Graphic Design MA 2020/21 entry

Course code:

AHT040 (Full-time)
ADT082 (Part-time)

Study options:

1 year full-time
2 years part-time

How to Apply
Location:

Coventry University

Starting:

January 2020
September 2020

Fees:

2020/21 fees TBC*
2019/20 fees - £8,350

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 4321
ukpostgraduate@coventry.ac.uk

Overview

This Graphic Design MA course is aimed at those who want to enhance their existing professional portfolio and expand their understanding of current and emerging trends in graphic design practice.

Developed in partnership with commercial directors, designers, photographers and typographers, our course is aimed at those who want to enhance their existing professional portfolio and expand their understanding of current and emerging trends in graphic design practice.

Learning by doing, you should explore a range of design methodologies, then put them into practice with ‘live’ collaborative briefs, creating valuable links with the professional design community. 

We aim to provide you with opportunities to start developing your professional, entrepreneurial, creative and technical skills to enable you to harness radical, original approaches and solutions to current visual communication design issues, working freelance or in-house across the globe.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

What our students say...

I came onto the Master’s course having taken a year out after finishing the BA at Coventry in 2014. I wanted to get back into the world of graphic design, improve my portfolio and develop it into something that I was not only proud of, but would consequently get me a job when I came out the other side.

I met so many different people from different corners of the world on the course and not only learnt more about my peers on the course and the places they were from, but also a whole lot more about graphic design. The course tutor always went out of her way to make sure our experience was as enriched as possible, challenging our conceptual and design thinking, as well as making sure we had a range of different visiting tutors and external visitor talks throughout the year.

It was an extremely enjoyable year and I got so much more out if than I thought when I first applied; it was a year well spent!

Claire Novis, MA Graphic Design

Course information

This course is designed for those who want to enhance their existing professional portfolio and aims to expand and deepen their understanding of current and emerging trends in graphic design practice. Students will explore a range of design methodologies, then put them into practice with ‘live’ collaborative briefs, and will have the opportunity to create valuable links with the professional design community.

This is an ideas-based course and is focused on practical outcomes, which combine visual and written language. This can be  achieved through intensive and challenging creative briefs, underpinned by sound academic research, self-critical reflection and contextually relevant practice. Students participate in projects that range across many topical and current themes in design. Students also engage and explore graphic design practices, such as typography, photography, copywriting, art direction, animation and interactive design, experimenting with a wide range of digital and analogue media. The course is suitable for applicants who have already undertaken a sustained period of creative practice in education or industry, and who wish to try and enhance their future prospects in a career as designers or art directors. The course benefits from an international cohort of students which aims to provide an international perspective from the associated peer learning opportunities.

Students will be encouraged to start developing their professional, entrepreneurial, creative and technical skills to enable them to harness radical, original approaches and solutions.

Course Specification
Download PDF

Modules

Overview

During Semester 1 students will focus on collaborative learning experiences and the development of a community of PG learning. It will focus on creative processes and contexts and provide a theoretical and practical introduction to academic standards of research and ethics which are core to level 7 study. This is parallel to the first specialist module where students should personally reflect on prior knowledge, experience and aspirations and think about future goals. In Semester 2 the student should critically develop their specialist practice/interests and start to question where personal boundaries and creative activities can be furthered or built upon at PG level. Students will work closely with peers and consider their own practice in a professional context. Importantly students should through negotiation and mentorship begin to develop a clear and research inspired project focus for their Final Project that takes place in Semester 3 During Semester 3 students will work on their self-directed specialist project. They will be required to conduct an in-depth critical investigation which should reflect on their own discipline, investigate a specific creative issue or subject, and inform direction for a final project. Students will work to a personally inspired brief that has been negotiated with tutors. The completion of this work could lead to creative artefacts, strategies or exhibition opportunities. In this semester students will also engage in a Global Professional Development a Chartered Management Institute (CMI)* Accredited module which if passed will lead to a L7 Certificate from CMI which could be seen as a valuable asset to future employability. * Coventry University’s accreditation with CMI is subject to renewal. Whilst Coventry University hopes and anticipates that any renewal would be successful, if the renewal were to be unsuccessful, this course would no longer be accredited and we would notify applicants and students as soon as possible.

Modules

  • Collaboration in Practice

  • Graphic Design Specialism 1

  • Final Project Plan

  • Professional Context

  • Graphic Design Specialism 2

  • Graphic Design Specialist Investigation

  • Graphic Design Final Project

  • Global Professional Development- Entrepreneurship

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

In more detail...

  • Access to specialist workshops on topics such as printmaking, sublimation, laser cutting to help you realise your practice to the fullest extent.
  • High levels of student satisfaction in Art and Design, 80% compared with the sector average of 76% (Postgraduate Taught Experience Survey 2016).
  • Access to dedicated design studios, the software packages for page layout, image manipulation and multimedia design, such Adobe Creative Suite, 3D software and animation software.
  • Facilities including fully equipped digital production, sound recording and editing, film, photography, video, ceramics and print facilities, including a printmaking workroom, screen printing studio and a digital print bureau.

