Research Projects

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A Status Market Approach to the Electric Vehicles Market

Electric Vehicles (EVs) are being promoted for their potential for reducing CO2 emissions, local air pollution, and dependence on oil imports. However, their uptake has remained slow despite heavy investment in upstream technologies and production, and a raft of economic incentives to potential consumers. This research will consider the interdependency between manufacturing and services in the context of the interactions between networks of producers, business services and consumers. In doing so, it will enable us to assess how different approaches to consumers can help to develop the EVs market.

Understanding barriers to Electric Vehicle adoption amongst mass market car drivers

Within the context of government policy regulating against the sales of new internal combustion engine vehicles within the next two decades, the project sought to understand how ready the mass market is to transition to electric vehicles (EVs).

Legacies of Sport Mega Events

The objective of the study is to identify the reason of anti-consumerism resistance that appear in Brazil during the World FIFA Football Cup and before the Olympic and Paralympic Games. To compare the movements from the perspective of the riots, protests objectives and the proportion of attendance can brings important elements for the organise committees of mega events in the futures and also, move forward the actions in the sport marketing and sport management fields.

Negotiating the creative ecosystem: cultural and creative microenterprise business journeys

Sponsorship of a PhD studentship by Creative United to support their work in providing financial goods and services to enable the growth and development of the UK’s cultural and creative industries.

New Business Models for Intelligent Transport Systems (NEWBITS)

The NEWBITS project provided a deep understanding of the changing conditions and dynamics that affect and/or influence Cooperative Intelligent Transport Systems (C-ITS) innovations, informed by 4 case studies from successful ITS implementations in transport.

The ‘Prosper’ programme – researching business support for cultural and creative organisations

The Prosper programme aims to strengthen the resilience and investment readiness of arts organisations, museums and libraries in England.