International Fashion Business BA (Hons)

 

Course Code

UCAS Code: W23B
International Code: AHU091

Location

Coventry University (Coventry)

 

Study mode

Full-time

Duration

3 years full-time
4 years sandwich

Start date

September 2023

We are reviewing this course for 2023-24 entry and the validated module information will be added shortly. Please keep checking back on this course page to see our latest updates.


Course overview

Study level: Undergraduate

This course aims to produce future business professionals with a broad understanding of fashion, who innovate and collaborate to drive the global fashion industry forward with a new, responsible directive.

  • This course is designed to appeal to students that are passionate about the global fashion business and are looking to explore and develop creative and intellectual skills needed to enter the dynamic fashion industry.
  • The course nurtures individual creativity, business acumen and future employability aspirations/goals.
  • Learn about the role that fashion brands play not only in world economies (and in particular emerging markets) but also the importance of applying ethics and sustainability in a global fashion industry.
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Global Ready

An international outlook, with global opportunities

human silhouette teaching in front of a blackdoard

Teaching excellence

Taught by lecturers who are experts in their field

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Employability

Career ready graduates, with the skills to succeed

Why you should study this course

  • The common first year enables you to work alongside students doing our BA (Hons) Fashion, Brand and Communication and BA (Hons) Fashion courses, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.
  • The BA (Hons) International Fashion Business course is a hands-on, creative course. Fashion theory and Business Studies are embedded throughout module activities, whilst work students undertake is creative in its content and approach. Students on this course are able to apply sound knowledge of Fashion Business in a practical, applied manner; setting them apart from their counterparts.
  • Students will benefit from being able to access the industry standard facilities in the newly refurbished Art & Design buildings, set to open towards the end of 2022. They will also benefit from access to industry appropriate software to ensure they develop skills relevant to graduate roles within Fashion Business4.
  • Beyond the shared first year, collaboration is key throughout this course. Students will be encouraged to work alongside peers in other subject areas as well as external practitioners and organisations to experience real world challenges and propose real, viable solutions.
  • This course, along with others in the suite of Fashion courses is highly internationally focused. Students benefit from a wealth of international experience established by the course founders; who are passionate about ensuring global collaboration and industry readiness and who seek opportunities to develop solid international awareness and experience where possible. Themes included within course modules embrace this global approach and students are encouraged to consider diverse perspectives and references from the start of the course.

How you'll learn

The School of Art and Design’s teaching and learning mirrors the needs of the Creative Industries ensuring that our graduates are equipped with the skills and attributes to become industry specialists, leaders and innovators to drive social responsibility and design global change.

Our studio and workshop culture seeks to you are socially responsible in our creative community and develop critical thinking in research and ‘make’ processes. Our global initiatives aim to give you skills to become collaborative communicators and make you culturally competent in the ever-changing world of Art or Design.

As the creative arena is an ever-evolving space, being curious and adaptable learners is key to our school’s graduates. You will learn how to recognise your strengths and learning needs, how to self-reflect and grow. You will identify your personal development and drive your projects for ambitious career aspirations.


Teaching contact hours

We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which can include:

  • On campus lectures, seminars and workshops
  • Group work
  • Self-directed learning
  • Work placement opportunities.

If you would like more information, you can request information about teaching hours.

Part of university life is undertaking self-directed learning. During a typical week you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.


Assessment

You will be assessed using a variety of methods which could vary depending upon the module. In the School of Art & Design we design our assessment methods to replicate the creative industry ways of working. This ensures that you have the chance to learn skills for future career opportunities.

Assessment methods may include reports, practical coursework and presentations as part of individual assignments or group work elements.


International experience opportunities

Throughout the course a range of optional study visits will be offered. Past visits undertaken by courses within the Fashion suite have included Paris - to attend Premiere Vision (the World’s Premiere Textile Trade Fair), Berlin to attend Fashion Week and London to attend leading fashion exhibitions. Visits have also been arranged for students to undertake location fashion shoots and have included London, Bristol, The Yorkshire Sculpture Park and Weston-super-Mare2.

Please note that all international experience opportunities may be subject to additional costs, competitive application, availability and meeting applicable visa and travel requirements are therefore not guaranteed.


Entry requirements

Typical offer for 2023 entry.

