MBA (Marketing)


Course Code

Online - FBLT074, On campus - FBLT168


Coventry University (Coventry)
100% online study


Study mode



1 year full-time
2 years part-time

Start date

September 2022
January 2023

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Course overview

Study level: Postgraduate

Studied on campus or 100% online, this course looks in detail at topics such as strategy, digital and offline marketing, planning and management.

It is designed to develop and improve your existing knowledge, skills and experience, which in turn acts as a platform to help you succeed as an innovative business leader.

Note: This course is part of the MBA Master of Business Administration

This MBA with Marketing pathway will help to develop your pre-existing skills, experience or interest in marketing and management, covering topics such as ethical practice and cultural sensitivity. On your journey to become effective managers and organisational leaders, you will have the opportunity to gain an in-depth understanding of, not only how a modern enterprise creates value, but how value can be sustained.

You’ll also have the chance to apply for a professional experience2 opportunity, designed to further develop your skills and knowledge, with the aim of maximising your employability prospects. See modules for more information. 


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Global ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Career ready graduates, with the skills to succeed

Why you should study this course

Our MBA with Marketing pathway is aimed at aspiring or practising managers who seek a deeper understanding of how an enterprise operates and how, as managers and organisational leaders, you can initiate and successfully bring about change within the enterprise.

You can expect to have to think critically and strategically in order to find solutions to complex problems within an ever-changing and ambiguous business environment, and consider how to practice responsibly and ethically, being mindful of cultural differences in an increasingly globally-connected environment.

What you'll study

How goods and services are transferred to the market is becoming more complex, where pricing, advertising and the development of an attractive brand is ever more challenging in a global world shaped by rapid change.

To do these things efficiently and effectively, leadership and a capacity to act and think strategically is required.

Our MBA with Marketing specialism course is designed to develop these skills and prepare you to meet these challenges.

The aim of the course is to enhance your global perspective and emphasise the importance to managerial practice of intercultural awareness.


  • The aim of this module is to introduce you to business model thinking, and innovation and business process design and analysis, providing both knowledge and a higher level of understanding of the role that these play in the global context. 


  • This module introduces you to the three main factors that strongly influence business in the external and the internal environment as well as the local and international environment. 


  • This module is designed to develop your ability to interpret and use financial information within the strategic framework of an organisation. It is oriented toward the user rather than the preparer, of corporate financial statements. 


  • This module is designed to provide you with a clear insight into how the behaviours of people within an organisation can impact an organisation’s effectiveness. 


  • This module will foster your entrepreneurial and innovation skills by blending theory and practice to enhance their understanding of the functioning of modern enterprises to ensure sustainability and growth. 


  • This module is designed for aspiring leaders and managers who wish to challenge assumptions and develop an in-depth understanding of how to effectively lead an organisation. It also focuses on how leaders understand change and consider what leadership capabilities are required for transformational change. 


  • This module seeks to widen your perspective and understanding of the principles of strategic management and introduces a variety of analytical models of strategic analysis and strategy formulation. You will also explore the pros and cons of strategic choices and consider the impact of and consequences of strategy implementation.


  • The module aims to introduce and develop a contemporary perspective of the global marketplace by focusing on the strategic marketing paradigm. It intends to invite discussion and analysis of key managerial decisions on formulating and executing global marketing activities, keeping in mind the cultural demands of the various markets across the globe. 


  • This module is intended to provide you with both the theory and practice of digital marketing. The module builds on existing theories and concepts and encourages you to critically assess the use of the core digital marketing concepts such as social media, email marketing, website design, online advertising and online PR. 


  • This module is key to developing your strategic thinking and operational marketing skills for future application in the workplace. It aims to develop a strategic focus for marketing management by applying operational principles and practices to the framework of the strategic marketing planning process in building organisational strategy. This module also focuses on the implementation, control and evaluation of the marketing planning framework.


  • The aim of this module is to ensure integration between theory and practice. It enables you to apply your skills and management theory in carrying out live consultancy projects within your own or a host organisation. It also provides an opportunity for you to reflect on your knowledge, experience and practice. 


