Automotive Design MA | 2018/19
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Automotive Design MA 2018/19 entry

Course code:

ADT071 (1 year)
ADT061 (2 years)

Study options:

1 year full-time
2 years full-time

Location:

Coventry University

Starting:

September 2018
January 2019

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:


+44 (0) 24 7765 2152


Overview

Building on knowledge gained in undergraduate study or professional practice, this postgraduate course will equip you with the opportunity to develop core skills demanded by design studios of global Original Equipment Manufacturers (OEMs).

With major industry links, including a chance to show your work to industry leaders, you can get ahead with our Automotive Design MA.

Working on studio delivered briefs and ‘live’ industry projects, you will learn the underlying theory, 2D and latest 3D techniques used to resolve automotive design challenges with in the areas of exterior, interior, colour and trim design. We offer state-of-the-art facilities, including automotive clay modelling studios, laser cutting, rapid prototyping, 3D printing and a 12-camera motion capture studio for the measurement of human motion, machine interaction and biomechanics.

Our reputation within the automotive industry is second to none. Past graduates have gone on to become design directors and chief designers at Jaguar Land Rover, Bentley, Ford, Aston Martin, Lotus, Tata, SAIC, PSA (Peugeot-Citroen), Johnson Controls, Faurecia, and Volvo.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

What our students say...

I was aware of Coventry University’s great reputation in the car design community before I applied to the MA Automotive Design programme, and I was not disappointed once I enrolled.

The courses are great and informative, the instructors are clearly passionate about the subject of automotive design and want to encourage that same passion in their students. The facilities are top-notch and the instructors are always on hand to offer advice or an honest critique.

Matt Finbow, MA Automotive Design, current student in 2016/17

Course information

This course aims to develop your understanding of the latest developments, drivers and practices of the automotive designer. You will learn to create innovative product design solutions in a range of styles and media, which factor in purpose, usability, materials, ecology, desirability, technological feasibility and professional constraints.

 

80%

overall student satisfaction for this course

Postgraduate Taught Experience Survey (PTES) 2016

Modules

Overview

The first stage of the two-year course will be spent achieving a grounding in the basics of automotive design. Vehicle packaging, automotive modelling and the business of the automotive industry are all covered in lectures, seminars and studio classes.

Initially, you will develop your two-dimensional visualisation skills (analogue and digital), together with the theory and practice of automotive design principals. This will be followed by three-dimensional theory and practice of form development through translation from 2D into 3D.

During the summer months, you have the possibility of internships or industry facing/live projects to further develops key skills and professional experience before embarking on the final year leading to the MA. Past students have successfully undertaken internships at SAIC, VW and Jaguar Land Rover.

Modules

  • Design Enquiry (2D Skills)

  • Advanced Design and Research Skills (3D Skills)

  • Industry Enhancement

Overview

During the second stage of the course, you will undertake two project modules. The first is an external collaborative project with an industry/consultancy partner, which will reflect professional practice as a group project. The second module will focus on an external competition brief and allows you to compete at an international level and gain valuable exposure within the automotive design community.

You will also start researching for your MA major project, a self-initiated project underpinned by research leading to a physical 3-dimensional model. Your major project takes up the whole of the final term, leading up to the industry-invited MA Degree Show at the end of the year. Past students have developed conceptual projects with the aim to push automotive design boundaries in the areas of exterior and/or interior design.

Modules

  • Professional Practice

  • Competitions

  • Automotive Design Project

Links with employers such as JLR, SAIC, PSA (Peugeot-Citroen), Ford, Honda and Renault

In more detail...

  • Postgraduate ‘Agile Lab’ developed in association with Herman Miller provides purpose built and designed furniture
  • £940K Centre of Excellence in Product and Automotive Design (CEPAD) provides more sophisticated visual-spatial understandings.
  • Specialist design studios feature drawing tables, presentation equipment, wireless internet access, supported by a dedicated print bureau for 2D outputs up to A0 size and the Art Shop.
  • A guest speaker programme that makes use of our extensive links with specialists and current practitioners – with past presentations from Daniel Simon (Designer, Visual Futurist) and Frank Stephenson (Design Director, McLaren).
  • Extensive facilities include: state of the art laser cutting, rapid prototyping, desktop CNC milling, 3D printing facilities, paint spraying, scanners, two large block material workshops, large scale painting facilities, styling clay workshops and handwork shops.
  • Computing suites offer modelling, animation and analysis software, as well as graphic and word processing packages, including Alias, Maya, Adobe Creative Suite, Rhino, Vector works, RAMSIS and Jack ergonomics software. Visualisation is supported with software such as: Keyshot, Bunkspeed, Showcase and VRED.

