Interactive Media and Web Technologies BSc (Hons)


Course Code

UCAS Code: I150
International Code: EECU152


Coventry University (Coventry)


Study mode



3 years full-time
4 years sandwich

Start date

September 2023

We are reviewing this course for 2023-24 entry and the validated module information will be added shortly. Please keep checking back on this course page to see our latest updates.

Course overview

Study level: Undergraduate

Our Interactive Media and Web Technologies course is designed to prepare the next generation of immersive app developers, web programmers, digital media experts, and code-savvy user interface designers.

This course aims to help you:

  • Understand software techniques and technologies.
  • Master the principles of technical art, exploring animation, VFX, modelling, and motion graphics.
  • Become a professional full-stack web developer, able to generate a user-focused front-end and a technologically sound back-end, to any online project.
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Global Ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Career ready graduates, with the skills to succeed

Why you should study this course

  • Learn to apply technical knowledge to the development of creative content regularly found in creative industries such as film, TV, games and web.
  • Develop a portfolio of work across a wide array of platforms and uses including web and mobile services, social media, Virtual Reality and Immersive Simulations using game engines.
  • Have the chance to study as part of a community of creative content generators, working collaboratively to produce complex digital artefacts.
  • Explore your creativity through a range of open-ended assessment briefs that focus on individuality and expression of ideas.
  • Prepare for a career in the creative industry by practising commonly used industry-standard tools and learning techniques for working as part of a multi-disciplinary team.

In January 2021, Coventry University participated in Global Game Jam, an online competition where more than 28,000 game creators in 104 countries at 585 virtual sites around the world created over 6,000 games. Students had just 48 hours to create a game, and here are the games they made.

How you'll learn

You can expect to learn about how to develop flat media (commonly used in advertising and print media), film and animation techniques (typically used in film and cinema), and web-based design practices that inform modern UI and UX design of web services and mobile applications.

Teaching contact hours

We understand that everyone learns differently, so each of our courses will consist of structured teaching sessions, which can include:

  • On campus lectures, seminars and workshops
  • Group work
  • Self-directed learning
  • Work placement opportunities.

If you would like more information, you can request information about teaching hours.

Part of university life is undertaking self-directed learning. During a typical week you will have time that allows you to work independently to apply the skills and knowledge you have learnt in taught or facilitated sessions to your projects or assignment briefs. This self-directed learning allows you to use your research skills, consolidate your knowledge or undertake collaborative group work.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.


This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

  • Formal examinations
  • Phase tests
  • Essays
  • Group work
  • Presentations
  • Reports
  • Projects
  • Coursework
  • Exams
  • Individual Assignments

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Entry requirements

Typical offer for 2023 entry.

Requirement What we're looking for
A level BBC
GCSE Minimum 5 GCSE's graded 9-4 / A* - C including English and Mathematics
IB Diploma 29 points to include a subject from the Individuals and Societies, Sciences, or Mathematics groups at Higher level

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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Are you eligible for the Fair Access Scheme?

We believe every student should have the opportunity to dream big, reach their potential and succeed, regardless of their background.

Fair Access Scheme

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an international foundation year. Upon successful completion our International Foundation Year - Computing will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • IELTS: 6.0 overall (with at least 5.5 in each component area).

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

For more information on our approved English language tests visit our English language requirements page.

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Fees and funding

Student Full time Part time
UK TBC per year Not available
International TBC per year Not available

If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.


On-site facilities offer you high-specification learning environments, which benefit from extensive social learning facilities4, well-appointed laboratories, lecturing facilities and classrooms, facilitating our innovative teaching methods across a diverse suite of undergraduate and postgraduate courses.

  • Interactive Media Lab – Dedicated lab facility with high-end PCs which empower your software development and your digital creativity. You can access these machines outside of class to undertake portfolio work.
  • Motion-Capture Studio – A bespoke facility complete with green-screen, control room and lighting rig, enabling you to explore advanced human-computer interaction and cutting-edge concepts such as digital twins.

Careers and opportunities

Upon successful completion of the course, you will have practical knowledge of a range of industry standard content creation tools4, we also aim to offer you opportunities to experience working on collaborative projects as part of a diverse team2.

Graduates should be equipped with the knowledge and skills to effectively work within the creative industry, pursuing careers across areas including digital media, animation, UI/UX design, game design and full-stack web development and mobile application development.

As a multi-disciplinary subject, the Interactive Media and Web Technologies course is designed to produce design-conscious graduates that have a wealth of technical skills and knowledge of implementation. As the creative industry keeps growing, it relies increasingly on designers and content creators that have a fundamental knowledge of computer systems, their requirements and their limitations.

Learning to produce efficient digital media content, engage with collaborative design practices and understand the technical aspects of design, help graduates become informed, socially responsible content creators and design practitioners.

Where our graduates work

The forerunner to this course was our Multimedia Computing course, graduates of that course have gone on to work at:

  • Jaguar Land Rover - CGI Artist
  • The AA – Learning Designer
  • AIA – Associate, UX Researcb
  • BlackRock – Senior Software Engineer
  • Semcon – CGI Artist
  • HedgedInterest – Lead Graphic Designer
  • MOTIX Connected – Development Coordinator
  • Blink Image Limited – Motion Graphics Designer
  • TopCon Positioning Systems – UX Supervisor

How to apply

  • Full-time students applying to start in September 2023 can apply for this course through UCAS from 6 September 2022.

    Part-time students should apply directly to the university. Read our application pages to find out your next steps to apply.

    If you'd like further support or more information about your course get in touch with us today.

  • Full-time students applying to start in September 2023 should apply directly to the university. Applications are due to be open in June 2022, so please return to this page to fill out your application.

    How to apply

    For further support for international applicants applying for an undergraduate degree view our International hub.

    You can also download our International guide which contains lots of useful information about our courses, accommodation and tips for travel.

    Get in touch with us today for further advice and guidance.

  • 1Accreditations

    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

    2UK and international opportunities

    Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.

    3Tuition fees

    The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For Home Students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

    For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.


    Facilities are subject to availability. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) may vary from those advertised and may have reduced availability or restrictions on their use.

    Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. The 2022/23 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.