Course overview

The course will explore the use of a range of immersive techniques and technologies⁴ in contemporary creative practice including but not limited to:

Headset Technologies: Virtual Reality (VR) / Augmented Reality (AR) / Mixed Reality (MR)
Narrative Forms: Interactive Storytelling / Hypertext / Choose your own adventure
Play: Role Playing Games / Escape Rooms / Street Games
Performance: Immersive Theatre / Performance Capture / Digital Dance
Leisure: Theme parks / Outdoor and “Secret” Cinema / Heritage Settings
Sonic experiences: Multichannel Audio / ASMR / Spatial Composition
Site-responsive Working: Projection Mapping / Real-time Mobile Technologies / 5G and IoT⁴

Joint Top Modern University for Career Prospects

Guardian University Guide 2021 and 2022

5 QS Stars for Teaching and Facilities

QS Stars University Ratings

Top 5 UK Student City (Coventry)

QS Best Student Cities Index 2023

Why you should study this course

The course has been structured to allow you the opportunity to gain a breadth of experience and also to work in-depth on a chosen specialism, with the aim of becoming a dynamic and agile graduate who is prepared for an evolving, creative-critical discipline, not tied to the limitations of any one particular technology or approach. Graduates from the course should be able to excel across the realisation and actualisation of live projects with collaborators across communities and industries, digital, cultural, creative and third sectors. Benefits include:

We work alongside the university’s Office of Teaching and Learning, the Disruptive Media Learning Lab and Global Opportunities, delivering high-quality projects and learning experiences².
Opportunity to participate in a range of exciting field trips and industry visits² – previous students visited the Ai Weiwei Exhibition in London, ESL Games in Leicester, the Ikon Gallery in Birmingham, Somerset House in London, Ashmolean and Pitt Rivers Museums in Oxford, and the National Media Museum in Bradford.
Coming to study in a hugely diverse city which was awarded the title of City of Culture 2021, which meant huge local investment.

Accreditation and professional recognition

This course is accredited¹ and recognised by the following bodies:

Chartered Management Institute (CMI)

As part of this course, you will undertake a professional development module which is currently accredited by the Chartered Management Institute (CMI) for the 2023-24 intake. Upon successful completion of this module, you will gain the CMI Level 7 Certificate in Strategic Management and Leadership Practice at no additional cost. Further details can be found under the modules and on the Professional Development module web page.

Coventry University’s accreditation with CMI is currently ongoing for the relevant modules and is regularly reviewed and monitored by the CMI through their quality systems.

What you'll study

The course will take a broad interdisciplinary interpretation of what we mean by immersive practices. Rather than focusing solely on headset immersive technologies, you can expect to work across disciplines, producing hybridised post-digital work that challenges the conventions of media disciplines and encourages you to operate at the forefront of the rapidly expanding immersive sector.

The course builds upon extensive faculty expertise in the research and practice of immersive forms including performance/motion capture and networked performance, spatial, 360 and volumetric filmmaking, interactive media arts, installation, projection and site-specific working, immersive sound design and multichannel music composition, animation and games art, and play and games design (staff are subject to change).

The course has been designed to prepare you for working at the forefront of the rapidly evolving, emergent immersive creative industries. You will aim to build upon your prior experience and/or learning in creative practice.

Modules

Immersive Spaces – 20 credits

This module aims to critically examine the creation, extension, management, augmentation and design of spaces in the context of immersive experiences. The module examines theoretical conceptions of space and place, focusing on the understanding and application of space-making to create immersive experiences.

Compulsory
Research Methods – 20 credits

This module provides you with the theoretical, conceptual, investigative and practical tools needed to develop your own independent research and comprehend which methods will best support your response to a particular research project.

Compulsory
Entrepreneurial Practice – 10 credits

This CMI module¹ aims to provide you with a framework of knowledge and understanding of how to effectively lead and develop people in a strategic and entrepreneurial way, whatever the master’s degree of specialisation you elect to follow.

Compulsory
Collaborative Social Challenge Project- 10 credits

This project module aims to allow you to develop their independent and collaborative working skills through a focused application and response to a specific context. Working with peers from within School of Media and Performing Arts MA courses and/or external collaborators², you will develop an interdisciplinary response to a live brief generated by addressing and engaging with a social challenge.

Compulsory
Immersive Technologies – 20 credits

This module aims to critically examine the new and emerging technologies in the field of immersive technologies, augmented and virtual reality, with a specific focus on the different approaches and techniques necessitated by each form.

Compulsory
Final Major Project (Research and Planning) – 30 credits

The aim of this module is for you to develop a body of research-informed work in a specialism of their choosing, which demonstrates a critical awareness of current developments and trends in your area of practice/specialism. This work will form the basis of your final project.

Compulsory
Collaborative Community Project - 10 credits

This project module aims to allow you to develop your independent and collaborative working skills through a focused application and response to a specific context. Working with peers from within the School of Media and Performing Arts MA courses and/or external collaborators², you will develop an interdisciplinary response to a live brief generated by engaging with a community issue with the support or guidance of a local group or organisation².

Compulsory
Immersive Play – 20 credits

This module aims to introduce gameful, playful thinking to your immersive experience conceptualisation, design, development and evaluation. The module examines play in its broadest sense, focusing on the understanding and application of game principles and mechanics to create immersive experiences.

Compulsory
Final Major Project (Production and Sharing) – 30 credits

In this module you will manage to completion, a substantial piece of independent research practice that is informed by the wider contexts of your discipline, and should be well-conceived, well-rounded, and coherent and of a standard appropriate to master’s level.

Compulsory
Collaborative Enterprise Project – 10 credits

This project module aims to allow you to develop your independent and collaborative working skills through a focused application and response to a specific context. Working with peers from within the School of Media and Performing Arts MA courses and/or external collaborators², you will develop an interdisciplinary response to a live brief generated by exploring opportunities for enterprise within your practice². You will explore potential routes to monetise your work and consider your roles as a member of the future media and performing arts workforce.

Compulsory

With professional experience option

The professional experience opportunity² enables you the opportunity to apply for optional professional experience in semester 1, which, upon successfully securing an opportunity, will extend the duration of your master’s to either 16, 20 or 24 months. The professional experience provides an opportunity for you to develop expertise and experience in your chosen field with the aim of enhancing your employability.

Please note that the optional professional experience modules incur an additional tuition fee³, which for 1 semester of professional experience is £1,333.33, for 2 semesters of professional experience is £2,666.67, and for 3 semesters of professional experience is £4,000.

Professional experience may also be subject to additional costs, visa requirements being met, subject to availability and/or competitive application. Professional experience opportunities are not guaranteed but you will benefit from the support of our Talent Team in trying to find and secure an opportunity. Find out more about the professional experience option.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

You will engage with a series of different learning activities and resources which include:

Group critiques
Artist talks and lectures
Masterclasses
Seminars
Tutorials
Workshops

This course can be studied on a full-time or part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please request information about studying this course part-time.

Teaching contact hours

The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 8 contact hours per week in the first year. These will comprise seminars, artist talks and lectures, as well as workshops, masterclasses and critiques. As you develop your final major project these modules will become primarily tutorial-based. This course operates on a “flipped classroom” basis, and you will be expected to undertake guided reading and preparation tasks ahead of classroom sessions.

Additionally, you will be expected to undertake significant self-directed study of approximately 300 hours each semester, depending on the demands of individual modules e.g. working on course assignments, group project activities, reading and maintaining your own public-facing digital profile. This will be supported by skills sessions.

As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.

In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2023/2024 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.

Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

Immersive Artefacts/Bodies of work
Contextual documents
Portfolios
Proposals
Presentations
Research books

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Entry requirements

Applicants to this Master’s degree should normally possess an honours degree (2:1 or equivalent) in a relevant subject. If the degree is in an unrelated subject, applicants need to demonstrate appropriate industry knowledge and experience in their application documentation.

Each applicant will be required to include a short statement regarding their interest in studying this course at Coventry University (300-500 words) and are invited to include a link to an online portfolio in order that the course team can get to know their practice. All applicants will be offered a videoconferencing conversation as part of the application where they will have the opportunity to meet with a member of the course team and ask questions about the programme of study.

Candidates with professional/industrial experience, and/or other relevant training and experience may be admitted with lower qualifications.

Non-traditional entry students are welcome: applicants without formal qualifications but professional/industrial experience may be admitted on the basis of interview and submission of supporting material.

Each application will be considered on its merits and the final decision will be made by the course director.

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Select your region to find detailed information about entry requirements:

Russia and Central Asia

Typical entry requirements

Applicants to this master’s degree should normally possess an honours degree (2:1 or equivalent) in a relevant subject. If the degree is in an unrelated subject, applicants need to demonstrate appropriate industry knowledge and experience in their application documentation.

Each application will be considered on its merits and the final decision will be made by the course director.

Non-traditional entry students are welcome: applicants without formal qualifications but professional/industrial experience may be admitted on the basis of interview and submission of supporting material.

Each applicant will be required to include a short statement regarding their interest in studying this course at Coventry University (300-500 words) and are invited to include a link to an online portfolio in order that the course team can get to know their practice. All applicants will be offered a videoconferencing conversation as part of the application where they will have the opportunity to meet with a member of the course team and ask questions about the programme of study. Candidates with professional/industrial experience, and/or other relevant training and experience may be admitted with lower qualifications.

English language requirements

IELTS: 6.5 overall, with no component lower than 5:5

You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

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Fees and funding

2023/24 tuition fees.

Student	Full-time	Part-time
UK	£11,200 \| £4,000 (Work placement option additional fee)	Request fee information
International	£18,600 \| £4,000 (Work placement option additional fee)	Not available

Tuition fees³ cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.

This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to) travel, accommodation, activities and visas.

For advice and guidance on tuition fees³ and student loans visit our Postgraduate Finance page.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

If you choose to study this course with a professional placement², you will need to pay a fee of £1,333.33 for 1 semester, £2666.67 for 2 semesters, £4,000 for 3 semesters. This will cover support throughout your time taking the professional placement.

This course may incur additional costs associated with any professional experience², which could include (but is not limited to) travel, accommodation, activities and visas.

How do you know if you need to pay UK or international tuition fees?

We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.

If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.

Facilities

Coventry University is home to superb facilities⁴ and our new Arts and Humanities building is planned to fully open in 2023. We also have a well-stocked Media Loan Shop so you can borrow an extensive range of specialist, professional equipment.

Television Studio

Where applicable, you’ll have access to our on-campus TV studio The Tank, with its specialist TV studio equipment, including large cameras, mixing facilities and fibre-optic wiring throughout.

Photography Suite

The photography suite is a superb facility that includes virtual drum scanning, photography studios, black-and-white print darkrooms, free black-and-white film processing, and a digital print bureau.

Media Loan Shop

As a student, you’ll have access to Coventry University’s specialist Media Loan Shop. This well-stocked facility offers an extensive range of specialist, professional photography and film equipment.

Careers and opportunities

Upon successful completion of the course:

You will be equipped with the creative critical skills to successfully realise a range of multisensory, interactive and immersive artistic products.
You will have worked independently and collaboratively to produce work in a range of professional contexts, including working to live briefs developed in partnership with industry.
You will have developed key transferable skills that enable you to operate at the forefront of the emerging immersive sector.
You may choose to progress into technical roles, but the course also supports those interested in developing agile skills as writers, performers, directors, producers, designers and facilitators of immersive work.
Most importantly, the course will emphasise the interdisciplinary nature of immersive ways of working and the sector’s demand for flexible, ambitious, dynamic and self-aware practitioners.

Preparing our master’s graduates for onward careers is central to our approach to learning and teaching on the course. This includes aiming to develop authentic assessment, collaborative opportunities, placements, and advice and guidance for onward study on PhD programmes here and internationally². Our three collaborative modules provide opportunities² to work with students in film and media production, photography, as well as media management and media/communication studies. You will be able to take advantage of cross-faculty connections and collaborations, as well as placement and onward opportunities² with the support of our Talent Team.

Where our graduates work

Former students have gone on to work in digital music services in The Netherlands, as research posts at the Five College Women’s Centre, Massachusetts USA, in PR companies in Saudi Arabia, in government organisations and broadcasters in Africa, and as producers in TV stations in China. Our graduates also regularly go on to set up their own companies across the globe.

How to apply

UK students

To apply to study for a postgraduate course at Coventry University, you can apply online.

Full-time applications

Part-time applications

For further support or more information about your course get in touch with us today.

+44 (0)24 7765 2222

ukadmissions@coventry.ac.uk

Chat with our admissions team

Complete our contact form.
International students

Full-time international students applying to start in September should apply directly to the university. Read our application pages to find out your next steps to apply.
How to apply
For further support for international applicants applying for postgraduate degree view our International hub.

You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.

Get in touch with us today for further advice and guidance.

+44 (0)24 7765 2152

generalenquiries.io@coventry.ac.uk

Chat with our admissions team.

Complete our contact form.

Disclaimers

Coventry University together with Coventry University London Campus, CU Coventry, CU London, CU Scarborough and Coventry University Online come together to form part of the Coventry University Group (the “University”) with all degrees awarded by Coventry University.

¹Accreditations

The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

²UK and international opportunities

Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

⁴Facilities

Due to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. The 2023/24 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

Virtual and Augmented Reality MA

Course overview