Search
Search
Develop a range of multidisciplinary marketing skills as well as your ability to think and work strategically, to prepare for a career in international marketing and business.
Year of entry
Location
Coventry University London (City of London)
Study mode
Full-time
Part-time
Duration
1 year full-time
2 years part-time (UK only)
Course code
LONT081
Start date
January 2025
May 2025
This course will aim to equip you with theories and concepts of strategy, leadership, finance, along with specialised knowledge in marketing management, creativity and brand communications and digital marketing.
The following modules are mapped to the requirements of the CMI:
My favourite thing about Coventry University London was experiential learning and mixed culture. People from different parts of the world came together with a common goal in their mind and thriving to achieving the same.
Mohit Agarwal, MBA International Marketing graduate, quoted in 2020
The broad curriculum of this course means you’ll study nine mandatory modules plus one choice of three flexible options for your final term project. Across all mandatory modules and several of the major-project options, the learning approach is focused on teamwork, business simulations and real-world projects, all of which are underpinned by excellent academic teaching and your own personal study.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
We currently maintain strong relationships with professional associations and employers, especially when it comes to curriculum design, so what we aim to teach you is a true reflection of what’s current in industry and the skills that employers are looking for.
This course can be offered on a part-time basis. While we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Request further information about part-time study.
The number of full-time contact hours may vary from semester to semester; however, on average, it is likely to be around 12 contact hours per week. They may be a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.
Additionally, you will be expected to undertake significant self-directed study of approximately 24 hours each week, depending on the demands of individual modules.
As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.
Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods may include:
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
This course's globalised approach to the curriculum, places your learning in the context of international challenges, opportunities and regulatory frameworks. It should prepare you for working globally, whether overseas, or for a multi-national, or for a firm which trades internationally. You will have the opportunity for an international field trip. You could also arrange to do either a consultancy project or an internship2 (as part of your final major project) overseas. You may benefit from studying alongside a typically international cohort of students, learning from the perspectives they bring while developing your own ability to work cross-culturally.
I will forever cherish the classes because even when we were away from the classrooms, group activities and group discussions never ceased. Even using online platforms, lecturers encouraged a good environment for deliberation and debates - offers an unparalleled learning experience.
Swatikrishna Ravi, MBA International Marketing graduate, quoted in 2020
Typical offer for 2024/25 entry.
2024/25 tuition fees.
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | £20,350 | Request fee information |
EU | £20,350 per year with EU Support Bursary** £22,550 per year without EU Support Bursary** |
Not available |
International | £22,550 | Not available |
If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.
For advice and guidance on tuition fees3 and student loans visit our Fees and Finance page.
We offer a range of international scholarships to students all over the world. For more information, visit our international scholarships page.
The following are additional costs not included in the tuition fees:
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
You will have access to a wide range of facilities4 to help you become proficient with some of the leading practices and technology in the marketing industry, and prepare for work.
Take a virtual tour of our campus to explore all of the facilities4 available to you.
At Coventry University London, students can not only study Entrepreneurship, but they can also experience it as well. Students intrigued by the idea of starting their own business can do so at our Enterprise Hub where they can make their business idea a reality.
This facility provides an ideal location to meet with future clients, business partners or to collaborate with other entrepreneurial students. In addition, students will be able to use the address of Coventry University London as the address for their business - giving them a distinguished City of London trading address.
There is a fully equipped Mac Suite for digital and creative work. Here you could learn to create digital marketing and social media campaigns and engage with consumers in effective ways. Our Mac Suite has the latest industry standard software such as Adobe Creative Cloud.
The course aims to equip graduates with leading theories and concepts of strategy, leadership, finance, entrepreneurship, along with specialised knowledge in marketing management, creativity and brand communications, and digital marketing. The MBA course is designed for professionals and graduates, who want to develop business and management skills to boost their current career, perhaps make a career change, start their own business or lead their existing business into its next growth phase.
On successful completion, you should be able to:
The course aims to help you to accelerate your career progression in international marketing upon successful completion – whether you take a holistic approach to all marketing disciplines or focus on a specialism of your choice. This course provides the opportunity to equip yourself with the high-level marketing, business and finance skills, which employers are looking for in their future leaders. Upon successful completion, you’ll potentially be able to pursue the professional, senior management and leadership roles which interest you in the private, public and not-for-profit sectors. The international focus of your course means you could work almost anywhere. You could work for a multinational or a company which imports/exports, either in the UK or overseas. Upon successful completion you’ll also have an excellent skillset for helping organisations to begin doing business internationally for the first time.
When you graduate, you might choose to join a business of any size, from a start-up (perhaps your own!) to an SME or a global enterprise. Your work could take you into industry and manufacturing, the services sector, or even the charity or humanitarian sectors. You might decide to join, or start, a marketing services company/agency which supplies services to business. This could offer you a particular opportunity to specialise in areas such as market research, branding, public relations, IT, digital marketing, advertising or customer service. Another option could be consultancy, perhaps with one of the world’s leading consulting firms. Alternatively, you might go into related fields such as journalism or product research and development.
As part of the journey of professional and role development, students are encouraged to continue on their academic journey through access to a range of higher degrees, including PhD and other taught doctorates.
I recently began a role as a Customer Marketing Executive for The Gym Group in their head office in London. The International Marketing MBA course really helped me stand out from other candidates, as they were really impressed with my degree and the modules on the course. Besides my own work experience, the marketing modules in particular helped me to secure my role, as I was able to show my knowledge during tasks in the interview process.
Yasmin Olatunji, MBA International Marketing student, quoted in 2021