Sport Management MSc | Coventry University
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Sport Management MSc 2019/20 entry

Course code:

FBLT024

Study options:

1 year full-time
2 years part-time
3 years part-time

How to Apply
Location:

Coventry University

Starting:

September 2019

 

Fees:

£11450
£12,450 (with prof. experience)

Find out more

Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 4321


Overview

The sports industry is seeing prolific growth – and it is now estimated to be worth between $600-700 billion a year to the global economy. Our course aims to help you acquire the skills and attributes to become a leader in this dynamic, growing sector.

As demand grows for sport management graduates with relevant expertise, skills and knowledge of the sector, our Master’s degree aims to prepare you to be a professional sport management practitioner, with the theoretical knowledge, skills and personal attributes to become a leader in your chosen sport sector.

Students who want to further enhance their employability will have the unique opportunity to convert this course into a 2-year MSc Sport Management with Professional Experience. This pathway, subject to additional fees, availability and a competitive application process, can give you the opportunity to conduct an extended professional experience of up to 12 months, taking place immediately after the two taught semesters and before the dissertation or consultancy project.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:

Chartered Association of Business Schools (CABS)

As a mark of our quality and international perspective, Coventry Business School is an active member of the European Foundation for Management Development (EFMD) and Chartered Association of Business Schools (CABS), as well as being signatories to the United Nations Principles for Responsible Management Education (UN PRME) initiative.


European Foundation for Management Development (EFMD)

Course information

The educational aims of the course are to introduce students to a range of concepts and theories that will enable them to critically analyse sport organisations, contexts and functions.

This will allow you to develop your analytical and decision-making skills and your ability to apply knowledge and understanding of sport management to complex or difficult issues, both systematically and creatively, to improve business and management practice, including within an international context.

Sport industry-specific modules will help you develop a sound understanding of the sport business in order for you to be able to make a significant contribution to your employer.

14

Ranked in the top 14 Sport Management Master's courses worldwide.

Eduniversal, 2017

Course Specification
Download PDF (443kb)

Modules

Overview

All modules are drawing on the latest developments in disciplinary knowledge.

Modules

  • Semester 1

    • Sport Marketing and Sponsorship
    • Managing People in Sport
    • Sport Legal Environment
    • Sport Governance and Strategic Management
  • Semester 2

    • Sport Finance and Business Analytics
    • Sport Facilities Operations Management
    • Sport Development and Policy
    • Managing Sports Events

    For the MSc Sport Management with Professional Experience only

    • Professional Experience module
  • Semester 3 (or 6 for students following the Professional Experience route)

    • Global Professional Development-Consultancy
    • Postgraduate Dissertation / Consultancy Project

    (this will be supported by Research Methods workshops in Semester 2)

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

In more detail...

  • With over 5,000 students, Coventry Business School is one of the largest in Europe, rated as ‘excellent’ by Eduniversal.
  • Vibrant student community with lots of student-led social events and activities, such as breast cancer charity fundraising and a sports away day.
  • Our Sport Management was ranked No1 in Europe by Sport Business International (2016), and top 15 worldwide by SBI and Eduniversal 2016-17
  • Opportunities to participate in industry field trips to visit sports teams and facilities, which in the past have included Anfield in Liverpool and Croke Park in Dublin (additional costs may apply).
  • We are ranked as the UK’s top modern university by the Guardian 2019. and top new university by the Complete University Guides 2019, and received a Gold rating for Teaching Excellence by the Teaching Excellence Framework (TEF)
  • Taught by staff recognised nationally and internationally in their respective fields of specialism, who have published in the Journal of Sport Management, European Sport Management Quarterly, Sport Management Review and International Journal of Sports Marketing and Sponsorship, to name but a few.

We are ranked 18th best in the UK for ‘Business, Management and Marketing’ in the Guardian University Guide 2019. 

Your main study themes are:

  • Sport organisation and governance: We examine the exciting and changing nature of the external environment of sport organisations and how this may impact on the internal operations and people.

  • Sport finance: Develops your ability to interpret and use financial information within the strategic framework of a sport organisation. Provides you with practical tools for assessing financial performance and economic condition of sport organisations, including key ratios and management control tools supporting decision making and sound (financial) management. Considerable emphasis will be placed on the financial reports of real-world sport organisations.

  • Managing people: Provides a rigorous framework of knowledge and understanding concerning people management and development in the context of sport/event organisations. We will examine the potential contribution of HRM to organisational effectiveness and efficiency and the specific issues arising from managing volunteers. You will be introduced to the latest theory and practice in the fields of leadership, flexibility and change management.

  • Marketing and sponsorship: Provides a solid grounding in the unique nature of marketing for sport and events. You will be encouraged to think strategically about marketing. We also examine how sponsorship plays an important role in the management of sport and events.

This course’s teaching is designed to inspire and engage you through a range of techniques which encourage lively, interactive learning, and by drawing on relevant research and professional practice.

Methods will include lectures, seminars, industry visits, field trips, individual and group mini-project activities, videos, guest lectures, peer-assessment, presentations and case study based learning. This should allow you to critically link theory and practice by utilising and applying frameworks and concepts into complex and realistic situations. The variety of methods will also encourage you to contextualise and reflect on your learning, putting it in perspective with your own experience.

Most staff in the extended Course Team are research active and draw on their research to enrich their teaching. In addition, discussions with international colleagues about recent research articles are organised (e.g. via Skype). This gives you the opportunity to interact directly with the authors of these publications and engage more actively with published work, as well as discussing international and cultural dimensions.

