English and Writing for Creative Industries MA

Study level: Postgraduate
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If you have a passion for storytelling, the English and Writing for Creative Industries MA aims to take your skills and turn you into an ‘industry-ready’ professional.

Year of entry



Coventry University (Coventry)

Study mode



1 year full-time
2 years part-time
16-24 months (with professional experience)

Course code


Start date

September 2024
January 2025
May 2025

Course overview

The English and Writing for Creative Industries MA has new media and technologies at its heart, considering them from a critical perspective while also encouraging creativity in new and emerging media and forms such as video games, comics, manga and streaming. The professional development module, 'Creative Futures and Social Change' focuses directly on your employability and impact in a range of industries and creative sectors.

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Joint Top Modern University for Career Prospects

Guardian University Guide 2021 and 2022

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5 QS Stars for Teaching and Facilities

QS Stars University Ratings

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Top 10 UK Student City (Coventry)

QS Best Student Cities Index 2024

Why you should study this course

  • Development of specialist creative writing skills and competency in particular genres to meet the growing demand in the publishing, film, television, streaming, new media, games and video games industries
  • A focus on global issues and cutting-edge critical theory including the climate crisis, climate justice, ecofeminism and critical race theory
  • A contemporary, global outlook with a focus on texts from East Asia, India, Pakistan, Africa, America and Europe
  • Coursework outputs produced in industry-standard packages taking into account the requirements of the publishing, media and games industries
  • Coursework options and outputs reflecting your individual interests, career ambitions and goals.

Collaborations with other organisations

We work in collaboration with The RSA (Royal Society of Arts, Manufactures and Commerce), and upon successful completion of the 'Creative Futures and Social Change' module, you will receive RSA digital badging.

Confucius Institute

The School of Humanities is home to the Confucius Institute. This is a collaboration created with Jiangxi University of Finance and Economics, which aims to promote an understanding of the Chinese language and culture.

What you'll study

The course aims to develop your craft of critical and creative writing across a range of disciplines and genres, with a particular emphasis on responses to the climate crisis, genre-based narratives, screenwriting, role-play and video games writing, while generating coursework outputs in industry-ready formats.

You’ll form writers’ groups which work collaboratively to provide support and peer feedback on writing drafts in both the classroom and online via your writers’ blogs, forging collaborative skills that are essential to working in the media and games industries.


  • This module introduces you to the key theoretical concepts and texts relating to literary utopia and dystopia. You will learn to critically assess utopian and dystopian components in fiction and philosophy. You will examine how utopian and dystopian ideas in fiction and philosophy intersect with concepts such as gender, violence, technophobia and technophilia, and how they influence contexts such as architecture, the environment, communities or bureaucracy. Theoretical sessions will contextualise and historicise the evolution of utopian and dystopian literature and will include close readings of utopian and dystopian literary texts.


  • Gothic Nature explores the literature, theory and reception of the gothic, horror, the weird and the eerie and their relationship to human and more-than-human environments. While reading nineteenth-century short stories to present-day novels, you will also consider the roots of these contested terms in earlier forms such as myth, fairy and folk tales. It will primarily feature British, European, North American and Australian literature, but will also consider film, radio, computer games and other media. You will be encouraged to identify and critique the frequent entanglements of the gothic, horror, the weird and the eerie with other genres and modes, including fantasy and science fiction, and to combine ecocritical theory with intersecting disciplines including queer theory, ecofeminism and critical race studies.


  • This module helps you develop your academic writing skills so you can carry out and complete written tasks on your MA programmes. Activities will focus on fostering and enhancing your ability to communicate effectively when writing in English in both critical and creative contexts. The module aims to increase the range and accuracy of your use of language and to develop your communication skills in specific situations. Areas covered will include planning and drafting written work, addressing the task, organisation of texts, paraphrasing and summarising, citation, referencing and proofreading. There will also be opportunities to reflect on and critically evaluate your written work.


  • This module prepares you for coursework assignments and your final project. The focus of the module is to advance your literary skills of analysis by engaging in activities that encourage critical reading and writing. It aims to help you make the move from an undergraduate skills level of analysis to a postgraduate level of critical thinking. Therefore, this is a practice-based module with the aim of developing your skills in the critical interrogation of texts (including your own work) and developing your own voice in your written work. The module complements and supports the other content modules on the course in that, a flexible learner-centred approach is built into the module, encouraging your choice in the selection of materials from the required reading for your literature modules. The assessment is a portfolio consisting of four components which encourages you to establish a structured approach to research which will directly feed into your final project.


  • This module will explore the role-playing and interactive narratives industries and you will be given the choice to create a video game script, a live-action role-playing experience or a table-top narrative (DnD/narrative driven pen and paper game). The gaming and role-playing industries are extremely popular forms of entertainment, with video games representing some of the largest income generators in media. Through a series of lectures and workshops, you will gain an in-depth understanding of how each industry functions as well as analyse the way they deliver their form of entertainment via branching narratives, interactive storytelling and live content delivery. You will analyse the market and tailor your work to the requirements of the industry of your choice. You will also explore theoretical and critical issues in your writers’ diaries, including issues relating to the social, (inter)cultural and professional context of video games and role-playing games.


  • This module will provide you with an in-depth examination and analysis of creative nonfiction writing. Ranging from early examples of the essay in the work of Michel de Montaigne, to contemporary experimental personal writing, memoir and cultural criticism, you will engage with a diverse list of writers in this varying mode. Through lectures and seminars, you will hone your critical skills and develop an excellent understanding of literary techniques. You will also create your own piece of extended creative non-fiction, which you will develop throughout the module in workshops and in your own preparation time. The module is also designed to give you an informed insight into the process of writing, pitching and publishing creative non-fiction thereby preparing you for life as a working writer.


