Advantage Modules

Advantage Modules

ICTE First year modules | ICTE Second year modules | ICTE Third year modules

Coventry University’s Add+vantage modules are designed to broaden undergraduate students’ knowledge, skills and qualifications within a work-focused environment.

One Add+vantage module is taken in each year of study for most Coventry courses.

Coventry Business School’s International Centre for Transformational Entrepreneurship (ICTE) designs and delivers a suite of enterprise and entrepreneurship-related modules across the three years of study.

The modules are credit-bearing (10 credits) and a mandatory part of most undergraduate degree courses.

ICTE’s suite of Enterprise and Entrepreneurship modules is one of the leading Enterprise Education programmes within curriculum amongst all UK Universities with more than 2,800 being taught in 2019/20 academic year and more than 20,000 since its inception in 2006.

The modules have been aligned with the QAA Guidelines for Enterprise and Entrepreneurship in Higher Education (2018).

The inter-discipline, cross-faculty modules are chosen by the students based on their own career ambitions. This unique student make-up creates thoroughly engaging and dynamic learning environments as the students have a range of different skills. The students are able to enrol on any of our modules as no prerequisite or previous enterprise education is required.

For the 2020/21 academic year, the modules will be taught online via the innovative Aula platform.

The student experience feedback for the ICTE Enterprise and Entrepreneurship modules has been extremely positive, as the following actual quotes from students show: 

  • The lecturer makes me see a clear vision in my future as a business owner
  • You can relate it to whichever course you’re doing
  • The module is helping in my course with great innovative ideas
  • It's real-life experience that contributes to more than just a grade
  • The fact that you are in the same room with individuals who have the same aspirations as you is amazing
  • Interesting module and one which enables you to understand the process of starting up a business
  • Very much applicable to real businesses

For more information on the ICTE Enterprise & Entrepreneurship Add+ modules, please expand the individual year-sections to discover more:

Creative thinking for business | A103IAE

Develop and apply creative skills in a business context, as creativity and new ideas are at the heart of new enterprise development.

Developing your personal entrepreneurial skills | A107IAE

Improve and grow individual entrepreneurial skills and attributes, whether the aim is to be an entrepreneur or an entrepreneurial employee (intrapreneur).

Introduction to entrepreneurship | A101IAE

Gain an introduction to the theory and practice of enterprise, entrepreneurship and the business start-up process.

Introduction to negotiation | A109IAE

Gain an introduction to the fundamental principles of negotiation which can be applied in multiple contexts, including business, entrepreneurial and personal activities.

Making a difference through social enterprise | A104IAE

Discover the theory and practice of enterprise and entrepreneurship and how to apply this understanding to a social enterprise.

Social media for business | A102IAE

Understand and acquire the skills necessary for the development of a business social media plan.

Be your own boss | A201IAE

Gain an insight detail and planning required to set-up and run a new business or social enterprise within the 21st Century.

Women in business | A202IAE

Investigate the gender differences around entrepreneurship for women to include family commitments; fear of failure; women are substantially less likely to know an entrepreneur; failure to recognise a good business opportunity or to think that they have the skills to start a business.

Making money online | A203IAE

Gain an understand and acquire the skills necessary for the development of a sustainable online business enterprise.

Into the dragons den | A206IAE

Discover the art and science of 'pitching' in order to leverage value creation: whether you are pitching a business proposition to investors or attempting to sell your script idea to Hollywood making a convincing, memorable and impactful pitch is an essential skill in today's professional environment.

Developing business networking and relationship skills | A251IAE

Gain an insight to business networking and relationship development which can be applied in multiple contexts, including business, entrepreneurial and personal activities.

Getting a job - What employers want from you | A301IAE

Discover how entrepreneurial skills, knowhow and capability can be harnessed to make you more attractive to potential employers (Intrapreneurship)

Business start-up | A303IAE

Discover your new venture aspirations through the five initial stages of business start-up: Idea; Proven Idea; Planning; Development, and Ready to Start-Up.

Hi-Tech entrepreneurship | A305IAE

Gain an understanding for creating a commercialisation plan for launching of your own new high-growth technology-based product or service.

Working at the student marketing and design agency 3| A306IAE

Provides an insight for students from any discipline, the opportunity to get real work experience working on a live brief with an external client via the ‘Marketing and Design Agency’ concept.

Presentation skills for graduates | A307IAE

Develop an understanding of sophisticated presentation techniques, and will then utilise them for your final degree project, business concept, exhibit or initiative.

Business development and growth | A308IAE

Gain and apply the understanding how to develop and grow a new business, social enterprise or apply their skills to an existing business with which they are familiar (a family business or an SME).

21st Century Entrepreneurship | A350IAE

Explore the key concepts of entrepreneurialism in the 21st Century to include enterprise, innovation and leadership and apply their knowledge and skills to make a change.

Design Thinking & Innovation | A309IAE

Understand and apply the key concepts of Design Thinking which focus on solving complex problems and finding the most appropriate solutions.

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