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Industrial Product Design MSc 2018/19 entry

Course code:

ADT072

Study options:

Option for 2 years full-time, subject to agreement
1 year full-time

Location:

Coventry University

Starting:

September 2018
January 2019

Fees:

Get in touch

For questions regarding study and admissions please contact us:


+44 (0) 24 7765 2152


Overview

At the heart of the MSc IPD course is the belief that its students should be capable of effective and productive critical and creative thinking in equal measures. It is not enough to be able to draw well if there is no thinking; it is not enough to think logically if there is no creativity or imagination.

Design is a thinking act and the MSc IPD course educates thinking designers.

In an increasingly technologically complex world in which the interpretation of data and information is as least as important as the capacity for original imaginative ideas, designers are expected to be masters of creativity, communication and collaboration. They must understand the processes of innovation, problem solving and strategic decision making. They must understand how to research, to embrace change, to tolerate uncertainty and unpredictability. They must recognise the role and influence of cultural difference and they must understand the needs of the end-user, manufacturers and of the environment in which we must all live.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Accreditation & Professional Recognition

This course is accredited and recognised by the following bodies:

The ‘Global Professional Development’ module has been developed in collaboration with the Chartered Management Institute (CMI), and Coventry is the first University to do this. On passing the appropriate module, you will receive a Level 7 certificate from CMI, an internationally recognised, externally accredited award.

Chartered Management Institute (CMI)

The ‘Global Professional Development’ module has been developed in collaboration with the Chartered Management Institute (CMI), and Coventry is the first University to do this. On passing the appropriate module, you should receive a Level 7 certificate from CMI, an internationally recognised, externally accredited award.

Course information

We aim to prepare you for global industrial product design careers, enhancing your research and technical skills, together with your critical and creative thinking abilities. We adopt a user-centred, interdisciplinary approach covering areas such as branding, the social impact of design, design management, design innovation, design technology and global design issues.

Structured around the three themes of communication, collaboration and creativity, we focus on the design of products that interface directly with people and are manufactured through methods of mass production. Within competitive markets, the ability to interpret and manage ‘user’ perception and expectations is just as important within the overall design process as the functional, operational and production considerations. 

Modules

Overview

During the first semester, you will expand your creative skills and capabilities, exploring creative and innovation methods, research methods, co-design practice, user-centred thinking and presentation. This will involve an intense learning experience of creative practice through projects set by external industry partners on associated creative design and design management courses.

The second semester concentrates of building your technical engineering and industrial product design skills. You will participate in experimentation and prototyping on a more detail focused level than the initial stage of project concept generation. This requires detailed knowledge of the relevant materials, manufacture and product construction, as well as understanding of working and communicating with other stakeholders and processes of the development that operate parallel to design. During this semester, you will also define the scope of your final project in consultation with your tutor.

You will conduct your research informed design brief in the final semester with your final presentation accompanied by a comprehensive research report and poster justifying the design, research journey and outcomes.

Modules

  • Semester 1

    • Design Innovation and Collaboration  
  • Semester 2

    • Industrial Product Design Specialism 
    • Global Professional Development (Chartered Management Institute accredited)
  • Semester 3

    • Final Major Project

In more detail...

  • Coventry University is ranked 8th in the UK for ‘Design and Crafts’ subjects in the Guardian University Guide 2019.
  • Extensive facilities include: state of the art laser cutting, rapid prototyping, desktop CNC milling, 3D printing facilities, paint spraying, scanners, two large block material workshops and handwork shops.
  • Above average levels of satisfaction among postgraduate ‘Art and Design’ students – 80% overall, compared with a sector average of 76% in the Postgraduate Taught Experience Survey (PTES) 2016.
  • Specialist design studios feature drawing tables, presentation equipment, wireless internet access, supported by a dedicated print bureau for 2D outputs up to A0 size and the CSAD Art Shop.
  • Computing suites offer modelling, animation and analysis software, as well as graphic and word-processing packages, including Alias, Maya, Adobe Creative Suite, Rhino, Vector works, RAMSIS and Jack ergonomics software. Visualisation is supported with software such as: Bunkspeed, Showcase and VRED.

Extensive facilities include: state of the art laser cutting, rapid prototyping, desktop CNC milling, 3D printing facilities, paint spraying, scanners, two large block material workshops and handwork shops.