Excellent links with industry, such as IBM, OPUS books and Compton Verney, many of whom provide professional guidance and collaborate on real-life projects.

  • exploring key areas of graphic
    design communication
  • Identifying individual lines of enquiry in order to develop a personal voice
  • self-directed study and extending visual language / design skills / studio practice
  • attention to potential audience/viewer/reader/user as appropriate
  • Integration of theory into practical outcomes
    exploring key areas of future issues
  • trends in graphic design practice
  • notions of innovative practice
    digital tools
  • interpreting and developing design briefs
  • the nature of research in art, interdisciplinary methodologies;
  • ethical research practices
  • collaborative practice, ‘live’ and simulated projects
  • creative critical, creative and problem-solving skills and analytical techniques
  • study skills for independent and group learning
  • intellectual Property Rights
  • entrepreneurship, and Intrapreneurship
  • project development / Planning
  • online identity and presence
  • portfolio building / CV development

The course can be studied full-time over one year and part-time over two years. The programme is divided into three 13-week semesters starting October and January. 

Teaching is supported by a variety of means, including printed handouts, audio visual material, case studies, demonstrations work-in progress discussion, self-directed study, studio critiques, external liaison and visiting speakers from the discipline. 

To further broaden your understanding and skill base, visits to design studios, advertising agencies, museums and galleries are linked to tutorials, films, lectures and workshops to provide an intensive and immersive experience of creative practice. In the past, we have visited the ‘Britain in the 50s’ exhibition at the Compton Verney gallery and ‘The experience of Colour’ at the Estorick Collection of Modern Italian Art, as well as the Tate and V&A galleries in London. 

The course culminates in a module entitled MA Major Project, which will be a substantial self-initiated project, for which you will research and produce a body of work for public display in the annual MA Exhibition. Past students have explored experiential campaigns to tackle human trafficking at large sporting events, a ‘live’ client-based branding project for a national African football team and an investigation into how type and typography responds to and constructs meaning. 

All projects require you to direct your learning according to the interests and specialist areas that you might wish to explore. Staff will help to guide you and, where relevant, connect to your future aspirations which might include industry, future study – PhD or practice-based opportunities. 

Teaching methods include:<br> lectures, tutorials, seminars, self-directed study, continuous coursework, written (essays, journals, critical review, study plan, learning contracts, reports, portfolios), verbal, visual and presentations.

Meet our staff

Lisa Webb

Our Senior Lecturer in Design and Digital Media

Read full profile

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include practical coursework, presentations and reports.

This course is predominantly assessed by coursework.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion, you should be able to:

  • undertake research and evaluative reflection in order to synthesize and articulate an advanced knowledge of the theoretical and thematic concerns within their chosen area of art and design practice;
  • deploy skills, techniques and technologies with originality and imagination in relation to a defined discipline for continued art and design practice at an advanced level;
  • realise complex and ambitious artefacts/projects for identified and diverse audiences and contexts;
  • contribute to the shaping of a global contemporary discourse by engaging with innovative, experimental, hybrid and creative approaches to art and design practice;
  • deploy advanced personal skills, judgement and critical awareness enabling problem-solving and innovation applicable to a wide range of creative, professional, social and collaborative contexts;
  • innovate and apply creative depth during graphic design practice with respect to market requirements, professional clients and user contexts;
  • contribute to subject discourse and develop professional capabilities whilst being innovative, explorative and experimental in communication approaches, and future contexts in the field of graphic design;
  • demonstrate knowledge and understanding of the principles of entrepreneurship and the theories and practices of strategic leadership. 

In a typical week, you will have up to 6.5 ‘contact’ hours of teaching. 

In addition, you will be expected to undertake a further 20-30 hours of additional study each week, e.g. creative practice, working on course assignments, attending workshops and technical demonstrations.

The course features an international cohort of students which naturally offers opportunity for intercultural learning and exploration of different design perspectives. We undertake a range of local, national and international trips to galleries, museums and cultural events***. We also undertake as appropriate and available COIL (collaborative online international learning) projects with other universities to provoke intercultural thinking and encourage students to consider their graphic design work within a global arena. 

***National and International trips are subject to availability, change and additional fees.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 student experiences abroad that lasted at least five.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


3,482

Student experiences

The number of student trips abroad for at least 5 days in 2016/17


21,000

and counting

The number of students we’ve helped travel internationally so far

12

global programmes

As well as trips, we offer other opportunities like language courses


What our students say...

I spent an unforgettable and lovely year at Coventry University. My study here was different to how I learnt graphic design in China, focused more on the idea and methods of solving problems in real life. It led me to think more about why and how to solve problems through my design, improving both my design and academic skills, as well as my English language. Living in Coventry was exciting and the University always organised activities to travel or visit, which offered a great opportunity to meet new friends, join in the local life, learn more about the UK and expand my horizons.

