Media and Communications BA (Hons)


Course Code

UCAS Code: P910
International Code: AHU085


Coventry University (Coventry)


Study mode



3 years full-time
4 years full-time (study abroad or work placement)

Start date

September 2023

We are reviewing this course for 2023-24 entry and the validated module information will be added shortly. Please keep checking back on this course page to see our latest updates.

Course overview

Study level: Undergraduate

Our Media and Communications course will immerse you in the driving forces of media exchange (theory) and the single trait that unites most, if not all media content: storytelling.

This course is designed to help you negotiate and operate in contemporary media landscapes, exploring a wide range of communication, culture and media theory. You will be provided with a Macbook fully loaded with industry-standard software.

  • In the course of your study, you will explore Media through research, live and immersive projects, academic essays, multi-media venues such as podcasts, blogs, social media platforms, video and audio-visual content, potential live events, and more.
  • The course focuses on both the comprehension of contemporary developments in media and communication studies and the best-suited, most flexible creative practices to enter the creative industries.
  • This course addresses patterns of media production and consumption prevalent in the contemporary workplace, helping you to develop a wide range of skills, transferable knowledge and practical competences so you can thrive in relevant and current fields of employment, and in international settings.
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Global Ready

An international outlook, with global opportunities

human silhouette teaching in front of a blackdoard

Teaching excellence

Taught by lecturers who are experts in their field

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Career ready graduates, with the skills to succeed

Why you should study this course

  • Significant links with a wide variety of employers and media practitioners, such as Phoenix Cinema, Electric Arts and EA Games, many of whom offer professional experience opportunities in the forms of placements (subject to availability, successful application and additional costs may apply).
  • Access to high-standard professional media equipment via our Media Loan Shop, including prosumer media equipment (i.e. 4K and HD video cameras, DSLR cameras, tripods, audio equipment, lighting – Canon, JVC, Sony)4.
  • You will have opportunities to learn how stories are found, created and disseminated across a range of platforms working alongside students from other courses in the School of Media and Performing Arts. These collaborative opportunities allow you to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.
  • Recent graduates of the course have gone on to work within the film industry, advertising, television, radio, communication management and PR, publishing, the arts and creative media and media education for companies including, Apple, Nielsen, Spark 44, WPP, Virgin, EA Sports, Jaguar Land Rover, Linney Group, IKEA Group, KPMG, Selfridges, Reprezent Radio, Citroen and the BBC. Many also go on to pursue Master’s level study.
  • From the outset, we aim to foster your critical thinking, to develop your technical, creative, reflective and analytical abilities, with the aim of giving you a thorough grounding in research, providing basic skills in production and post-production, as well as guiding you through project management experiences, which are essential skills to succeed in this ever-expanding and changing sector.

for overseas student experiences

Based on student trips abroad from HESA 2018/19 UK data

More than just a degree

I knew I wanted to do a Media and Communications course because it covers so many aspects of the industry I love. Once I met my tutors during Open Day and could see the passion they had for the subject, I knew Coventry was for me. Every year, we get to do a portfolio module which is a great way to build our skills and showcase our work to employers.

Jennifer Cassidy, Media and Communications BA (Hons) student, 2021
student in the television studio against a green screen

Tom's placement year with video game giants Electronic Arts

Third-year Media and Communications student Tom talks about his placement year with EA Games Guildford, and how Coventry helped him along the way.

Read his story
Tom at EA Games

How you'll learn

The course normally lasts three years when studied full-time.

Your personal tutor will regularly review and discuss your progress on the course. Your development will be through academic writing and discussion as well as activity-led learning, live projects, real-world working simulations, experimentation and play. The Media and Communications mobility technology pack allows you to develop your own learning and working pattern in a flexible way, so your experience is adaptable and yet part of a strategic course vision.

The core aim of the course teaching and learning strategy is that, upon graduation, you are able to function as an agile creative professional within the media and cultural industries, understand the strategic and emerging trends in media and communications, and respond to and/or generate innovation.

Teaching contact hours

We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which can include:

  • On campus lectures, seminars and workshops
  • Group work
  • Self-directed learning
  • Work placement opportunities

If you would like more information, you can request information about teaching hours.

Part of university life is undertaking self-directed learning. During a typical week you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.


This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods can include:

  • Academic writing
  • Portfolios
  • Presentations
  • Group work
  • Projects
  • Coursework
  • Examinations
  • Individual assignments

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

International experience opportunities

We aim to provide a field trip2 in year one which will be in the UK (subject to availability costs of trip are included within course fees) and an international field trip2 in either year 2 or 3. (Subject to availability, meeting visa requirements and additional costs) both of which are reviewed annually to ensure the choices are both timely and in response to previous student experiences. Recent fieldtrips have included: Reykjavik, Oslo, Berlin, Aarhus, Lisbon, Madrid, Barcelona, Prague, Geneva and more. Our course field trip projects involve researching real life case studies touching upon a wide range of creative industries, screen and digital media related issues, documenting and reflecting on the research and finally creating both a presentation event as well as crafting a media artefact.

Please note that all international experience opportunities, including field trips, may be subject to additional costs, competitive application, availability and meeting applicable visa and travel requirements are therefore not guaranteed2.

