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Our Product Design Innovation course aims to prepare you for global employment as creative, innovative and strategic problem solvers.
Year of entry
Location
Coventry University (Coventry)
Study mode
Full-time
Part-time
Duration
1 year full-time
2 years part-time
16-24 months (with professional experience)
Course code
AHT042
Start date
September 2025
January 2026
May 2026
At Coventry University, we continuously review the courses we offer to ensure we reflect industry-relevant emerging best practice and technology. As a result, this course is undergoing continuous improvement assessment and will be launched with a renewed curriculum starting in September 2025. Module content and titles will be updated. Course title, learning outcomes and assessments may also change. We expect our new curriculum to be fully updated by January 2025. Please return to this page to see the final course details.
You will be expected to work collaboratively in an internationalised, cross-disciplinary and transcultural context. The focus of the course is on employing research and critical and creative thinking skills to solve complex 3D design problems, with imagination and insight.
You will be guided towards creative, imaginative and innovative ways of problem-solving and investigation.
We aim to provide you with multiple options for the expression of creative explorations, including academic writing, multi-media outcomes, model making, oral and visual presentations, digital portfolios and online content.
Key features of the course are the opportunities for working with live client projects2 and where possible, Collaborative Online International Learning projects (COIL)2.
The Coventry Degree Show is an annual event to celebrate and showcase our graduating students’ work.
Explore the work of our talented studentsDuring semester 1 you will focus on collaborative learning experiences and the development of a community of postgraduate learning.
It will focus on creative processes, user contexts and provide a theoretical and practical introduction to academic standards of research and ethics which are core to level 7 study. This is parallel to the first specialist module where you will be expected to personally reflect on prior knowledge, experience and aspirations and think about future goals.
In semester 2, you will critically develop your specialist practice/interests and start to question where personal boundaries and creative activities can be furthered or built upon at postgraduate level. You will work closely with peers and consider your own practice in a professional context. Importantly, you will, through negotiation and mentorship, begin to develop a clear and research-inspired project focus for your Final Project, which takes place in semester 3.
The professional experience opportunity2 enables you the opportunity to apply for optional professional experience in semester 1, which, upon successfully securing an opportunity, will extend the duration of your master’s to either 16, 20 or 24 months. The professional experience provides an opportunity for you to develop expertise and experience in your chosen field with the aim of enhancing your employability.
Please note that the optional professional experience modules incur an additional tuition fee, for which 1 semester of professional experience is £1,333.33, for 2 semesters of professional experience is £2666.67, and for 3 semesters of professional experience is £4,000.
Professional experience may also be subject to additional costs, visa requirements being met, subject to availability and/or competitive application. Professional experience opportunities are not guaranteed but you will benefit from the support of our Talent Team in trying to find and secure an opportunity. Find out more about the professional experience option.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
Our teaching methods include a combination of:
The School of Art and Design often provides opportunities to engage in external or collaborative activities such as competition/Industry briefs and speakers beyond your course studies2. We strongly encourage you to take advantage of these opportunities when they arise, to support your learning journey.
This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Request further information about part-time study.
The number of contact hours may vary from semester to semester, however, on average, it is likely to be around 13 contact hours per week.
Additionally, you will be expected to undertake significant (approx. 20-30 hours) self-directed study each week, depending on the demands of individual modules.
As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.
Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods include:
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
Coventry University’s School of Art and Design typically has a multinational population and you may therefore have the opportunity to work alongside students from all over the globe.
We see this as a particular strength of the course as it could enable you to work alongside students from differing cultural backgrounds and design perspectives. It aims to give you the experience of working collaboratively and cross-culturally. The capacity to work across cultural and disciplinary boundaries is becoming an essential skill in our ever-more interconnected world.
Collaborative learning may include exchange lectures by international academics and visiting tutors from our link universities in the UK and abroad2. Many of our courses run Collaborative Online International Learning (COIL) projects allowing you to develop cultural connections and global design sensitivity with students from other universities from around the world2.
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | 2025/26 fees TBC 2024/25 fees - £11,200 | £15,200 (with prof. experience) |
Request fee information |
EU | 2025/26 fees TBC 2024/25 fees - £11,200 | £15,200 (with prof. experience) per year with EU Support Bursary** 2025/26 fees TBC 2024/25 fees - £18,600 | £22,600 (with prof. experience) per year without EU Support Bursary** |
Not available |
International | 2025/26 fees TBC 2024/25 fees - £18,600 | £22,600 (with prof. experience) |
Not available |
For advice and guidance on tuition fees3 and student loans visit our Postgraduate Finance page.
We offer a range of international scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees3 cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.
The following are additional costs not included in the tuition fees:
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
Our aim is to offer you sector-leading facilities in a dedicated environment4.
The Delia Derbyshire complex includes a hyper studio designed for cross-disciplinary projects and immersive studios with cutting-edge virtual reality and mixed-reality technologies.
Our digital and printing workshops bring your ideas to life through different media4. You’ll find a high-powered laser cutter, 3D printers, scanners and traditional print-making and making workshops for etching, silk-screen printing, relief printing, ceramics, metalwork and woodwork, as well as a generously stocked letterpress room.
Maximise your learning in our cutting-edge computer suites4. You'll have access to PCs and Macs running the latest industry-standard software needed for your course, including graphic design packages such as Adobe Creative Suite.
In the School of Art and Design, we structure our teaching and assessment methods to replicate the creative industry's ways of working, as we aim to create a studio-centric working environment.
Upon successful completion of this course, you will be able to:
This course encourages you to develop your ability to design products with significant engineering or technological content, to optimise solutions for specific consumer and professional markets, and develop products which delight end users.
It is designed to prepare you for leadership and decision-making positions within product design agencies, manufacturing companies, design consultancies, research and development departments, research institutions and government bodies.
Professional enhancement is central to our ethos which is why we encourage collaboration with industry practitioners and work on ‘live’ briefs2.
Upon completion of your final major project, you will have the chance to take part in a degree show2.
Recent graduates have gone on to win design posts in prestigious international companies, including: