Virtual and Augmented Reality MA

Study level: Postgraduate
Young woman wearing a VR headset playing against a green screen

This course aims to help develop the creative, critical and technical skills required for practitioners to develop, craft, perform, co-create and share immersive arts experiences.

Year of entry

Location

Coventry University (Coventry)

Study mode

Full-time
Part-time

Duration

1 year full-time
2 years part-time
16-24 months (with professional experience)

Course code

AHT086

Start date

September 2025
January 2026
May 2026

At Coventry University, we continuously review the courses we offer to ensure we reflect industry-relevant emerging best practice and technology. As a result, this course is undergoing continuous improvement assessment and will be launched with a renewed curriculum starting in September 2025. Module content and titles will be updated. Course title, learning outcomes and assessments may also change. We expect our new curriculum to be fully updated by January 2025. Please return to this page to see the final course details.


Course overview

The course will explore the use of a range of immersive techniques and technologies4 in contemporary creative practice including but not limited to:

  • Headset Technologies: Virtual Reality (VR) / Augmented Reality (AR) / Mixed Reality (MR)
  • Narrative Forms: Interactive Storytelling / Hypertext / Choose your own adventure
  • Play: Role Playing Games / Escape Rooms / Street Games
  • Performance: Immersive Theatre / Performance Capture / Digital Dance
  • Leisure: Theme parks / Outdoor and “Secret” Cinema / Heritage Settings
  • Sonic experiences: Multichannel Audio / ASMR / Spatial Composition
  • Site-responsive Working: Projection Mapping / Real-time Mobile Technologies / 5G and IoT4
A star in the centre of a rosette.

Rated Gold Overall

Teaching Excellence Framework (TEF) 2023

Five stars in a speech bubble.

5 QS Stars for Teaching and Facilities

QS Stars University Ratings

City buildings next to a tree.

Top 5 Student City in England (Coventry)

QS Best Student Cities Index 2025

Why you should study this course

The course has been structured to allow you the opportunity to gain a breadth of experience and also to work in-depth on a chosen specialism, with the aim of becoming a dynamic and agile graduate who is prepared for an evolving, creative-critical discipline, not tied to the limitations of any one particular technology or approach. Graduates from the course should be able to excel across the realisation and actualisation of live projects with collaborators across communities and industries, digital, cultural, creative and third sectors. Benefits include:

  • Working alongside the university’s Office of Teaching and Learning, the Disruptive Media Learning Lab and the Global Opportunities team, delivering high-quality projects and learning experiences2.
  • Opportunities to participate in a range of exciting field trips and industry visits2 – previous students visited the Ai Weiwei Exhibition in London, ESL Games in Leicester, the Ikon Gallery in Birmingham, Somerset House in London, Ashmolean and Pitt Rivers Museums in Oxford, and the National Media Museum in Bradford.

What you'll study

The course will take a broad interdisciplinary interpretation of what we mean by immersive practices. Rather than focusing solely on headset immersive technologies, you can expect to work across disciplines, producing hybridised post-digital work that challenges the conventions of media disciplines and encourages you to operate at the forefront of the rapidly expanding immersive sector.

The course builds upon extensive school expertise in the research and practice of immersive forms including performance/motion capture and networked performance, spatial, 360 and volumetric filmmaking, interactive media arts, installation, projection and site-specific working, immersive sound design and multichannel music composition, animation and games art, and play and games design (staff are subject to change).

The course has been designed to prepare you for working at the forefront of the rapidly evolving, emergent immersive creative industries. You will aim to build upon your prior experience and/or learning in creative practice.

Modules

With professional experience option

The professional experience opportunity2 enables you the opportunity to apply for optional professional experience in semester 1, which, upon successfully securing an opportunity, will extend the duration of your master’s to either 16, 20 or 24 months. The professional experience provides an opportunity for you to develop expertise and experience in your chosen field with the aim of enhancing your employability.

Please note that the optional professional experience modules incur an additional tuition fee3, which for 1 semester of professional experience is £1,333.33, for 2 semesters of professional experience is £2,666.67, and for 3 semesters of professional experience is £4,000.

Professional experience may also be subject to additional costs, visa requirements being met, subject to availability and/or competitive application. Professional experience opportunities are not guaranteed but you will benefit from the support of our Talent Team in trying to find and secure an opportunity. Find out more about the professional experience option.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


How you'll learn

You will engage with a series of different learning activities and resources which include:

  • Group critiques
  • Artist talks and lectures
  • Masterclasses
  • Seminars
  • Tutorials
  • Workshops

This course can be studied on a full-time or part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please request information about studying this course part-time.


Teaching contact hours

The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around eight contact hours per week in the first year. These will comprise seminars, artist talks and lectures, as well as workshops, masterclasses and critiques. As you develop your final major project these modules will become primarily tutorial-based. This course operates on a “flipped classroom” basis, and you will be expected to undertake guided reading and preparation tasks ahead of classroom sessions.

Additionally, you will be expected to undertake significant self-directed study of approximately 300 hours each semester, depending on the demands of individual modules e.g. working on course assignments, group project activities, reading and maintaining your own public-facing digital profile. This will be supported by skills sessions.

As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.

Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.


Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

  • Immersive artefacts/Bodies of work
  • Contextual documents
  • Portfolios
  • Proposals
  • Presentations
  • Research books

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.


Entry requirements

Typical offer for 2024/25 entry.

