Overview
If you have qualifications in this industry, our international course can boost you to degree level in Event and Hospitality Management.
One of the fastest growing economic sectors in the world, the dynamic event and hospitality industry is now a major employer around the world. There is an ever-increasing demand for individuals who can market and manage events, activities and services successfully.
This course, aimed at students from outside the UK, enables you to top-up your existing qualification to a Bachelor of Arts (Honours) degree. Studied full-time over one year, entering in the final year of study, it reflects the international nature of the hospitality and event industries and incorporates the advanced study of business English.
Coventry University is ranked 3rd best in the UK for ‘Hospitality, Event Management and Tourism’ by the Guardian University Guide 2020.
Coventry Business School was ranked as ‘excellent’ by Eduniversal, an annual ranking of business schools in over 150 countries, in 2018. We are also members of the Association of Event Management Education (AEME), we follow industry trends closely and course content has been designed to meet the needs of the industry.
Why Coventry University?
An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.
Global ready
An international outlook, with global opportunitiesEmployability
Career-ready graduates, with the skills to succeedTeaching Excellence
Taught by lecturers who are experts in their fieldCourse essentials
A degree which offers you more, at no extra costAccreditation and Professional Recognition
This course is recognised by the following professional bodies:
Association of Event Management Education (AEME)
Chartered Association of Business Schools
European Foundation for Management Development (EFMD)
Our Facilities
What our students say...
As a final year student studying hospitality, I learnt a lot, not only knowledge, but also how to work with my group effectively and solve problems by myself.
The courses in hospitality are wonderful; we learn theories and practices and there are lots of field trips which apply to knowledge. Lecturers, tutors and employees here are very warm-hearted and helpful. Lectures are professional and patient. As I am an international student, sometimes I could not understand the lecture and they would answer my questions in detail, which helped me study.”
Course information
This course is designed to enhance your existing knowledge, skills and capabilities to respond proactively and creatively to contemporary issues in event management and hospitality operations within an increasingly global marketplace.
We combine the study of events marketing with hospitality management theory, providing a broad-based business education. Subjects covered include corporate planning and event marketing, live event management, strategic management and venue operations management.
We will explore a wide variety of contemporary issues and challenges faced by managers in the hospitality sector, both corporate and non-corporate. We will often refer to news stories and latest research, or share experiences from both national and international contexts.
You will learn how to apply business principles, including marketing theory and strategic management to the solution of hospitality and event management problems. We will utilise a variety of teaching and learning methods, such as problem-based exercises, discussions and presentations.
Course Specification
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Modules
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
We are ranked as the 15th best University in the United Kingdom
Guardian University Guide 2020
In more detail...
We aim to help prepare you for a career in the international hospitality industry, and at the same time, you’ll have the chance to develop both your English language skills and intercultural competency.
Blending theory and practice, it draws together your previous studies to develop your strategic knowledge and understanding in areas required by contemporary international tourism organisations.
You’ll have the opportunity to develop analytical, organisational, problem solving, interpersonal, communications and project management skills, together with an appreciation of the diversity of cultures involved in developing and managing international hospitality operations.
Coventry Business School was rated as ‘excellent’ by Eduniversal, an annual ranking of over 150 business schools, in 2018. We have been educating business professionals for over fifty years and enjoy links with a wide range of employer within the event and hospitality industries.
- Ranked 3rd best in the UK for ‘Hospitality, Event Management and Tourism’ by the Guardian University Guide 2020 and 35th in the world by Eduniversal 2016.
- Membership of the Association of Event Management Education (AEME), Chartered Association of Business Schools (CABS), and European Foundation for Management Development (EFMD)
- Experienced teaching staff, with mix of academic and industry experience, including staff who have worked as operations managers in conference venues and luxury hotels, sports marketing companies and managing sport venues, as well as a committee member of the Association of Event Management Education (AEME).
- Coventry Business School was ranked as ‘excellent’ by Eduniversal (2018), and has over 50 years of experience teaching business courses.
Research-informed teaching delivered by staff with expertise in hospitality operations and conference management.
Your main study themes are:
- Event management: We cover the core principles and practices of management, but in the context of organising events. You gain a solid understanding of live event management and corporate social responsibility (CSR), both critically important when managing professional events.
- Business Management: Covers the principles of strategic marketing and strategic management. You should gain an appreciation of the importance of hospitality operations management and how organisations plan for adapting to a constantly changing business environment.
- Advanced English for Business: Aims to develop your English language knowledge and skills to a level where you can operate effectively and independently within the hospitality industry. The emphasis is on extending your practical reading, writing, speaking and listening skills.
This course is available on a one year (entry to level 3) full-time basis only.
Teaching is based on a series of lectures and workshops, typically breaking off into smaller seminar groups to discuss and debate a chosen theme or subject area. We will aim to discuss current issues in event management and regularly invite people currently working in the events industry to share their experiences and views.
Previous guest speakers have included luxury wedding planners and event designers, health and safety experts responsible for festivals, professionals from the Royal Opera House, National Events and Intelligence Unit, Pandora Events and Eventsforce. This is designed to help you to build your professional networks with a view to applying for future placements or employment.
You will have access to Progress Coaches, who will be available to review and discuss your progress with you offer advice throughout your time on the course.
This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include formal examinations, coursework, test and essays, reports, presentations.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
On successful completion, you should have knowledge of:
- The holistic nature of an international business organisation.
- How to apply business principles to event venues.
- The concepts and characteristics of international events and hospitality, their products and facilities.
On successful completion, you should be able to:
- Conduct research into business problems and issues, and present the findings in an appropriate written, verbal or electronic format.
- Analyse and produce event management solutions to appropriate business decisions.
- Apply appropriate techniques to solve a range of different international business, event and hospitality management problems.
We set out below the typical teaching contact hours that you will receive on this course. Teaching contact hours will vary in different semesters and years of study and may vary due to module selection. In addition to the contact hours below, we offer the opportunity to attend additional optional sessions, including sessions with the Faculty’s progress coaches, or to meet with staff during their advice and feedback hours.
Within your first and second year, you will have 12 contact hours of teaching a week which includes:
- Medium group teaching: 6 hours of seminars or workshops per week
- Large group teaching: 6 hours of lectures each week.
If, during your course, you are undertaking a project/dissertation, there is a greater emphasis placed on independent study and therefore total contact hours may be reduced.
In addition, you will be expected to undertake a significant amount of self-directed reading, studying and revising in your own time each week.
You will have the opportunity to gain an international experience in many ways. Coventry is a multicultural university, so our diverse student and staff body helps to facilitate a multicultural learning environment in which you will share experiences with staff and students from many different countries. However, the fundamental nature of this course is international in its outlook, studying the event and hospitality industry in different countries and cultures.
We run a number of collaborative Online International Learning (OIL) projects on the course, which enables you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams.
Global ready
Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?
In 2016/17, we were able to provide a total of 3,482 experiences abroad that lasted at least five days.
Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.
1st for
international experiences
Sending more students overseas than any other UK uni (HESA 2016/17)
3,482
Student experiences
The number of student trips abroad for at least 5 days in 2016/17
21,000
and counting
The number of students we’ve helped travel internationally so far
12
global programmes
As well as trips, we offer other opportunities like language courses
What our students say...
As a final year student studying hospitality, I learnt a lot, not only knowledge, but also how to work with my group effectively and solve problems by myself.
The courses in hospitality are wonderful; we learn theories and practices and there are lots of field trips which apply to knowledge. Lecturers, tutors and employees here are very warm-hearted and helpful. Lectures are professional and patient. As I am an international student, sometimes I could not understand the lecture and they would answer my questions in detail, which helped me study.”
Entry Requirements
What our students say...
As a final year student studying hospitality, I learnt a lot, not only knowledge, but also how to work with my group effectively and solve problems by myself.
The courses in hospitality are wonderful; we learn theories and practices and there are lots of field trips which apply to knowledge. Lecturers, tutors and employees here are very warm-hearted and helpful. Lectures are professional and patient. As I am an international student, sometimes I could not understand the lecture and they would answer my questions in detail, which helped me study.”
Tuition Fees
We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.
For more information, please visit our Finance pages.
EU student fees
EU nationals and their family members starting in the 2019/20 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.
For tuition fee loans
EU nationals must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.
For maintenance loans
EU nationals must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.
What our students say...
As a final year student studying hospitality, I learnt a lot, not only knowledge, but also how to work with my group effectively and solve problems by myself.
The courses in hospitality are wonderful; we learn theories and practices and there are lots of field trips which apply to knowledge. Lecturers, tutors and employees here are very warm-hearted and helpful. Lectures are professional and patient. As I am an international student, sometimes I could not understand the lecture and they would answer my questions in detail, which helped me study.”
Career prospects
The hospitality and events industries are booming and graduate prospects are excellent – there are 9.5 million workers employed in the hospitality industry within the EU alone.
From day one, you’ll be exposed to the events industry and encouraged to enhance and build your CV with practical work experience through placements. We provide volunteering opportunities at a number of local events organisations – Fashion Live Events, Live Buzz Events, Ricoh Arena, Pandora Events, NEC, Barclaycard Arena, Local wedding venues, Coventry Blaze, Warwick Racecourse, Conference Care, as well as various charities, including Bethany’s Wish.
Through the Business School’s dedicated employability team, Business Futures, you will have the support of dedicated Personal Employment Tutors, who are industry trained. Business Futures also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres.
Where our graduates work
Graduates on our full-time degree courses have gone on to occupy positions in the event industry within a variety of national and international companies, including The Royal Opera House, Live Buzz Events, Ricoh Arena and Pandora Events.
What our students say...
As a final year student studying hospitality, I learnt a lot, not only knowledge, but also how to work with my group effectively and solve problems by myself.
The courses in hospitality are wonderful; we learn theories and practices and there are lots of field trips which apply to knowledge. Lecturers, tutors and employees here are very warm-hearted and helpful. Lectures are professional and patient. As I am an international student, sometimes I could not understand the lecture and they would answer my questions in detail, which helped me study.”
Disclaimer
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. A copy of the 19/20 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the University.
The University will charge the tuition fees that are stated on the course webpage and in the prospectus for the first year of study. The University will review tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase for UK and EU Students is expected to be in line with inflation. For international students, the University may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.
*2020/21 course fees have not yet been determined by the University, however once confirmed the course webpage will be updated accordingly. Please continue to revisit the course web page to identify the fee and/or check the fee contained your offer letter before you accept your place and enrol at Coventry University.
