments.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

This course offers a hands-on approach to exploring all the things fashion communication has the potential to be. It really encourages you to work creatively to solve real-world problems and develop concepts in exciting and innovative ways which reflect the needs of changing customers and consumers in the fashion and lifestyle marketplace.

From publication to editorial, film to campaign strategy, social media content to events, experience and promotion, this course really shapes students into being multi-disciplinary fashion communicators.
Rebecca Ryder-Caddy, Curriculum Lead, 2025

students walking together in the city

Entry requirements

Typical entry requirements:

Requirement	What we're looking for
UCAS points	112
A level	BBC
GCSE	GCSE English at grade 4 / C or Functional Skills Level 2, or other equivalent Level 2 awards.
BTEC	DMM
IB Diploma	29 points
Access to HE	The Access to HE Diploma. Plus GCSE English at grade 4 / C or above

Portfolio

You may be required to attend a portfolio showcase, activity session or audition or submit a portfolio via email (as is appropriate to your course), either virtually or face to face, as is practical to arrange. Invites for these sessions will be sent directly to your contact email.

Each application will be considered on its merits.

Other qualifications and experience

Our students come from a variety of backgrounds, each with a unique story. We recognise a breadth of qualifications. If your qualifications differ from the above, contact our Admissions Team who will be happy to discuss your qualifications and routes into your chosen course.

Contextual/Fair Access Offers

If you meet the criteria for our Fair Access Offer, you could automatically receive a contextual offer which is 16 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Offer.

Select your region to find detailed information about entry requirements:

South East Asia

You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

Portfolio

You may be required to attend a portfolio showcase, activity session or audition or submit a portfolio via email (as is appropriate to your course), either virtually or face to face, as is practical to arrange. Invites for these sessions will be sent directly to your contact email.

Each application will be considered on its merits.

English language requirements

IELTS: 6.0 overall, with no component lower than 5.5

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

Fees and funding

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	2026/27 fees TBC 2025/26 fees: £9,535 per year	Not available
EU	2026/27 fees TBC 2025/26 fees: £9,535 per year with EU Support Bursary 2026/27 fees TBC 2025/26 fees: £19,850 per year without EU Support Bursary	Not available
International	2026/27 fees TBC 2025/26 fees: £19,850 per year	Not available

If you choose to study this course with a professional placement² or study abroad year, you will need to pay a tuition fee³ to cover your academic support throughout your placement year. Students commencing their professional placement in the academic year 2027/28 will pay £1,500 if they are paying UK fees, or £1,800 if they are paying international fees.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

If you choose to study this course with a professional placement, the University will charge the tuition fees stated above for those on a placement during Academic Year 2027/28. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

The following are additional costs not included in the tuition fees:

Any optional overseas ﬁeld trips or visits: £400+ per trip.
Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

Other additional costs

Any optional specialist supplies, such as materials, or equipment not supplied by the course.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.

How do you know if you need to pay UK or international tuition fees?

We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.

If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.

Facilities

The Delia Derbyshire provides you with a range of facilities you may use either collaboratively with other students or on individual projects⁴.

These will include a hyper studio designed for cross-disciplinary projects; immersive studios with cutting-edge virtual reality and mixed-reality technologies. Our aim is to offer you sector-leading facilities in a unique environment.

Our current digital and industrial workshops are of industry-standard quality and house 3D rapid prototyping, laser cutters and milling machines. These facilities⁴ are available to all students on our courses at no extra cost.

Student in fashion studio, working with fabric.

Fashion studios

You will have access to all kinds of industry-grade equipment for a range of textiles: from laser cutting, digital embroidery, sonic wielding and screen printing, to manufacturing tools for accessories, embroidery and garments.

Student with model of car.

Digital Design Workshop

Realise digital designs by using our range of milling machines, rapid prototyping and laser cutting machines.

Delia Derbyshire Building

Delia Derbyshire Building

The Delia Derbyshire complex offers more space to learn, design and make, including a hyper-studio for students across all disciplines to collaborate on projects together, a gallery space and an events atrium.

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

Careers and opportunities

You are expected to have ambitions within the creative sector and will be supported towards reaching your goals.

The optional work placement year is a real opportunity to gain industry experience. This could also help refine your graduate goals and ensure you have a clear direction for your return to studies.²

Previous alumni from the suite of courses have undertaken placements at companies including Tatty Devine, Adidas, Karl Lagerfeld, Seraphine, Comptoir Des Cotonniers, Mary Katrantzou, Sainsbury’s TU, The Future Laboratory, Calvin Klein, Natori New York, POP Magazine, Arena Homme and magazine, Vogue, Iris Van Herpen, WGSN, Bottle Blonde, New Look, Burberry, Boden, George, Peter Jensen, Injury Hong Kong, The Fashion and Textile Museum and J Model Management, among others.

Two students sat at a desk working on a laptop

Discover Phoenix+

Phoenix+ brings you together with other students to learn, experience and develop essential knowledge and skills. Whatever destination you choose, it's about preparing you for life after university.

Learn more about Phoenix+

How to apply

Institution code

View our courses on UCAS

UK students

Full-time students can apply for this course through UCAS. Read our application pages to find out your next steps to apply.

If you'd like further support or more information about your course get in touch with us today.

+44 (0)24 7765 2222

ukadmissions@coventry.ac.uk

Complete our contact form

International students

International codes:
CASU040

How to apply

For further support for international applicants applying for an undergraduate degree view our International hub.

You can also download our International mini guide for an overview of study options and why you should study with us.

Get in touch with us today for further advice and guidance.

+44 (0)24 7765 2152

ioadmissions@coventry.ac.uk

Complete our contact form

Disclaimers

Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

¹Accreditations, partnerships and memberships

The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply. See the relevant body website for more details). Accreditations, partnerships, exemptions and memberships are subject to successful renewal in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery. If the accreditation, recognition or membership of this course changes, we will seek to notify applicants and students as soon as possible.

²UK and international opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

If you choose to study this course with a professional placement, the University will charge the tuition fees stated above for those on a placement during Academic Year 2027/28. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

⁴Facilities

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2025/2026 contract is available on the website for information purposes however the 2026/2027 contract will apply for the 2026/2027 intake. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

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