Digital Media BA (Hons) 2020/21 entry

Course code:

AHU017

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

January 2020
September 2020

Fees:

2020/21 fees TBC*
2019/20 fees - £15,600

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Faculty:

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For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2152
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Overview

Love combining digital skills with creative storytelling? A Digital Media degree aims to provides you with a foundation of creative and technical skills that should help prepare you for a potential future career in immersive media, interactive film, digital marketing and much more.

Aiming to help prepare you for a career in the fast-paced digital media, design and communications industries, this course offers the chance to work on multiple live projects, exploring a range of multimedia forms, practices and platforms to create imaginative, cutting-edge content.

You’ll have access to our extensive specialist resources, including video and photography studios, industry-standard software suites, radio studios, specialist IT facilities and our dedicated ‘digital media lab’ (subject to availability). As a part of this course we provide you with your own Media Technology Pack.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Course information

Merging the creative and the technical, the Digital Media BA course should help you to develop skills and practices suited to a range of fields including the Internet of Things (IoT), immersive technologies such as augmented and virtual reality (AR/VR), and web, mobile and games app development.

The Digital Media BA course is different from a traditional programming or computer science course as its focus is primarily on creative production in the field of media using digital tools in 3D modelling, application development, immersive technologies, and audio and video production among others.

You will have opportunities to engage in practical hack labs, where you will work through the entire iteration process for digital projects such as reinventing classic arcade games or deploying mobile applications to a client brief. Using the principles of Agile software development, this should enable you to develop your project management and user testing knowledge and skills.

The course focuses on laying a flexible foundation of skills which should prepare you for a changing digital and technological landscape. On successful graduation, you can seek out roles in digital marketing and advertising, IoT development, UI/UX design and testing, web and mobile app development and, increasingly, in augmented reality/virtual reality development.

86%

of our students are satisfied by the quality of the course

NSS, 2016

Course specification
Download PDF (1mb)

Modules

Overview

In the first year, you’ll be introduced to the core principles of digital media practice. With a focus on the Internet, we’ll look at how to produce different forms of media, how to apply and publish these and methods of local media distribution, such as microcomputers and beacon technology. We consider the idea of audiences, their characteristics, needs and expectations. You should develop the key skills – technical, creative, professional, transferable and collaborative – needed to produce work across a range of digital media, beginning the process of distributing that work locally and nationally. In both your first and second year, you’ll participate in our innovative ‘Creative Hack Lab’ – an intensive, real-world simulation experience. Modelled on a ‘hackathon’, where coders, designers, project managers and others collaborate intensively on a project, you will be handed a live industry brief (either commercial, artistic, social or cultural) with a problem to solve. The goal will be, by the end of the module, to create a ‘rapid prototype’ solution that can be presented to the client or wider public.

Modules

  • Key Concepts in Media and Communication

  • Creative Digital Media: Context and Practice

  • Digital Storytelling and Media Design

  • Creative Hack Lab

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

The second year focuses on your creative and professional development, introducing you to the demands of operating within the professional sphere of digital media through a series of live and simulated projects and assignments. For example, current students are looking at a project incorporating the use of location-based media (LBM), which uses beacons placed throughout specific locations within the City of Manchester, in its year as European City of Science, to deliver key pieces of targeted local information.

In both your first and second year, you’ll participate in our innovative ‘Creative Hack Lab’ – an intensive, real-world simulation experience. Modelled on a ‘hackathon’, where coders, designers, project managers and others collaborate intensively on a project, you will be handed a live industry brief (either commercial, artistic, social or cultural) with a problem to solve. The goal will be, by the end of the module, to create a ‘rapid prototype’ solution that can be presented to the client or wider public.

Modules

  • Creative and Critical Digital Practice

  • Digital Marketing and Advertising

  • Professional Experience

  • Creative Hack Lab 2

  • Transmedia Practice

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

After your second year, you have an opportunity to take a sandwich year, studying abroad or on professional placement.

Modules

  • International Enhancement Year

  • Professional Enhancement Year

Overview

By your final year, you should have a sound understanding of all forms of professional media production and interactivity, as diverse as virtual reality and apps to social networking and physical computing. You will have the chance to try to enhance your research and innovation skills by working on your own Final Digital Media Research Project on a topic of your choosing.

Modules

  • Analysing Media and Communication

  • Research and Development in Digital Media

  • Final Digital Media Research Project

  • Professional Practice Portfolio

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

15th

We are ranked as the 15th best University in the United Kingdom Guardian University Guide 2020.

In more detail...

  • Opportunities to apply for professional experience, placement opportunities and live professional projects. (subject to availability/change and additional fees apply.
  • Previous course team and students have shown a strong track record of collaborative applied projects with organisations including Genesys, Jaguar Land Rover, Rolls-Royce, BBC Big Screens and BT.
  • Receive your own mobile tech pack, including a high-end laptop with industry-standard production software and microcomputer, such as Dynamode or Raspberry Pi (terms and conditions apply).
  • Hear from expert guest speakers from the creative and technology industries, including designers, developers, artists, performers, media producers, photographers and journalists who look to share their experiences of working in industry
  • Access to high standard professional media equipment via our Media Loan Shop, with equipment ranging from the most basic audio recorders, to a highly professional camera line up, with technicians on hand to give advice and instructions for ease of use.(Subject to availability)

Use of state-of-the art digital communications lab – the DigiComm Lab – equipped with industry-standard software.

Our main study themes are:

  • Digital Media Theory: Introduces you to the meaning, importance and use of a number of fundamental concepts within the broad fields of digital media analysis and production which should enable you to understand how meaning within media objects has been produced, consumed and interpreted. These may include: networks, systems, digital identity, contexts of production, audience, narrative and genre, and critical reflection. The meaning and significance of these concepts will be explored through a range of methods, including case studies, seminar discussions and individual exercises which should illustrate their development, conventional use and potential limitations.
  • Creative and Critical Digital Practice: Explores the core skills and knowledge necessary to effectively produce, distribute and analyse a range of digital media. You will examine how people, ideas and content flow through digital environments and should learn how to develop a range of digital media artefacts. You will experiment with different forms of digital media content, including games, apps, immersive experiences, digital video, sound, web and other forms. We’ll examine the development of the digital media landscape and how it has challenged traditional notions of production and consumption, considering the implications of ‘digital’ mediation on areas such as identity, authorship and representation.
  • Digital Storytelling and Media Design: Investigates the effects of immersive forms of digital media on storytelling by exploring areas such as augmented reality, pervasive and immersive media, locative media and interactive storytelling. Covering the transition from Web 1.0 to Web 2.0, the semantic web, the mobile web to the Internet of Things, you will explore the waynetworked culture has enabled new forms of storytelling and media design. It also aims to try to enable you to develop practical skills in using a range of open source software tools, programming platforms and devices.

The course normally lasts three years when studied full-time. Students successfully completing the first two years of the course can opt to spend a year out between the second and third years on placement or study abroad*

Your course will focus on areas such as, photography, cinematography, web design, web coding, web apps, illustration and augmented reality.

Your personal tutor should regularly review and discuss your progress on the course. We aim for you to develop through activity-led learning, with an emphasis on live projects, industry briefs, real-world working simulations, experimentation and play. You will also have the opportunity to take part in international trips* where you should be able to develop your knowledge and skills through fieldwork and group projects. Last year, previous students had the opportunity to participate in creating and hosting an immersive experience enhanced by augmented reality in Hong Kong together with students from the Hong Kong Design Institute.

*study abroad are subject to availability/change and additional fees apply.

Teaching methods include: lectures, with associated practical workshops, seminar classes and skills labs.

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include, practical or project work, coursework, tests, essays and presentations, posters.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion, you should be able to:

  • Demonstrate knowledge and understanding of: the various processes and practices that combine towards the production, circulation and consumption of media, communication and cultural texts.
  • Generate ideas, concepts, proposals, solutions or arguments independently and/or collaboratively in response to set briefs and/or as self-initiated activity.
  • Appreciate the cultural and social significance of the emergence of new technological forms of media and communication practice and how these shape the lived experience of everyday domestic and professional life.
  • Undertake a variety of forms of research appropriate to different forms of study and analysis and be able critically to reflect on the appropriateness of each form of research.
  • Critically reflect on the chosen processes of production of media artefacts and products.
  • Engage in creative, innovative and imaginative work.
  • Analyse information and experiences, formulate independent judgements, and articulate reasoned arguments through reflection, review and evaluation of digital media practices.
  • Work in flexible, creative and independent ways, demonstrating self-discipline, self-direction and reflexivity.
  • Gather, organise and deploy ideas and information in order to formulate arguments cogently, and express them effectively in written, oral and other forms.
  • Produce work which shows an effective manipulation of web, design, sound, image and/or the written word, demonstrating competences in operational aspects of digital media technologies, systems, techniques and professional and academic practices.

In a typical teaching week, you should have approximately up to 12 ‘contact’ hours of teaching. This generally breaks down as:

  • Personal tutorial/small group teaching: a 1-hour smaller tutorial each week.
  • Medium group teaching: 12 hours of practical classes, workshops or seminars each week.
  • Large group teaching: 2 hours of lectures each week.

In addition, you will be expected to undertake a further 20 hours of self-directed studying, coursework and revising in your own time.

We aim to encourage students to broaden their horizons by taking advantage of either study abroad or placement opportunities*. Our students may also have the opportunity to go on field trips international trips**. Past trips have included Berlin, New York, Hong Kong, and Barcelona. These are often combined with industry or community projects on location in the international destination. Last year a group of our previous final year students had the opportunity to work on the AR Prison Break project and present this immersive experience using augmented reality at the Spark Festival in Hong Kong from 18 – 20 January 2019.

*Study abroad or placement opportunities are subject to availability/change and additional fees apply.

**International and UK field trips are subject to availability/change and additional fees apply.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 experiences abroad that lasted at least five days. 

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


3,482

Student experiences

The number of student trips abroad for at least 5 days in 2016/17


21,000

and counting

The number of students we’ve helped travel internationally so far


12

global programmes

As well as trips, we offer other opportunities like language courses

Entry Requirements

University Course Code: AHU017
A Level BTEC IB Diploma GCSE requirement
BBC preferably to include one from Media, ICT, Computing or Art and Design. DMM in Media, Computing or ICT. 29 points to include English, Film or IT in a Global Society at Higher level. 5 GCSEs at grade A*-C including English or specified equivalents.

Portfolio

You may be required to submit a portfolio/show-reel/written work (as appropriate for the particular course) and you may be asked to attend an interview if it is practical to arrange.

A-Levels

A-Level applicants are required to have three
 A2 Levels. Coventry University may include AS grades within an offer for certain courses, but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

The Access to HE Diploma to include a pass, plus GCSE English Language at grade A*-C, or a specified equivalent.

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diplomas

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements. The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language: This course requires IELTS 6.0. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

English as a Foreign Language: This course requires IELTS 6.0. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


January 2020

2020/21 fees TBC*
2019/20 fees - £9,250 (per year)


September 2020

2020/21 fees TBC*
2019/20 fees - £9,250 (per year)


UK Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


January 2020

2020/21 fees TBC*
2019/20 fees - £9,250 (per year)


September 2020

2020/21 fees TBC*
2019/20 fees - £9,250 (per year)


EU Scholarships

For the September 2019 intake we're investing in a range of EU Academic Excellence scholarships for high achieving and enterprising students. Fulfil your potential this academic year with Coventry University!

Starts

Fee


January 2020

2020/21 fees TBC*
2019/20 fees - £15,600 (per year)


September 2020

2020/21 fees TBC*
2019/20 fees - £15,600 (per year)


International Scholarships

For the September 2019 intake we're investing in a wide range of Academic Excellence scholarships for high achieving and enterprising international students. Fulfil your potential this academic year with Coventry University!

Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

EU student fees

EU nationals and their family members starting in the 2019/20 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans

EU nationals must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans

EU nationals must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

Career prospects

This course aims to place your future employability at its core, so you should be well placed to go into a number of industries that require multi-skilled digital media professionals on graduation. Throughout your studies, you should develop your own Professional Practice Portfolio which you may use when looking for work.

Roles could include Digital Artists and Designers, Digital Project Managers, Creative Technologists, Web Developers, Content and Platform Developers, Digital Researchers, Learning Technologists, Digital Marketing and Business Professionals, as well as more traditional areas within the creative media industries.

Our Creative Futures employment team is on hand to offer tailored career and enterprise support if you wish to seek employment or discuss professional practice opportunities within course specific industries. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur. 

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Where our graduates work

The School has a very long and impressive history of previous graduates who have gone on to establish themselves in extremely high profile media and cultural employment, examples of which include: executive producer for many highly prestigious Hollywood films, director for BBC documentaries, DJs for national radio stations such as BBC Radio 6 and Virgin Radio, developer at a customer experience company, digital marketing executive at a full-service agency, planners and creatives for a number prestigious London-based advertising agencies.

Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. A copy of the 19/20 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the University.

The University will charge the tuition fees that are stated on the course webpage and in the prospectus for the first year of study. The University will review tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase for UK and EU Students is expected to be in line with inflation. For international students, the University may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.

*2020/2021 course fees have not yet been determined by the University or government legislation. Once the course fees have been determined, the course web page will be updated to reflect your first year course fee. Please continue to revisit the course web page to identify the fee before you accept an offer of a place on the course and/or before you enrol at the University.

Coventry University ranked 15 in the UK
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year for student experience
QS Five Star Rating 2019
Coventry City of Culture 2021