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In the globalised business environment, we believe that marketing stands out as one of the key factors contributing to the success of any business.
Year of entry
Location
Coventry University (Coventry)
Study mode
Full-time
Part-time
Duration
1 year full-time
2 years part-time
Course code
FBLT054
Start date
September 2025
January 2026
May 2026
At Coventry University, we continuously review the courses we offer to ensure we reflect industry-relevant emerging best practice and technology. As a result, this course is undergoing continuous improvement assessment and will be launched with a renewed curriculum starting in September 2025. Module content and titles will be updated. Course title, learning outcomes and assessments may also change. We expect our new curriculum to be fully updated by January 2025. Please return to this page to see the final course details.
On this course, you will explore a variety of topics related to international marketing and marketing management, including:
There will be opportunities to:
This course is accredited1 and recognised by the following bodies:
As part of this course, you will undertake a professional development module currently accredited by the Chartered Management Institute for the 2024-25 intake. Upon successful completion of this module (achieving a pass grade), you will be eligible for the CMI Level 7 Certificate in Strategic Management and Leadership Practice at no additional cost.
Coventry University’s accreditation with CMI is currently ongoing for the relevant modules and is regularly reviewed and monitored by the CMI through its quality systems.
The aim of the MSc International Marketing Management is to prepare you for working in global marketing.
Core educational aims:
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
Teaching methods may include:
This course can be offered on a part-time basis. While we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Request further information about part-time study.
Actual teaching contact hours will vary depending on the level of study and the requirements of a particular semester. In a typical week, your contact hours will be divided amongst:
The number of contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week in the taught semesters.
Additionally, you will be expected to undertake roughly 12 hours of self-directed study, depending on the demands of individual modules.
As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.
Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.
This course aims to provide a range of innovative, academic and authentic assessments.
Examples include:
This course has no formal examinations.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes. Assessments may include individual assignments or group work elements.
The international focus of the course, fostered by the university's typically international teaching staff and student body, international case studies, and the possible opportunity for international experiences, may help you to stand out from the crowd of graduates entering the international marketing sector, upon successful completion.
Within course content, we encourage an international outlook in all modules through the use of international case studies. There are also opportunities to visit other countries and institutions, with previous students on similar courses having the opportunity to visit the Perfetti van Melle headquarters (global brands like Mentos and Alpenliebe) and work on live case studies.
Typical offer for 2024/25 entry.
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | 2025/26 fees TBC 2024/25 fees -£11,200 |
Request fee information |
EU | 2025/26 fees TBC 2024/25 fees -£11,200 per year with EU Support Bursary** 2025/26 fees TBC 2024/25 fees -£20,050 per year without EU Support Bursary** |
Not available |
International | 2025/26 fees TBC 2024/25 fees -£20,050 |
Not available |
For advice and guidance on tuition fees3 and student loans visit our Postgraduate Finance page and see the university's Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.
The following are additional costs not included in the tuition fees:
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
Our aim is to offer you sector-leading facilities4.
You will benefit from our support designed to help you succeed and our industry-relevant teaching and resources. These include our modern library and computing facilities, dedicated careers advice and Your Students’ Union.
The Jaguar Centre has been specifically designed to provide facilities and services to support our postgraduate students including social spaces, computer suites and separate areas for small group study.
The Hub is the centre of student campus life. It's also home to the Health and Wellbeing Centre, the Spirituality and Faith Centre, the Tank Studio, Student Success Coaches and the Enterprise Hub.
Upon successful completion, you will have knowledge of:
Previous graduates on similar courses have secured positions in marketing areas such as brand management, creative advertising development, marketing associate professionals, buyers and procurement officers, management consultants, business development managers, managers and directors in retail and wholesale.
Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The university's Talent Team provide a wide range of support services to help you plan and prepare for your career.
The Talent Team also aims to support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres.
Some of our recent marketing graduates from similar courses are working with organisations such as Valeo, McCann-Erickson, Minority Group Support Services, Danco, IPU (Inter-Parliamentary Union), King Power, Dongguan Television, BMW, Dyson, IKEA, SmartSpotter (Hamilton Bright Group) and Dukes International, as well as owning their own companies.