The experiments are designed to help academics understand more about subjects such as healthy eating, reading and writing and creativity. Data is collected for ongoing university research.
Organiser Dr Emma Vardy, a researcher at the university's Centre for Advances in Behavioural Science, said:
We want children to see that science is fun and that there's much more to it than what you learn at school. It's great to see kids getting so excited about taking part in our research and having fun. We hope it sparks a life-long interest in science for them.
I think a lot of kids in Coventry will walk through the university campus, but they never come into the buildings to see what goes on here. This is our way of opening the university's doors to them, show them what we do and give them a chance to join in with our work, while having a great time.
Psychology undergraduate student Georgia Kirtland is helping at the event for the second year running. She said:
It's so much fun seeing the children doing the activities and going away with a greater understanding and interest in science. This year I'll be involved in the data collection for some of the experiments. For me it's a really great opportunity to learn more about research and work with a senior researcher.