Your main study themes are:

  • Design innovation and collaboration: Creativity and innovation is fundamental to successful design. We will encourage you to adopt a holistic approach to design, encompassing user-centred thinking, technological and manufacturing concerns to develop innovative concepts that are internationally competitive, relevant and appealing. You will elaborate on design theory and processes, whilst engaging with skills in sketching, drawing and model making to generate visually articulate innovative solutions within the context of design.  
  • Industrial product design: The focus of this study is to build upon your prior specialist skills, knowledge and experience. Through practical individual and group projects, you will acquire product specialist design and technical knowledge and communication skills, bringing these into a stakeholder context. The aim is to look at design problems and opportunities from a user perspective and with a consideration for a global industrial product design context. The group activity will be professionally focused and where possible centred around a research driven 'live brief'. Each group member will take on a specific stakeholder perspective in relation to the design process, development of design feasibility and its communication. Collaborative and team leadership skills will be an integral part of the project delivery.
  • Final major project: This is the final Master’s stage of the programme. Your project will be required to have sufficient academic content to provide an opportunity to apply many of the design techniques and knowledge acquired during the previous modules of the course. The project must be undertaken in a rigorous, methodical manner which creatively applies a critical knowledge of the subject to produce a novel, viable, desirable design solution. You will plan, develop and apply strategies and methods of data gathering, data analysis and data interpretation. Explanation of complex themes underpinning a research informed design brief will provide the starting point for the development of an innovative solution. You will be required to independently manage the design phases of the project, then professionally present your design solutions and defend your proposal during an answer and question session. The presentation will be accompanied by a comprehensive research report and accompanying poster which will present the progress of the project highlighting problems encountered, solutions considered and justification of the final design.

The course is taught over one year full-time, starting in late September. It may be possible to undertake the course on a part-time basis. Typically, this would involve students undertaking each module separately over a semester. Those wishing to pursue a part-time option are invited to discuss their needs with the Course Director.

You will have a base studio with your year group colleagues, which is where you will learn through design exploration, discussion, sketching and making. There will also be a series of lectures with associated seminars and workshop practical classes. In addition, your personal tutor will review and discuss your progress with you and will be available for advice.

 Practical group project work will ensure you develop your understanding and expertise, but also the essential communication skills you will need in professional practice to deal effectively with stakeholders including managers, marketers and engineers. Collaborative projects have included live projects with BMW MINI, Bugatti Trust and Ricardo.

Your work will be marked according to how well you achieve the various learning outcomes, which will be clearly set out on all project briefs. Some project submissions are electronic and in these cases you’ll either supply digital assignment files or upload your work onto the University server.

Coursework is assessed using a variety of methods including: presentations, portfolio reviews, videos, posters and research reports.

 


 

On the successful completion of 180 level Masters credits, awards may be made with a ‘Distinction’ or ‘Merit’, based on the achievement of an average mark of at least 70% or 60% respectively. Students may be awarded the Postgraduate Diploma (PgDip) if they achieve 120 credits and a Postgraduate Certificate (PgCert) if they achieve 60 credits. Students may only progress to the final stage of Masters programmes after meeting the requirements for award of a Postgraduate Diploma.

On completion, you will be able to:

  • Demonstrate knowledge and understanding of: the
  • Apply creative and logical thinking processes to the business of solving design problems and develop ideas through to ‘material outcomes (in the form of design sketch and presentation drawings, models, essays and reports or other’ texts’ including visual/oral/audio presentations, and computer/video presentations).
  • Evidence analytical and critical ability in relation to design including the ability to undertake technical and visual analysis to critically assess designed objects in relation to their engineering, historical, social, ethical, political, cultural, business and environmental contexts.
  • Critique the various means by which one can represent design; select and use various 2D, 3D, and computer aided techniques appropriately to communicate design intent and detail - having gained confidence in their application.
  • Understand the processes required to practise as a professional in an industrial environment, together with the principles of consultancy and the theories and practices found in leadership.
  • Demonstrate the application of appropriate aesthetic sensibilities in relation to mass produced artefacts and an understanding of the relationship between aesthetic and utilitarian dimensions (form and function).
  • Generate a wide range of ideas, concepts, proposals solutions or arguments independently or collaboratively in response to set briefs or self-initiated activity
  • Practise and evaluate the processes involved in group and in independent work, including both convergent and divergent thinking in the processes of observation, investigation, speculative enquiry and visualisation.
  • Practise collaborative and independent work to realise a resolve problems across a range of practical, creative and theoretical projects, to analyse design problems and to provide appropriate design solutions.
  • Demonstrate skills associated with professional practice; working in multi-disciplinary design and manufacture teams, time management, project management, professional level communication, self-promotion, interview technique, information gathering and use of information and communication technology as appropriate. 
  • Employ materials, media, techniques, methods, technologies and tools associated with design through technical analysis, drawing, modelling and/or computer visualisation methods using skill and imagination

In a typical teaching week, you will have up to 16 ‘contact’ hours of teaching. This generally breaks down as:

  • Personal tutorial/small group teaching: 4 hours of tutorials each week.
  • Medium group teaching: 4 hours of medium group lectures and seminars each week.
  • Large group teaching: 8 hours of lectures, seminars, activities each week.