  • This module aims to equip you with the essential tools for writing scripts for various mediums (short film, online drama, streaming, cinema screenplay and original documentary) in a format compatible for submission to producers, commissioners and heads of development in the media industries, or for direct upload to platforms such as YouTube and Twitch. The module will focus on the elements of storytelling common to all genres: story arc, narrative themes, the ‘active question’ (or dilemma), character journey, visual style and dialogue. Emphasis will be on engaging audiences by creating compelling characters confronting dynamic situations and choices. You will be expected to read and view a wide range of contemporary dramatic output – streaming scripts and programmes, screenplays, movies and documentaries - in order both to develop your understanding of the media and improve your own practice. You will also analyse traditional and emerging patterns of dramatic production, focusing on national and international examples including European, American and Asian formats.


  • This module will explore the phenomenon of illustrated storytelling. Through analysing both Western comic books and animation (from the superheroes of Marvel and DC to non-superhero fiction and even non-fiction) and Japanese manga and anime, you will gain an understanding of the unique nature of narrative delivered through sequential art and moving images. You will explore differences in approaches to narrative and reflect upon the standards of presentation in each industry. You will also look at ways comic art can be applied to non-fiction work, providing entertaining ways to impart important information to young people and adults - this could include posters, guides and other similar materials.


  • This module explores the changing world of work which Arts and Humanities students enter after study. New technology and the changing global economy mean that jobs and skills are changing and evolving quickly and will continue to do so. This is an exciting and new world, and this module is designed to empoweryou to realise your potential in it.

    This module provides tools for you to develop into changemakers, thrive in a changing world of work and participate in creating a better future for society. You’ll be guided through a process of reflection that explores four possible futures for the world of work and how to situate your own professional identity as the future of work changes through your careers. This module is designed in collaboration with The RSA (Royal Society of Arts, Manufactures and Commerce), and upon successful completion students will receive RSA digital badging.


  • This module gives you the chance to conceive and carry out an individual programme of research that will result in the production of either a piece of writing (creative, critical or both) or a creative output in digital or other media of your choosing. The project will be conducted under the supervision of a member of staff with teaching and/or research interests in the area to be studied, leading to the ultimate submission of a final project. You may write about or create content in response to any area of your studies that staff in the school can supervise.


With professional experience option

The professional experience opportunity2 enables you the opportunity to apply for optional professional experience in semester 1, which, upon successfully securing an opportunity, will extend the duration of your master’s to either 16, 20 or 24 months. The professional experience provides an opportunity for you to develop expertise and experience in your chosen field with the aim of enhancing your employability.

Please note that the optional professional experience modules incur an additional tuition fee3, which for 1 semester of professional experience is £1,333.33, for 2 semesters of professional experience is £2,666.67, and for 3 semesters of professional experience is £4,000.

Professional experience may also be subject to additional costs, visa requirements being met, subject to availability and/or competitive application. Professional experience opportunities are not guaranteed but you will benefit from the support of our Talent Team in trying to find and secure an opportunity. Find out more about the professional experience option.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

Teaching methods could include:

  • Lectures
  • Seminars
  • Tutorials
  • Presentations
  • Group projects
  • Workshops
  • AR and VR

This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Request further information about part-time study.

Teaching contact hours

The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week in the first year.

Additionally, you will be expected to undertake significant self-directed study of approximately 35 hours each week, depending on the demands of individual modules.

The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.

Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.


This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods may include:

  • Group work
  • Presentations
  • Projects
  • Coursework
  • Individual assignments
  • Portfolio

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Entry requirements

Applicants should normally hold an undergraduate degree, in a social science or humanities-related subject, or equivalent international grade/qualification, from a recognised university.

We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you.

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Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • IELTS: 6.5 overall (with at least 5.5 in each component area)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

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Fees and funding

2024/25 tuition fees.

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man £11,200   Request fee information
EU £11,200 per year with EU support bursary**
£18,600 per year without EU support bursary**
Not available
International £18,600   Not available

For advice and guidance on tuition fees3 and student loans visit our Postgraduate Finance page.

We offer a range of international scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees3 cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.

The following are additional costs not included in the tuition fees:

  • Any optional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.


You will benefit from studying on our well-equipped, modern campus. Our aim is to offer you sector-leading facilities in a dedicated environment4.

Delia Derbyshire building

Delia Derbyshire Building

The Delia Derbyshire complex offers more space to learn, design and make, including a hyper-studio for students across all disciplines to collaborate on projects together, a gallery space and an events atrium.

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The Library

You will benefit from our support designed to help you succeed and our industry-relevant teaching and resources. These include our modern library and computing facilities, dedicated careers advice and Your Students’ Union.

Four people sat in a pod looking at a laptop and talking

Confucius Institute

The School of Humanities is home to the Confucius Institute. This is a collaboration created with the Jiangxi University of Finance and Economics, which aims to promote an understanding of the Chinese language and culture.

Careers and opportunities

Upon successful completion, you will have knowledge of:

  • major literary periods, movements and genres
  • advanced research methods and tools
  • cutting-edge critical theory
  • the relationship between literature and the environment
  • the climate emergency and intersecting crises including biodiversity loss, habitat destruction, pollution, climate justice, as well as cultural, political and technological approaches to the environmental crisis.

You should be able to:

  • rapidly familiarise yourself with diverse knowledge domains
  • communicate research findings effectively to a range of different audiences
  • thrive in transdisciplinary work environments, both individually and as part of a team
  • argue logically and persuasively, and critically analyse and synthesise information from a range of sources.

How to apply

  • Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.


    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

    2UK and international opportunities

    Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

    3Tuition fees

    The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

    For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.


    Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

    Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2024/2025 contract is available on the website. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

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