This course can be studied full-time over one year and may also be taken part-time over two years. starting in September.
The underlying focus is on strategic decision making in relation to tourism operations, tourism marketing and strategic tourism management. As well as traditional teaching and learning methods, such as lectures and seminars, specific subjects adopt a mix of experiential approaches to facilitate the achievement of richer, deeper and critical learning.
We consider how tourism management theories are applied in different international settings and contexts, including tourism in less-developed countries and at established destinations. We will also draw on real-life case studies of destination planning and promotion, heritage preservation, visitor management, national park management from secondary sources and invited guest speakers.
Throughout the course, we will introduce you to the Principles for Responsible Management Education (PRME), particularly in the teaching of sustainable tourism. Launched in partnership between business schools and the United Nations, PRME is designed to develop a new generation of business leaders capable of managing the complex challenges faced by business and society in the 21st century.
The optional international field trip in the second semester is intended to provide an opportunity to experience the global impacts of tourism directly. Subsidised by the University, this is likely to include a visit to one of the School’s strategic partners, located in countries including Malaysia, China, Hong Kong, and the USA. Learning is intended to emphasise the development of intercultural competences salient to international tourism management and you will be required to keep a journal of the trip as part of your assessment.
The course incorporates UK fieldtrips to tourist sites and company visits to tourism organisations, such as tourism board, national park authorities, destination management organisations, etc. The course also incorporates visits to popular local destinations, for example Stratford-upon-Avon and Birmingham, and may include attractions in London, such as Tower of London, British Museum, and Olympic park.