Master of Business Administration (Artificial Intelligence) 2021/22 entry

Course code:

On campus - FBLT030
Online - FBLT166

Study options:

1 year full-time
2 years part-time

Location:

Coventry University (Coventry)
or 100% online study

Starting:

January 2022
May 2022

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 4321


ukadmissions@coventry.ac.uk

Course code:

On campus - FBLT030
Online - FBLT166

Study options:

1 year full-time
2 years part-time

Location:

Coventry University (Coventry)
or 100% online study

Starting:

January 2022
May 2022

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 4321


ukadmissions@coventry.ac.uk

Overview

Studied 100% online or on campus, this degree is designed to equip you with the skills and knowledge needed to manage the complexity that comes from a more artificial intelligence driven world. Artificial Intelligence is increasingly applied to jobs that are traditionally done by humans.

This pathway includes two artificial intelligence specialist modules and your project will also be in this field. There will be no reference to artificial intelligence on your degree certificate, however your transcript will show all the modules you took and the grades you received. 

The course consists of three distinct but interconnected stages:

Certificate - The modern enterprise and business environment – how does it work?

The Certificate phase will develop a resource-based view of the business enterprise and examine how value is created, including the impact of the wider business environment on the enterprise’s value creation activities.

Diploma - Preparing for tomorrow – what needs to change?

In the Diploma stage the focus shifts to considering the manager’s role in the development of an enterprise in response to the internal and external context, to create sustainable value.

Masters – Management in action – bringing about change

The Masters phase of the programme will focus more specifically on AI technologies, their use in business management and their impact on the company and society. The emphasis will be on exploring, critically evaluating and applying a range of sector specific models and concepts within a practice setting.

The course will also support you in clarifying and developing your career goals and will encourage reflection on how they might be met.

Note: This course is part of the MBA Master of Business Administration

Study on Campus

If you choose to attend our campus study option*, you will have timetabled lectures, tutorials and seminars, which will take place face-to-face with other students on the course.

Study 100% online

You can choose to study remotely*. You will have timetabled classes, online tutorials and seminars, with all your learning activities available on-demand so that you can learn at the best time and location for you.

Register your interest

What our tutors say

Many students choose an MBA because they want to become entrepreneurs and learn how to run a business. This degree will help develop the skills and knowledge necessary to start a new business or help an existing business grow.

The global cohort of students on this course will allow you to explore the importance of culture-sensitive management and emerge as a well-rounded global leader able to act and succeed anywhere in the world.

Course information

This course will focus on exploring and developing sector and role specific knowledge to support your career growth and future aspirations. It aims to enable you to gain a critical awareness of the latest issues and best practices in the use of artificial intelligence in business management.

You will have the opportunity to understand how artificial intelligence may improve how businesses function, and how to use AI technology to enhance business decision making, create revenue streams and generate new business opportunities.

Course Specification
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Modules

Overview

The MBA programme covers three distinct but interconnected stages – the Certificate Stage, the Diploma Stage, and the Masters Stage, where you have the chance to complete a comprehensive management qualification or specialise through two pathways delivered on campus.
All modules on the course are mandatory. Please note that upon successful completion, on your final award certificate for this course, the course title will be Master of Business Administration and will not refer to the pathway studied, while your transcript will cite the modules studied and will not make reference to the pathway chosen.
The Masters phase of the programme will focus more specifically on AI technologies, their use in business management and their impact on the company and society. The emphasis will be on exploring, critically evaluating and applying a range of sector specific models and concepts within a practice setting.

Modules

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.

Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use. 

In more detail...

You will have the opportunity to develop a holistic view of how businesses operate, including the impact of the external environment. You will look at an organisation from a different perspective: the organisation as a learning entity made up of individuals, as a combination of inter-related processes focused on adding value, and as a financial entity focused on creating monetary returns.

You will focus on exploring the role of a manager as a strategic leader and the role managers play in organisations to develop and adapt to environment changes. As part of this course, you will be required to develop approaches and solutions to work-based problems, which are both innovative and creative, and to expand on your entrepreneurial abilities in your professional practice.

