Course overview

Working on studio-delivered briefs and ‘live’ industry projects², you will be taught the underlying theory, 2D and the latest 3D techniques used to resolve automotive design challenges within the areas of exterior and interior design. We offer industry-standard facilities⁴, including an automotive clay modelling studio, laser cutting, rapid prototyping and 3D printing.

This master's programme provides you with the additional option to apply for a professional placement opportunity² during your first semester with us. The professional placement opportunity is designed to further develop your skills and knowledge with the aim of maximising your employability prospects. Read more about this option in the placement year section below.

Joint Top Modern University for Career Prospects

Guardian University Guide 2021 and 2022

5 QS Stars for Teaching and Facilities

QS Stars University Ratings

Top 5 UK Student City (Coventry)

QS Best Student Cities Index 2023

Why you should study this course

Designed to teach you the skills, knowledge and expertise to produce innovative and visionary automotive designs, this course has been developed with significant input and continuing support from automotive design professionals.

Coventry has gained an international reputation for automotive research and teaching covering design, engineering, business and media. A former winner of ‘Best Design School’ in the World Automotive Design competition, we have hosted major symposiums on the future of transport design, future of automotive design conferences and the ITS-UK Automotive User Interest Group.
You will be taught by a faculty which currently includes specialists in automotive, transport and broader industrial design with expertise in concept generation, modelling, interior, exterior and design-led development of low carbon vehicles. Their extensive professional experience includes working for well-known companies like Mercedes-Benz, PSA, General Motors, Daihatsu, Nissan and Ford (staff are subject to change).
We deliberately strike a balance between traditional hand-processes and emerging technologies. You’ll participate in workshops for block material, automotive clay modelling and handwork while having access to laser cutting, rapid prototyping (5-axis & 3-axis milling) and 3D printing⁴.
You can expect to develop the advanced knowledge needed to function as critical and effective practitioners, able to demonstrate excellence in visual aesthetics and develop conceptual designs in and from two dimensions into three dimensions.

Collaborations with other organisations

Our current excellent industry links with leading automotive and transport companies, and consultancies may provide opportunities for ‘live’ collaborative projects, industry visits and networking².

Discover Automotive Design MA student Haichao Li’s work for the Coventry Degree Show postgraduate showcase.

Although I have five years of work experience, I have learned a lot of useful knowledge needed to be a good car designer; such as the matters needing attention when designing automobiles, how to analyse and investigate the automobile design and how to apply this knowledge to the future development of automobiles, and how to plan your career. We also have the chance to cooperate with OEMs like Jaguar Land Rover, JCB and Mazda.

Tianyu Zhang, MA Automotive and Transport Design student, September 2021

Coventry Degree Show 2023

The Coventry Degree Show is an annual event to celebrate and showcase our graduating students’ work.

Explore the work of our talented students

What you'll study

This course develops your understanding of the latest developments, drivers and practices of the automotive designer.

You will be taught to create innovative product design solutions in a range of styles and media, which factor in purpose, usability, materials, ecology, desirability, technological feasibility and professional constraints.

You will explore briefs and investigate global design drivers, markets and emerging opportunities to produce solutions at the forefront of the sector. The overall goal will be to innovatively challenge existing or future design through investigative and creative approaches. You will build upon existing skills and knowledge and develop professional design competencies that are industry relevant and/or focus on their capability to explore transport issues, opportunities and solutions at a more creative, holistic or systems-based level.

Modules

Collaboration in Practice - 30 credits

This module explores the nature and definitions of research in art, architecture and design-based disciplines. You are introduced to interdisciplinary research methods and ethical practices from a range of perspectives. Understanding of research and ethics is demonstrated through the completion of an online research submission, and through practical exploration and experimentation conducted, recorded and analysed as a research project.

Compulsory
Automotive and Transport Design Specialism 1 - 30 credits

By using design project brief/s, you will build upon design knowledge and practical visualisation skills required in the areas of 2D representation, 3D form and surface development, as well as the theory and practices of professional automotive and transport designers. You will explore automotive and transport related contextual issues (branding, user-experience and HMI, sustainability, scenario planning).

Compulsory
Final Project Plan - 10 credits

This module allows you to develop a Final Project Plan. Research itself is taken to be a wide-ranging activity that includes visual, social, cultural and factual information gathering as well as investigating the potential practical outcome of your project. Developing knowledge of your industry of interest, and visits to international trade events, seminars, production facilities, exhibitions and social and retail environments are encouraged and expected².

You will be encouraged to refocus your skills intellectually, contextually and practically, to extend and exploit art and design strategies, from both your own and other disciplines, and to question and test your ideas through seminars and group critiques. You will ultimately create a clear plan of action for your final semester of study. You will also be expected review the ethical considerations of your project.

