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International Event and Hospitality Management BA (Hons) top-up
Study level: UndergraduateTop-up courses
This course is aimed at students from outside the UK and enables you to top up your existing qualification to a Bachelor of Arts (Honours) degree upon successful completion.
Year of entry
2024-25
Location
Coventry University (Coventry)
Study mode
Full-time
Duration
1 year full-time (Final year entry)
Course code
N820
Start date
September 2024
Course overview
Studied full-time over one year, this course is designed to develop your knowledge of the event and hospitality industry, developing industry-ready skills upon successful completion, as well as incorporating the advanced study of business English.
- This course is designed to enhance your existing knowledge, skills and capabilities to respond proactively and creatively to contemporary issues in event management and hospitality operations within an increasingly global marketplace.
- We combine the study of events marketing with hospitality management theory, aiming to provide a broad-based business education. Subjects covered include corporate planning and event marketing, live event management, strategic management and venue operations management.
- You will explore a wide variety of contemporary issues and challenges faced by managers in the hospitality sector, both corporate and non-corporate. We will often refer to news stories and the latest research or share experiences from both national and international contexts.
Rated Gold Overall
Teaching Excellence Framework (TEF) 2023
5 QS Stars for Teaching and Facilities
QS Stars University Ratings
Top 5 Student City in England (Coventry)
QS Best Student Cities Index 2025Why you should study this course
One of the fastest-growing economic sectors in the world, the dynamic event and hospitality industry is also a major global employer. There is an ever-increasing demand for individuals who can market and manage events, activities and services successfully.
- You will have the opportunity to learn how to apply business principles, including marketing theory and strategic management to the solution of hospitality and event management problems. We will also aim to utilise a variety of teaching and learning methods, such as problem-based exercises, discussions and presentations.
- We aim to help prepare you for a career in the international hospitality industry upon successful completion of the course, and at the same time, you’ll have the chance to develop both your English language skills and intercultural competency.
- Blending theory and practice, the course draws together your previous studies to give you the opportunity to develop your strategic knowledge and understanding in areas required by contemporary international tourism organisations.
- You’ll have the opportunity to develop analytical, organisational, problem-solving, interpersonal, communications and project management skills, together with an appreciation of the diversity of cultures involved in developing and managing international hospitality operations.
- We aim to discuss current issues in event management and typically invite people currently working in the events industry to share their experiences and views2.
Memberships
Current memberships1
Association of Event Management Education (AEME)
Coventry Business School is currently a member of the Association of Event Management Education (AEME), which supports, undertakes and disseminates event management research.
Chartered Association of Business Schools (CABS)
Coventry Business School is currently an active member of the Chartered Association of Business Schools., which has a membership of over 120 business schools and higher education providers and supports its members in maintaining world-class standards of teaching and research.
European Foundation for Management Development (EFMD)
Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.
Coventry Business School is recognised by the above memberships for the 2022-23 intake.
What you'll study
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
Teaching methods include:
- Lectures
- Tutorials
- Presentations
- Workshops
Teaching contact hours
The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.
We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which can include:
- On-campus lectures, seminars and workshops
- Group work
- Self-directed learning
- Work placement opportunities2.
If you would like more information, you can request information about teaching hours.
Part of university life is undertaking self-directed learning. During a typical week you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.
As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.
Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.
Assessment
This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods include:
- Formal examinations
- Phase tests
- Essays
- Group work
- Presentations
- Reports
- Projects
- Coursework
- Exams
- Individual Assignments
- Laboratories
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
International experience opportunities
You will have the opportunity to gain an international experience in many ways2. Coventry is a multicultural university, so our diverse student and staff body is designed to help to facilitate a multicultural learning environment in which you will have the chance to share experiences with staff and students who will frequently come from many different countries. The fundamental nature of this course is also international in its outlook, studying the event and hospitality industry in different countries and cultures.
We aim to run several Collaborative Online International Learning projects on the course2, which aims to enable you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams.
Please note that all international experience opportunities may be subject to additional costs, competitive application, availability and meeting applicable visa and travel requirements are therefore not guaranteed2.
Entry requirements
Typical offer for 2024/25 entry.
Fees and funding
2024/25 Tuition fees
| Student | Full-time | Part-time |
|---|---|---|
| International | £16,800 per year | Not available |
For advice and guidance on tuition fees3 and student loans visit our undergraduate finance page and see the University’s Tuition Fee and Refund Terms and Conditions.
We offer a range of international scholarships to students all over the world. For more information, visit our international scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
*Irish student fees
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
**EU Support Bursary
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
How do you know if you need to pay UK or international tuition fees?
Facilities
Our facilities4 include:
Business Simulation Suite
You can use the Business Simulation Suite on specific courses. It aims to provide you with some of the hands-on skills needed to succeed and stand out in business.
The Enterprise Hub
Part of Coventry University Social Enterprise, the Enterprise Hub is an incubation, collaboration and knowledge base in the heart of Coventry. It can advise and support you with new business ideas or entrepreneurial ventures.
The Talent Team
With employability at the forefront of all of our courses, you will have access to our dedicated employability service, the Talent Team, from day one.
Careers and opportunities
Upon successful completion, you will have knowledge of:
- The holistic nature of an international business organisation.
- How to apply business principles to event venues.
- The concepts and characteristics of international events and hospitality, their products and facilities.
You will be able to:
- Conduct research into business problems and issues, and present the findings in an appropriate written, verbal or electronic format.
- Analyse and produce event management solutions to appropriate business decisions.
- Apply appropriate techniques to solve a range of different international business, event and hospitality management problems.
From day one, our aim is to expose you to the events industry and you will be encouraged to enhance and build your CV with practical work experience.
Our Talent Team have helped students secure volunteering opportunities2 at several local events organisations in the past – Fashion Live Events, Live Buzz Events, Ricoh Arena, Pandora Events, NEC, Barclaycard Arena, local wedding venues, Coventry Blaze, Warwick Racecourse, Conference Care, as well as various charities, including Bethany’s Wish.
Through our Talent Team, you will have the support of dedicated employability staff who are industry trained. The team can also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres.
Where our graduates work
Previous graduates of our full-time degree courses have gone on to occupy positions in the event industry within a variety of national and international companies, including The Royal Opera House, Live Buzz Events, Ricoh Arena and Pandora Events.
Further study
You can choose to continue your studies at Coventry University with the Events and Experience Management MSc. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
How to apply
International students
Disclaimers
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