With professional experience option

The professional experience opportunity2 enables you the opportunity to apply for optional professional experience in semester 1, which, upon successfully securing an opportunity, will extend the duration of your master’s to either 16, 20 or 24 months. The professional experience provides an opportunity for you to develop expertise and experience in your chosen field with the aim of enhancing your employability.

Professional experience may also be subject to additional costs, visa requirements being met, subject to availability and/or competitive application. Professional experience opportunities are not guaranteed but you will benefit from the support of our Talent Team in trying to find and secure an opportunity. Find out more about the professional experience option.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

This course can be studied on a full-time or part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please request information about studying this course part-time.

Each 15 credit module will consist of 150 hours of activities. The activity time will be made up of a mixture of guided and self-guided study.  Students will have access to an experienced team of tutors and lecturers who will support their studies. Each module will have dedicated online tutorials to support the learning.

Study on campus

Teaching and learning methods may include:

  • Face-to-face teaching
  • Individual and group tutorials
  • Online classes and tutorials
  • Lectures
  • Seminars
  • Tutorials 
  • Presentations 
  • Group projects 
  • Workshops 

Explore our campus

Study 100% online

You will have timetabled classes, online tutorials, and seminars, with all your learning activities available on-demand so that you can learn at the best time and location for you.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.

How online learning works

In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2022/2023 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.


This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

  • Formal examinations
  • Phase tests
  • Essays
  • Group work
  • Presentations
  • Reports
  • Projects
  • Coursework
  • Exams
  • Individual Assignments

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

International experiecnce opportunities

This course is international in nature, drawing on business practice and real-life case studies from all over the world. Furthermore, the international experience of the course team means you will benefit from content and case studies from Asia, the Middle East, Europe, Africa to mention but a few.

Entry requirements

Applicants should hold a good honours degree 2:2 or above in a relevant academic discipline, such as finance, accounting or economics. 

Applications from candidates with relevant experience will be considered on an individual basis. Each application will be considered on its merits and the final decision will be made by the course director.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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Applicants should hold a good honours degree 2:2 or above in a relevant academic discipline, such as finance, accounting or economics. 

Applications from candidates with relevant experience will be considered on an individual basis. Each application will be considered on its merits and the final decision will be made by the course director.

You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • IELTS: 6.5 overall with at least 5.5 in each component area

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

For more information on our approved English language tests visit our English language requirements page.

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Fees and funding

2022/23 Tuition fees

Student Full time Part time
UK £18,500 per year Not available
International £18,500 per year Not available

For advice and guidance on tuition fees3 and student loans visit our Postgraduate Finance page.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.


Our aim is to offer you sector-leading facilities4.

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The Library

The Lanchester Library is open 24/7, 364 days a year and has 1,400 study spaces, including group and silent areas. It also currently offers more than 550 computers and an additional 120 free-to-loan laptops.

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Jaguar Centre

Our refurbished Jaguar Centre has been specifically designed to provide facilities and services to support our postgraduate students including: social spaces, computer suites and separate areas for small group study.

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TheHub is the centre of student campus life. It's also home to: The Health and Wellbeing Centre, The Spirituality and Faith Centre, The Tank Studio, The Careers and Add+vantage Office and the Enterprise Hub.

Careers and opportunities

On successful completion of the course, you should be able to:

  • Demonstrate an appreciation of the social, political, economic and environmental impact of an enterprise
    and the need to develop ethical and responsible management practices.
  • Act in a culturally sensitive manner towards an enterprise and stakeholders through having an understanding of the interconnected global nature of business.
  • Demonstrate reflective practice for the development and achievement of personal career goals.
  • Develop approaches and solutions to work-based problems which are innovative and creative. A characteristic required of aspiring leaders is the ability to be entrepreneurial and intrapreneurial in their professional practice, which is also reflected in module content and assessment.
  • See the wider external consequences of actions and decisions taken within their organisation, which is the basis of developing responsible management practice.

This course will help to develop your skills and knowledge to succeed in the rapidly changing world of business and marketing, which should enhance your prospects whether you wish to be a sole business owner or part of a global organisation.

How to apply

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  • 1Accreditations

    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

    2UK and international opportunities

    Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.

    3Tuition fees

    The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For Home Students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

    For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.


    Facilities are subject to availability. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) may vary from those advertised and may have reduced availability or restrictions on their use.

    Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. The 2022/23 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.