MBA (Sustainable Tourism)


Course Code

Online - FBLT031 / On campus - FBLT167


Coventry University (Coventry)
100% online study


Study mode



1 year full-time
2 years full-time

Start date

September 2022

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Course overview

Study level: Postgraduate

Studied on campus or 100% online, this course is designed to develop your skills and provide a critical understanding of different approaches to sustainable tourism management.

This course is part of the MBA Master of Business Administration

You will have the opportunity to develop knowledge and skills in traditional and contemporary tourism planning approaches, such as Environmental Impact Assessment, monitoring and forecasting demand, and increasing tourist satisfaction.

This course is designed to further develop your skills and knowledge, with the aim of maximising your employability prospects. See modules for more information. 

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Global ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Career ready graduates, with the skills to succeed

Why you should study this course

The course seeks to develop participants to become effective and reflective managers and organisational leaders who have an in-depth understanding of not only how a modern tourism enterprise creates value, but how that value can be sustained into the future. 

The course will embrace contemporary debates and challenges, and facilitate implementation in destinations and the industry.

What you'll study

The emphasis throughout the course is on the application of knowledge and your development as a reflective practitioner.

The MBA will enhance your global perspective of your chosen pathway, and emphasise the importance to managerial practice of intercultural awareness, and the need to act responsibly and ethically.


  • The aim of this module is to introduce you to business model thinking, and innovation and business process design and analysis, providing both knowledge and a higher level of understanding of the role that these play in the global context. 


  • This module introduces you to the three main factors that strongly influence business in the external and the internal environment as well as the local and international environment.  


  • This module is designed to develop your ability to interpret and use financial information within the strategic framework of an organisation. It is oriented toward the user rather than the preparer, of corporate financial statements.  


  • This module is designed to provide you with a clear insight into how the behaviours of people within an organisation can impact an organisation’s effectiveness. 


  • This module will foster your entrepreneurial and innovation skills by blending theory and practice to enhance their understanding of the functioning of modern enterprises to ensure sustainability and growth.  


  • This module is designed for aspiring leaders and managers who wish to challenge assumptions and develop an in-depth understanding of how to effectively lead an organisation. It also focuses on how leaders understand change and consider what leadership capabilities are required for transformational change. 


  • This module seeks to widen your perspective and understanding of the principles of strategic management and introduces a variety of analytical models of strategic analysis and strategy formulation. You will also explore the pros and cons of strategic choices and consider the impact of and consequences of strategy implementation. 


  • The module aims to introduce and develop a contemporary perspective of the global marketplace by focusing on the strategic marketing paradigm. It intends to invite discussion and analysis of key managerial decisions on formulating and executing global marketing activities, keeping in mind the cultural demands of the various markets across the globe.  


  • This module aims to critically evaluate perspectives of sustainable and responsible tourism. It will explore strategies for implementing a sustainable approach to tourism management and investigate the impact these have on stakeholders. The module will develop your skills of critical analysis and synthesis, so you are able to evaluate existing tourism policy, projects and design future operations from a sustainability perspective. 


  • The aim of this module is to enable you to investigate, analyse and discuss from a critical perspective, the current issues in international tourism management.  


  • The aim of this module is to ensure integration between theory and practice. It enables you to apply your skills and management theory in carrying out live consultancy projects within your own or a host organisation. It also provides an opportunity for you to reflect on your knowledge, experience and practice.  


How you'll learn

This course can be studied on a full-time or part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please request information about studying this course part-time.

Study on campus

Teaching methods include: 

  • Lectures 
  • Seminars 
  • Tutorials 
  • Presentations 
  • Group projects 
  • Workshops 

Explore our campus

Study 100% online

You will have timetabled classes, online tutorials, and seminars, with all your learning activities available on-demand so that you can learn at the best time and location for you.

How online learning works

Teaching contact hours

Each 15 credit module will consist of 150 hours of activities. The activity time will be made up of a mixture of guided and self-guided study.  Students will have access to an experienced team of tutors and lecturers who will support their studies. Each module will have dedicated online tutorials to support the learning. 

The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.

In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2022/2023 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.


This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

  • Formal examinations
  • Phase tests
  • Essays
  • Group work
  • Presentations
  • Reports
  • Projects
  • Coursework
  • Exams
  • Individual Assignments

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.  

International experience opportunities

You may have opportunities2 to collaborate with students from around the world via our online platform FutureLearn. The international nature of our course design and delivery team will provide you with a diverse range of experiences from a global perspective.

Entry requirements

Applicants should hold a good honours degree 2.2 or above in a relevant academic discipline, such as finance, accounting or economics.  Applications from candidates with relevant experience will be considered on an individual basis. 

We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you.

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Applicants should hold a good honours degree 2.2 or above in a relevant academic discipline, such as finance, accounting or economics.  Applications from candidates with relevant experience will be considered on an individual basis.  

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • IELTS: 6.5 overall, with no component lower than 5.5. 

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

For more information on our approved English language tests visit our English language requirements page.

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Fees and funding

2022/23 Tuition fees

Student Full time Part time
UK £18,500 per year Not available
International £18,500 per year Not available

For advice and guidance on tuition fees3 and student loans visit our Postgraduate Finance page.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.


Our aim is to offer you sector-leading facilities4.

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The Library

The Lanchester Library is open 24/7, 364 days a year and has 1,400 study spaces, including group and silent areas. It also currently offers more than 550 computers and an additional 120 free-to-loan laptops.

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Jaguar Centre

Our refurbished Jaguar Centre has been specifically designed to provide facilities and services to support our postgraduate students including: social spaces, computer suites and separate areas for small group study.

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TheHub is the centre of student campus life. It's also home to: The Health and Wellbeing Centre, The Spirituality and Faith Centre, The Tank Studio, The Careers and Add+vantage Office and the Enterprise Hub.

Careers and opportunities

On successful completion of the course, you should be able to:

  • Demonstrate an appreciation of the social, political, economic and environmental impact of an enterprise and the need to develop ethical and responsible management practices.
  • Act in a culturally sensitive manner towards an enterprise's stakeholders by having an understanding of the interconnected global nature of business.
  • Demonstrate reflective practice for the development, and achievement, of personal career goals.
  • Critically assess the basis of an enterprise’s value-creating activities and the impact of the external environment on value creation.
  • Critically assess the manager’s role in ensuring that an enterprise creates sustainable value in the context of dynamic internal and external environments.
  • Demonstrate the ability to think strategically and explore potential solutions to complex and ambiguous problems.
  • Explore, critically evaluate and apply a range of sector or role-specific models and concepts within a practice setting.
  • Formulate potential solutions to complex and ambiguous problems whilst acknowledging the risks and evaluating potential outcomes.
  • Initiate and lead a sector or role-specific change management project.

Where our graduates work

Graduates of this MBA pathway have gone on to work in a range of sectors and organisations involved in tourism, travel, events and leisure. Organisations include tour operators, airlines, airports, accommodation providers, destination marketing organisations, government departments, visitor attractions, sports and event venues and resort operators. Tourism plays a role in a wide range of organisations, and the skills developed on this course are transferable to other many sectors of enterprise and industry. 

How to apply

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  • 1Accreditations

    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

    2UK and international opportunities

    Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.

    3Tuition fees

    The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For Home Students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

    For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.


    Facilities are subject to availability. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) may vary from those advertised and may have reduced availability or restrictions on their use.

    Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. The 2022/23 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.