Fashion BA | Coventry University

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Fashion BA (Hons) 2019/20 entry

Course code:


Study options:

3 years full-time
4 years sandwich


Coventry University


September 2019



Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222


Valued at a staggering $3 trillion and accounting for 2% of the world's Gross Domestic Product (GDP), the global fashion industry represents one of the most dynamic and challenging industries around, employing over 57 million people in textiles and clothing alone.

If you have a passion for fashion, dream of seeing your designs on the international catwalks or fancy yourself as the next Iris Van Herpen or Christopher Kane, our course – ranked as the 9th best in the country by the Guardian University Guide 2019 – will nurture your individual creativity and help you realise your dreams. Influenced by the needs and opinions of the profession, you’ll participate in live projects, competition briefs and hear from visiting experts to provide a national and international perspective and cultural diversity.   

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities


Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Course information

Fast paced and dynamic, this course seeks to develop your individual creativity and fashion design judgment, encouraging an active approach to learning through the ongoing production of innovative fashion artefacts.

Our fashion studios offer access to digital printing, laser cutting, sonic welding, bullet moulding and digital embroidery. You can take part in a range of workshops and l experience; design, pattern cutting, manufacturing, footwear, bag-making, millinery, jewellery, photography, visual communication, marketing and journalism.


of our students are satisfied with the quality of the course

NSS, 2016

Course specification
Download PDF (754Kb)



The first year provides a broad-based programme of study, covering a wide range of subjects, practical and theoretical, necessary for a comprehensive understanding of the fashion industry. This includes: fashion forecasting, design, pattern cutting, traditional manufacturing, high tech production methods, illustration, styling, photography, marketing and CAD (computer aided design). Using both traditional and leading-edge technology, you will work on projects to produce fashion products, including garments, accessories and packaging.


  • Introduction to Fashion Studies

  • Product Realisation

  • Fashion Product Marketing

  • Fashion Design

  • Fashion Communication

  • Creative Identities Personal Development Planning


The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.


During your second year, subjects covered include PR, styling, brand management, CAD, creative marketing, entrepreneurship, team working, promotional, consumer and designer trends, sustainability, eco design, product design, development and production, digital printing, critical reflection and analysis, new media marketing and communications.

The practical focus of the course continues with a variety of real-life projects – you will design products and prints, produce website content for fashion companies, undertake photo-shoots and manufacture products for sale. Bringing all your learning together, you will produce a catwalk collection, styling and accessories for the Clothes Show Live at the NEC, Birmingham – with around 40 successful students exhibiting ‘live’ at the event.


  • Fashion Promotion

  • Fashion Studies

  • Fashion Media and Communication

  • Creative Pathways Personal Development Planning


The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.


After your second year, you can choose to spend a year studying abroad or on a work placement, providing the chance to become an experienced professional even before you graduate.

Students have undertaken placements in the past at Tatty Devine, Seraphine, Comptoir Des Cotonnieres, Mary Katranzou, Sainsbury’s TU, The Future Laboratory, Calvin Klein, Natori New York, POP Magazine, Arena Homme and magazine, WGSN, New Look, Topshop, Burberry, Boden, George, Peter Jensen, Injury Hong Kong, The Fashion and Textile Museum and J Model Management, among others.


  • Professional Enhancement Year

  • International Enhancement Year


You have the opportunity to undertake a final major project, which has seen past students travel to places such as Brazil, Norway, Sweden, Rwanda, Istanbul, Morocco, Paris, Milan, Venice and Rome to undertake research which has then inspired their catwalk collections, and final exhibitions.

You will be expected to develop your own programme of research and study visits to support your learning, culminating in a showcase of your individual talents in a professional arena, such as the Coventry Degree Show and Free Range, London.


  • Negotiated Study in Fashion

  • Fashion Major Project

  • Professional Practice


The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


We are ranked as the 13th best University in the United Kingdom - Guardian University Guide 2019

In more detail...

