Our course applies broad management and marketing concepts to specific areas of digital technologies, to develop your expertise, knowledge and skills in digital marketing. This means you will have the opportunity to develop a mix of some highly transferable marketing and project management skills, but with the additional advantage of having a specialised subject expertise in the field of digital marketing.
We also have specifically designed teaching spaces, such as the DigiCom Lab - which recreates a digital marketing studio - and is designed to encourage creative thinking and the applied use of technologies and industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms. It also allows for the analysis of multifaceted technical and complex issues in digital marketing analytics, the managing of global marketing teams and strategic digital marketing issues and sound judgements at the forefront of contemporary digital marketing management, both domestically and globally.
A key part of our approach is to embed problem-solving and the use of real-life problem-based scenarios, or live projects to frame the teaching and learning approaches. Furthermore, you will have opportunities to develop areas of subject expertise through the Postgraduate Dissertation/Consultancy Project. This can help provide a pathway for early research career progression to a PhD, for example, or to a digital marketing management position. This is further complemented by practitioner guest speakers and industry visits (for some industry visits there may be an additional small fee).
Embedded employability is also a key focus for this course with a range of initiatives offered that can allow you to demonstrate applied learning and continued professional development.
All our marketing courses have a strong global outlook, reflected in the range of cases studies used in teaching, or in the opportunity to participate in the Global Leaders programme run by Coventry University.