Overview
For the opportunity to develop an all-round business skillset try a Business Administration course; with a focus on the application of theory to real business situations, this course allows you to explore contemporary business thought and practice.
For the opportunity to develop an all-round business skillset try a Business Administration course; with a focus on the application of theory to real business situations, this course allows you to explore contemporary business thought and practice.
If you have a passion for business and an aptitude for organisation and management, this course aims to help to prepare you for a wide range of potential future career options in the local, national or international business environment. It focuses on developing a solid grounding in core business topics while also allowing the flexibility to specialise in key areas, with the chance to study optional modules after your first year in topics such as accounting, marketing or international finance.
Recognising this course’s blend of core topics along with the opportunity for specialism, the degree award upon successful completion of the course is the Bachelor of Business Administration (BBA). This means that, upon successful completion, you will have a specific business administration focused degree, which when coupled with relevant work experience gained after graduation could set you up for potential future study towards a Master of Business Administration qualification (please note that further study/qualifications are subject to competitive application, availability, meeting any applicable visa requirements and any applicable fees).
You will also have the opportunity to experience Coventry Business School’s Business Simulation Suite, which utilises the latest business simulation software to give you the chance to improve your business skills.
Why Coventry University?
An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.
COVID-19
The University may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the Covid-19 pandemic, we are prepared for courses due to start in or after the 2020/2021 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Global ready
An international outlook, with global opportunitiesEmployability
Career-ready graduates, with the skills to succeedTeaching Excellence
Taught by lecturers who are experts in their fieldCourse essentials
A degree which offers you more, at no extra costAccreditation and Professional Recognition
This course is accredited and recognised by the following bodies:
Coventry Business School is recognised by the memberships listed below for the September 2021 intake. There is currently no intention for either of these memberships to lapse however, if either of these memberships were not to be renewed we would notify applicants and students as soon as possible.
European Foundation for Management Development (EFMD)
Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.
Chartered Association of Business Schools (CABS)
Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers, and supports its members in maintaining world-class standards of teaching and research.
Our Facilities
Business Simulation Suite
Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give students the opportunity to improve their business skills.
DigiComm Lab
Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.
Trading Floor
Students have opportunities to practice simulated trading and other finance-related activities using the various types of demo software available in the Trading Floor.
Course information
This course aims to reflect business thought and practice with an emphasis, where appropriate, on the application of theory to real business situations, challenges and issues.
Case studies will be used which are designed to help you develop an in-depth understanding of how the different parts of an organisation support one another. Past students have, for example, considered the project management issues involved with festivals like Glastonbury, the ethical concerns in the supply chains of cut flowers and the challenges of managing mega-events, such as the Olympic Games.
Our aim is to support you in successfully completing a business degree qualification that equips you for potential future career options in local, national or international markets, encouraging and providing you with the opportunity to go beyond an understanding of management theories and to be able to apply them confidently to real life situations. We strive to create a study environment which will encourage and provide you the chance to help build up your awareness of the dynamic business environment and how current events impact this, with real life case studies and current events analysed in seminars and used to explore the challenges of putting theory into practice.
In addition, our strong focus on supporting you in identifying work experience opportunities, by our careers and employability team, who could help you to gain the skills, knowledge and networks that may be beneficial to you as you explore potential future career options after graduation (please note work experience opportunities are subject to availability, a competitive application process additional costs, and meeting applicable visa requirements).
91%
student satisfaction
NSS, 2018
Course specification
Download PDF
Modules
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
We have been ranked joint first amongst Modern Universities in England for career prospects - Guardian University Guide 2021
In more detail...
Coventry Business School was rated as ‘excellent’ by Eduniversal, an annual ranking of Business Schools in over 150 countries, in 2019, and we are also currently active members of the European Foundation for Management Development (EFMD) and Chartered Association of Business Schools (CABS), as well as being signatories to the United Nations Principles for Responsible Management Education (UN PRME) initiative (subject to change).
Past students have been attracted by the flexibility of the course, which aims to provide an excellent grounding in the key areas of business, such as finance, human resource management, strategy, project management and marketing, but allows you to specialise as you progress depending on your interests and potential future career aspirations, with final year optional modules covering topics as varied as advanced accounting, marketing psychology and globalisation.
Our dedicated faculty comprises commercially-aware practitioners with expertise in a variety of business disciplines, who bring their professional and/or research expertise into teaching. Current staff have worked for firms such as Oxford Analytics, IHS Intelligence Consultancy and GDF Suez, occupying senior roles in business analysis, marketing, project management and research (please note, staff are subject to change).
This course should suit you if you are curious about the business world, would like the opportunity to develop strong networks between your peers and fully engage with the experts who teach you. Not just experts from our own faculty, but also the industry experts who come to share their experiences and insight in topics such as current HR challenges, managing the supply chains of mega-events and what graduate employers really want from new recruits (guest lectures are subject to availability).
- Study at Coventry University, a single site campus with excellent learning facilities.
- A relevant and natural progression path which could lead to potential further study for an MBA in subsequent years following appropriate experience of work and successful completion of this course (please note that further study/qualifications are subject to competitive application, availability, meeting any applicable visa requirements and any applicable fees).
- Regular input from industry and commerce, with past guest speakers from HSBC, Manchester Airport Group, NFU Mutual, TNT, Jaguar Land Rover and Severn Trent (subject to availability).
- Strong international focus, with the course typically (in the past) welcoming previous students from across the globe, creating a diverse and international working environment, further supported by Online International Learning projects with partners in Europe and further afield (subject to availability).
- Bespoke professional development modules throughout the course, which are designed to help you develop key employability skills and prepare for potential future career options.
- Opportunity to study in our Business Simulation Suite, which can provide you with hands-on experience in decision making and business strategy through simulations.
- Access to employment support throughout your course, from staff who have previously worked in industry, with some having experience of being a recruiter understanding the labour market, the skills employers look for and the processes used by employers to select candidates (Please note staff are subject to change).
- A wide range of international experience opportunities, including study abroad* at partners. In the past, study abroad opportunities have included Montpellier Business School, Budapest Metropolitan University and UC Leuven-Limberg, while past students have undertaken placements* in European organisations, in countries such as Germany, USA and Ireland.
- Placement opportunities*to apply for with organisations that in the past have included Volvo, Bosch Group, Coventry City Council, Eon, Faurecia, National Grid and Barclays Bank, subject to availability, being successful in a competitive application process and additional costs.
- *Please note that the University cannot guarantee any study abroad or work placement opportunities and that such opportunities may be subject to availability, a competitive application process, meeting applicable visa requirements (which may include extending any Tier 4 visa upon successfully securing a placement or study abroad opportunity), and additional costs (e.g. visas, accommodation and travel). To ensure that you fully understand the requirements in this regard and for further details, please contact the International Office if you are an EU or International student.
Placement opportunities to apply for with organisations that in the past have included Volvo, Bosch Group, Coventry City Council, Eon, Faurecia, National Grid and Barclays Bank.
The main study themes covered on this course are:
- Markets: Markets for resources, goods and services, including considerations of customers, customer expectations, service and market orientation
- Business policy and strategy: The development of appropriate policies and strategies within a changing environment, to meet stakeholder interests
- Finance: The sources, uses and management of finance, as well as the use of accounting and other information systems for managerial applications
- People: The management and development of people within organisations.
- Operations: The management of resources and operations.
This course is available on a three-year full-time basis or a four-year sandwich basis, where between Years Two and Three there is one year of optional work experience or study abroad* at a partner institution. We offer a main September intake, and may offer additional intakes in January or May, subject to successful applicant numbers for these specific start dates.
Teaching methods may include: lectures with associated seminars, tutorials and workshops, incorporating case studies, problem‐centred learning, practical exercises, surgeries, the use of electronic business resources and databases, ICT packages.
Some sessions may be taught by guest lecturers from industry or experts in the field, which in the past have included Calor Gas and Worcester Bosch talking about the particulars of their business environment and the challenges they face (subject to availability). You will have access to a wide range of field trip opportunities (both UK and abroad). Trips are advertised regularly and provide opportunities to understand business within different cultural environments and the chance to develop networks with a wider range of students and organisations - as an example, a trip to Leon last year incorporated a visit to an innovative web design business and a manufacturing plant. Further examples of past trips include New York, Peru, China and Belgium.
In addition, our Progress Coaches will be able to offer advice and support throughout your course. Based in the Business School, they are on hand to discuss your academic progress, and can be accessed through booking appointments with them directly.
Please note, guest lectures are subject to availability, while international trips, work experience and field trip opportunities are subject to availability, competitive application, meeting applicable visa requirements and additional costs.
*Please note that the University cannot guarantee any study abroad or work placement opportunities and that such opportunities may be subject to availability, a competitive application process, meeting applicable visa requirements (which may include extending any Tier 4 visa upon successfully securing a placement or study abroad opportunity), and additional costs (e.g. visas, accommodation and travel). To ensure that you fully understand the requirements in this regard and for further details, please contact the International Office if you are an EU or International student.
This course will be assessed using a variety of methods which may vary depending upon the module. Assessment methods include formal examinations, coursework, tests, essays, practical or project work, group work and presentation and posters.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
Upon successful completion, you will be able to:
- Demonstrate a comprehensive knowledge and understanding of the global business environment, business strategy, business ethics and the main functional areas of global business organisations.
- Apply a wide range of relevant skills and competencies in order to be effective in a graduate level role in an organisation.
- Analyse business problems and suggest relevant solutions using practical and theoretical knowledge and understanding of the area.
- Demonstrate the ability to act as an independent learner (in both educational and business settings) as well as the ability to play a full role when working and /or learning in teams.
- Demonstrate the ability to integrate diverse business concepts in given situations, including in an international context.
- Analyse and assess a given specialised area of global business, both theoretically and practically.
- Demonstrate an understanding of sustainability within the context of the global business environment.
We set out below the typical teaching contact hours that you will receive on this course. Teaching contact hours will vary in different semesters and years of study and may vary due to module selection. In addition to the contact hours below, we offer the opportunity to attend additional optional sessions, including sessions with the Faculty’s progress coaches, or to meet with staff during their advice and feedback hours.
Within your first and second year, you will have around 12 contact hours of teaching a week which may include:
- Medium group teaching: such as practical classes, workshops or seminars each week
- Large group teaching: such as lectures each week.
In your final year, if you are undertaking a project/dissertation, there is a greater emphasis placed on independent study and therefore total contact hours may be reduced.
In addition, you will be expected to undertake a significant amount of self-directed studying and revision in your own time each week, which may include, for example, guided study using hand-outs or online activities.
In the past, this course has typically had a diverse student body, as well as being led by teaching staff from a variety of international backgrounds, helping to provide a multinational learning environment. We also have dedicated teams to help promote and support study and work abroad* planning; students are encouraged to consider these opportunities from the moment they join the Business Administration programme.
We have a range of partners where you may undertake a study abroad year*. These currently include: Nanjing University of Science and Technology, Lazarski University, AMOS Sport Business School and East Asia Institute of Management, with past students studying in countries such as China, Belgium and France. Studying abroad provides an opportunity to add an international dimension to your course by experiencing the teaching and learning environment of an international institution. You will have the opportunity to appreciate the language and culture of another country, which may enhance your interpersonal skills and, in turn, your employability. Opportunities for international experiences are subject to availability, a competitive application process, meeting applicable visa requirements, and additional costs.
*Please note that the University cannot guarantee any study abroad or work placement opportunities and that such opportunities may be subject to availability, a competitive application process, meeting applicable visa requirements (which may include extending any Tier 4 visa upon successfully securing a placement or study abroad opportunity), and additional costs (e.g. visas, accommodation and travel). To ensure that you fully understand the requirements in this regard and for further details, please contact the International Office if you are an EU or International student.
Global ready
Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?
In 2018/19, we provided a total of 5,469 experiences abroad that lasted at least five days.
Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.
Explore our international experiences1st for
international experiences
Sending more students overseas than any other UK uni in 2016/17
5,469
Student experiences
The number of student trips abroad for at least 5 days in 2018/19
12,000
and counting
The number of students we’ve helped travel internationally since 2016
12
global programmes
As well as trips, we offer other opportunities like language courses
Entry Requirements
Tuition Fees
We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.
For more information, please visit our Finance pages.
Course essentials at no extra cost
We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.
This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:
UK field trips
Any mandatory site visits and trips within the United Kingdom.Key material
This can include core textbooks, software and equipment.Laser prints
1,000 A4 sides of black and white laser printing credits per year.Optional year
Pay no tuition fees for optional work placements or study abroad trips.The following are additional costs not included in the fees:
- Any optional overseas field trips or visits: £400+ per trip.
This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to) travel, accommodation, activities and visas.
EU student fees
EU nationals starting in the 2020/21 academic year remain eligible for the same fees as home students and the same financial support. Financial support comes from Student Finance England, and covers undergraduate and postgraduate study for the duration of their course, providing they meet the residency requirement.
For tuition fee loans
EU nationals starting in the 2020/21 academic year must have resided in the European Economic Area (EEA) or Switzerland for the three years prior to the start of their course. The purpose of that three year residency should not have been mainly for the purpose of receiving full time education.
For maintenance loans
EU nationals starting in the 2020/21 academic year must have resided in the UK and Islands for the five years prior to the start of their course. The purpose of that five year residency should not have been mainly for the purpose of receiving full time education.
Career prospects
Graduate Immigration Route visa
Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.
The structure of the course, the opportunities for experiences and support made available to you are all designed with a view to developing the skills, competencies and understanding necessary to contribute in the rapidly changing work environment. You will also have the opportunity to study in our Business Simulation Suite, designed to help you explore the skills needed to succeed in a potential future business career, such as negotiation, decision making and collaboration.
Whether you require support and guidance in relation to long or short-term placements*, or the needs and expectations of external employers, we have employability and careers staff available as well as our Progress Coaches on hand to help you make these decisions and to help develop and plan your own potential future career options.
The flexibility of this course means that you can shape it as your potential future career options become clearer. Upon successful completion of this course, you could go on to work in a diverse range of industries and jobs, from the civil service to large multinationals, working in anything from management and HR to advertising and marketing. We have also had past students who have gone on to work in family businesses and who have been able to take new insights and experiences with them.
Coventry University is committed to preparing you for your potential future career options and giving you a competitive edge in the graduate job market. The University’s Talent Team provide a wide range of support services to help you plan and prepare for your potential future career options, beyond what is offered on your course.
Where our graduates work
Past graduates have gone on to work at organisations such as Ark Housing Consultancy in London, Smart Assessor in Rugby, Healthcare Quality Improvement Partnership in London, PLP Lift Trucks in Sheffield and Fastenal in Coventry.
Disclaimer
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2020/21 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.
For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.