Past graduates include Mark Fetherston, lead designer for Mercedes-Benz, and leading F1 aerodynamicist John Iley.

Our main study themes are:

  • Professional practice: You will experience and learn the procedures, methodology and parameters of automotive design (exterior and/or interior design) as a professional practice. We will encourage you to think and work in depth on a set project and fulfil the requirements of a client or internal brief. The project is undertaken either in conjunction with an outside collaborator or will be based around a possible future scenario. You will learn about and experience the roles required when taking on tasks of research, design management, sketching or modelling (analogue or digital). Areas of specialist knowledge affecting design and styling, such as ergonomics, design tools, design methods, manufacturing and material selection will be studied in relation to the design process.

  • Competitions: You will be given externally-supplied project topics from design competition briefs or industrial collaborators. You will operate within the constraints of non-negotiable, fixed design briefs in the first part, followed by a formative ‘professional gateway’ point where agreed continuation into a three-dimensional proposal is established. 

  • Automotive design project: This project provides the opportunity to develop and display skills in sustained practical work at Master’s level. The subject of the project will be defined in consultation between specialist supervisory faculty staff and framed as a research question. The topics must be appropriate (in the areas of vehicle exterior and/or interior design). The emphasis is placed on concepts which propose challenging and original solutions at the forefront of automotive design and are underpinned through deep knowledge of the subject area and contextual challenges.  

The course is studied full-time over two years or through direct entry to the one year roteway (see entry requirements) to ensure that the necessary skill levels, knowledge and professional practice are developed to standards commensurate with the demands of Original Equipment Manufacturer (OEM) design studios and the global automotive design communities. You can start in September. 

You will have a base studio, which is where you will learn through design exploration, discussion, sketching and making. In addition, your personal tutor will review and discuss your progress with you and will be available for advice.

We provide technical support and access to industry-standard software and hardware, as well as in other technologies like silkscreen, letterpress and laser-cutting from specialist technicians. In addition, we offer a range of extra workshops you can sign up for to enrich your skills in things like sublimation, photography, print-making and digital media. 

The course is based on practice and you will have opportunities to work on several studio project briefs, participating in a 'live' design project run in conjunction with the automotive industry. During this exciting project, you will learn to work in teams to achieve a design output for demanding clients. Our recent collaborators include Kahn Design, Jaguar Land Rover, Nissan, SAIC, Ricardo and Renault. The briefs have ranged from conceptual future designs to constrained coachbuilding solutions in the areas of exterior, interior and colour, materials and trim design. 

We have an ongoing programme of visiting lectures delivered by senior figures in automotive design, automotive journalism and business. Recent topics have covered the future of car design and autonomous vehicles and a look at the design development of Jaguar’s Project 7. We will also organise regular fieldtrips, such as local visits to the British Motor Museum, Bentley factory in Crewe and Mini factory in Oxford. In 2016, we visited France’s national car museum, the ‘Citie de L’Automobile’, providing an opportunity for the students to experience in person iconic vehicles, such as the Bugatti Royal, Citroen DS and 2CV. Built around the Schlumpf Collection of classic automobiles, the museum has the largest displayed collection of automobiles and contains the largest and most comprehensive collection of Bugatti motor vehicles in the world.

Teaching methods include: lectures with associated seminars and workshop practical classes.

Your work will be marked according to how well you achieve the various learning outcomes, which will be clearly set out on all project briefs. There is one written assignment per year and the rest of the coursework is in the form of practical projects, usually mounted on boards and accompanied by developmental work and sketchbooks. Some project submissions are electronic and, in these cases, you’ll either supply a disc, flash drive or load your work onto the University server.

Coursework is assessed using a variety of methods including: presentations, portfolio reviews, essays, reports, reflective logs, e-journals, blogs, displays and exhibitions.

An estimated percentage breakdown of your final grade assessment is as follows: 

  • Practical or project work: 45%
  • Coursework, test, essays: 20%
  • Presentations, posters: 15%
  • Placements: 10%
  • Group work: 10%

On the successful completion of 180 level Masters credits, awards may be made with a ‘Distinction’ or ‘Merit’, based on the achievement of an average mark of at least 70% or 60% respectively. Students may be awarded the Postgraduate Diploma (PgDip) if they achieve 120 credits and a Postgraduate Certificate (PgCert) if they achieve 60 credits. Students may only progress to the final stage of Masters programmes after meeting the requirements for award of a Postgraduate Diploma.

20% assessed by coursework, test, essays

On successful completion, you should have knowledge of:

  • The visual, analytical and aesthetic synthesis between 2D images and 3D forms.
  • The ways in which designers work and their role in the design and business process, environment and sustainability.
  • Issues pertaining to the relationship between vehicle design theory and practice at a practical, advanced and conceptual level.
  • The role of the human as a user of the vehicle product and identify critical user issues.