  • Opportunity to exhibit your work on the catwalk and in a gallery in London.
  • Option to study abroad with partner institutions in Milan, Barcelona, Paris, Tokyo, Stockholm, Amsterdam, Bologna and Liege.
  • Exceptionally high student satisfaction – 100% overall and for the quality of teaching in the National Student Survey (NSS) 2016.
  • Strong track record for graduate employability record – 95% of graduates in work or further study after six months (DLHE 2014/15).
  • Participate in The Trend Boutique’s inspirational programme of seminars, lectures and conferences for students in the design and creative industries.
  • Work on live industry-led projects with companies that in the past have included Claire’s, Sainsbury’s TU, Tatty Devine, Sales Gossip, George and Reebok.
  • Strong links with local employers, for example, Pilot, Next, Sainsbury’s and George at Asda, as well as national employers such as LSN:Global, Trendstop, TopShop and international employers like Iris Van Herpen and The Theatre of Rome.
  • The fashion area is fully stocked with a wide range of consumables (thread, fusing, zips, eyelets, trims etc.), a fabric store, fashion archive and a wide range of dress stands for the production of adult clothing, children’s wear, outsize and maternity.
  • Support to enter national competitions including; the Clothes Show Live, Hand and Lock, Midlands Design Awards, Claire’s Accessories, George, The Worshipful Company of Glove Makers, The Broadweavers and Clothiers Association, The Coventry Mercers.
  • Opportunities to exhibit your work at key events such as Clothes Show Live and internationally in China and Europe. All students have the opportunity to exhibit their work at all of the events that we do, however, work may be selected by ourselves and/or industry professionals, in order that we show work that is of an acceptable standard for exhibition.
  • Access to three well equipped fashion workrooms, a fashion design studio, two shop window areas for visual merchandising, fabric library, storeroom and two laser-cutting rooms, which include industry-standard traditional machinery and highly specialist equipment, such as a digital printer, sublimation printer, vinyl cutter, millinery equipment, leather scriver, sonic welders, tape seamer, bullet moulder, computerised heat fusing machines and keyhole button holer.
  • Apply for work placements with companies and designers such as: Iris Van Herpen, Richard Nicoll, Preen Studio, Lulu Liu, Trendstop, Vogue Australia, Oxfam and Tatty Devine, Seraphine, Comptoir Des Cottonnieres, Mary Katranzou, Sainsbury’s TU, The Future Laboratory, Calvin Klein, Natori New York, POP magazine, Arena Homme+ Magazine, WGSN, New Look, Topshop, Burberry, Boden, George, Peter Jensen, Injury Hong Kong, The Fashion and Textile Museum Bermondsey and J Model Management amongst others.

Opportunities to work on live industry-led projects with companies that in the past have included Claire’s, Sainsbury’s TU, Tatty Devine and Reebok.

Your main study themes are:
  • Fashion studies: You will be introduced to the overall structure, organisation and calendar of the fashion industry, the cultural and historical influences that impact on fashion, the commercial constraints, opportunities within design and manufacture and the roles and responsibilities of designers within the context of ethical issues and specialist areas of the fashion market. As the course progresses, we will deepen your knowledge of the global fashion industry, researching the contemporary fashion industry and business practices, including how High Street and Fast Fashion operate within an international context. You will be expected to carry out comparative shop reports, research customer profiles and trends, future or in season depending on the brief. You will also investigate working conditions that prevail in the industry’s supply chains, issues surrounding raw materials, their production and manufacture of fashion products.

  • Fashion marketing and promotion:  We aims to develop your understanding of fashion marketing from the perspective of the designer, contemplating successful branding within the marketplace, brand values, target markets and customer profiles. We will investigate a range of marketing strategies and the role of branding in design, product development, together with the impact of trends on the fashion industry and trend forecasting.

  • Fashion design:  You will be encouraged to develop designs from an original concept through to final fashion products. Experiencing the entire fashion design process, you will respond to a brief, evidence visual and contextual research and develop a broad range of design ideas through directed enquiry. There will be an emphasis on the application of new technology and experimental construction techniques reflecting the ever-changing demands of the fashion industry.

  • Fashion communications: You will develop an understanding of the role of communication and the media in the fashion industry and how to communicate fashion concepts effectively, reflecting on contemporary fashion issues as portrayed in the media. We will explore a range of creative visual techniques through photography, illustration and technical drawing, developing skills using digital technology and an understanding of imagery, presentation, editing and layout. You will be expected to develop a digital voice relevant to the online fashion industry with the ability to communicate using visual and online concepts in a fashion context for a variety of audiences.

  • Product realisation: We aim to develop your awareness of professional standards of working practice within a fashion context. You will gain fundamental knowledge of traditional methods of design and manufacture, an understanding of fabrics, in terms of recognition and reference gathering, as well as their construction and uses. We will consider health and safety practice for machinery and workroom procedures, the terminology of the fashion workroom/studio and a range of traditional techniques, including pattern cutting, manufacture and workshop practice

The course normally lasts three years when studied full-time, starting in September. Students successfully completing the first two years of the course can opt to take a sandwich year, spending a year out between the second and third years on placement or study abroad.

Your course will be primarily based on the development of your studio practice, but you will also have lectures, seminars and workshops. Teaching will be informed by research, by staff with expertise in ergonomics, creative pattern cutting, smart fabrics, the sustainability of materials and manufacturing processes and impact of end user activity (washing and drying).  

At all levels, we focus on developing practical skills using some of the latest cutting-edge technology developed for the fashion and creative industries, such as digital printing, sublimation printing, laser cutting, sonic welders, gluing, CAD, 3D video, bullet moulding and rapid prototyping.

You will be encouraged to experiment, acquire new skills and go on to develop new manufacturing techniques, methodologies and products, by taking part in IT workshops in Photoshop, Illustrator, In-Design, Dreamweaver and Rhino, as well as developing insight using the industry version of WGSN and Stylesight, the leading online trend analysis and research service for the apparel, accessories, style, design and retail industries.

Throughout the course, there are opportunities to engage with various external catwalk shows and exhibitions. The events vary each year and offer an exciting unique experience for each year group of students, previously including: Clothes Show Live, Coventry Lifestyle Event, Severn Trent Water Aid, Birmingham International Fashion Week, Midlands Business Awards, Coventry Christmas Lights Switch-on, Mad UK, London Fashion Week, Charity Fashion Event in aid of the Princess Royal Riding for the Disabled Trust, Russian Elle and the British Council in St Petersburg and Made in Liege, a celebration of Belgian Fashion.

We organise a programme of optional study visits, here in the UK, for example, to The Future Laboratory in London, one of the world’s most renowned futures consultancies, or overseas to Paris to attend Premiere Vision, the world’s premiere textile trade fair, or Berlin Fashion Week. To stay abreast of the latest developments in the industry, you have the chance to attend specialist trade fashion fairs such as Pure, Premium, See, Bright, The London Show, Moda, London Fashion Week, Packaging and Print, Printwear and Promotion, Textile Forum and Fashion Fringe.

Thanks to our strong industry links, we have been fortunate to offer an exciting series of guest lectures from industry experts, which has previously included a top 100 British fashion designer, accessories designer, global sourcing consultant, the co-founder of the Future Laboratory and managing director of the Trend Boutique.

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include, project work, presentations and essays/reports.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion, you should have knowledge of:

  • Fashion design practice in relation to employment opportunities within and beyond the fashion industry, including retail, styling, promotion, marketing and design.
  • The application of research methods appropriate to creative production, audience testing and marketing.
  • A breadth of visual design practice, including questions of aesthetics and concepts of design.
  • The historical context of art and design and its relationship to the history of fashion.
  • Ethics and contemporary issues in relation to the fashion industry.
  • The application of traditional, new and cutting edge technology in a fashion context.
  • Models and concepts of fashion and communication.


On successful completion, you should be able to:

  • Develop the characteristics of your own creativity through the production of a coherent body of work.
  • Apply informed critical judgement to analyse your work, demonstrate the capacity for self and peer evaluation and respond to critiques from academic staff and industry professionals.
  • Apply informed knowledge of professional practice, process and methods in visual communication in the production of a wide range of appropriate media.
  • Demonstrate conceptual development and a wide range of ideas and concepts within the context of a brief.
  • Demonstrate an awareness of Health and Safety issues and sound, comprehensive practice in the application of technical knowledge, utilising traditional, contemporary and cutting-edge manufacturing processes for the production of fashion products.
  • Utilise traditional, contemporary and innovative media and processes in solving a range of fashion tasks.

In a typical week, you will have up to 20 ‘contact’ hours of teaching.  This generally breaks down as:

  • Personal tutorial/small group teaching: 1 hour of small group or individually guided work each week.
  • Medium group teaching: 1 hour of seminars each week.
  • Large group teaching: 2 hours of lectures and 16 hours of studio/workshop practice each week.


On days when you are not timetabled to have contact time with staff, you will be expected to make use of the dedicated facilities as part of the studio culture

Our sandwich degree option allows a full-year placement, which can be taken abroad. We have links with institutions in Belgium, Barcelona, Spain, Milan, Bologna, Italy, and Paris. We also strongly encourage students to study a language for their Add+vantage module to support their international experience.

Throughout the course, you will have opportunities to hear from speakers who work in the global fashion industry, such as Sally Denton, currently based in Dubai, who is working with the Sharjah Women’s Council developing traditional lace for luxury brands. We also organise visits to cities where we feel you will most benefit from exposure to the professional fashion world, including Paris to visit Premiere Vision the global fabric trade fair and Berlin, where we visit Berlin Fashion Week and attend various events.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 experiences abroad that lasted at least five days. 

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


Student experiences

The number of student trips abroad for at least 5 days in 2016/17


and counting

The number of students we’ve helped travel internationally so far


global programmes

As well as trips, we offer other opportunities like language courses

What our students say...

This course definitely helped me with confidence to try anything and be as aspirational as possible. Bigger is better; there's no limit to what you can achieve. There are endless opportunities and facilities at Coventry, the tutors have been so supportive throughout my time at University, I wouldn’t recommend anywhere else!

Jessica Hearnden, BA (Hons) Fashion, graduated with a first in 2014, now Marketing Executive at Kuretake UK

Entry Requirements

University Course Code: AHU023
A Level BTEC IB Diploma GCSE requirement
BBC to include at least one Art or Design subject. DMM in an Art or Design subject. 29 points to include Visual Arts or Desjgn Technology at Higher Level. Minimum 5 GCSEs at A*-C including English.


You may be required to submit a portfolio/show-reel/written work (as appropriate for the particular course) and you may be asked to attend an interview if it is practical to arrange.


A-Level applicants are required to have three
 A2 Levels. Coventry University may include AS grades within an offer for certain courses, but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

A pass in the Access Diploma, plus GCSE English Language at grade A*-C, or a specified equivalent.

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diplomas

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language An IELTS of 6.0 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

English as a Foreign Language An IELTS of 6.0 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Unconditional offers

We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.

Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

No, the unconditional offer is only available to those who will take up their place in 2019.

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.



September 2019

£9,250 (per year)


If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.



September 2019

£9,250 (per year)


For the September 2018 intake we're investing in a range of EU Academic Excellence scholarships for high achieving and enterprising students. Fulfil your potential this academic year with Coventry University!



September 2019

£15,600 (per year)


For the September 2018 intake we're investing in a wide range of Academic Excellence scholarships for high achieving and enterprising international students. Fulfil your potential this academic year with Coventry University!

Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

As well as covering UK field trips, key materials and laser print, the fees for this course also include:

  • A range of specialist materials which will be made available in workshops

The following are additional costs not included in the fees:

  • Any optional overseas field trips or visits: £400+ per trip
  • Any additional fashion materials: £300+ per year
  • Any UK site visits and trips: £250
  • Third year Final Major Project materials: £2,000+

Career prospects

This course covers all aspects of both design and marketing. This combination aims to prepare students for a wide range of careers in the fashion industry.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

The Faculty of Arts and Humanities have their own Creative Futures unit provides a programme of workshops, embedded learning, lectures, professional experience and one-to-one guidance to help you develop the transferable skills and enterprising habits required for a successful career.


of our graduates are in work or further study six months after the course

DLHE 2014/15

Where our graduates work

Recent graduates from this course are employed in a range of professional environments and companies including: Kelly Hoppen, Belle International and Fresh Ego Kids, Sainsbury’s Tu, George, Annie Greenabelle for Topshop, Beyond Creative, Claire’s Accessories, ASOS, New Look, Primark and United Clothing.

We also aim to prepare graduates, through their studies, to work as freelancers and have gone on to freelance photography, styling, make-up artistry and theatre wardrobe.


By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. A copy of the 19/20 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the University.

The University will charge the tuition fees that are stated on the course webpage and in the prospectus for the first year of study. The University will review tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase for UK and EU Students is expected to be in line with inflation. For international students, the University may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.