Fashion Brand and Communication BA (Hons)


Course Code

UCAS Code: W23M
International Code: AHU087


Coventry University (Coventry)


Study mode



3 years full-time
4 years sandwich

Start date

September 2023

This is a proposed new course for 2023-24 entry and the course content will be added shortly. Please keep checking back on this course page to see our latest updates.

Course overview

Study level: Undergraduate

This course is for students who are interested in the diverse and ever-expanding field of fashion media and will nurture students to become innovative, informed, responsible writers, communicators and promoters, central to the industry's future.

The course supports students to explore how fashion is communicated, promoted and represented creatively via different media, through a curriculum which will include photography, fashion illustration, graphics and branding, trends, styling, public relations, fashion film, fashion show production, set and installation design and the creative use of new digital platforms.

  • The course is taught alongside BA (Hons) Fashion and BA (Hons) International Fashion Business. This offers students, as communicators, first-hand insight into fashion design in the making.
  • All aspects of the course relate to current professional and critical practice in the fashion industries.
  • The interdisciplinary nature of the curriculum is designed to provide a microcosm of the professional fashion world.
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Global Ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Career ready graduates, with the skills to succeed

Why you should study this course

  • This course benefits from being taught alongside our Fashion BA (Hons) and International Fashion Business BA (Hons) courses. As a suite, these three courses offer insight and introduction to the evolving Fashion industry in its broadest sense. Students working within any of the three courses will have the opportunity to work alongside other students, providing a more well-rounded experience.
  • The Fashion Brand and Communication BA (Hons) course is a hands-on creative course. With theory embedded throughout module activities, the work students will undertake will be creative in its content and approach. Students will work towards a creative portfolio demonstrating their skills as innovative and directional practitioners who are able to do more than write about a topic- they can apply their knowledge to creative solutions.
  • Students will be able to access the industry standard facilities in the newly refurbished Art and Design buildings4, expected to open towards the end of 2022, enabling them to work in a range of scales, materials and processes. Students will be encouraged to develop and apply both 2D and 3D techniques and will apply both analogue (traditional) and digital (new technology) approaches to ensure they develop individual creative identities and ways of working relevant to current and emerging creative sector standards.
  • Students on the course will be introduced to future proof interpretations of communication and will have the opportunity to develop work beyond a digital portfolio. Students will be encouraged to seek opportunities for communication in a range of products, campaigns, and media- offering them potential to create a truly individual body of work ready to pursue their graduate goals.
  • This course, along with others in the suite of Fashion courses is highly internationally focused. Students benefit from a wealth of international experience established by the course founders; who are passionate about ensuring global collaboration and industry readiness and who seek opportunities to develop solid international awareness and experience where possible. Themes included within course modules embrace this global approach and students are encouraged to consider diverse perspectives and references from the start of the course2.

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  • This is a proposed new course for 2023-24 entry and the course content will be added shortly. Please keep checking back on this course page to see our latest updates.