International Marketing BA (Hons) top-up

 

Course Code

UCAS Code: N550
International Code: FBLU103

Location

Coventry University (Coventry)

 

Study mode

Full-time

Duration

1 year full-time

Start date

September 2023

The information on this page is for 2022-23 entry and should be used as guidance for 2023-24 entry. Please keep checking back on this course page to see our latest updates.


Course overview

Study level: Undergraduate
Top-up Courses

This final year top-up course is aimed at students from outside the UK with a business and marketing background. The course aims to enable you to top-up your existing qualification to a Bachelor of Arts (Honours) degree upon successful completion.

  • Studied full-time over one year, the course focuses on marketing from a strategic perspective and in an international context. Incorporating language modules, it aims to improve your critical thinking, problem solving and language skills, while giving you the chance to deepen your understanding of marketing and its integration into corporate strategy and structure.
  • Using real-life case studies and practical exercises, we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities.
  • You will have the opportunity to apply this marketing knowledge to international business situations, considering areas such as international trade and export, intercultural business communications and global diversity in business practice, ethics and culture.
  • This is a purposefully flexible course, which you will have the chance to tailor to suit your interests, background or career aspirations.
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Global Ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

Resume icon displaying a paper and a pen

Employability

Career ready graduates, with the skills to succeed

Why you should study this course

  • Preparing you for a variety of career options in marketing or general business management, this top-up course aims to boost your career prospects by achieving a globally recognised bachelor’s degree upon successful completion, at one of the UK’s leading universities for the study of marketing.
  • Our teaching emphasises the holistic nature of marketing. We reinforce the core principles and functional elements of business, marketing and advertising, moving you towards more strategic practice in relation to analysis and evaluation, problem solving and creative solutions.
  • You should also develop your proficiency in English, as you will have the opportunity to study specific English for Business modules and upon successful completion this will help to set you apart from other graduates.
  • As experienced practitioners, many of our staff have spent time in industry prior to joining academia, in roles such as marketing executives, managers and directors of private and public sector organisations. Many are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour to name but a few (please note staff are subject to change).
  • To monitor emerging sector trends and challenges, there is a high degree of practitioner input. Guest speakers from industry (subject to availability) are frequently invited to give talks about their experiences, which in recent years, has included speakers from McCann Erickson, ITV Studios, Millward Brown, Marstons and the Mixed Reality Studio among others.

What you'll study

The study of marketing is grounded in understanding and designing products and services that meet the needs of consumers, whether this is for profit, or to meet broader, non-profit social objectives. As part of this process, it is vital that the business environment is analysed and competitors understood, in order to successfully deliver services and products to the international market place.

Using real-life case studies and practical exercises, we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities.

You will have the opportunity to apply this marketing knowledge to international business situations, considering areas such as international trade and export, intercultural business communications and global diversity in business practice, ethics and culture.

This is a purposefully flexible course, which you can tailor to suit your interests, background or career aspirations.

By studying this course, you will have the opportunity to develop your knowledge of marketing, strategy and business English. By offering several optional modules, the course allows you to shape your marketing and business specialisms based on your areas of interest.

Choose three modules from the optional ones.

Modules

  • This module will enhance your knowledge of marketing principles and practices by enabling you to critically analyse and apply concepts to the marketing planning process framework. The module utilises a marketing simulation game operating on a web-based software platform. The simulation enables you to design, construct and implement a marketing plan for a business, and evaluate its effectiveness through the analysis of marketing and financial data.

    Compulsory

    Assessment: coursework

  • This module aims to deliver and develop a wide-ranging and contemporary perspective of the international marketplace and the strategic issues involved in marketing across countries and cultures. While the major focus of the module is global marketing, some teaching content will be from European and other trade blocs (i.e., emerging economies).

    Compulsory

    Assessment: coursework, exam

  • This module aims to help you to develop your English language knowledge and skills to a level where you can communicate effectively and independently. This is achieved in a context where the language is used for the study of business skills. The emphasis is on developing practical reading, writing, speaking and listening skills to support the study of business-related courses at the university.

    Compulsory

    Assessment: coursework

  • The aim of this module is to develop your academic English and communicative skills. As well as gaining more awareness of language and vocabulary, you will also have opportunities to practise key skills for business courses such as listening to lectures and giving presentations. The module includes tasks that focus on teamwork and foster learner autonomy.

    Compulsory

    Assessment: coursework

  • This module aims to enable you to explore the theoretical concepts surrounding services marketing and retail marketing. You will have the opportunity to develop appropriate marketing solutions to problems by the use of case studies and reference to contemporary services and retail issues and developments.

    Optional

    Assessment: coursework

  • This module aims to enable you to explore the theoretical concepts surrounding services marketing and retail marketing. You will have the opportunity to develop appropriate marketing solutions to problems by the use of case studies and reference to contemporary services and retail issues and developments.

    Optional

    Assessment: coursework, exam

  • This module aims to develop your understanding of business enterprise, entrepreneurship, start-up processes, effectual and critical thinking as applied to business innovation and creativity. The module seeks to provide an academic and experiential perspective in the processes of managing enterprise entrepreneurship.

    Optional

    Assessment: coursework

  • The module is designed to help you recognise and evaluate critically the dynamics of international business. The primary focus lies with the global business environment and the importance of emerging markets in the global world. However, given their increasing relevance, some coverage of European and non-European trade blocs will be afforded through case study sessions and assignment work.

    Optional

    Assessment: coursework, presentation

  • This is a research-driven module that provides a critical evaluation of the globalisation of human resource management strategies from various perspectives. The module introduces the key concepts for understanding international human resource management and explores the practice of managing human resources in an international context.

    Optional

    Assessment: coursework

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


How you'll learn

Teaching methods include:

  • Lectures
  • Seminars
  • Tutorials
  • Presentations
  • Group projects
  • Workshops
  • Simulation games and practical DigiComm Lab sessions

Many aspects of marketing and advertising involve creativity and innovation, so we encourage you to develop and utilise your creative skills. For example, you will have the opportunity to work with advertising briefs adapted from the D&AD Awards which require you to produce creative solutions to real situations faced by actual organisations. During simulation games, we replicate markets so that you can plan and strategise in a dynamic and competitive environment.

As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.

The university may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2021 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.


Assessment

This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods may include formal examinations, presentations, and e-portfolios, and could also include collaborative reports produced with students from partner institutions overseas (subject to availability).

The Coventry University assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.


Job ready

Upon successful completion, you will be able to:

  • Critically apply the principles of marketing in an international context.
  • Demonstrate knowledge and a critical understanding of how international organisations develop marketing strategy in response to a challenging international business and ethically demanding environment.
  • Identify and apply appropriate marketing information and research techniques to support marketing decision-making.
  • Work effectively using critical thinking to solve complex international marketing problems.
  • Show a professional level of transferable practical and digital skills to resolve a range of international business and marketing challenges.
  • Act as independent learners, communicate to an audience effectively in a variety of different electronic formats to demonstrate effective interpersonal skills to work in a team.

Teaching contact hours

The number of contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week.

In addition, you will be expected to undertake a significant amount of self-directed studying and revising in your own time each week, which may include, for example, guided study using hand-outs or online activities.


International experience opportunities

Combining theory and practice, this course benefits from a focus on global marketing strategy. You will have the chance to study two core modules, Corporate Marketing Strategy and Global Marketing, to give you this international focus.

We currently have long-running partnerships with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and PSB Academy in Singapore. We run several Collaborative Online International Learning projects on the course (subject to availability), which can enable you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams. In the past, students have worked with peers in the USA, South America, India and many European countries undertaking business challenges as part of the international X-Culture competition.


Entry requirements

Typical offer for 2023 entry.

This course has been designed for International students, with modules focused on the study of English as an additional language. If you are a UK student and are interested in this course, please contact info.fbl@coventry.ac.uk before submitting an application.

To apply for this course, you must have successfully completed Years 1 and 2 of an equivalent course.

Each application will be considered on its merits and the final decision will be made by the course director. For information regarding specific requirements, please fill in our request information form.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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To apply for this course, you must have successfully completed Years 1 and 2 of an equivalent course.

Select your region to find detailed information about entry requirements:


You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • IELTS: 6.5 overall (with no component lower than 5.5)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

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Fees and funding

2023/24 Tuition fees

Student Full time Part time
UK TBC per year Not available
International TBC per year Not available

For advice and guidance on tuition fees3 and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.


Facilities

DigiComm Lab Seating Area

DigiComm Lab

Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

 

Three students sat at a desk while lecturer points at screen.

Business Simulation Suite

Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.

 

Lecture talking to student in the trading floor

Trading Floor

Students have opportunities to practice simulated trading and other finance-related activities using the various types of demo software available in the Trading Floor.


Careers and opportunities

On successful completion of this course, you should be equipped with the required knowledge and skills necessary to pursue career options in marketing, advertising, and digital marketing, as well as more general roles in business analysis, project management or sales management.

Where our graduates work

Our previous Marketing graduates have gone on to a range of careers in Marketing, Advertising, PR, Brand management, Marketing Research, Digital Marketing, sales and general management with a wide range of large and small organisations such as IBM, Hewlett Packard, Rolls Royce, Procter and Gamble, Jaguar Land Rover, Silverstone, McCann Erickson, Volkswagen, South African Airlines, Millward Brown, Chime Communications.

Further study

You can choose to continue your studies at Coventry University with the International Marketing Management MSc. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.


How to apply

  • Full-time students applying to start in September 2023 can apply for this course through UCAS from September 6 2022.

    Part-time students should apply directly to the university. Read our application pages to find out your next steps to apply.


    If you'd like further support or more information about your course get in touch with us today.

  • Full-time students applying to start in September 2023 should apply directly to the university. Applications are due to be open in June 2022, so please return to this page to fill out your application.

    How to apply

    For further support for international applicants applying for an undergraduate degree view our International hub.

    You can also download our International Guide which contains lots of useful information about our courses, accommodation, tips for travel and guidance on how to apply.


    If you'd like further support or more information about your course get in touch with us today.


  • 1Accreditations

    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

    2UK and international opportunities

    Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.

    3Tuition fees

    The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For Home Students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

    For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

    4Facilities

    Facilities are subject to availability. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) may vary from those advertised and may have reduced availability or restrictions on their use.

    Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. The 2022/23 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.