There’s never been a more exciting time to pursue careers within the global sport industry. From greater sport participation and the introduction of new sports to increased sports facilities, events, goods and services, sport as a business is booming.
Continued growth is fuelling the international demand for well-qualified managers who possess management, marketing and financial skills, together with the specialist knowledge of sport needed to capitalise on opportunities, mitigate risk and manage challenges, such as generating deeper fan engagement.
Our Master’s in Sport Management has been developed with feedback from employers and is designed with the needs of the sports industry in mind. It seeks to develop your appreciation of the dynamic nature of the global sports market; the characteristics, structure, operation and organisation of the private, public and not-for-profit sectors.
You should gain a deeper understanding of the external environment of sport organisations, particularly the economic, legal, ethical, political and sociological dimensions, looking at issues such as CSR, greater regulation, stakeholders’ relationships, sport brand management and value creation in sports.
Special emphasis is placed on developing your analytical and creative skills, crucial for sound decision making, innovative problem solving and flexible business strategies. Through the extensive use of examples, case studies, group works and projects. You should experience complex, realistic decision making situations, analysing sports organisations contexts and functions both nationally and internationally.
You will hear from industry professionals and have the option of putting your learning into practice through a company internship; past students have undertaken projects for organisations such as Tottenham Hotspur, Opta and CONI (Italian National Olympic Committee) and the Football Foundation.
You’ll be taught by staff who have spent time in industry, in roles such as marketing executives, managers and directors of private and public sector organisations. Their strong portfolio of industry-related research includes work with the IOC, Women in Sport, UK coaching, International Cricket Council, professional European football teams, fan and sponsorship strategies, Sport England and more.