Business Analytics and Management BSc (Hons)

Undergraduate

Business data analytics graphs and charts on a screen

Learn how to apply data-driven decision-making and develop analytics and management skills relevant to a range of business roles.

Course option

Degree with foundation year

Year of entry

2026-27

Location

Coventry University (Coventry)

Study mode

Full-time
Sandwich

Duration

3 years full-time
4 years sandwich

UCAS codes

N126

Start date

September 2026

How to apply

Book an Open Day

Download a prospectus

Course overview

This course is designed for those interested in pursuing roles in business analytics. It combines numeracy with management-related skills to support your development as a data analyst who can contribute to organisational decision-making.

The key course content areas relate to:

the core analytics knowledge and skills, developed through real-world scenarios and case studies
core business management knowledge and skills which are developed, such as exploring areas relating to supply chain analytics, data visualisation and AI
an understanding of how business analytics can assist global organisations to solve global business problems, enhance sustainability and achieve corporate goals.

Rated Gold Overall

Teaching Excellence Framework (TEF) 2023

5 QS Stars for Teaching and Facilities

QS Stars University Ratings

Top 5 Student City in England (Coventry)

QS Best Student Cities Index 2026

Why you should study this course

Real-world teaching: this is done through various projects, simulations and case studies, you will have the opportunity to immerse in real-world applications of analytical tools and techniques to solve challenging business problems.
Develop your technological literacy: develop this through a variety of software packages and specialised teaching spaces, which can enable you to enter work with a familiarity of relevant data analytical tools.
Start to develop a management career: gain knowledge and skills from subjects covering a breadth of general management subjects. You will study subjects relating to supply chain management, the use of organisational resources, project management and people management.
Frame data driven analysis in broader management: learn the critical parts of what can drive the success of analysis of data by examining how it is framed in broader, external issues, such as issues of sustainability, social responsibility, or global political and economic changes.
Understand how business analytics works in real life: use the tools and concepts presented in class, to help give you an insight into the real part they play in organisational success and decision making. Having this oversight is crucial to the employability of all successfully completing the programme.

What you'll study

Gain a comprehensive understanding of business analytics and management and equip yourself with the skills to excel in data-centric roles. During the course, you'll explore a range of modules designed to develop your analytical, technical, and strategic competencies, from data visualisation to supply chain analytics and essential business principles.

This course has a common first year.

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first year courses

Advertising and Digital Marketing BA (Hons)
Business Administration BBA (Hons)
Business and Human Resource Management BA (Hons)
Business and Marketing BA (Hons)
Business Management BA (Hons)
Event Management BA (Hons)
International Business Management BSc (Hons)
Marketing BA (Hons)
Sport Management BA (Hons)

Modules

Marketing, Digital and Social Media – 30 credits

This module aims to develop your knowledge and understanding of the fundamental concepts in marketing, including digital and social media. Develop an understanding of the role of marketing within an organisation, and the influence of factors in the external environment on marketing decisions including ethics, social responsibility and sustainability. Also develop an understanding of key marketing theories, approaches and strategies related to areas such as buyer behaviour, segmentation, targeting and positioning, branding, digital and social media marketing.

Compulsory

People and Organisations – 30 credits

This module aims to provide a holistic view of management and organisation theories and practices, exploring how people interact with each other in the workplace and the role that leaders and managers play in the organisation. Organisational culture, structure and type are examined to consider the impact they have on human behaviour, interactions and organisational outcomes. Examine the role of people management practices and how this affects individual behaviour in the workplace. By introducing concepts such as motivation, engagement and commitment, the module will explore how people work together as a team, and how leaders and managers can understand emotional and psychological responses to work.

Compulsory

Analytics for Decision-Making – 30 credits

Whether qualitative or quantitative, financial or non-financial, data is everywhere and plays a crucial role in informing decision-making. This module introduces the fundamental concepts and principles of business finance and data analytics, and how they can be applied to measure and analyse organisational and functional performance, and support decision-making. Data analytics is a skill set that is becoming increasingly important for finding actionable insights from data and guiding strategic business decisions. This module is designed to help deepen your analytical mindset, develop your understanding of financial information, and prepare you to use relevant financial management and data analytic tools, techniques, and methods to assist the decision-making process both in the short and long terms.

Compulsory

Responsible Management, Sustainability and Entrepreneurship – 30 credits

This module aims to enable you to engage critically with sustainability and entrepreneurship in the context of management theory and practice. Explore the relationships between organisations and societies and the impact of significant societal change on different types of organisations. Drawing on UN Sustainable Development Goals (SDGs), examine how organisations respond by altering their practices through innovation and entrepreneurial activities. Ethical business practices and sustainability are further explored, requiring you to reflect on your approaches to ideation in creating social and organisational value.

Compulsory

Modules

Research and Insight – 30 credits

This module aims to develop your understanding of how well-designed investigations and research work. Develop your understanding of the research process, including literature review, research methodology and methods, data collection and analysis. This module provides you with the foundation for future research activity and the ability to design research to meet specific research objectives. Develop insight and the ability to understand and critique investigations and research undertaken by others. You will also have the opportunity to evaluate how conclusions are reached and analyse the methods used to get to those conclusions.

Compulsory

Data Driven Resource Management – 30 credits

This module considers how organisations can use their resources in the best possible way to reach their goals sustainably, while also reducing waste, and improving efficiency and effectiveness. Develop an understanding of the allocation of internal resources, including finance, people and talent, production, knowledge and IT resources. Learn how to account and budget for organisational costs and income: this will also entail developing techniques for providing analysis and communication of business performance data to assist management decision-making.

Compulsory

Global Operations and Supply Chain – 30 credits

This module aims to provide you with an insight into the relationship between the economy, society and the environment within the context of global operations and supply chain. This module will cover management principles, processes and wider global environmental context within which contemporary supply chains operate. This module should help you understand how supply chain management affects an organisation's success and why it matters, especially in relation to the UN Sustainable Development Goals (SDGs).

Compulsory

Analytics and Visualisation for Business Strategy – 30 credits

Explore the principles, techniques, and tools of data visualisation to support strategic decision-making in business. Learn how to transform raw data into meaningful visual representations, enabling effective communication of business insights. This module covers key topics such as data storytelling, dashboard design, and best practices for visual analytics. Using industry-standard tools, develop interactive reports and dashboards to analyse business performance and trends. Ethical considerations and the impact of visualisation on decision-making will also be discussed. By the end of this module, you should have the skills to use data visualisation for informed business strategy development.

Compulsory

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement² can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

Modules

UK Work Placement – 0 credits

This module provides you with an opportunity to reflect upon and gain experience for an approved placement² undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

International Study/Work Placement – 0 credits

This module provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement² undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

Modules

Design Thinking and Project Management – 30 credits

This module focuses on project management in an organisational setting, developing your understanding and application of the methodologies, stages, tools and techniques required for project initiation, planning, execution, control and termination. Design thinking approaches will be applied to project management to help develop your soft and technical skills. These skills should help you understand the concept of project management, where projects come from, business case development and the selection process. You should learn how to apply this knowledge to various contexts, gaining the skills to lead and work on a variety of projects. The importance of project management scheduling skills, quality, estimating standards, as well as risks and stakeholders' management is emphasised within this module.

Compulsory

Applied Project – 30 credits

This module provides you with the opportunity to apply your knowledge and skills to a real-world business issue. You may choose to undertake a research project, a consultancy-style investigation, or a management simulation. Through critical engagement with academic and industry literature, data analysis and reflective inquiry, develop evidence-based insights and propose realistic, practical recommendations. This module encourages independent thinking, problem-solving and analytical capabilities.

Compulsory

AI, Business Transformation and Change Management – 30 credits

Explore the intersection of artificial intelligence (AI), business transformation, and change management. Examine how AI-driven technologies reshape organisational strategies, leadership, and operational processes in the digital economy. Gain insights into the business applications of artificial intelligence to drive strategic change and enhance business agility. The module also addresses challenges related to AI adoption, including ethical considerations, workforce adaptation, and resistance to change. Through case studies, practical applications, and industry insights, you should develop the skills to implement AI-driven change strategies in modern business environments.

Compulsory

Data Mining for Strategic Advantage – 30 credits

Use data mining techniques to improve modern business environments. Explore various data mining methods such as classification, clustering, and association to extract valuable insights that inform key business decisions. Design data-driven strategies aimed at enhancing business performance and gaining a competitive edge. Emphasis will be placed on interpreting complex data and communicating findings effectively to stakeholders. Through practical applications and case studies, learn how to integrate data mining into strategic planning and decision-making processes, ensuring that businesses can capitalise on data to achieve long-term success.

Compulsory

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which may include:

on-campus lectures, seminars, and workshops
group work
self-directed learning
work placement opportunities.²

Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. You will normally study one 30-credit module at a time. A typical 30-credit module requires a total of 300 hours of study made up of teaching contact hours, guided and independent study.

Teaching hours

Teaching hours may vary depending on your year of study and selected modules. During your first year, you can expect 12-15 teaching hours each week. You will also have the option to attend additional sessions, including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You’ll be digging deeper into topics, review what you’ve learned and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you’ll spend more time in independent study.

Online learning

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods may include:

essays
presentations
reports
practical coursework
exams
viva voce
assignments.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Entry requirements

Typical entry requirements:

Requirement	What we're looking for
UCAS points	112
A level	BBC
GCSE	GCSE maths and English at grade 4 / C or Functional Skills Level 2, or other equivalent Level 2 awards
BTEC	DMM
IB Diploma	28 points
Access to HE	The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.

Other qualifications and experience

Our students come from a variety of backgrounds, each with a unique story. We recognise a breadth of qualifications. If your qualifications differ from the above, contact our Admissions Team who will be happy to discuss your qualifications and routes into your chosen course.

Contextual/Fair Access Offers

If you meet the criteria for our Fair Access Offer, you could automatically receive a contextual offer which is 16 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Offer.

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an international foundation pathway. Upon successful completion this should provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

IELTS: 6.0 overall, with at least 5.5 in each component area.

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

Not got the required grades? We offer this degree with an integrated foundation year.

Fees and funding

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	2026/27 fees TBC 2025/26 fees: £9,535 per year	Not available
EU	2026/27 fees TBC 2025/26 fees: £9,535 per year with EU Support Bursary 2026/27 fees TBC 2025/26 fees: £16,800 per year without EU Support Bursary	Not available
International	2026/27 fees TBC 2025/26 fees: £16,800 per year	Not available

If you choose to study this course with a professional placement² or study abroad year, you will need to pay a tuition fee³ to cover your academic support throughout your placement year. Students commencing their professional placement in the academic year 2027/28 will pay £1,500 if they are paying UK fees, or £1,800 if they are paying international fees.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

If you choose to study this course with a professional placement, the University will charge the tuition fees stated above for those on a placement during Academic Year 2027/28. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

The following are additional costs not included in the tuition fees:

Any optional overseas ﬁeld trips or visits: £400+ per trip.
Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.

How do you know if you need to pay UK or international tuition fees?

We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.

If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.

Facilities

Female student using pen to point at screen with financial data on.

Business Simulation Suite

Offering skill-based training that uses simulation games, role-play activities and scenario-based learning, the business simulation suite is an all-encompassing space for experimental business learning and training.

People walking in front of a building which has a big library sign

The Library

The library is usually open 24/7, in term-time. It’s where you can access your course’s specialist Academic Liaison Librarian. It’s also home to specialist teams which can support you with your academic writing and maths and statistics questions.

Lecturer sat with student talking in EEC building.

Careers and employability

Get one-on-one career and employability guidance lasting up to 18 months from the end of your course. We’ll help you find placements and graduate roles, offer CV and application checks, mentoring, skills workshops, employer events and more.

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

Careers and opportunities

On successful completion of this course, you should be well-prepared for data-driven roles across diverse business functions.

Potential career paths include data analyst, business analyst, analyst consultant, and roles in business modelling, marketing management, and diversity and inclusion. You should also be equipped to leverage AI and data to make a significant impact in any industry.

Two students sat at a desk working on a laptop

Discover Phoenix+

Phoenix+ brings you together with other students to learn, experience and develop essential knowledge and skills. Whatever destination you choose, it's about preparing you for life after university.

Learn more about Phoenix+

How to apply

BSc (Hons) with foundation year

Apply via UCAS

C85

Institution code

View our courses on UCAS

Visit UCAS

UK students

Full-time students can apply for this course through UCAS. Read our application pages to find out your next steps to apply.

How to apply

Apply via UCAS

If you'd like further support or more information about your course get in touch with us today.

+44 (0)24 7765 2222

ukadmissions@coventry.ac.uk

Complete our contact form

International students

International codes:
CBLU010

How to apply

For further support for international applicants applying for an undergraduate degree view our International hub.

You can also download our International mini guide for an overview of study options and why you should study with us.

Get in touch with us today for further advice and guidance.

+44 (0)24 7765 2152

ioadmissions@coventry.ac.uk

Complete our contact form

Disclaimers

Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

¹Accreditations, partnerships and memberships

The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply. See the relevant body website for more details). Accreditations, partnerships, exemptions and memberships are subject to successful renewal in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery. If the accreditation, recognition or membership of this course changes, we will seek to notify applicants and students as soon as possible.

²UK and international opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

⁴Facilities

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2025/2026 contract is available on the website for information purposes however the 2026/2027 contract will apply for the 2026/2027 intake. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.