International Marketing MBA

Study level: Postgraduate
3 students working intently staring at monitors

Develop a range of multidisciplinary marketing skills as well as your ability to think and work strategically, to prepare for a career in international marketing and business.

Year of entry

Location

Coventry University London (City of London)

Study mode

Full-time
Part-time

Duration

1 year full-time
2 years part-time (UK only)

Course code

LONT081

Start date

January 2025
May 2025


Course overview

This course will aim to equip you with theories and concepts of strategy, leadership, finance, along with specialised knowledge in marketing management, creativity and brand communications and digital marketing.

  • Sharpen your knowledge and skills by applying your learning into a wide range of contexts through simulated learning, experiential activities and interdisciplinary business-related projects. 
  • Prepare for managing core marketing elements, by gaining exposure to the latest  marketing practices across a selection of sectors within an international context. 
  • Explore the nature and implications of rapid changes in marketing and business.
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Global ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Employability

Career ready graduates, with the skills to succeed

Why you should study this course

  • CMI accreditation
    Study a course with professional accreditation1 from one of the UK’s leading professional management bodies - the Chartered Management Institute (CMI). Take the opportunity to obtain the CMI Level 7 Diploma in Strategic Management and Leadership Practice subject to the successful completion of specific modules (please see module section for further information).
  • Contemporary course content
    This MBA course aims to cover the latest trends and developments in a marketing and management practice, encouraging you to ask questions and suggest solutions. The course aims to expand your ability to find the data and insights you’ll need to make well-informed decisions.
  • Industry insight
    You may have the chance to hear marketing practitioners share their inspirational stories and attend tailored talks by experts from academia. Please note that staff are subject to change.
  • Real-world experience
    Your lecturers strive to minimise the use of conventional teaching methods, preferring exposure to the world of work both within and beyond the classroom2. The final semester project provides you with opportunities for business plans, internships and consulting projects2.
  • Prepare for your future 
    You’ll have opportunities to mix with employers and to build your CV2. Should you wish to start your own business, we offer business start-up advice and support through our Enterprise Hub. MBA students also have the opportunity to take part in our embedded business simulations, developed in collaboration with corporate learning and development specialists to help you develop key industry competencies.

Accreditation and professional recognition

Chartered Management Institute logo

Chartered Management Institute (CMI)

The following modules are mapped to the requirements of the CMI:

  • 7002MFH Marketing in a Global Age
  • 7005MHR Leadership - Towards Mastery of Leading Change & Inclusivity
  • 7002MHR Leadership - Towards Mastery of Leading Self & Global Cultures
  • 7003MHR Entrepreneurship & Innovation
  • 7009MHR Global Strategic Management
  • 7025 AFE Managerial Finance
Upon successful completion of all these modules (achieving a pass grade), you will be eligible for the CMI Level 7 Diploma in Strategic Management and Leadership Practice subject to successful registration and CMI moderation. Coventry University’s accreditation with CMI is ongoing for the relevant modules and is regularly reviewed and monitored by the CMI through its quality systems.


My favourite thing about Coventry University London was experiential learning and mixed culture. People from different parts of the world came together with a common goal in their mind and thriving to achieving the same.

Mohit Agarwal, MBA International Marketing graduate, quoted in 2020
two young females chatting outside on a tree lined street

What you'll study

The broad curriculum of this course means you’ll study nine mandatory modules plus one choice of three flexible options for your final term project. Across all mandatory modules and several of the major-project options, the learning approach is focused on teamwork, business simulations and real-world projects, all of which are underpinned by excellent academic teaching and your own personal study.

All modules are mandatory:

Modules

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


How you'll learn

We currently maintain strong relationships with professional associations and employers, especially when it comes to curriculum design, so what we aim to teach you is a true reflection of what’s current in industry and the skills that employers are looking for. 

  • Teaching methods include: learning journey, webinars, workshops, debates, case studies, consultancy projects, simulations, business plans, and online collaborations2.
  • Our action-learning approach focuses on group work, business simulations and real-world activities such as live projects with clients in the private, public and third sectors2.
  • Take part in extra-curricular activities such as our Student Enterprise Business Society, student mentoring programmes and volunteering opportunities to develop your personal and professional skills. You could also take part in our High Flyers programme (subject to availability), to help you develop the personal and professional skills necessary to thrive in a rapidly changing world, through a suite of extracurricular, non-course specific workshops.

This course can be offered on a part-time basis. While we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Request further information about part-time study.


Teaching contact hours

The number of full-time contact hours may vary from semester to semester; however, on average, it is likely to be around 12 contact hours per week. They may be a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials. 

Additionally, you will be expected to undertake significant self-directed study of approximately 24 hours each week, depending on the demands of individual modules. 

As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.

Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.


Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods may include:

  • Group work
  • Presentations
  • Projects
  • Individual report
  • Pitch
  • Blog
  • Case Study
  • Simulated learning

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes. 


International experience opportunities

This course's globalised approach to the curriculum, places your learning in the context of international challenges, opportunities and regulatory frameworks. It should prepare you for working globally, whether overseas, or for a multi-national, or for a firm which trades internationally. You will have the opportunity for an international field trip. You could also arrange to do either a consultancy project or an internship2 (as part of your final major project) overseas. You may benefit from studying alongside a typically international cohort of students, learning from the perspectives they bring while developing your own ability to work cross-culturally.

I will forever cherish the classes because even when we were away from the classrooms, group activities and group discussions never ceased. Even using online platforms, lecturers encouraged a good environment for deliberation and debates - offers an unparalleled learning experience. 

Swatikrishna Ravi, MBA International Marketing graduate, quoted in 2020
students arranging colourful post it notes

Entry requirements

Typical offer for 2024/25 entry.

An honours undergraduate degree (minimum 2:2) in a relevant academic discipline (e.g. Marketing, Business and Management). 

Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience or professional qualifications are encouraged to apply and will be considered on an individual basis. 

Careful monitoring of applications to ensure that applicants are suited to the course takes place. Where necessary, applicants are interviewed, especially those that do not appear to meet standard admissions criteria. Where deemed appropriate, a written exercise may be administered to establish suitability. 

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with the International Pathways Programme. Upon successful completion our International Pre-Master's - Business will provide you with the knowledge and skills you need to progress onto this postgraduate degree.

Visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

Typical entry requirements

An honours undergraduate degree (minimum 2:2) in a relevant academic discipline (e.g. Marketing, Business and Management). 

Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience or professional qualifications are encouraged to apply and will be considered on an individual basis. 

Careful monitoring of applications to ensure that applicants are suited to the course takes place. Where necessary, applicants are interviewed, especially those that do not appear to meet standard admissions criteria. Where deemed appropriate, a written exercise may be administered to establish suitability. 

English language requirements

  • IELTS: 6.5 overall, with no component lower than 5.5.
  • If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
  • For more information on our approved English language tests visit our English language requirements page.

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Fees and funding

2024/25 tuition fees.

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man £20,350   Request fee information

EU £20,350 per year with EU Support Bursary**
£22,550 per year without EU Support Bursary**
Not available
International £22,550   Not available

If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.

For advice and guidance on tuition fees3 and student loans visit our Fees and Finance page.

We offer a range of international scholarships to students all over the world. For more information, visit our international scholarships page.

The following are additional costs not included in the tuition fees:

  • Additional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.


Facilities

You will have access to a wide range of facilities4 to help you become proficient with some of the leading practices and technology in the marketing industry, and prepare for work.

Take a virtual tour of our campus to explore all of the facilities4 available to you.

Enterprise Hub

At Coventry University London, students can not only study Entrepreneurship, but they can also experience it as well. Students intrigued by the idea of starting their own business can do so at our Enterprise Hub where they can make their business idea a reality.

This facility provides an ideal location to meet with future clients, business partners or to collaborate with other entrepreneurial students. In addition, students will be able to use the address of Coventry University London as the address for their business - giving them a distinguished City of London trading address. 

Mac Suite

There is a fully equipped Mac Suite for digital and creative work. Here you could learn to create digital marketing and social media campaigns and engage with consumers in effective ways. Our Mac Suite has the latest industry standard software such as Adobe Creative Cloud. 


Careers and opportunities

The course aims to equip graduates with leading theories and concepts of strategy, leadership, finance, entrepreneurship, along with specialised knowledge in marketing management, creativity and brand communications, and digital marketing. The MBA course is designed for professionals and graduates, who want to develop business and management skills to boost their current career, perhaps make a career change, start their own business or lead their existing business into its next growth phase.

On successful completion, you should be able to:

  • describe the impact of external forces on marketing and business – such as legal systems; corporate governance; and ethical, economic, environmental, social and technological change issues
  • develop intelligent, well-informed and creative marketing strategies which target groups and a set of organisational goals
  • develop international markets for resources, goods and services, taking into account the expectations of customers and other stakeholders
  • describe consumer segmentation and profiling, and know how to orient products, services and communication towards selected segments and profiles
  • articulate the importance of innovation to business success.

The course aims to help you to accelerate your career progression in international marketing upon successful completion – whether you take a holistic approach to all marketing disciplines or focus on a specialism of your choice. This course provides the opportunity to equip yourself with the high-level marketing, business and finance skills, which employers are looking for in their future leaders. Upon successful completion, you’ll potentially be able to pursue the professional, senior management and leadership roles which interest you in the private, public and not-for-profit sectors. The international focus of your course means you could work almost anywhere. You could work for a multinational or a company which imports/exports, either in the UK or overseas. Upon successful completion you’ll also have an excellent skillset for helping organisations to begin doing business internationally for the first time.

Where our graduates work

When you graduate, you might choose to join a business of any size, from a start-up (perhaps your own!) to an SME or a global enterprise. Your work could take you into industry and manufacturing, the services sector, or even the charity or humanitarian sectors. You might decide to join, or start, a marketing services company/agency which supplies services to business. This could offer you a particular opportunity to specialise in areas such as market research, branding, public relations, IT, digital marketing, advertising or customer service. Another option could be consultancy, perhaps with one of the world’s leading consulting firms. Alternatively, you might go into related fields such as journalism or product research and development.

Further study

As part of the journey of professional and role development, students are encouraged to continue on their academic journey through access to a range of higher degrees, including PhD and other taught doctorates.

I recently began a role as a Customer Marketing Executive for The Gym Group in their head office in London. The International Marketing MBA course really helped me stand out from other candidates, as they were really impressed with my degree and the modules on the course. Besides my own work experience, the marketing modules in particular helped me to secure my role, as I was able to show my knowledge during tasks in the interview process.

Yasmin Olatunji, MBA International Marketing student, quoted in 2021
marketing students in a class room

How to apply

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