 

On successful completion, you should be able to:

  • Demonstrate the appropriate aesthetic sensibilities through the application of theory and practical knowledge and skills to a automotive design project. 
  • Appraise, examine and evaluate the automotive product from a range of critical perspectives.
  • Analyse future trends/scenarios and problems of a creative nature and propose original cohesive solutions.
  • Evaluate design theory, ideas and solutions against automotive design practices.
  • Demonstrate drawing and presentation skills commensurate with professional design studios.
  • Resolve an automotive or vehicle form in 3D, either physically or virtually.
  • Make presentations that effectively explain an automotive or vehicle design concept.
  • Collect and analyse data and information and prepare reports.

In a typical teaching week, you will have up to 18 ‘contact’ hours of teaching. This generally breaks down as:

  • Personal tutorial/small group teaching: 4 hours of tutorials each week.
  • Medium group teaching: 4 hours of medium group lectures and seminars each week.
  • Large group teaching: 10 hours of lectures each week.

In addition, you will be expected to undertake a further 20 hours of self-directed studying and practical work in your own time.

Throughout the course, projects will be set with an international focus, enhancing your global experience and broadening your mindset. The studio briefs aim to select a broad range international brands and the live projects, which are mostly from clients, include international contributions. You may also have opportunities to take part in online international learning (OIL) projects working collaboratively across international boundaries.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2014/15, we were able to provide a total of 2,264 student experiences abroad that lasted at least five days, 73% of which were our own organised trips for undergraduates and 27% from postgraduate travel. Plus, we've been able to help more than 5,000 students spend time in other countries, from America to China, India and beyond.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA)


2,264

Student experiences

The number of student trips abroad for at least 5 days in 2014/15



12,000

and counting

The number of students we’ve helped travel internationally so far

21

global programmes

As well as trips, we offer other opportunities like language courses


What our students say...

I was aware of Coventry University’s great reputation in the car design community before I applied to the MA Automotive Design programme, and I was not disappointed once I enrolled.

The courses are great and informative, the instructors are clearly passionate about the subject of automotive design and want to encourage that same passion in their students. The facilities are top-notch and the instructors are always on hand to offer advice or an honest critique.

Matt Finbow, MA Automotive Design, current student in 2016/17

Entry Requirements

You should have a degree in industrial, product, automotive or transport design.

1 Year Course (ADT071)
Entry Qualifications equivalent to 2:1 in an automotive, transport, industrial or product design related degree or relevant professional experience  (and the required IELTS qualifications, if applicable). A 500 word personal statement suggesting area of potential MA research.

And an excellent portfolio which should:

  • Evidence vehicle exterior and interior design knowledge at a professional level (ideally through placement and/or professional experience) in critical evaluation, creative problem solving, and presentation. Freehand sketching (sketchbooks, etc) skills and exploration of a wide range of ideas must be extensively demonstrated through project work.
  • Illustrate proficiency in developing automotive surfaces and volumes from 2D to 3D through automotive clay modelling or appropriate analogue materials and in CAD.

 

2 Year Course (ADT061)

 Entry Qualifications to Stage 1 equivalent to 2:2  in automotive, transport, industrial or product design and or relevant professional experience (and the required IELT qualifications, if applicable). A 500 word personal statement suggesting area of potential MA research. 

And a portfolio which should include:

  • (In addition to the subject area you are currently studying, if not automotive design) a minimum of 2-3 automotive design related projects; demonstrating a good standard of analogue and digital fluid visualisation skills; evidence of 3D modelling alongside an understanding of 2D and 3D automotive design principles.  
  • Design projects that clearly show all the phases of the design process - including your project brief, research methods, ideation, development, selection, package, final renderings and models - presented in a clear, logical manner.

Portfolio

You will be asked to submit a portfolio of work when applying for this course (see above).

You should have a degree in industrial, product, automotive or transport design.

1 Year Course (ADT071)
Entry Qualifications equivalent to 2:1 in an automotive, transport, industrial or product design related degree or relevant professional experience  (and the required IELTS qualifications, if applicable). A 500 word personal statement suggesting area of potential MA research.

And an excellent portfolio which should:

  • Evidence vehicle exterior and interior design knowledge at a professional level (ideally through placement and/or professional experience) in critical evaluation, creative problem solving, and presentation. Freehand sketching (sketchbooks, etc) skills and exploration of a wide range of ideas must be extensively demonstrated through project work.
  • Illustrate proficiency in developing automotive surfaces and volumes from 2D to 3D through automotive clay modelling or appropriate analogue materials and in CAD.

 

2 Year Course (ADT061)

 Entry Qualifications to Stage 1 equivalent to 2:2  in automotive, transport, industrial or product design and or relevant professional experience (and the required IELT qualifications, if applicable). A 500 word personal statement suggesting area of potential MA research. 

And a portfolio which should include:

  • (In addition to the subject area you are currently studying, if not automotive design) a minimum of 2-3 automotive design related projects; demonstrating a good standard of analogue and digital fluid visualisation skills; evidence of 3D modelling alongside an understanding of 2D and 3D automotive design principles.  
  • Design projects that clearly show all the phases of the design process - including your project brief, research methods, ideation, development, selection, package, final renderings and models - presented in a clear, logical manner.

Portfolio

You will be asked to submit a portfolio of work when applying for this course (see above).

English as a Foreign Language: This course requires IELTS 6.5 in all components. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

You should have a degree in industrial, product, automotive or transport design.

1 Year Course (ADT071)
Entry Qualifications equivalent to 2:1 in an automotive, transport, industrial or product design related degree or relevant professional experience  (and the required IELTS qualifications, if applicable). A 500 word personal statement suggesting area of potential MA research.

And an excellent portfolio which should:

  • Evidence vehicle exterior and interior design knowledge at a professional level (ideally through placement and/or professional experience) in critical evaluation, creative problem solving, and presentation. Freehand sketching (sketchbooks, etc) skills and exploration of a wide range of ideas must be extensively demonstrated through project work.
  • Illustrate proficiency in developing automotive surfaces and volumes from 2D to 3D through automotive clay modelling or appropriate analogue materials and in CAD.

 

2 Year Course (ADT061)

 Entry Qualifications to Stage 1 equivalent to 2:2  in automotive, transport, industrial or product design and or relevant professional experience (and the required IELT qualifications, if applicable). A 500 word personal statement suggesting area of potential MA research. 

And a portfolio which should include:

  • (In addition to the subject area you are currently studying, if not automotive design) a minimum of 2-3 automotive design related projects; demonstrating a good standard of analogue and digital fluid visualisation skills; evidence of 3D modelling alongside an understanding of 2D and 3D automotive design principles.  
  • Design projects that clearly show all the phases of the design process - including your project brief, research methods, ideation, development, selection, package, final renderings and models - presented in a clear, logical manner.

Portfolio

You will be asked to submit a portfolio of work when applying for this course (see above).

English as a Foreign Language: This course requires IELTS 6.5 in all components. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

What our students say...

I was aware of Coventry University’s great reputation in the car design community before I applied to the MA Automotive Design programme, and I was not disappointed once I enrolled.

The courses are great and informative, the instructors are clearly passionate about the subject of automotive design and want to encourage that same passion in their students. The facilities are top-notch and the instructors are always on hand to offer advice or an honest critique.

Matt Finbow, MA Automotive Design, current student in 2016/17

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

Starts

Fee


September 2018

£7,750 (per year)


January 2019

£7,750 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2018

£7,750 (per year)


January 2019

£7,750 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students. Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2018

£13,350 (per year)


January 2019

£13,350 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students. Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

What our students say...

I was aware of Coventry University’s great reputation in the car design community before I applied to the MA Automotive Design programme, and I was not disappointed once I enrolled.

The courses are great and informative, the instructors are clearly passionate about the subject of automotive design and want to encourage that same passion in their students. The facilities are top-notch and the instructors are always on hand to offer advice or an honest critique.

Matt Finbow, MA Automotive Design, current student in 2016/17

Career prospects

International companies are keen to employ our graduates to acquire their skills and knowledge of the automotive design process. Recent graduates have been recruited by manufacturers and consultants in Europe and the Far East.

Career opportunities are vast and varied within automotive design, research, teaching and design management. You could start your own business, become a design consultant, modeller, illustrator, CAD professional, design manager or marketing professional. You may wish to continue your studies at PhD level.

Our Creative Futures employment team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries. It provides specialist careers information, advice and guidance to all our students from their first year through to final year and beyond graduation, helping them achieve their desired career outcome. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Where our graduates work

Recent graduates have been recruited by some of the industry’s most well-known manufacturers, including Jaguar Land Rover, Honda, GM, Hyundai, SAIC, Tata and Geely. Some have become consultants for companies such as Concept Group International and Drive. 

What our alumni say

All automotive design tutors and facilities are very professional. I not only learned what I wanted, but it was also a good opportunity for practice. My own ability was greatly improved during the course and after I finished, I found a good job. The course was a smart choice in my life.

Chao Cui, MA Automotive Design, graduated with Merit in 2015, now Automotive Designer at Honda Design, Shanghai, China
Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. The Contract will detail your rights and the obligations you will be bound by during your time as a student and will contain the obligations that the University will owe to you. The 18/19 PG Contract will be published shortly.