Applicants to this master’s degree should normally possess an honours degree (2:1 or equivalent) in a relevant subject. If the degree is in an unrelated subject, applicants need to demonstrate appropriate industry knowledge and experience in their application documentation.

Each applicant will be required to include a short statement regarding their interest in studying this course at Coventry University (300-500 words) and are invited to include a link to an online portfolio in order that the course team can get to know their practice. All applicants will be offered a videoconferencing conversation as part of the application where they will have the opportunity to meet with a member of the course team and ask questions about the programme of study.

Candidates with professional/industrial experience, and/or other relevant training and experience may be admitted with lower qualifications.

Non-traditional entry students are welcome: applicants without formal qualifications but professional/industrial experience may be admitted on the basis of an interview and submission of supporting material.

Each application will be considered on its merits and the final decision will be made by the course director.

Chat with us

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

Typical entry requirements

Applicants to this master’s degree should normally possess an honours degree (2:1 or equivalent) in a relevant subject. If the degree is in an unrelated subject, applicants need to demonstrate appropriate industry knowledge and experience in their application documentation.

Each application will be considered on its merits and the final decision will be made by the course director.

Non-traditional entry students are welcome: applicants without formal qualifications but professional/industrial experience may be admitted on the basis of an interview and submission of supporting material.

Each applicant will be required to include a short statement regarding their interest in studying this course at Coventry University (300-500 words) and are invited to include a link to an online portfolio in order that the course team can get to know their practice. All applicants will be offered a videoconferencing conversation as part of the application where they will have the opportunity to meet with a member of the course team and ask questions about the programme of study. Candidates with professional/industrial experience, and/or other relevant training and experience may be admitted with lower qualifications.

English language requirements

  • IELTS: 6.5 overall, with no component lower than 5.5

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

Speak to one of our advisers today for more information regarding specific requirements.

Chat with us


Fees and funding

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man 2025/26 fees TBC
2024/25 fees - £11,200 | £4,000 (work placement option additional fee)  
Request fee information
EU 2025/26 fees TBC
2024/25 fees - £11,200 | £4,000 (work placement option additional fee) per year with EU Support Bursary**
2025/26 fees TBC
2024/25 fees - £18,600 | £4,000 (work placement option additional fee) per year without EU Support Bursary**
Not available
International 2025/26 fees TBC
2024/25 fees - £18,600 | £4,000 (work placement option additional fee)  
Not available

For advice and guidance on tuition fees3 and student loans visit our Postgraduate Finance page.

We offer a range of international scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees3 cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.

The following are additional costs not included in the tuition fees:

  • Any optional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

If you choose to study this course with a professional placement2, you will need to pay a fee of £1,333.33 for 1 semester, £2666.67 for 2 semesters, £4,000 for 3 semesters. This will cover support throughout your time taking the professional placement.

This course may incur additional costs associated with any professional experience2, which could include (but is not limited to) travel, accommodation, activities and visas.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.


Facilities

You will benefit from studying on our well-equipped, modern campus. Our aim is to offer you sector-leading facilities in a dedicated environment4. We also have a well-stocked Media Loan Shop so you can borrow an extensive range of specialist, professional equipment.

television studio

Television Studio

Where applicable, you’ll have access to our on-campus TV studio The Tank, with its specialist TV studio equipment, including large cameras, mixing facilities and fibre-optic wiring throughout.

photography suite

Photography Suite

The photography suite is a superb facility that includes virtual drum scanning, photography studios, black-and-white print darkrooms, free black-and-white film processing, and a digital print bureau.

recording equipment

Media Loan Shop

As a student, you’ll have access to Coventry University’s specialist Media Loan Shop. This well-stocked facility offers an extensive range of specialist, professional photography and film equipment.


Careers and opportunities

Upon successful completion of the course:

  • you will be equipped with the creative critical skills to successfully realise a range of multisensory, interactive and immersive artistic products
  • you will have worked independently and collaboratively to produce work in a range of professional contexts, including working to live briefs developed in partnership with industry
  • you will have developed key transferable skills that enable you to operate at the forefront of the emerging immersive sector
  • you may choose to progress into technical roles, but the course also supports those interested in developing agile skills as writers, performers, directors, producers, designers and facilitators of immersive work
  • you should comprehend the interdisciplinary nature of immersive ways of working and the sector’s demand for flexible, ambitious, dynamic and self-aware practitioners.

Preparing our master’s graduates for onward careers is central to our approach to learning and teaching on the course. This includes aiming to develop authentic assessment, collaborative opportunities, placements, and advice and guidance for onward study on PhD programmes here and internationally2. Our three collaborative modules provide opportunities2 to work with students in film and media production, photography, as well as media management and media/communication studies. You will be able to take advantage of cross-school connections and collaborations, as well as placement and onward opportunities2 with the support of our Talent Team.

Where our graduates work

Former students have gone on to work in digital music services in the Netherlands, as research posts at the Five College Women’s Centre, Massachusetts USA, in PR companies in Saudi Arabia, in government organisations and broadcasters in Africa, and as producers in TV stations in China. Our graduates also regularly go on to set up their own companies across the globe.


How to apply

You may also like

Coventry University (Coventry) Student looking through a VR headset

Film and Media Production MA

Coventry University (Coventry) Close up of a printing press with paint smudges on a drum

Games Studio Development MA

Coventry University (Coventry) Water painting of a castle surrounded by tall green trees and a moat

Illustration and Animation MA