Compulsory
Professional Context - 20 credits

This module explores the ways in which creativity, innovation, problem-solving and entrepreneurship relate to creative and professional practice. It employs real-world examples to enable you to think about your professional practice, employability, portfolio development, and approaches to communication.

You will further build and develop a personal portfolio which will support your potential career aims and develop your personal ‘voice’. Routes to employment, contemporary roles within the creative industries, and opportunities for entrepreneurship and will be explored². You will interrogate potential opportunities; mapping requirements in order to make ongoing plans for your professional development and the potential for employment/entrepreneurship/further study on completing your study.

Compulsory
Automotive and Transport Design Specialism 2 - 30 credits

Students will be given automotive or transport design briefs and will develop deeper knowledge and advanced skills which reflect professional practices in design studio environments and creative practices. There will be a strong focus on research and evaluation to define design requirements and design briefs. This will inform a creative response and the proposal of innovative and aesthetically compelling design responses that have strong contextual focus and user feasibility e.g. related to future trends or global challenges such as emerging technologies sustainability, science and technology, population and resources.

Compulsory
Automotive and Transport Design Specialist Investigation - 20 credits

This module requires you to implement the first part of the plan defined in the module ‘Automotive and Transport Design Final Project’. This module requires the management and implementation of an appropriate critical investigation. This will help you gain specialist insight or a new knowledge base to support Final Project. The outcome will be a personal project brief or initial creative directions inspired by the data, discourse or analysis. This is the most substantial theoretical assignment on the course and needs to be managed effectively. The output of this module can be presented in a negotiated form that has equivalent to a 3,500-word investigatory or exploratory report. For example, a research report, a digital media presentation, a research poster.

Compulsory
Automotive and Transport Design Final Project - 30 credits

In this module, you will undertake the delivery of a sustained practical design project. The module provides a space for you to display your skills, knowledge and design sensibilities. Outputs will be 2D and/or 3D, and show a good level of practical understanding and feasibility. The emphasis is placed on developing concepts which propose challenging and original solutions at the forefront of automotive or transport design practice. You will present your final work in the form of a presentation.

Compulsory
Global Professional Development - Entrepreneurship - 10 credits

The aim of this module is to give you the opportunity to critically assess the relationship between entrepreneurship and other domains of management, such as strategy and leadership. You can expect to gain an understanding of how entrepreneurial thinking can enhance organisational performance and leadership through the application of a more enterprising mindset. By drawing on a wide range of scenarios, tasks and debates, this module will explore a range of entrepreneurial archetypes to help you explore your own entrepreneurial profile and potential.

Compulsory

With professional experience option

The course is structured so that students complete two semesters of taught modules and then could spend three semesters on professional experience placement². The modules are zero credit and do not contribute to the classification of the award but must be passed to complete the placement. Upon completion of the work placement, students would return to Coventry to complete the final semester during which time they undertake their project module which may be informed by the learning acquired during the professional experience.

Work placements may also be subject to additional costs, visa requirements being met, subject to availability and/or competitive application. Placement opportunities are not guaranteed but you will benefit from the support of our Talent Team in trying to find and secure an opportunity².

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

The School of Art and Design often provides opportunities to engage in external or collaborative activities such as competition/Industry briefs and speakers beyond your course studies². We strongly encourage you to take advantage of these opportunities to support your learning journey.

Teaching contact hours

The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 10 contact hours per week in the first and second semesters. In your third semester, you will be supervised for your Final Major Project as you become a more independent learner. Teaching includes a combination of:

Mixed-size group teaching: workshops, seminars and lectures
Mixed-size group teaching: seminar, critiques and tutorials
Studio practice and bookable workshop access⁴

Additionally, you will be expected to undertake significant self-directed study of approximately 20 hours each week, depending on the demands of individual modules.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.

In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2023/2024 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.

Assessment

This course will be assessed using a variety of methods which will vary depending on the module. Assessment methods include:

Phase tests
Essays
Group work
Presentations
Practical or project work
Coursework
Placements²

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

International experience opportunities

Throughout the course, projects will be set with an international focus, with the aim of enhancing your global experience and broadening your mindset. The studio briefs select a broad range of international brands and the live projects, which are mostly from clients, include international contributions².

You may also have opportunities to take part in Collaborative Online International Learning (COIL) projects² working collaboratively across international boundaries.

Entry requirements

You should have a degree in industrial, product, automotive or transport design.