Tian Tian, MA Graphic Design, graduated in 2016, now studying a PhD at Central South University in China

Entry Requirements

You will need to be ambitious, highly motivated with either a degree in a relevant subject or a body of professional work.

Portfolio

Students will submit a portfolio of work and may be interviewed either face to face or virtually to determine their suitability for the course. 

You will need to be ambitious, highly motivated with either a degree in a relevant subject or a body of professional work.

Portfolio

Students will submit a portfolio of work and may be interviewed either face to face or virtually to determine their suitability for the course. 

English as a Foreign Language This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

You will need to be ambitious, highly motivated with either a degree in a relevant subject or a body of professional work.

Portfolio

Students will submit a portfolio of work and may be interviewed either face to face or virtually to determine their suitability for the course. 

English as a Foreign Language This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

What our students say...

Studying on the Masters course in Graphic Design at Coventry University has been an amazing opportunity. Course tutors are engaging and have a wealth of industrial experience which is vital to understanding current graphic design practice, and in-depth academic knowledge to help you progress, challenge and develop your current understanding of creative practice and develop new skills. The course is varied with students from around the world, which adds to interesting debates.

Paul Owen, MA Graphic Design, graduated with a distinction in 2013, now Senior Lecturer at Liverpool John Moores University

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

Starts

Fee


January 2020

2020/21 fees TBC*
2019/20 fees - £8,350 (per year)


September 2020

2020/21 fees TBC*
2019/20 fees - £8,350 (per year)


UK Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


January 2020

2020/21 fees TBC*
2019/20 fees - £8,350 (per year)


September 2020

2020/21 fees TBC*
2019/20 fees - £8,350 (per year)


EU Scholarships

We're investing into scholarships for high achieving and enterprising students. Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


January 2020

2020/21 fees TBC*
2019/20 fees - £14,000 (per year)


September 2020

2020/21 fees TBC*
2019/20 fees - £14,000 (per year)


International Scholarships

We're investing into scholarships for high achieving and enterprising students. Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

EU student fees

EU nationals and their family members starting in the 2019/20 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.

For tuition fee loans

EU nationals must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.

For maintenance loans

EU nationals must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.

What our students say...

I came onto the Master’s course having taken a year out after finishing the BA at Coventry in 2014. I wanted to get back into the world of graphic design, improve my portfolio and develop it into something that I was not only proud of, but would consequently get me a job when I came out the other side.

I met so many different people from different corners of the world on the course and not only learnt more about my peers on the course and the places they were from, but also a whole lot more about graphic design. The course tutor always went out of her way to make sure our experience was as enriched as possible, challenging our conceptual and design thinking, as well as making sure we had a range of different visiting tutors and external visitor talks throughout the year.

It was an extremely enjoyable year and I got so much more out if than I thought when I first applied; it was a year well spent!

Claire Novis, MA Graphic Design

Career prospects

The practical nature of the course has been designed specifically for the development of professional careers within the creative industries.

You will be encouraged to adopt a creative, enquiring and critical approach to the graphic image and its uses in contemporary practice. Furthermore, upon successful completion of the course you will graduate with relevant industry experience, having worked with a variety of design professionals.

Depending on your individual study, you may also benefit from a range of transferrable skills highly sought after by future employers, including: team working, working independently, critical thinking, report writing, project management, ideas generation, presentation and finance.

National and international graduate career prospects are many and varied and include: education, curating, film, television, special effects, print and publishing, multimedia, advertising, animation, moving image, web and interactive design, video games, music, marketing and public relations. We aim to equip our students to be able to pursue graphic design, typographic design, type design, website design, new media design, magazine design publishing, art direction, design management or research.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Where our graduates work

Recent graduates have gone on to undertake PHDs, to lecture, to work as graphic designers, and art directors.


Recent employers include: Leisure concepts, Playtech, BYG Systems Limited, Opus books and Country Wide groups.

What our students say...

The course taught me a lot of valuable transferrable skills, such as critical thinking in research and analysis, as well as improving concise report writing and driving me to the next level. Over the course of a year, the excellent advice, guidance and support from the faculty and academic staff allowed me to realise my true potential and pushed me to achieve it. They are patient, professional, extremely helpful, inspiring, and spent time to communicate and address any concerns.

Geok Mei NG, MA Graphic Design, graduated with Distinction 2011, now Senior Art Director at Blu Inc Media
Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. A copy of the 19/20 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the University.

The tuition fee for the course that is stated on the webpage and in the prospectus will apply. If the duration of the course is longer than one academic year, the University may increase the fee for each subsequent year of study but any such increases will be no more than inflation.

*2020/2021 course fees have not yet been determined by the University or government legislation. Once the course fees have been determined, the course web page will be updated to reflect your first year course fee. Please continue to revisit the course web page to identify the fee before you accept an offer of a place on the course and/or before you enrol at the University.

Coventry University ranked 15 in the UK
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year for student experience
QS Five Star Rating 2019
Coventry City of Culture 2021