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Negotiating the creative ecosystem: cultural and creative microenterprise business journeys


Creative United




Mary-Alice Stack, CEO, Creative United

Centre for Business in Society, Coventry University

Peter McLuskie, International Centre for Transformational Entrepreneurship, Coventry University

Project team

Dr Nick Henry (PI)

Project objectives

Sponsorship of a PhD studentship by Creative United ( to support their work in providing financial goods and services to enable the growth and development of the UK’s cultural and creative industries.

The studentship is held by Victoria Barker.

Impact statement

The three year project provides an on-going input in to understanding the development of the cultural and creative sector in the UK and guidance on the policy framework needed to fully support the diversity of activity and businesses that makes up this dynamic sector and its economic and social outcomes.

 Queen’s Award for Enterprise Logo
University of the year shortlisted
QS Five Star Rating 2023