Virtual and Augmented Reality MA

 

Course Code

AHT086

Location

Coventry University (Coventry)

 

Study mode

Full-time
Part-time

Duration

1 year full-time
2 years part-time

Start date

September 2022
January 2023


Course overview

Study level: Postgraduate

This course aims to help develop the creative, critical and technical skills required for practitioners to develop, craft, perform, co-create and share immersive arts experiences.

The course will explore the use of a range of immersive techniques and technologies in contemporary creative practice including but not limited to:

  • Headset Technologies: Virtual Reality (VR) / Augmented Reality (AR) / Mixed Reality (MR)
  • Narrative Forms: Interactive Storytelling / Hypertext / Choose your own adventure
  • Play: Role Playing Games / Escape Rooms / Street Games
  • Performance: Immersive Theatre / Performance Capture / Digital Dance
  • Leisure: Theme parks / Outdoor and “Secret” Cinema / Heritage Settings
  • Sonic experiences: Multichannel Audio / ASMR / Spatial Composition
  • Site-responsive Working: Projection Mapping / Real-time Mobile Technologies / 5G and IoT4
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Global ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Employability

Career ready graduates, with the skills to succeed

Why you should study this course

The course has been structured to allow students opportunities for breadth of experience and also depth in a chosen specialism with the aim of producing dynamic and agile graduates who are prepared for an evolving, creative-critical discipline, not tied to the limitations of any one particular technology or approach. Graduates from the course should be able to excel across the realisation and actualisation of live projects with partners across communities and industries, digital, cultural, creative and 3rd sectors. Benefits include:

  • Solid track record of graduate outcomes – 84% of graduates from our media cluster were in work or further study after 15 months (Graduate Outcomes Survey for 2020 leavers)
  • High levels of student satisfaction in Media and Communications for our cluster – 1st in the Postgraduate Taught Experience Survey for 2020.
  • We also work alongside the University’s Office of Teaching and Learning, the Disruptive Media Learning Lab and Global Opportunities, delivering high quality projects and learning experiences.
  • Opportunity to participate in a range of exciting field trips and industry visits – previous students visited the Ai Weiwei Exhibition in London; ESL Games in Leicester; the Ikon gallery in Birmingham; Somerset House in London; Ashmolean and Pitt Rivers Museums, Oxford, and the National Media Museum in Bradford. (subject to availability and additional costs may apply2).
  • Coming to study in a hugely diverse city which has been awarded the title of City of Culture 2021, meaning huge local investment and the chance to capitalise on the vibrant range of opportunities, epitomised in the ten-year Cultural Strategy for Coventry.

Accreditation and Professional Recognition

This course is accredited1 and recognised by the following bodies:

Chartered Management Institute (CMI)

Chartered Management Institute (CMI)

As part of this course, you will undertake a professional development module which is currently accredited by the Chartered Management Institute (CMI) for the 2022-23 intake. Upon successful completion of this module, you will gain the CMI Level 7 Certificate in Strategic Management and Leadership Practice at no additional cost. Further details can be found under the modules and on the Professional Development module web page.

Coventry University’s accreditation with CMI is currently ongoing for the relevant modules and is regularly reviewed and monitored by the CMI through their quality systems.



What you'll study

The course will take a broad interdisciplinary interpretation of what we mean by immersive practices. Rather than focusing solely on headset immersive technologies, students will work across disciplines, producing hybridised postdigital work that challenges the conventions of media disciplines and encourages students to operate at the forefront of the rapidly expanding immersive sector.

The course builds upon extensive faculty expertise in the research and practice of immersive forms including performance / motion capture and networked performance; spatial, 360 and volumetric filmmaking; interactive media arts, installation, projection and site-specific working; immersive sound design and multichannel music composition; animation and games art; and play and games design.

The course has been designed to prepare you for working at the forefront of the rapidly evolving, emergent immersive creative industries. You will build upon your prior experience and/or learning in creative practice.

Modules

  • This module aims to critically examine the creation, extension, management, augmentation and design of spaces in the context of immersive experiences. The module examines theoretical conceptions of space and place, focusing on the understanding and application of space-making to create immersive experiences.

    Compulsory

  • This module provides students with the theoretical, conceptual, investigative and practical tools needed to develop their own independent research and comprehend which methods will best support their response to a particular research project.

    Compulsory

  • This CMI module1 aims to provide students with a framework of knowledge and understanding of how to effectively lead and develop people in a strategic and entrepreneurial way whatever the Master’s degree of specialisation they elect to follow.

    Compulsory

  • This project module aims to allow students to develop their independent and collaborative working skills through a focussed application and response to a specific context. Working with peers from within School of Media & Performing Arts MA courses and/or external partners, students will develop an interdisciplinary response to a live brief generated by addressing and engaging with a social challenge.

    Compulsory

  • This module aims to critically examine the new and emerging technologies in the field of immersive technologies, augmented and virtual reality, with specific focus on the different approaches and techniques necessitated by each form.

    Compulsory

  • The aim of this module is for students to develop a body of research-informed work in a specialism of their choosing, which demonstrates a critical awareness of current developments and trends in their area of practice/specialism. This work will form the basis of the student’s final project.

    Compulsory

  • This project module aims to allow students to develop their independent and collaborative working skills through a focussed application and response to a specific context. Working with peers from within School of Media & Performing Arts MA courses and/or external partners, students will develop an interdisciplinary response to a live brief (subject to availability2) generated by engaging with a community issue with the support or guidance of a local group or organisation.

    Compulsory

  • This module aims to introduce gameful, playful thinking to students’ immersive experience conceptualisation, design, development and evaluation. The module examines play in its broadest sense, focusing on the understanding and application of game principles and mechanics to create immersive experiences.

    Compulsory

  • In this module, students will manage to completion a substantial piece of independent research practice that is informed by the wider contexts of their discipline, and is well-conceived, well-rounded, and coherent and of a standard appropriate to Masters level.

    Compulsory

  • This project module aims to allow students to develop their independent and collaborative working skills through a focussed application and response to a specific context. Working with peers from within School of Media & Performing Arts MA courses and/or external partners, students will develop an interdisciplinary response to a live brief generated by exploring opportunities for enterprise within their practice. Students will explore potential routes to monetise their work and consider their roles as members of the future media and performing arts workforce.

    Compulsory

With professional experience option

The professional experience opportunity2 enables you the opportunity to apply for optional professional experience in semester 1, which, upon successfully securing an opportunity, will extend the duration of your master’s to either 16, 20 or 24 months. The professional experience provides an opportunity for you to develop expertise and experience in your chosen field with the aim of enhancing your employability.

Please note that the optional professional experience modules incur an additional tuition fee, which for 1 semester of professional experience is £1,333.33, for 2 semesters of professional experience is £2,666.67, and for 3 semesters of professional experience is £4,000.

Professional experience may also be subject to additional costs, visa requirements being met, subject to availability and/or competitive application. Professional experience opportunities are not guaranteed but you will benefit from the support of our Talent Team in trying to find and secure an opportunity. Find out more about the professional experience option.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


How you'll learn

You will engage with a series of different learning activities and resources which include:

  • Group critiques
  • Artist talks and lectures
  • Masterclasses
  • Seminars
  • Tutorials
  • Workshops

This course can be studied on a full-time or part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please request information about studying this course part-time.


Teaching contact hours

In a typical week you will have approximately 8 contact hours of teaching, comprising seminars, artist talks and lectures, as well as workshops, masterclasses and critiques. As you develop your final major project these modules will become primarily tutorial-based. This course operates on a “flipped classroom” basis, and you will be expected to undertake guided reading and preparation tasks ahead of classroom sessions.

In addition, you will be expected to undertake a further 300 hours of self-directed study each semester, e.g. working on course assignments, group project activities, reading and maintaining your own public facing digital profile. This will be supported by skills sessions.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.

In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2022/2023 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.


Assessment

A variety of assessment types are included on the course so as to facilitate your development into a professional world which may demand work to be presented, formatted, proposed or submitted in different forms. You will encounter a variety of coursework forms on the programme which may ask you to produce among other elements:

  • Immersive Artefacts/Bodies of work
  • Contextual documents
  • Portfolios
  • Proposals
  • Presentations
  • Research books

The Coventry University assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.


Entry requirements

Applicants to this Master’s degree should normally possess a good honours degree (2:1 or equivalent) in a relevant subject. If the degree is in an unrelated subject, applicants need to demonstrate appropriate industry knowledge and experience in their application documentation.

Each applicant will be required to include a short statement regarding their interest in studying on the MA Photography course at Coventry University (300-500 words) and are invited to include a link to an online portfolio in order that the course team can get to know their practice. All applicants will be offered a videoconferencing conversation as part of the application where they will have the opportunity to meet with a member of the course team and ask questions about the programme of study.

Candidates with professional/industrial experience, and/or other relevant training and experience may be admitted with lower qualifications.

Non-traditional entry students are welcome: applicants without formal qualifications but professional/industrial experience may be admitted on the basis of interview and submission of supporting material.

Each application will be considered on its merits and the final decision will be made by the course director. For information regarding what might amount to ‘a related subject’ or’ equivalent professional background’ please fill in our request information form.

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Applicants to this Master’s degree should normally possess a good honours degree (2:1 or equivalent) in a relevant subject. If the degree is in an unrelated subject, applicants need to demonstrate appropriate industry knowledge and experience in their application documentation.

Each application will be considered on its merits and the final decision will be made by the course director. For information regarding what might amount to ‘a related subject’ or’ equivalent professional background’ please fill in our request information form.

Non-traditional entry students are welcome: applicants without formal qualifications but professional/industrial experience may be admitted on the basis of interview and submission of supporting material.

Each applicant will be required to include a short statement regarding their interest in studying on the MA Photograph course at Coventry University (300-500 words) and are invited to include a link to an online portfolio in order that the course team can get to know their practice. All applicants will be offered a videoconferencing conversation as part of the application where they will have the opportunity to meet with a member of the course team and ask questions about the programme of study. Candidates with professional/industrial experience, and/or other relevant training and experience may be admitted with lower qualifications.

Select your region to find detailed information about entry requirements:

English language requirements

  • IELTS: 6.5 overall, with no component lower than 5:5

You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

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Fees and funding

Student Full time Part time
UK £10,600 | £4,000 (Work placement option additional fee) per year Not available
International £16,950 | £4,000 (Work placement option additional fee) per year Not available

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to) travel, accommodation, activities and visas.

For advice and guidance on tuition fees3 and student loans visit our Postgraduate Finance page.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.


Facilities

Coventry University is home to superb facilities and our new Arts and Humanities building which is planned to open at the end of 2022. We also have a well-stocked Media Loan Shop so you can borrow an extensive range of specialist, professional equipment4.

television studio

Television Studio

On select courses, you’ll have access to our on-campus TV studio The Tank, with its specialist TV studio equipment, including large cameras, mixing facilities and fibre-optic wiring throughout.
 

photography suite

The Photography Suite

The photography suite is a superb facility that includes virtual drum scanning, photography studios, black and white print darkrooms, free black and white film processing, and a digital print bureau.
 

recording equipment

Media Loan Shop

As a student, you’ll have access to Coventry University’s specialist Media Loan Shop. This well-stocked facility offers an extensive range of specialist, professional photography and film equipment.


Careers and opportunities

Upon successful completion of the course, you will be equipped with:

  • The creative critical skills to successfully realise a range of multisensory, interactive and immersive artistic products.
  • You will have worked independently and collaboratively to produce work in a range of professional contexts, including working to live briefs developed in partnership with industry.
  • Graduates will have developed key transferable skills that enable them to operate at the forefront of the emerging immersive sector.
  • Some may choose to progress into technical roles, but the course also supports those interested in developing agile skills as writers, performers, directors, producers, designers and facilitators of immersive work.
  • Most importantly, the course will emphasise the interdisciplinary nature of immersive ways of working and the sector’s demand for flexible, ambitious, dynamic and self-aware practitioners.

Preparing our Masters graduates for onward careers is central to our approach to learning and teaching on the course. This includes developing authentic assessment, collaborative opportunities, placements, and advice and guidance for onward study on PhD programmes here and internationally. Our three collaborative modules provide opportunities to work with students in film and media production, photography, as well as media management and media/communication studies. You will be able to take advantage of cross-Faculty connections and collaborations, as well as placement and onward opportunities with the support of our Talent Team.

Where our graduates work

This course is part of the Media Cluster in the School of Media and Performing Arts. Our students have gone on to work in: digital music services in The Netherlands; as research posts at the Five College Women’s Centre, Massachusetts USA; in PR companies in Saudi Arabia; in government organisations and broadcasters in Africa; and as producers in TV stations in China. Our graduates also regularly go on to set up their own companies across the globe.

Further study

Recent cluster graduates have gone on to doctoral study in the UK, Africa, China and America.


How to apply

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  • 1Accreditations

    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

    2UK and international opportunities

    Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.

    3Tuition fees

    The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For Home Students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

    For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

    4Facilities

    Facilities are subject to availability. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) may vary from those advertised and may have reduced availability or restrictions on their use.

    Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. The 2022/23 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.