Entry Qualifications equivalent to 2:1 in an automotive, transport, industrial or product design-related degree or relevant professional experience. A 500-word personal statement suggesting an area of potential MA research. And an excellent portfolio which should:

Evidence vehicle exterior and interior design knowledge at a professional level (ideally through placement and/or professional experience) in critical evaluation, creative problem solving, and presentation. Freehand sketching (sketchbooks, etc.) skills and exploration of a wide range of ideas must be extensively demonstrated through project work.
Illustrate proficiency in developing automotive surfaces and volumes from 2D to 3D through automotive clay modelling or appropriate analogue materials and in CAD.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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Select your region to find detailed information about entry requirements:

Russia and Central Asia

You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

Typical entry requirements

You should have a degree in industrial, product, automotive or transport design.

Entry Qualifications equivalent to 2:1 in an automotive, transport, industrial or product design-related degree or relevant professional experience. A 500-word personal statement suggesting an area of potential MA research. And an excellent portfolio which should:

Evidence vehicle exterior and interior design knowledge at a professional level (ideally through placement and/or professional experience) in critical evaluation, creative problem solving, and presentation. Freehand sketching (sketchbooks, etc.) skills and exploration of a wide range of ideas must be extensively demonstrated through project work.
Illustrate proficiency in developing automotive surfaces and volumes from 2D to 3D through automotive clay modelling or appropriate analogue materials and in CAD.

English language requirements

IELTS: 6.5 overall, with no component lower than 5.5

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

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Fees and funding

2023/24 tuition fees.

Student	Full-time	Part-time
UK	£11,200	Not available
International	£18,600	Not available

For advice and guidance on tuition fees³ and student loans visit our Postgraduate Finance page.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.

The following are additional costs not included in the tuition fees:

Any optional overseas ﬁeld trips or visits: £400+ per trip.
Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

How do you know if you need to pay UK or international tuition fees?

We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.

If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.

Facilities

We have a wealth of digital and traditional workshops⁴ and learning spaces that allow you to learn to make and manufacture.

Our Digital and Industrial workshops house 3D rapid prototyping, laser cutters, and milling machines which students studying Architecture to Graphic Design can access. We have the famous clay modelling studios that allow you to realise your transport and product design solutions, as well as a large digital print bureau, ceramic, and small metal-working workshop.

Digital Design Workshop

Our Digital Design Workshop brings your ideas to life through different media. Here you’ll find a high-powered laser cutter, printers, scanners and industry-standard software used for technical drawing and environmental modelling.

Clay studio

In our clay studio, your ideas become realised by using technological software and clay. We focus on digital and physical 3D modelling, providing a deeper understanding of visualisation techniques and experimentation.

Computer suites

Our computer suites use industry software used in modelling, animation and analysis. This includes graphic, modelling and visualisation packages such as Alias, Maya, Adobe Creative Suite, Rhino, Vector works, Showcase, VRED and SRAMSIS and Jack ergonomics software. 

Careers and opportunities

Upon successful completion, you will have knowledge of:

The visual, analytical and aesthetic synthesis between 2D images and 3D forms.
The ways in which designers work and their role in the design and business process, environment and sustainability.
Issues pertaining to the relationship between vehicle design theory and practice at a practical, advanced and conceptual level.
The role of the human as a user of the vehicle product and identify critical user issues.

Upon successful completion, you will be able to:

Demonstrate the appropriate aesthetic sensibilities through the application of theory and practical knowledge and skills to an automotive design project.
Appraise, examine and evaluate the automotive product from a range of critical perspectives.
Analyse future trends/scenarios and problems of a creative nature and propose original cohesive solutions.
Evaluate design theory, ideas and solutions against automotive design practices.
Demonstrate drawing and presentation skills commensurate with professional design studios.

Career opportunities are considered vast and varied within automotive design, research, teaching and design management. You could start your own business or become a design consultant, modeller, illustrator, CAD professional, design manager or marketing professional.

Where our graduates work

Recent graduates have been recruited by some of the industry’s most well-known manufacturers, including Jaguar Land Rover, SAIC, Tata and Geely.

How to apply

UK students

To apply to study for a postgraduate course at Coventry University, you can apply online.

Full-time applications

Part-time applications

For further support or more information about your course get in touch with us today.

+44 (0)24 7765 2222

ukadmissions@coventry.ac.uk

Chat with our admissions team

Complete our contact form.
International students

Full-time international students applying to start in September should apply directly to the university. Read our application pages to find out your next steps to apply.
How to apply
For further support for international applicants applying for postgraduate degree view our International hub.

You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.

Get in touch with us today for further advice and guidance.

+44 (0)24 7765 2152

generalenquiries.io@coventry.ac.uk

Chat with our admissions team.

Complete our contact form.

Disclaimers

Coventry University together with Coventry University London Campus, CU Coventry, CU London, CU Scarborough and Coventry University Online come together to form part of the Coventry University Group (the “University”) with all degrees awarded by Coventry University.

¹Accreditations

The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

²UK and international opportunities

Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

⁴Facilities

Due to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. The 2023/24 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

Automotive and Transport Design MA

Course overview