Digital Marketing BA (Hons)
Course Code
UCAS Code: N5P3
International Code: FBLU049
Location
Coventry University (Coventry)
Study mode
Full-time
Sandwich
Duration
3 years full-time
4 years full-time (study abroad or work placement)
Start date
September 2022
Course overview
Study level: Undergraduate
Develop practical digital marketing skills and gain a comprehensive understanding of how marketing operates in today’s digital world.
Digital media and communications have transformed marketing and advertising, creating exciting potential career options for creative and talented graduates, making it an exciting time to kick-start your career in digital marketing with Coventry University.
- Learn about marketing, social media and digital technology, using a variety of analytical tools to critically evaluate digital marketing problems and develop appropriate solutions for organisations to manage their online presence.
- Experience real-life business cases, apply digital analytics, both online and offline, and have the opportunity to learn about the latest trends and challenges from inspiring guest speakers* (subject to availability).
- Enhance your understanding of digital marketing generally and gain skills to prepare you for potential future career options in marketing communications, advertising, PR, digital marketing, multimedia production or digital graphic design.

Global Ready
An international outlook, with global opportunities
Teaching excellence
Taught by lecturers who are experts in their field
Employability
Career ready graduates, with the skills to succeedWhy you should study this course
- CIM Graduate Gateway programme* - Gain exemption from certain modules of CIM qualifications upon successful completion of our Digital Marketing BA (Hons) course. Please see the Accreditation section for further information.
- DigiComm Lab* - Access our DigiComm Lab, equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.
- Prepare for your future - Prepare for a future career in digital marketing with a work placement*. Past students have secured placements at IBM, Microsoft, Procter and Gamble, L'Oreal, Warner Brothers and Rolls Royce.
- Industry insight - Learn about the latest trends and challenges from inspiring guest speakers*, which have previously included the Marketing Director from ITV Studios, PR Account Director for McCann Erickson and Global Director BRANDZ of Kantar.
- Real world experience - Head out on industry field trips, to advertising agencies and exhibitions*, which have previously included the Digital Marketing Show (subject to availability and additional costs may apply).
Accreditation and Professional Recognition
This course is recognised by the following bodies:

Chartered Institute of Marketing (CIM) Graduate Gateway Scheme
This course is part of the CIM Graduate Gateway scheme, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Digital Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Direct application and additional fees apply to study modules with the CIM.
Memberships
Chartered Association of Business Schools (CABS)
Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers, and supports its members in maintaining world-class standards of teaching and research.
European Foundation for Management Development (EFMD)
Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.
Coventry Business School is recognised by the above memberships for the 2022/23 intake. There is currently no intention for either of these memberships to lapse however if either of these memberships were not to be renewed we would notify applicants and students as soon as possible.
All of the Digital Marketing staff have been nothing short of phenomenal. They are all very friendly, approachable and supportive with anything I needed help with for both coursework and personal issues. Also, all of my lecturers have made their lectures and seminars very engaging, insightful and practical, everything I have learned feeds into completing coursework and enables me to research and explore around topics taught.

What you'll study
The main study themes covered on the course are:
- Marketing - You will study topics such as consumer behaviour, brand communications and strategy as well as specialist options such as creative advertising development and campaign management.
- Communications - You will study concepts such as stakeholder communications and communications analysis techniques to support your digital marketing practices.
- Digital Marketing - You will study topics such as website design, web analytics and social media integration, creating and implementing digital marketing campaigns, as well as having the chance to develop your copywriting and blogging skills.
- Research - This forms an important part of your course, aiming to give you skills in primary and secondary research. You will put this into practice by undertaking an independent and in-depth study of a digital marketing topic of your choice. This will form the basis of your final year dissertation.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
The fast-paced world of marketing typically involves tight deadlines and pressure from clients to complete work with short turnaround times. To an extent, our teaching and learning style has been designed to emulate this in order to communicate the reality of work life, so you’ll have the opportunity to work on ‘live’ projects with a set brief, budget and timescale.
- Focus on practical marketing skills development and emerging themes in marketing, such as E‐CRM, social media, online reputation and digital analytics.
- Apply your knowledge in our modern digital marketing lab, the DigiComm Lab*, and analyse real-life business case studies, designed to help you develop your own expertise and innovation to connect customers, products, services and brands.
- Develop your creative skills by using real-life briefs from the D&AD awards, practical challenges, responding to creative briefs or examining topical ‘live’ case studies, such as John Lewis and Amnesty International.
Teaching contact hours
The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week in the first and second year dropping to around 8 contact hours per week in the third and final year as you become a more independent learner. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.
Additionally, you will be expected to undertake significant self-directed study of approximately 12 hours each week, depending on the demands of individual modules.
As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.
In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2022/2023 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Assessment
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods include:
- Formal examinations
- Coursework
- Group reports
- Presentations
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
International experience opportunities
The fundamental nature of this course is international in its outlook, drawing on digital marketing best practice from around the world. We run a number of Collaborative Online International Learning projects on the course, which enable you to work with students across the world on a live project*. In the past, former students have worked with peers across the world, including USA, Malaysia and Europe.
Throughout the course you may have opportunities to visit relevant companies to gain a real-life experience of marketing, either at home or abroad*. Previous cohorts of students have travelled to universities in Malaysia and Dubai to learn more about the culture and different approaches to teaching. They have also visited Leuven in Belgium as part of the annual Marketing Week conference with an opportunity to take part in a competition to create a brand.
This course allows you to learn about the basic principles of marketing, whilst also developing greater expertise in the utilisation of digital technologies, for effective marketing communications and analytics.

Entry requirements
Fees and funding
2022/23 Tuition fees
Student | Full time | Part time |
---|---|---|
UK | £9,250 per year | Not available |
International | £15,300 per year | Not available |
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
Facilities
We have a range of facilities available to support our Digital Marketing students in putting the theories you are taught into practice.

DigiComm Lab
Designed to build creative minds, the DigiComm Lab is currently equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

Business Simulation Suite
Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.

Talent Team
Our dedicated Talent Team can assist you in applying for work placements, graduate level jobs and offer skills development workshops. They also organise networking events to introduce you to potential employers and industry contacts.
Careers and opportunities
Designed to prepare you for a successful career in digital marketing, this course offers opportunities to gain industry experience, such as field trips, live cases with clients, business simulations and work experience*. We currently have placement collaborations with employers, including Bromwich Hardy and BioCote. Past students have done work placements such as Marketing Executive at Arden Foods, Marketing Associate at Indivior and Digital Marketing Placement at MSD Pharmaceuticals.
On successful completion of the course, you will be able to:
- Analyse customers and stakeholders and their role within the digital marketing environment.
- Understand, evaluate and apply the principles and latest developments in theory of digital marketing.
- Identify and apply an appropriate depth of analysis and interpretation of data from relevant sources of marketing information and research techniques by using digital analytical tools.
- Understand and apply selected specialist sub-disciplines within digital marketing, advertising and management.
- Understand and apply creativity to design and evaluate ethical and sustainable solutions for a range of digital marketing situations.
- Evaluate and apply tools used in digital and social media marketing using appropriate software.
- Demonstrate a professional level of transferable, practical and cognitive skills to address complex problems in response to different digital marketing challenges.
- Develop international and cross-cultural perspectives on the opportunities and challenges of digital marketing, and apply management and operational plans to achieve digital marketing goals in these diverse contexts.
- Act as an independent learner, communicate to an audience effectively in written, verbal or electronic format and demonstrate effective interpersonal skills and intercultural competence to work in a team.
Coventry University is committed to preparing you for your potential future career options and giving you a competitive edge in the graduate job market.You will have the support of the faculty’s dedicated Talent Team which has an extensive network of employers with a wide range of internship possibilities*. The Talent Team will also support you (subject to availability) with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres, as well as putting on frequent employer events, which should allow you to network with potential future employers offering graduate roles, internships and placements in the advertising and marketing sectors.
Where our graduates work
Some of our previous graduates have gone on to a range of careers in marketing, advertising, PR, brand management, marketing research, digital marketing, sales and general management with a wide range of large and small organisations such as T-Lab Professional.
Further study
Upon successful completion of our Digital Marketing BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University, with our Digital Marketing Management MSc. You could continue to build on what you have learnt, further exploring how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry, through modules focused on how to manage global teams and oversee the entire digital marketing process.
We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
How to apply
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UK Students
Full-time students applying to start in September should apply for this course through UCAS. Part-time students should apply directly to the university. Read our application pages to find out your next steps to apply.
If you'd like further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form.
-
International Students
Full-time students applying to start in September should apply directly to the university. Read our application pages to find out your next steps to apply.
How to applyFor further support for international applicants applying for an undergraduate degree view our International hub.
You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.
Get in touch with us today for further advice and guidance.
Chat with our admissions team.
Complete our contact form.
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Disclaimer
Student Contract
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2021/22 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
Tuition fees
The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.
For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.
Accreditations
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
Facilities
Facilities mentioned on this page may not be relevant for every course. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Placements and study abroad opportunities
Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
Additional costs
This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to), equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas).