Fashion, Brand and Communication BA (Hons)

This module introduces you to the potential for impact the fashion industry offers. You will explore a range of sociocultural issues and will consider existing responses to these themes which utilise fashion practice and platforms to communicate perspectives and calls for action. Building on industry knowledge developed at level 4, you will apply your understanding of the relationship between fashion and both global, and local movements. The module will allow you to explore brand messaging and alignment and you will demonstrate your understanding of the connection between issues, brand and response through experimental and conceptual outputs.   

Compulsory

Designers, brands, practitioners, professionals- all communicate through products, services and campaigns. This module will offer you a range of communication experiences, exploring 2D and 3D techniques and working in both analogue and digital media. You will experiment with a range of communication methods, both developing existing skills and investigating new ones. Throughout the module, you will discover how different visual, written, and presentation styles impact on how a piece is read and interpreted and will explore your own creative styles to begin to develop individual, distinct personalities in conceptual and experimental, practical outputs. 

Compulsory

The module focuses on planning ahead and considering careers and personal ambitions. You should identify and explore your preferred area of the industry and formulate aims for your own future. You are expected to evidence awareness of steps required to achieve these aims; this should include reference to opportunities offered within the course (including placement and/or study abroad options²) as well as extra-curricular prospects to improve your professional outlook. 

Compulsory

This module aims to develop a broad perspective of the international fashion industry and an insight into the challenges involved in working across different countries and cultures. You will be expected to respond and adapt effectively to the constantly changing challenges and opportunities presented to the fashion industry as a global movement. You should gain an understanding of perspectives of fashion issues across countries and cultures, the environmental factors affecting an international fashion marketplace and will experience fashion communication at a global level. 

Compulsory

This module will introduce you to a range of new and innovative approaches to promotion seen in the creative industries. You will be encouraged to consider marketing and promotion beyond traditional and expected methods and to explore subversive, collaborative, disruptive and digital ways that innovators are shaping the way products and brands reach their target audience. Through investigation and experimentation, you will consider what’s next on the fashion radar to ensure products, services and practitioners remain relevant. You will develop conceptual outputs demonstrating the direction that future promotion may take and will develop skills in rationalising that your vision is relevant and appropriate for the evolving fashion sector.     

Compulsory

This module offers you the opportunity to negotiate your own body of work and to apply an area of selected practice, appropriate to your post-second year goals. You will be encouraged to apply experimental, innovative and multi-disciplinary approaches to your work and to be ambitious in your intended outputs which respond to relevant, and current provocations- reflective of the current zeitgeist (socially, and environmentally) as well as current and future approaches to brand and communication. 

Compulsory

This module provides you with an opportunity to reflect upon and gain experience for an approved placement² undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes. 

Optional

This module provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement² undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes. 

Optional

This module offers the opportunity to appraise your individual strengths and abilities in preparation for independent study and graduation. You will be encouraged to build on previous experience and focus on an area of future creative development appropriate to your career intentions. This may involve electing to follow a range of possible fashion activities that will inform your future practice and that are appropriate to your professional ambitions. Across the module you will be expected to plan efficiently, assemble thorough research, appraise market forces and analyse anticipated change within the creative industries. 

Compulsory

This module offers you the opportunity to develop your individual strengths and abilities in preparation for independent study and graduation. You will focus on an area of future creative development appropriate to your career intentions. You may elect to follow a range of possible fashion activities that will inform your future practice, and which are appropriate to your professional ambitions. Across the module you will be expected to plan efficiently and develop concepts through ideation and experimentation to create drafts/prototypes.   

Compulsory

In this module, you will build on the skills and reflection developed in earlier years. You will continue to collect work and reflect on the interpretation and context of your current career development. You will be expected to consider and identify your career aims and ambitions and to consider your own body of work within the context of your chosen field. You will present yourself and your work to your practice community and peers. This presentation must be relevant, appropriate and considered. Individual, group and class work may be presented and must be organised and coordinated. 

Compulsory

This triple module will give you the opportunity, through negotiation with staff, and- where appropriate and possible- mentors from the creative industries, to develop a project proposal and apply your skills from previous modules, all of which form the basis of your professional potential.  You may select to exhibit your work as a full-sized installation, a package of material, event organisation, development of fashion products, journal and newspaper contributions, visual merchandising, agency, public relations or other negotiated forms of presentation. You may also consider developing a body of work in a professional environment.  You will be encouraged to work with independence, initiative and confidence in preparation for graduation and employment. You will be expected to apply organisational skills and independent critical thinking.   

Compulsory