Entry requirements

Typical offer for 2023 entry.

Requirement What we're looking for
A level BBC
IB Diploma 29 points
GCSE requirement Minimum 5 GCSE's graded 9-4 including English at grade 6

If you do not have the typical entry requirements, you may want to consider studying this course with a foundation year. We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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You may be required to attend a portfolio showcase, activity session or audition or submit a portfolio via email (as is appropriate to your course), either virtually or face to face, as is practical to arrange. Invites for these sessions will be sent directly to your contact email.

Each application will be considered on its merits.

Are you eligible for the Fair Access Scheme?

We believe every student should have the opportunity to dream big, reach their potential and succeed, regardless of their background.

Fair Access Scheme

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an international foundation year. Upon successful completion our International Foundation Year - Art, Design and Media will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.


You will be required to submit a portfolio via email or alternatively attend a showcase activity session or audition (as is appropriate for your course) which can be virtual or face to face, as is practical to arrange. Invites to send in your portfolio or attend these sessions will be sent directly to your contact email.

Each application will be considered on its merits.

English language requirements

  • IELTS: 6.0 overall

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

For more information on our approved English language tests visit our English language requirements page.

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Fees and funding

2023/24 Tuition fees

Student Full time Part time
UK TBC per year Not available
International TBC per year Not available

If you choose to do a work placement, you should consider travel and living costs to cover this. There is also a tuition fee of £1,250 that will cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.


Coventry University is home to superb facilities4 and our new Arts and Humanities building is planned to open in late 2022. We also have a well-stocked Media Loan Shop so you can borrow an extensive range of specialist, professional equipment, including 4K and HD video cameras, DSLR cameras, tripods, audio equipment and lighting. You will be provided with a Mac laptop, fully loaded with industry standard software applicable to your course.

Two male students presenting in a TV studio to a camera in the foreground.

Television Studio

You’ll have access to our on-site television studio The Tank, offering specialist equipment such as large cameras, mixing facilities and fibre-optic wiring throughout.

Male student setting up a photography light in a studio.

The Photography Suite

This specialist facility is available to media students to take and process photos in a professional environment. There is also support for printing, high-end scanning and film processing.


Exterior front of the Ellen Terry building.

Media Loan Shop

Our media loan shop provides you with access to all the equipment and support you need to excel in your studies – from basic audio recorders to professional cameras and expert advice from our technicians.

Careers and opportunities

The creative media industries account for some of the most exciting and diverse careers available – you could go on to become a producer, technician, presenter, reporter, PR specialist, writer, editor or critic.

We take great pride in our outstanding track record of graduate success . Our course places your future career at its core, aiming to prepare you professionally and providing opportunities to gain substantial practical experience so you’re ready to launch a successful career in the media and cultural industries. It is designed to enable you to work for a range of media organisations, which may include the BBC, independent companies, global media organisations, or as a freelance/independent media manager, producer or researcher.

On successful completion of the course you will be able to:

  • Demonstrate critical thinking around the history and development of media and communication forms in local, national, and global contexts.
  • Critically analyse the convergence of theory and practice across diverse modes of media and communication landscapes.
  • Engage in creative production practices utilising the most appropriate media and communications tools to further modes of media storytelling.
  • Understand the role of changing technology, including emergent digital technologies in media and communications, content manipulation, distribution, access and participation and how to adapt core skills in line with industry requirements.
  • Demonstrate how media and communication genres inform, disrupt and impact on central areas of content creation, public cultures and socially diverse communities.
  • Be adaptable, creative and self-reflexive in producing research and content in event organization and participation for a variety of audiences and in a variety of media and communication contexts.

Where our graduates work

Recent graduates of the course have gone on to work within the film industry, advertising, television, radio, communication management and PR, publishing, the arts and creative media and media education for companies including, Apple, Nielsen, Spark 44, WPP, Virgin, EA Sports, Jaguar Land Rover, Linney Group, IKEA Group, KPMG, Selfridges, Reprezent Radio, Citroen and the BBC.

Further study

There is also the chance to go onto master’s level study upon successful completion of your undergraduate degree.

Alumni share their career highlights

Lesley Smart and Laura Mason-Byers both graduated from Coventry University in 2005 with a BA in Communication, Culture and Media. We caught up with them to find out what they have been up to since they graduated.

Career options after graduation
Coventry University alumni Lesley Smart

How to apply

  • Full-time students applying to start in September 2023 can apply for this course through UCAS from 6 September 2022.

    Part-time students should apply directly to the university. Read our application pages to find out your next steps to apply.

    If you'd like further support or more information about your course get in touch with us today.

  • Full-time students applying to start in September 2023 should apply directly to the university. Applications are due to be open in June 2022, so please return to this page to fill out your application.

    How to apply

    For further support for international applicants applying for an undergraduate degree view our International hub.

    You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.

    Get in touch with us today for further advice and guidance.

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Discover Uni stats

  • 1Accreditations

    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

    2UK and international opportunities

    Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.

    3Tuition fees

    The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For Home Students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

    For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.


    Facilities are subject to availability. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) may vary from those advertised and may have reduced availability or restrictions on their use.

    Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. The 2022/23 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.