This course will also focus on exploring and developing sector and role specific knowledge to support your career growth and future aspirations. It aims to enable you to gain a critical awareness of the latest problems, current and emerging trends in artificial intelligence for business management. You will explore how AI technology can be used to create revenue and generate new business opportunities, with the aim of helping you become a leader in the modern business world.

The course is primarily designed to be studied part-time by students currently in employment.

For each module, we will provide engaging video lectures and a variety of interactive content and activities. The online contact between lecturers and colleagues aims to help you stay motivated and committed to learning.

Each module runs with 15 credits across an academic semester of 13 weeks, requiring an estimated 10-15 hours of study time per week, with the flexibility to study one to two modules per academic semester.

The underlying focus is on developing your ability to think critically and strategically and to enable you to develop solutions to complex problems within an ever changing and ambiguous business environment. You can benefit from the innovative and interactive content and activities provided on our online platform FutureLearn. This opens up opportunities to participate in projects with students from around the world. The online contact between you, your lecturers and fellow students will help you stay motivated and committed to learning.

One of the key aims of the programme is to provide you with experiences of real-life organisations. You will be exposed to real-life case studies, simulations and engaging guest speakers from industry, who will bring both contemporary and theoretical concepts to life by sharing their expertise and experiences of developing strategy, managing change and growth in their organisations.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.

During your studies you will have access to professional management coaches to help you develop and enhance your skills and capabilities, and identify your career goals. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

Mixed assessment modes offer students a range of opportunities to demonstrate their achievement of learning outcomes. You will be assessed through a combination of coursework assessments, business plans and activities, all completed online.

As part of the degree, you will initiate and lead a change project within a practice setting. In order to achieve this successfully, you will be required to apply the knowledge and demonstrate the strategic thought and leadership capabilities which are core to the course.

On successful completion of the Certificate stage (60 credits) students will be eligible for a Postgraduate Certificate in Business Administration.

On successful completion of the Diploma stage (120 credits) students will be eligible for a Postgraduate Diploma in Business Administration.

On successful completion of the Masters stage (180 credits) students will be eligible for a Masters in Business Administration (MBA).

Masters level awards will be made with a ‘Distinction’, ‘Merit’ or ‘Pass’ grade.

On successful completion you should be able to demonstrate the following:

  • An appreciation of the social, political, economic and environmental impact of an enterprise and the need to develop ethical and responsible management practices.
  • The ability to act in a culturally sensitive manner towards all of an enterprise's stakeholders, through having an understanding of the interconnected global nature of the business.
  • A reflective practice for the development and achievement of personal career goals.

 

Certificate stage

  • The ability to critically assess the basis of an enterprise’s value creating activities and the impact of the external environment on value creation.

Diploma stage

  • The skills to critically assess the manager’s role in ensuring that an enterprise creates sustainable value in the context of dynamic internal and external environments.
  • The ability to think strategically and explore potential solutions to complex and ambiguous problems.

Masters Stage

  • The ability to explore, critically evaluate and apply a range of sector/ role specific models and concepts within a practice setting.
  • The aptitude to formulate potential solutions to complex and ambiguous problems whilst acknowledging the risks and evaluating potential outcomes.
  • The competence to initiate and lead an AI-specific change management project.

Each 15 credit module will consist of 150 hours activities. The activity time will be made up of a mixture of guided and self-guided study. Students will have access to an experienced team of tutors and lecturers who will support their studies. Each module will have dedicated online tutorials to support the learning.

In addition, you will be expected to undertake a significant amount of self-directed studying and revising in your own time each week, including some guided study using handouts, online activities etc.

You will have opportunities to collaborate with students from around the world via our online platform FutureLearn. The international nature of our course design and delivery will provide you with a diverse range of experiences from across the globe.

What our tutors say

Many students choose an MBA because they want to become entrepreneurs and learn how to run a business. This degree will help develop the skills and knowledge necessary to start a new business or help an existing business grow.