Requirement What we're looking for
A level BBC
GCSE Minimum 5 GCSE's graded 9-4 / including a grade 6 in English and Maths
BTEC DMM
IB Diploma 29 points

If you do not have the typical entry requirements, you may want to consider studying this course with a foundation year. We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

Chat with us

You may be required to attend a portfolio showcase, activity session or audition or submit a portfolio via email (as is appropriate to your course), either virtually or face to face, as is practical to arrange. Invites for these sessions will be sent directly to your contact email.

Each application will be considered on its merits.

Are you eligible for the Fair Access Scheme?

We believe every student should have the opportunity to dream big, reach their potential and succeed, regardless of their background.

Fair Access Scheme

Select your region to find detailed information about entry requirements:


You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an international foundation year. Upon successful completion our International Foundation Year - Art, Design and Media will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

You will be required to submit a portfolio via email or alternatively attend a showcase activity session or audition (as is appropriate for your course) which can be virtual or face to face, as is practical to arrange. Invites to send in your portfolio or attend these sessions will be sent directly to your contact email.

Each application will be considered on its merits.

English language requirements

  • IELTS: 6.0 overall, with no component lower than 5.5.

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

For more information on our approved English language tests visit our English language requirements page.

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Fees and funding

Student Full time Part time
UK TBC per year Not available
International TBC per year Not available

If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.


Facilities

The Faculty of Arts and Humanities is joining two of our school’s completely refurbished Art and Design buildings and adding a range of new facilities4. These will include a hyper studio designed for cross-disciplinary projects; immersive studios with cutting-edge virtual reality and mixed-reality technologies. Our aim is to offer you sector-leading facilities in a unique environment. Our refurbished facilities are set to open towards the end of 2022.

Our current digital and industrial workshops are of industry-standard quality and house 3D rapid prototyping, laser cutters and milling machines. These facilities are available to all students on our courses at no extra cost.

Student in fashion studio, working with fabric.

Fashion studios

You will have access all kinds of industry-grade equipment for a range of textiles: from laser cutting, digital embroidery, sonic wielding and screen printing, to manufacturing tools for accessories, embroidery and garments.

Female student creating a clay model in the clay studio at Coventry University.

Clay studio

In our clay studio, your ideas become realised by using technological software and clay. Here you can create whatever you imagine, whether that’s an animated character, a sleek car design or theatre props.

Student with model of car.

Digital Design Workshop

Realise digital designs by using our range of milling machines, rapid prototyping and laser cutting machines.


Careers and opportunities

The suite of Fashion courses at Coventry University are geographically located in the golden fashion triangle of the UK. Home to the design hubs of the giant fashion retailers including, George, Next, Sainsbury’s TU, Morrisons Nutmeg, Murray and a plethora of independent fashion brands including Bottle Blonde, Alien Cow, Rosie Billington, Lumpy Coffee, (all Coventry University Fashion graduate start-ups) this course is well placed to offer students and graduates accessible and regional industry experiences, as well as international opportunities.

Employability and graduate skills are of paramount importance throughout the industry focused course. The course has been developed with graduate goals and destinations in mind, beyond undergraduate academic success; therefore, modules at all levels are written to ensure students are graduate, and industry ready. The course has been developed by staff with substantial industry experience and connections, which helps to ensure the content remains up to date and relevant to the needs of the changing (and ever widening) fashion industry. (Staff is subject to change).

Level 5, your Marketing Futures module directly prepares you to apply for industry placements of interest, and to prepare for post - 2nd year plans.

The optional sandwich year is a real, focused opportunity to gain industry experience and helps refine your graduate goals and ensure a clear direction for your return to studies.2

Level 6, through the Disruptive Futures module you’ll realise an industry facing promotional package demonstrating your employability.

Where our graduates work

Previous alumni from our suite of fashion courses have undertaken placements at companies including Francesca Casrellano, MR MARVIS, Ralph Lauren, Common Objective, BStyle Studio, Adidas, Karl Lagerfeld, Sainsbury’s TU, The Future Laboratory, Calvin Klein, POP Magazine, Vogue, Iris Van Herpen, WGSN, Bottle Blonde, among others.

Further study

  • Fashion Branding MA

You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.


How to apply

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Coventry University (Coventry) Fashion student wearing a blue hat colourful jacket.

Fashion BA (Hons)


  • 1Accreditations

    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

    2UK and international opportunities

    Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.

    3Tuition fees

    The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For Home Students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

    For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

    4Facilities

    Facilities are subject to availability. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) may vary from those advertised and may have reduced availability or restrictions on their use.

    Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. The 2022/23 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.