In addition, you will be expected to undertake a further 20 hours of self-directed studying and practical work in your own time

Coventry School of Art and Design has a multinational population and you will be working alongside students all over the globe. We see this as a particular strength of the course as it enables students to work alongside students from differing cultural backgrounds and design perspectives. It gives them experience of working collaboratively and cross-culturally. The capacity to work across cultural and disciplinary boundaries is becoming an essential skill in our ever-more interconnected world.

Throughout the course, projects will be set with an international focus, enhancing your global experience and broadening your mindset. There are timetabled international study trips and opportunities for further international travel with the Global Leaders Programme (GLP) which gives students that chance to network with influential leaders and captains of industry. You may have opportunities to take part in online international learning (OIL) projects working collaboratively with students in other design institutions across international boundaries. 

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2014/15, we were able to provide a total of 2,264 student experiences abroad that lasted at least five days, 73% of which were our own organised trips for undergraduates and 27% from postgraduate travel. Plus, we've been able to help more than 5,000 students spend time in other countries, from America to China, India and beyond.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA)


2,264

Student experiences

The number of student trips abroad for at least 5 days in 2014/15



12,000

and counting

The number of students we’ve helped travel internationally so far

21

global programmes

As well as trips, we offer other opportunities like language courses


Entry Requirements

Applicants should normally have an undergraduate degree in design or engineering.

Non-design applicants can be accepted on the basis of evidence of a projects or activities that signal a creative, problem-solving ability. 

Portfolio

Applicants with a design background are expected to submit a digital portfolio for review. 

Applicants should normally have an undergraduate degree in design or engineering.

Non-design applicants can be accepted on the basis of evidence of a projects or activities that signal a creative, problem-solving ability.

Portfolio

Applicants with a design background are expected to submit a digital portfolio for review. 

English as a Foreign Language: The standard level of English requirements are: TOEFL (paper based) 550, TOEFL (computer based) 230, IELTS 6.5

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Applicants should normally have an undergraduate degree in design or engineering.

Non-design applicants can be accepted on the basis of evidence of a projects or activities that signal a creative, problem-solving ability.

Portfolio

Applicants with a design background are expected to submit a digital portfolio for review. 

English as a Foreign Language: The standard level of English requirements are: TOEFL (paper based) 550, TOEFL (computer based) 230, IELTS 6.5

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

Starts

Fee


September 2018

£7,750 (per year)


January 2019

£7,750 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2018

£7,750 (per year)


January 2019

£7,750 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students. Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2018

£13,350 (per year)


January 2019

£13,350 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students. Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Career prospects

This course will develop your ability to design products with significant engineering or technological content to optimise solutions for specific consumer and professional markets and develop products which delight end users.

 It is designed to prepare you for leadership and decision-making positions within product design agencies, manufacturing companies, design consultancies, research and development departments, research institutions and government bodies. Specific careers might include acting as a design team leader, design project manager, design researcher and design policy maker. You may even decide to develop your own business.

 Professional enhancement is central to our ethos which is why we encourage collaboration with industry practitioners and work on ‘live’ project briefs. In addition to this, students undertake a compulsory 10-credit module accredited by the Chartered Management Institute which provides them with an internationally recognised certificate of qualification. Upon completion of the final major project the students take part in a degree show.

 Our Creative Futures employment team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries. It provides specialist careers information, advice and guidance to all our students from their first year through to final year and beyond graduation, helping them achieve their desired career outcome. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur.

Where our graduates work

Recent graduates have gone on to win design posts in prestigious international companies, including:

  • Lenovo – (Designer) China
  • Asus – (Designer) Taiwan
  • JBnJaws Production (Creative Lead) India
  • TC Product quality people (Product Development Technician) UK
  • Inclusive Product Design (Freelance Designer) UK
  • Central Academy of Fine Art (Lecturer) China
  • Shanghai Design Agency - (Designer) China
  • Heshan Qing Ye Weaving (Manager) China
  • Tata Interactive Systems (Designer) Germany
  • Sismo Design (Product Designer) Paris
  • Fine Group PLC (Concept Designer) UK
  • Lear Brand Management Ltd. (Product Designer) China
  • Progressive Digital Media Group (Analyst) India
  • Haoli Design (two founders and owners) - China
  • Lucent Lighting (Product Design Engineer (UK)
  • Geely Design Global (Designer) China
  • Mondottica (Product Designer) UK
  • Pentagram (Product Designer) UK
  • WeShape3D (Marketing Director) China

 Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. The Contract will detail your rights and the obligations you will be bound by during your time as a student and will contain the obligations that the University will owe to you. The 18/19 PG Contract will be published shortly.