Fashion BA (Hons)

In Year 2, you will explore PR, styling, brand management, creative marketing and promotion, entrepreneurship, team working, trend forecasting, sustainability and ethics, product design development and production, and fashion communication. Students undertake a variety of real-world projects through industry led briefs, previous companies have included George, Sainsbury’s TU, Pentland, Murray, Kitty Joseph and Reebok.

Modules

• Fashion Enterprise and Experience Developing – 40 credits

  Through this module, you will undertake a range of tasks, offering an opportunity to try out different roles within the evolving fashion industry and further develop your industry knowledge while you begin to negotiate your own creative practice and future paths. Tasks will include individual activities including ideation, design development, product development and product realisation. In addition, there is a collaborative, group opportunity allowing you to select your own roles within the group enterprise, working towards a shared, collective goal. Roles here might include styling, PR, merchandising, film / animation, social media, branding and more.

  Compulsory

  Assessment: Portfolio

• Future Specialisms – 40 credits

  In this module you will build on your growing knowledge of the global fashion industry. You will work on a series of short, live projects intended to offer a range of experiences of working with the fashion industry and to build on cultural awareness and knowledge of diversity within a range of fashion contexts.

  Compulsory

  Assessment: Portfolio

• International Fashion Exploration – 20 credits

  Fashion is a truly global industry shaped by economic climate, politics and social change. This module aims to develop a broad perspective of the International Fashion Industry and to offer students an insight into the experience of working across different countries and cultures collaboratively.

  Compulsory

  Assessment: Portfolio

• Future Fashion: Professional Development – 10 credits

  This module focuses on planning ahead and considering career and personal ambitions. You should identify and explore your preferred area of the industry and formulate and evidence awareness of steps required, including references to opportunities offered within the course (including placement, and / or study abroad options) as well as extra-curricular prospects to improve your professional outlook.

  Compulsory

  Assessment: Presentation

After the second year, this course offers you the option to undertake a Professional Placement Year or Study Abroad Year .

If you wish to do so, you can opt to take the Professional Placement or Study Abroad module which both typically run for a full academic year between years 2 and 3 of your course. You are able to progress onto the relevant module if you have successfully completed the first two years of the course (i.e. having accumulated 240 credits) and provided that you confirm your interest you are undertaking this option before the end of your second year, typically in August.

You could choose one of the following:

• an Erasmus study placement at an EU university;
• a study placement at a university outside the EU;
• an Erasmus professional work placement;
• an approved professional work placement separately and independently organised that is outside the EU;
• an approved professional work placement separately and independently organised within the UK;

While the Professional Placement and Study Abroad modules are non-credit bearing and do not incur any additional tuition fees, if successfully completed, these modules will appear on your final academic transcript. In addition, if you complete this year, you will also gain an enhanced degree award title as the additional suffix of “With Professional Placement” if you’ve gone on a work placement and “With International Enhancement” if you’ve gone on a study abroad programme will be added.

The Arts and Humanities Employability Unit can provide you with a wide range of support services in order to help you secure a placement opportunity.

Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

Past students have worked with companies including Tatty Devine, Seraphine, Comptoir Des Cotonnieres, Mary Katranzou, Sainsbury’s TU, The Future Laboratory, Calvin Klein, Natori (New York), POP Magazine, Arena Homme and Arena Homme +magazine, Vogue, Iris Van Herpen (Amsterdam), WGSN, New Look, Topshop, Burberry, Boden, George, Peter Jensen, Injury (Hong Kong), The Fashion and Textile Museum and J Model Management.

In Year 3 , you are expected to develop your own course of research and study visits to support your learning, culminating in a showcase of individual talent in a professional arena, for example the Coventry Degree Show and Graduate Fashion Week (professional arenas are subject to change).

Modules

• Future Fashion Realisation – 60 credits

  This module gives you the opportunity to build on the project proposal and development work in Future Fashion Concepts, which forms the basis of your professional potential. You may select to exhibit your work in the form of a catwalk or capsule collection, event organisation, development of fashion products, journal and newspaper contributions, visual merchandising, agency, public relations or other negotiated forms of presentation. You may also consider developing a body of work in a professional environment.

  Compulsory

  Assessment: Portfolio

• Future Fashion Concepts - 40 credits

  This module offers you the opportunity to appraise your individual strengths and abilities in preparation for graduation. You will be encouraged to build on your previous experiences and initiate an area of creative development appropriate to your future practice. Specialist areas of research may include womenswear, menswear, childrenswear, textile, jewellery, footwear and accessory design, photography, illustration, visual merchandising, marketing, PR and publishing.

  Compulsory

  Assessment: Portfolio

• Future Proof Fashion: Professional Development – 10 credits

  In this module, you will continue to explore your specialist interests and future roles, in light of the evolving and global fashion industry. You will be expected to identify your career aims and ambitions and to consider your own body of work and its context in relation to these goals. You will edit and curate an industry ready portfolio and up to date CV.

  Compulsory

  Assessment: Coursework

• Add+Vantage

  Optional