International Fashion Business BA (Hons)
Course Code
UCAS Code: W23B
International Code: AHU078
Location
Coventry University (Coventry)
Study mode
Full-time
Sandwich
Duration
3 years full-time
4 years full-time with study abroad / professional placement
Start date
September 2022
Course overview
Study level: Undergraduate
The BA Hons International Fashion Business course is designed to produce future fashion business professionals who have a broad understanding of the world of fashion, who understand how to cultivate innovation and who take a collaborative approach to drive the global fashion industry forward with a new, responsible directive.
This course will interest you if:
- You are looking for a course where the curriculum focuses on innovation in fashion global arenas: marketing, sustainability, trend forecasting, data analytics in business environments, operational strategies - including digital branding, entrepreneurship, and organisational development.
- You are looking for a course that has an emphasises on engagement with international partners and an array of industry experts, aiming to create opportunities for internships and graduate employment.
- A course that is designed to nurture individual creativity, business acumen and future employability aspirations and goals.

Global Ready
An international outlook, with global opportunities
Teaching excellence
Taught by lecturers who are experts in their field
Employability
Career ready graduates, with the skills to succeedWhy you should study this course
The BA (Hons) International Fashion Business course is designed to offer you an opportunity to study international fashion business in a creative environment for students, with a range of ambitions and interests in fashion who do not, however, aspire to be fashion designers.
The International Fashion Business BA (Hons) course at Coventry University is designed to appeal to you if you are passionate about fashion business and want to explore and develop the creative and intellectual skills you need for the fast-paced and highly dynamic fashion industry.
The future fashion business graduate will need a broad understanding of the world around them. You will need to understand about cultivating innovation and collaborative approaches to drive the global fashion industry forward with a new responsible directive. The course nurtures individual creativity, business acumen and future employability aspirations and goals. Students on this course will benefit from collaborating with art and design students. This will help them to build relevant networks and understand the myriad nature of disciplines embedded in art and design cultures and industries.
International fashion students take on Paris
I went to Paris last year. It was amazing experience and I have great memories, especially from Premiere Vision! I appreciate the opportunity to participate in such a great event for the fashion industry.

I love my course, because I get to travel internationally to visit different fashion events, take part in live projects and most importantly build great international friendships.

What you'll study
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
* Please note that we are unable to guarantee any placement, internships, international or study abroad opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
Sustainability
Our course cares about sustainability, which has helped me to be aware of it as well...I find the course interesting, and this is why I am investing my time into it.

How you'll learn
In a typical teaching week, you will have approximately 13 ‘contact’ hours of teaching. This includes a combination of:
- medium group teaching: workshops , seminars and lectures
- small group teaching: seminar, critiques and tutorials
- studio practice and bookable workshop access
- The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online activities.
The School of Art and Design often provides opportunities to engage in external or collaborative activities such as competition/industry briefs and speakers beyond your course studies. We encourage you to take advantage of these opportunities to support your learning journey.
The course can be studied full-time over three years. You can extend your studies by a year by undertaking a Professional Placement or Study Abroad Year.
This course is essentially studio-based, but we encourage you to use some of our specialist digital and media resources, or engage in offsite projects.
Assessment
This course will be assessed using a variety of methods which may vary depending upon the module concerned. Assessment methods include exams, practical coursework, essays/reports, presentations, individual assignments and/or group work elements.
This course is predominantly assessed by coursework.
Job ready
On successful completion of this course you should:
- Demonstrate innovation, aesthetic sensibility, creativity, and entrepreneurial skills relevant to generating new products, service excellence, and driving responsible organisations within a global fashion context.
- Navigate, retrieve, and manage information and experiences to make independent judgements and apply solutions to complex problems within a global fashion context.
- Formulate effective ideas, proposals and solutions independently and or collaboratively, within a fashion context.
- Critically analyse and evaluate historical, cultural, ethical, and commercial aspects of the global fashion industry to distinguish drivers of change and areas of growth.
- Demonstrate personal effectiveness in the delivery of interpersonal skills, pertaining to digital literacy, verbal and written communication, self- reflection, self-analysis, and an intercultural awareness to diversity in terms of people, and societies.
- Demonstrate a sophisticated breadth and depth of knowledge and understanding on how organisations manage business models and frameworks responsibly in relation to ethical, social, cultural, economic, and environmental issues.
- Demonstrate the ability to critically consider and evaluate sustainable and technological approaches toward the management of resources, the supply chain, procurement, logistics, outsourcing and quality systems within the global the fashion system.
International experience opportunities
The course is designed to enable you to prepare to work in the global fashion industry, in the areas of brand management, design and product development, production, retail, buying and merchandising, online and traditional channels, PR, HR / personnel, finance, general operations and senior management. Alternatively, you may choose to go on to further study and to apply for courses such as the MBA International Fashion Management at Coventry University London.
You will also have the opportunity to undertake a Professional Enhancement or International Enhancement Year. The ‘with International Enhancement’ route allows students to spend a year on a study or placement abroad ‘with Professional Enhancement’ allows students to undertake a placement in the UK or abroad.
Please note that we are unable to guarantee any placement, internships, international or study abroad opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
Aspiring Fashion Buyer
I got to live my dream on the course. Being an aspiring Fashion Buyer, I was able to travel to London, Berlin and Paris, visiting tradeshows and fashion events… I will keep all these experiences forever!

Entry requirements
Fees and funding
2022/23 Tuition fees
Student | Full time | Part time |
---|---|---|
UK | £9,250 per year | Not available |
International | £18,050 per year | Not available |
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
Facilities
Fashion studios
You will have access all kinds of industry-grade equipment* for a range of textiles: from laser cutting, digital embroidery, sonic wielding and screen printing, to manufacturing tools for accessories, embroidery and garments.
Clay studio
In our clay studio*, your ideas become realised by using technological software and clay. Here you can create whatever you imagine, whether that’s an animated character, a sleek car design or theatre props.

Games Technology laboratory
Our gaming lab is a technological paradise, equipped with high-end gaming PCs that have all of the industry-standard software necessary for your course*. It also houses virtual reality game development and motion capture technology.
Careers and opportunities
The course aims to build and develop relationships with the industry globally to enhance learning and teaching though innovative projects, internships and study abroad year.
As the course title indicates this course aims to be truly international, offering you opportunities for global experience though International Study Visits, admission to International Trade Fairs, Study Abroad and International Placement opportunities including UK placements for international students, the intention is to recruit a diverse range of students from home and abroad*. You will be able to engage with the Global Leaders Programme (GLP). Please note all the above are subject to additional costs, application, meeting applicable visa requirements and availability. Further costs incurred as a result of the professional work placement or study abroad shall be borne by the student.
Where our graduates work
Typically, graduates go onto study at Post Graduate level and enter into various roles within the fashion industry and beyond.
Since being here, I have developed my communication skills, Adobe skills and my knowledge about fashion and business. My tutor is patient, energetic and gives a lot of useful advice.

How to apply
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UK Students
Full-time students applying to start in September should apply for this course through UCAS. Part-time students should apply directly to the university. Read our application pages to find out your next steps to apply.
For further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form.
-
International Students
Full-time students applying to start in September should apply directly to the university. Read our application pages to find out your next steps to apply.
How to applyFor further support for international applicants applying for an undergraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
Get in touch with us today for further advice and guidance.
Chat with our admissions team.
Complete our contact form.
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Disclaimer
Student Contract
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2021/22 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
Tuition fees
The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.
For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.
Accreditations
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
Facilities
Facilities mentioned on this page may not be relevant for every course. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Placements and study abroad opportunities
Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
Additional costs
This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to), equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas).