Business and Marketing BA (Hons) with foundation year

Study level: Undergraduate
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This course focuses on developing your expertise in business management and the more specific function of marketing, which focuses on the key theories and practices across global multi-national organisations, national public and private sectors, small-medium enterprises (SMEs), non-profits, non-governmental organisations (NGOs) and charities.

Course option

Year of entry

Location

CU Coventry (Coventry) and
Coventry University (Coventry)

Study mode

Full-time
Sandwich

Duration

4 years full-time
5 years sandwich

UCAS codes

NMDF

Start date

September 2024
November 2024

How to apply
Book an Open Day
Download a prospectus
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Course overview

Our degree with foundation year could be the stepping stone you need to achieve your goals. The foundation year aims to prepare you for degree-level study and is a great way to build the confidence, skills and knowledge needed to succeed on your degree course.

Foundation year

The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills, as well as preparing you for study at undergraduate level. You will put theory, both traditional and contemporary, into practice with real-world scenarios

Degree

The Business and Marketing BA (Hons) course aims to provide a solid understanding of areas such as business planning and management, alongside specialist marketing skills for potential careers in category management, marketing, customer insight, business development, sales and corporate communications. This course aims to:

  • Give you the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way.
  • Develop a solid understanding of business analysis, marketing planning and management, including exploring topics such as leadership, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and promoting competitive advantage.
  • Hone a broad range of practical and transferrable skills – creative, analytical, interpersonal and communications.
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Joint Top Modern University for Career Prospects

Guardian University Guide 2021 and 2022
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5 QS Stars for Teaching and Facilities

QS Stars University Ratings
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Top 5 UK Student City (Coventry)

QS Best Student Cities Index 2023

Why you should study this course

Foundation year

  • Supports you to gain the academic skills required for degree-level study.
  • Provides a grounding in key areas of business and marketing.

Degree

  • Real world applications - a distinctive feature of this course is the focus on real-world engagement and authentic assessments in a range of business and marketing situations. The course aims to offer you the opportunity to work on live projects and case studies from local and international organisations2 and possibly participate in Collaborative Online International Learning (COIL) projects2. Your business skills are further developed s through simulation games, role-play activities, and scenario-based learning by putting theory into practice4.
  • Highly flexible and transferable course options - this course is part of a suite of marketing courses that share a common first year, this enables you to gain a broad understanding of business and management concepts and practice before continuing your chosen specialism.
  • DigiComm Lab4 - our DigiComm Lab supports and develops your digital literacy skills through using industry-standard marketing platforms and software.
  • Prepare for your future - prepare for a future career in business and marketing with a work placement2. Past students have secured placements at IBM, L'Oreal, Rolls Royce and Warner Brothers.
  • Real-world insights and professional network development - you will be presented with opportunities to experience presentations and networking opportunities with practitioners, from both global businesses and small, niche advertising agencies, together with both real and virtual field trips2.

Accreditation and professional recognition

The degree is accredited1 and recognised by the following bodies:

CIM logo

Chartered Institute of Marketing (CIM) Graduate Gateway Programme

This course is part of the CIM Graduate Gateway programme, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Direct application and additional fees apply to study modules with the CIM.

  • AEME- Association for Events Management Education

    Coventry Business School is currently an active member of the Association for Events Management Education (AEME). AEME is committed to raising profile of events discipline.

    Chartered Association of Business Schools (CABS)

    Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers, and supports its members in maintaining world-class standards of teaching and research.

    European Foundation for Management Development (EFMD)

    Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.

    Coventry Business School is recognised by the above memberships for the 2023/24 intake.

    PRME - The Principles for Responsible Management Education

    Coventry Business School is currently an active member of The Principles for Responsible Management Education (PRME). PRME is a United Nations-supported initiative founded in 2007 that aims to raise the profile of sustainability in their classrooms through seven principles focused on serving society and safeguarding our planet.

    AACSB- The Association to Advance Collegiate Schools of Business

    Coventry Business School is currently an active member of the Association to Advance Collegiate Schools of Business (AACSB). AACSB is the world’s largest network of business schools and organisations committed to advancing business education and making a lasting, positive impact on society to create next generation of great leaders.

    BGA - Business Graduates Association

    Coventry Business School is currently an active member of the Business Graduates Association (BGA). BGA’s student and graduate benefits have been crafted to enhance your learning experience, providing a range of tools to support professional and personal development.

    GBSN - Global Business School Network

    Coventry Business School is currently an active member of the Global Business School Network (GBSN). The Global Business School Network is a nonprofit organisation that partners with business schools, industry, foundations and aid agencies to improve access to quality, locally relevant management and entrepreneurship education for the developing world.

    SBC - Small Business Charter

    Coventry Business School is a recipient of the Small Business Charter (SBC) Award. The award is a mark of excellence for business schools, recognising their expertise in supporting small businesses, student entrepreneurship, and effective engagement in the local economy.

What you'll study

This course has a common first year.

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first-year courses

  • Advertising and Digital Marketing BA (Hons)
  • Business Administration BA (Hons)
  • Business and Human Resource Management BA (Hons)
  • Business and Marketing BA (Hons)
  • Business Management BA (Hons)
  • Enterprise and Entrepreneurship BA (Hons)
  • Event Management BA (Hons)
  • International Business Management BSc (Hons)
  • Marketing BA (Hons)
  • Sport Management BA (Hons) 

In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.

Modules

  • This module introduces you to the essential building blocks of business and organisational management through a range of theories, concepts and approaches. You can expect to explore the organisational structure, organisational design and business operations before learning about contexts which impact organisations, such as national culture, capitalism, demography and climate change.

    Compulsory

  • This module explores how people interact with each other in the workplace and the impact that leaders and managers have upon that interaction. It examines the role of people management practices and how these affect individual behaviour in the workplace.

    Compulsory

  • This module develops your knowledge and understanding of the fundamental concepts in marketing, including digital and social media. You should develop an understanding of the role of marketing within an organisation, and the influence of factors in the external environment on marketing decisions.

    Compulsory

  • This module introduces the fundamental concepts and principles of data analytics, and how they can be applied to assess and enhance organisational and functional performance and support decision-making. This module is designed to help you develop an analytical mindset, deepen your understanding, and prepare you to use innovative data analytic tools, techniques, and methods.

    Compulsory

  • The aim of this module is to introduce you to the process of entrepreneurial ideation. Entrepreneurial ideation is the creative process of generating, developing, and communicating new ideas. Through authentic and applied assessment, you will be invited to present your ideas to business and organisational leaders2.

    Compulsory

  • The aim of this module is to enable you to engage critically and creatively with entrepreneurship in the context of responsible management practice. Following an introduction to the key concepts and debates of general entrepreneurial principles, you will actively explore social, economic, and environmental challenges.

    Compulsory

In year two, you will continue to develop the skills and knowledge you’ve learned. We do this by embedding the following four principles into the curriculum and developing your:  

  • Technical skills – digital fluency, backed with the right academic knowledge
  • Study skills – to be an adaptive, independent and proactive learner
  • Professional skills – to have the behaviour and abilities to succeed in your career
  • Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen

Modules

  • This module will provide an insight into how marketeers develop and implement marketing campaigns. With more noise than ever in the external environment, how can we make our messages stand out and integrate with the plethora of channels companies advertise through.

    Compulsory

  • Consumers are central to marketing, however they sit outside the organisational boundary and sometimes exhibit unpredictable and counterintuitive behaviours. In this module, you will study key theories of consumer behaviour to improve your own marketing practices.

    Compulsory

  • In this module, you will learn how marketers can take complex data and develop valuable marketing insight to enhance marketing activity.

    Compulsory

  • This module explores how businesses can create and improve customer value through new product and service development and innovation. It explores theories and concepts relating to innovation and the new product and service development process. Implications for the marketing mix are also considered through exploring consumer research and contemporary trends to propose recommendations for new product and service developments as well as innovations that better meet customer needs. The module also investigates supply chain innovations, and the impact they can have on value creation.

    Compulsory

  • This module explores the key themes related to business-to-business, marketing and sales. The module covers key areas such as the nature and scope of business markets, organisational stakeholders, organisational buyer behaviour and creating business value through understanding and applying the marketing mix in a business-to-business context. The module also explores personal selling and key account management as part of marketing and sales activity to businesses.

    Compulsory

  • This module is designed to help equip you with the necessary skills and knowledge to undertake your final year project.

    Compulsory

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

If you choose to do a work placement year, you will pay a reduced tuition fee3 of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.

Modules

  • This module2 provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

    Optional

  • This module2 provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

    Optional

Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor.

Modules

  • This module will provide you with the opportunity to apply and develop your research skills and extend your knowledge, understanding and ability to critically analyse a topic in a specialist area of interest. You will choose a research topic related to your programme of study and apply critical analysis skills acquired through this and other modules to research the topic in depth.

    Compulsory

  • The aim of this module is for you to develop a broad understanding of the theories and concepts used to manage corporate reputation, including the corporate brand, corporate identity and corporate communication strategies. The module also aims to develop your understanding of the role of corporate communications, corporate branding and reputational status in relation to other functions and the strategic development of an organisation. It also explores how organisations use corporate brand management to communicate with stakeholders in a variety of contexts.

    Compulsory

  • This module aims to enable you to develop a broad understanding of the foundations of strategy and strategic marketing. You will analyse strategic and strategic marketing issues facing different organisations and use relevant theories, models and frameworks to make strategic recommendations from a marketing perspective.

    Compulsory

  • Compulsory

  • Big data is changing the way companies operate and interact with their customers. This module will cover the key theories and concepts in this area and provide an insight into the role big data plays within organisations.

    Optional

  • Climate change is currently one of the biggest threats to humanity. Marketing has traditionally been seen as a means of accelerating consumption, in this module, you will aim to develop a critical insight into this phenomenon and learn how marketing can help develop sustainably.

    Optional

  • Social media and influencers are reshaping how organisations interact with their consumers. In this module, you will study this phenomenon and analyse how organisations can successfully utilise social media and influencers.

    Optional

  • Despite the gradual growth of global consumer segments, understanding marketing across different global contexts is still imperative when seeking to develop a global organisation. In this module, you will study global marketing and investigate issues such as culture, product adaption versus standardisation and market entry methods.

    Optional

  • Within marketing there has been a shift from the consumption of products to the consumption of experiences. Events are consumed through experience and therefore require specific marketing strategies and tactics to be developed. In addition, PR is an important marketing tool, but with the proliferation of digital we ask if PR is still relevant, in this module you will investigate this issue further.

    Optional

  • This module will provide students with the knowledge and understanding of the HRM function within international organisations.

    Optional

  • A positive corporate identity is important to running a successful organisation. In this module, you will study how to best manage corporate identity, and how communication with a range of stakeholders can be used to enhance corporate reputation.

    Optional

The foundation year offers an introduction to your chosen subject and supports you to develop the skills required for degree-level study.

Modules

  • This module explores the application of communication in business through a variety of methods. You are required to undertake a range of practical activities such as role plays exploring different organisational and cultural settings and examining the relationship between management and workforce. You’ll also conduct thorough research of communications, using analytical theories as well as examining key management communication tools.

    Finally, you’ll identify your own, personal learning style, and have an opportunity to develop these skills within a supportive and culturally sensitive environment.

    Compulsory

  • This module aims to provide an overview of the skills required by managers and leaders in business. You’ll explore why having an effective manager is crucial to the success of an organisation, in addition to identifying the successful characteristics of a manager and highlighting how they contribute to the development of a cohesive and productive workforce. We also encourage you to develop and refine your own management characteristics, as you look at relevant theories such as motivation, decision-making and problem-solving. You’ll get to practice a range of management activities and learn the competencies required to manage a business effectively.

    Compulsory

  • The role of marketing within an organisation is critical to the success of any business. This module develops your understanding of the key principles of marketing and how these contribute to the achievement of business objectives. Marketing is a vibrant, fast-paced and exciting area of business and by the end of this module, you’ll know the role of marketing research, effective planning and the development of a fundamental tool, the marketing mix.

    You’ll also exercise your acquired analytical skills and evaluate key, contemporary techniques and understand how they are applied in a business setting.

    Compulsory

  • In today's highly competitive environment, there is an increasing number of small- and medium-sized firms that are involved internationally, This trend is expected to continue due to the globalisation of the world economy, markets, and intensified international competition.

    You will explore the growing importance of global business in the 21st century and consider a range of operational activities and their interdependent roles and impact upon the wider strategy of the organisation wishing to trade internationally. The module will cover the principles of international trade and global business and the challenges faced by organisations, cultural differences, ethics and logistics from the viewpoint of achieving both operational and strategic objectives.

    Compulsory

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

Theory and practice-based lectures and seminars aim to develop your knowledge of a range of marketing topics, supported by a suite of industry-based software and hardware4.

The foundation year is focused on applied learning through a blend of lectures, tutorials and online learning. There are no end-of-year exams. Instead, learning is assessed through coursework and phase tests, which are more reflective of a working environment.

The learning outcomes of modules, assignments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade.

Teaching contact hours

You can expect up to 20 hours of learning activities per week, made up of face-to-face teaching, individual and group tutorials, online classes and independent learning.

Additionally, you will be expected to undertake significant self-directed study of approximately 30 hours each week, depending on the demands of individual modules.

Assessment

Assessment methods vary and may include practical class and project performance, written practical reports, project thesis, oral presentations, tutorial tasks and assessments which generally take place at the end of each six-week block.

There will also be opportunities to:

  • Explore consumer behaviour and analysis, and have the opportunity to learn how this insight and more can be used to inform the planning and implementation of marketing programmes.
  • Take part in group projects2 designed to develop advertising campaigns and hone your analytical skills using simulation games, such as marketing management games4 designed to develop your understanding and command of the marketing planning process.
  • Expand your skills and knowledge of the development and operation of business markets, entrepreneurship and the management of key resources, including human capital, financial management, strategic management, corporate social responsibility and organisational change.

If you choose to start this course in January it will be run as a condensed programme. You’ll start your course in January and finish your first year in August. Upon successful completion of Year 1, you will progress onto Year 2 in September and then continue to start subsequent years of your course in September, completing your degree at the same time as the September starters unless you opt to do a placement year.

Teaching contact hours

We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which can include:

  • On campus lectures, seminars and workshops
  • Group work
  • Self-directed learning
  • Work placement opportunities2.

If you would like more information, you can request information about teaching hours.

Part of university life is undertaking self-directed learning. During a typical week you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.

As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.

Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.

Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

  • Phase tests
  • Essays
  • Group work
  • Presentations
  • Reports
  • Projects
  • Coursework
  • Exams
  • Individual assignments

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

International experience opportunities

The fundamental nature of this course is international in its outlook, drawing on marketing and business best practice from around the world. We currently have long-running collaborations with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and PSB Academy in Singapore. We aim to run a number of Collaborative Online International Learning (COIL) projects on the course, which enables you the opportunity to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams2.

In the past, previous students have worked with peers in the USA, South America, India and many European countries undertaking business challenges as part of the international X-Culture competition.

Throughout the course, there will be opportunities to visit relevant companies giving you the chance to gain a real-life experience in marketing, both at home and abroad2.

This is a broad-based course, designed to develop knowledge in broader management functions, with more specialised skills in a range of marketing areas. It is an ideal course for those seeking to develop a broad range of skills and knowledge, to create more flexibility in future careers.

Jaswinder Sekhon, Business and Marketing BA (Hons) Course Director, quoted in 2021
Lecturer stood over a students shoulder speaking to him whilst looking at a laptop screen

Entry requirements

Typical offer for 2024/25 entry.

64 UCAS tariff points. All foundation courses require 5 GCSEs at A-C/9-4 including Maths and English, and at least one A2 level or a BTEC equivalent qualification.

If you don’t fulfil the entry criteria your application may be considered on an individual basis, taking into account any work experience, other qualifications and/or any training you have completed. Speak to one of our advisers today to find out how we can help you.

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Are you eligible for the Fair Access Scheme?

We believe every student should have the opportunity to dream big, reach their potential and succeed, regardless of their background. Find out more about our Fair Access Scheme.

Got higher grades? Have you considered direct entry to the degree without foundation year?

Fees and funding

2024/25 tuition fees.

Foundation year

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man £7,950 Not available
International/EU Not currently available*** Not available

Degree

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man £9,250 per year Not available
International/EU Not currently available*** Not available

Please note: UK (home) tuition fees for the degree course years will be charged at the current Coventry University UK (home) degree fee level. This was set at £9,250 for the 23/24 academic year.

If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

The following are additional costs not included in the tuition fees:

  • Any optional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options.

  • We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.

    If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.

Facilities

Our foundation years are taught at CU Coventry’s Mile Lane building, a short walk from the city centre. You’re part of the university from day one, so during your foundation year you’ll have access to the wider facilities at Coventry University. Once you successfully complete your foundation year, you'll transfer over to studying your chosen degree at Coventry University, where you'll be taught on campus in the relevant academic buildings.

Located on our Mile Lane campus, you will have access to our Library and Learning Services (LLS), fully equipped seminar rooms and IT suites4. You can also take advantage of reading rights in Coventry University’s Lanchester Library, make use of sport centre facilities and receive full membership to Your Students' Union.

Two students walking outside with the CU Coventry building behind them.

Mile Lane

The campus is home to an on-site library with bookable one-to-one academic writing service and library support sessions, fully equipped seminar rooms, open-access study areas, a café and an IT suite. Our labs contain industry-standard equipment so that you learn using the same equipment as many industry professionals.

A student working in a booth in The Hub.

The Hub

At The Hub you'll find the Health and Wellbeing Centre, the Students’ Union and Square One (which provides entertainment from quiz nights to live music), the Spirituality and Faith Centre, Tank Studio, Careers Office and a fantastic food court.

External view of the Lanchester Library.

Lanchester Library

You will have full reading rights in Coventry University’s Lanchester Library. The library is open 24/7, 364 days a year and has many study spaces, including group and silent areas. It also currently offers touchdown computers and free-to-loan laptops.

We have a range of facilities4 available to support our business and marketing students in putting the theories you are taught, into practice.

DigiComm Lab Seating Area

DigiComm Lab

Designed to build creative minds, the DigiComm Lab is currently equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

 

 

Three students sat at a desk while lecturer points at screen.

Business Simulation Suite

Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give you the opportunity to improve your business skills.

 

Group of people sitting around a table talking

Talent Team

Our dedicated Talent Team can assist you in applying for work placements, graduate level jobs and offer skills development workshops. They also aim to organise networking events to introduce you to potential employers and industry contacts2.

Careers and opportunities

Upon successful completion of the course, you will be able to:

  • Apply appropriate business concepts, models or techniques to analyse marketing problems.
  • Source, analyse and apply appropriate marketing information to support decision making.
  • Present ideas and findings and communicate effectively to an audience in written, verbal or electronic format, using appropriate business media and IT applications.
  • Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
  • Appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.
  • Effectively use specialist tools in digital and social media marketing using appropriate software4.
  • Apply appropriate techniques to solve a range of different business management problems, including those of a financial nature.

Our Business and Marketing BA (Hons) aims to provide a highly flexible degree, which can easily facilitate entrance into general business management roles or act as a springboard for roles such as a Sales Manager, Category Manager, Market Research Manager or Marketing Manager. You can expect to develop a critical and reflective understanding of marketing and its relationship with the wider international business environment. It could lead to potential future specialist career options in such areas as advertising, digital marketing and project coordination, as well as more general roles in business analysis, project management or sales management.

Through completing the degree you will gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline.

Where our graduates work

Some of our past graduates have gone on to a range of careers in marketing, advertising, PR, brand management, marketing research, digital marketing, sales and general management, with a wide range of large and small organisations such as Disney, Virgin Media, Dell, PepsiCo and Network Rail.

Further study

Upon successful completion of our Business and Marketing BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University, with our Master of Business Administration (Marketing). Studied on campus or 100 per cent online, our MBA with Marketing specialism course looks in detail at topics such as strategy, digital and offline marketing, planning and management.

We also offer alternative postgraduate degrees if you decide to take a slightly different route. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study. 

I successfully landed a brand marketing placement role at Johnson & Johnson, a global healthcare company. This was a fantastic company to immerse myself into the workplace and learn how to manage brands, plan campaigns and work effectively with agencies. Having this work experience also made me more attractive to graduate employers and I could prove I not only had the academic knowledge of marketing but the relevant work experience too.

Jessica Robinson, Business and Marketing BA (Hons) graduate now on the Future Leaders Programme at PepsiCo, quoted in 2022
Student sat in the digicomm lab

How to apply

  • Study location

    The Foundation Year study route will be delivered by CU, part of the Coventry University Group, for and on behalf of Coventry University.

    If you choose to study at CU Coventry for your Foundation Year, then your learning will be based at CU Coventry. Mile Lane, Coventry. Subject to meeting requirements you will then transition to the relevant Coventry University subject faculty building for your progression degree.

    Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University. 

    1Accreditations

    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

    2UK and international opportunities

    Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

    3Tuition fees

    The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

    For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

    4Facilities

    Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

    Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2024/2025 contract is available on the website. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

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