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include formal examinations and coursework.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion of the course, you should be able to:

  • Evidence a systematic in-depth understanding of the development, characteristics, issues and influences relevant to sport management locally, nationally and globally.
  • Review and analyse the key socio-cultural, political, economic, technological, ethical and environmental factors that shape the sport sector regionally, nationally and internationally.
  • Demonstrate the power of critical inquiry, logical thought, creative imagination and independent judgement to support ethical and responsible decision making and research.
  • Have a professional attitude through demonstrating skills relating to communication, entrepreneurship, teamwork, project planning, intercultural competence and responsibility for individual learning.
  • Appraise and apply the principles of responsible management and take into consideration communities and stakeholder groups when making decisions and taking actions.
  • Evaluate and select innovative technologies to plan, design, execute, and evaluate a range of sport management-related activities.
  • Work independently to solve complex problems and undertake research, reaching informed decisions and critically reviewing them by drawing on the latest development in disciplinary knowledge.
  • Develop the capacity to manage their personal continuous learning and development, thus becoming ‘reflective’ sport management professionals and future leaders within the sector.

There will be approximately up to 14 hours of formal teaching per week, with the rest of the time allocated to study directed by academic staff, and self-directed study and research.

On the taught modules, the teaching and learning is split evenly between lectures (in larger groups) and seminars and workshops (in smaller groups).

The dissertation includes an intensive research methods course (lectures and seminars), followed by one-to-one tutorial with a research supervisor.

In addition, you will be expected to undertake an additional 20 hours of self-directed study each week e.g. on further reading or working on coursework.

The course has a strong international focus throughout and this is supported by making the most of the multicultural student mix and the diverse teaching team. The introduction of an optional international field trip in 2015-16 proved a successful addition, very enriching for students’ experience, and is something which is expected to continue.

This international focus will be further developed by including more opportunities for international guest speakers (including webinars) and for collaborations with students from overseas institutions (e.g. Online international Learning (OiL) projects).

The course involves a range of modules with a national and international focus that are taught in an inter-culturally diverse learning environment.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2016/17, we were able to provide a total of 3,482 student experiences abroad that lasted at least five days.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA 2016/17)


3,482

Student experiences

The number of student trips abroad for at least 5 days in 2016/17



21,000

and counting

The number of students we’ve helped travel internationally so far

12

global programmes

As well as trips, we offer other opportunities like language courses


Entry Requirements

The course is subject to the general University admission procedures and access policies.

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.

Careful monitoring of applications to ensure that successful applicants are suited to the course takes place. Where necessary, applicants are interviewed, especially those that do not appear to meet standard admissions criteria. Where deemed appropriate, a written exercise may be administered to establish suitability.

Where English is not the applicant’s first language, an adequate proficiency in English must be demonstrated. This would normally be a minimum IELTS score of 6.5 or equivalent.

Accreditation for prior learning (APL) is in accordance with University regulations.

The course is subject to the general University admission procedures and access policies.

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.

Careful monitoring of applications to ensure that successful applicants are suited to the course takes place. Where necessary, applicants are interviewed, especially those that do not appear to meet standard admissions criteria. Where deemed appropriate, a written exercise may be administered to establish suitability.

Where English is not the applicant’s first language, an adequate proficiency in English must be demonstrated. This would normally be a minimum IELTS score of 6.5 or equivalent.

Accreditation for prior learning (APL) is in accordance with University regulations.

English as a Foreign Language: This course requires IELTS of 6.5 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

The course is subject to the general University admission procedures and access policies.

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.

Careful monitoring of applications to ensure that successful applicants are suited to the course takes place. Where necessary, applicants are interviewed, especially those that do not appear to meet standard admissions criteria. Where deemed appropriate, a written exercise may be administered to establish suitability.

Where English is not the applicant’s first language, an adequate proficiency in English must be demonstrated. This would normally be a minimum IELTS score of 6.5 or equivalent.

Accreditation for prior learning (APL) is in accordance with University regulations.

English as a Foreign Language: This course requires IELTS of 6.5 overall. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

Starts

Fee


September 2019

£11450
£12,450 (with prof. experience) (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2019

£11450
£12,450 (with prof. experience) (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2019

£15,800
£16,700 (with prof. experience) (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Career prospects

The course is distinct due to its focus on employability through corporate engagement.

As well as the availability of an internship in the regular course and the longer professional experience option, this feature is further supported by practical and applied activities such as industry visits, guest speakers and the use of innovative assessments that put a strong emphasis on employability and industry engagement.

For example, students will be involved in a variety of simulation games to apply their knowledge into practice such as a crisis management simulation, a management simulation of a facility and a negotiation simulation. They will also have the opportunity to write a grant bid for a real organisation or prepare a bid video to host a sporting event. There are also various opportunities for students to engage in team work simulations and volunteering activities throughout the course.

Our graduates should be adaptable and reflexive sport managers, capable of filling senior management positions within the sector.

Where our graduates work

Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development, working with the leading organisations worldwide such as Airbus, Millward Brown, Silverstone and many others.

Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. A copy of the 19/20 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the University.

The tuition fee for the course that is stated on the webpage and in the prospectus will apply. If the duration of the course is longer than one academic year, the University may increase the fee for each subsequent year of study but any such increases will be no more than inflation.