The global cohort of students on this course will allow you to explore the importance of culture-sensitive management and emerge as a well-rounded global leader able to act and succeed anywhere in the world.

Entry Requirements

An honours degree in any discipline, obtained from a recognised university/HE institution, or an equivalent qualification in a business related area.

Applicants will also need to have a minimum of two years post-degree full-time work experience in a management/administrative/ professional capacity.

An honours degree in any discipline, obtained from a recognised university/HE institution, or an equivalent qualification in a business related area.

Applicants will also need to have a minimum of two years post-degree full-time work experience in a management/administrative/ professional capacity.

English as a Foreign Language Participants whose first language is not English must demonstrate proficiency in verbal and written English language equivalent to IELTS 6.5 overall with no component less than 5.5, or TOEFL 600. If you have IELTS 6.0 you may be eligible to study our online pre-sessional English course.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

What our tutors say

Many students choose an MBA because they want to become entrepreneurs and learn how to run a business. This degree will help develop the skills and knowledge necessary to start a new business or help an existing business grow.

The global cohort of students on this course will allow you to explore the importance of culture-sensitive management and emerge as a well-rounded global leader able to act and succeed anywhere in the world.

Fees and funding

We pride ourselves on offering competitive and flexible tuition fees to support students with their studies.

With our online courses you only pay for what you study, calculated on a module-by-module basis. This gives you added flexibility, maximum value for money and ensures that you only pay for what you study.

Starts

Fee


January 2022

£15,450


May 2022

£15,450


Starts

Fee


January 2022

£18,950


May 2022

£18,950


For students commencing this course from September 2021, please note that the University’s and CU Group’s Tuition Fee and Refund Terms and Conditions will be updated for the 2021/2022 academic year. The updated Terms and Conditions will be sent to students in their offer letter and will be updated on the website.

What our tutors say

Many students choose an MBA because they want to become entrepreneurs and learn how to run a business. This degree will help develop the skills and knowledge necessary to start a new business or help an existing business grow.

The global cohort of students on this course will allow you to explore the importance of culture-sensitive management and emerge as a well-rounded global leader able to act and succeed anywhere in the world.

Career prospects

During your study, you should develop a hands-on knowledge of using AI technologies to support your business. You should learn how your business can leverage the power of AI and big data to make informed decisions.

You will have the opportunity to develop strong analytical skills, clear perspectives on strategy and strategic thinking, highly effective communication and research skills. These are all in demand from employers in private, public, and third-sector organisations around the world.

We will bring you the latest thinking and most up-to-date developments in artificial intelligence and its application to the business world. The global cohort of students on this course offers you the opportunity to explore key AI technologies used in management, and to emerge as a well-rounded global leader, able to act and succeed anywhere in the world.

By studying this MBA you can become part of a truly global network of business people who help and support each other throughout their studies and into professional life.

Where our graduates work

Some of our on-ground graduates work as managers, senior managers and in executive roles in UK or oversea businesses, or for companies who may have the ambition of using AI and big data to succeed.

Other former students are business consultants that specialize in business analytics for management.

Some students may decide to have a start-up of their own and use AI technologies to automate their business.

What our tutors say

Many students choose an MBA because they want to become entrepreneurs and learn how to run a business. This degree will help develop the skills and knowledge necessary to start a new business or help an existing business grow.

The global cohort of students on this course will allow you to explore the importance of culture-sensitive management and emerge as a well-rounded global leader able to act and succeed anywhere in the world.

Disclaimer

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

The University may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the Covid-19 pandemic, we are prepared for courses due to start in or after the 2021/2022 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.

Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use

Disclaimer

By accepting your offer of a place and enrolling with Coventry University, a Student Contract will be formed between you and Coventry University. A copy of the student contract will be made available to you via the dedicated Admissions Teams, during the enquiry/application stage and upon enrolment. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol with the University.

Postgraduate Home students
The tuition fee for the course that is stated on the course webpage and in the prospectus will apply. If the duration of the course is longer than one academic year, we may increase the fee for each subsequent year of study but any such increases will be no more than inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

Postgraduate International students
The tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.